Chapter 756: Flicker Short Video
As soon as the concept of fingerprint unlocking came out, it sparked heated discussions among consumers, coupled with various cloud security measures, it can be said that it gave users a great surprise. Guoke once again led the transformation of the mobile phone market, which in the increasingly homogeneous mobile phone market, it is through this small surprise to establish its own brand image.
Originally, I was worried about the sales of Guohu, but I didn't expect that as soon as the pre-sale came out, Guoke 5 was hard to find. In more than a dozen Guoke brand experience stores in the United States, there were long queues at the launch of the new iPhone, which also appeared in the headlines of many social networks and news media.
Guoke's current products are quite rich, Guoke mobile phones, tablets, Guoke notebooks, action cameras, DJI / Guoke two brands of drones, headphone speakers and other Harman International products, are under development equipped with ADAS (advanced assisted driving) function, voice control of the dash cam, electric balance car, is already the top priority of the AI voice speaker. There are also products such as fruit shell TV boxes as supplements, some products that are not in Zhou Shi's plan. Therefore, the Guoke experience store is very different from Apple, with a variety of trendy and diverse products, such as drones, which have gradually moved from niche products to the masses, attracting more and more enthusiasts. It can be said that Guoke is becoming more and more attractive to consumers, but it is becoming more and more conservative for investors, especially in a market like Xiangjiang, and there is no good impression of enterprises like Guoke that make money and do not pay dividends.
"Simon, do you have a husk 5?" Zhou Shi came to Yahoo, and Brett Taylor asked him.
"Fruit shell 5, there is!" Zhou Shi took out his mobile phone that he didn't use much
"Can you still get some ......" Brett Taylor
"It should be possible, do you need it?" Zhou Shi, he didn't know the stocking situation on the other side of the fruit shell, and he didn't dare to pack the ticket.
"Of course, I looked for someone to queue up to buy it, but it didn't get it, and the phone looks pretty good. "Brett Taylor
Of course, Guoke is excellent, Time Android is equipped with no fewer personnel than Google's Android department, coupled with the choice of innate routes, system performance and fragmentation have always been better than Android, plus Guoke's industrial design level, except for Apple, there are few companies that can surpass it. The success of Guoke is based on the decline of Motorola and Nokia, one of these two companies was acquired by Google, the other fell into infighting, and Guoke even set up a studio in Sweden in order to poach people.
"I'll ask people to ask, I'll bring some over if there are any!" Zhou Shi arranged for Chen Wen to communicate with the people in Guohu, whether it was to give it away or sell it to them at a preferential price, no one lacked this money.
"Thank you!" said Brett Taylor
"You're welcome, by the way! Taylor, has Flicker's 15-second short video feature been developed?" Zhou Shi recently saw the news that the number of Instagram users had skyrocketed over Yahoo's Flicker, and he was quite uncomfortable. Although both are his businesses, Yahoo is under his direct jurisdiction.
"It's coming soon, it's ready to be launched before Christmas. "Brett Taylor
"That's good, we can't let Instagram people laugh at us!" Zhou Shi
"Don't worry, why don't we go check it out now?" Brett Taylor
"Okay!" Zhou Shi asked about today's work arrangement, and felt that there was no problem, so he agreed to Brett Taylor's invitation.
Because of the innate factor, most of Flicker's users are biased towards professionalism, and many photographers share and save their works here, and some of their works can also be distributed through this platform, and Yahoo is now building such a system in the background. However, because of these ungrounded choices, he had a cold atmosphere from the beginning. Even under the leadership of Bright Taylor, Flicker has a lot of filters, which is very interesting, but it is not very special compared to Instagram. Therefore, the growth rate of users is relatively slow. To this end, Zhou Shi, who had nothing to do, thought of short videos and live broadcast functions, live broadcast is simple, and after examining the current market situation, Yahoo acquired a game live streaming platform called Twitch, and then developed the short video function by itself.
In history, Instagram didn't launch its own short video until June next year, and it wasn't until 2016 that Douyin was launched, Zhou Shi certainly wouldn't launch Douyin so early, and now it's just a Kuaishou at most.
"If we are not satisfied with the short video after shooting, can we only reshoot it?" Zhou Shi tried it and immediately found that it was wrong.
"That's it for now!"
"Add the function of video segmentation and editing!" Zhou Shi
"But the performance of today's mobile phones generally can't support it!" said Brett Taylor
"Don't support it?" Zhou Shi was strange, didn't Douyin play quite smoothly?
"The performance of the phone and the processing power of the GPU were not enough to support us to implement too complex operations. "Brett Taylor
"Then let's take it step by step, solve it from two directions, one is in the cloud, that is, what complex operations do we achieve later. The other is to match the technology to the configuration of mainstream mobile phones. "Zhou Shi
"Okay. "Brett Taylor
"The filter function is not rich, and there are still users who can choose their own video covers?" Zhou Shi looked at it carefully for a while, don't say anything about Japanese style now, there is no style, and a copycat version of Douyin is not as good.
"We've accelerated the process of adding image filters to our videos as soon as possible. Cover ...... "Brett Taylor."
"This feature is very important, if it is set up well, not only can it attract the attention of users, but it can also show the best side of everyone like a trailer. Users like it, and they will probably be happy with the ads. "Zhou Shi, brush Douyin, the first impression is very important, sometimes it may not take a second to swipe a video, you can't choose your own cover, how to attract traffic? And the short video function is simply the favorite of advertisers, not only can there be a variety of creatives, but also can be accurately displayed to the target users. Douyin should be able to account for more than one-third of Toutiao's advertising revenue source, which is the hottest short video app in a few years.
"I'll try to get it out on time!" said Brett Taylor
"I'm not trying to force you, Flicker is still behind Instagram, it has more than 100 million users, and it will be difficult for us to catch up behind......" Zhou Shi
"Simon, I think you may be overthinking, although Instagram is powerful, but we have Toutiao, Yahoo News, Yahoo Moments, email, search engine and other channels to promote, and the product is excellent, there is no reason why it will be inferior to Instagram, in fact, our global user growth has already operated it. "Brett Taylor
"Really?" Zhou Shi didn't expect that Yahoo had so many promotion channels, so how big was the role of Facebook when Instagram was able to grow rapidly?