Chapter X: Online Publicity (1st Update)

The only thing in the world that is open to Hollywood movies is Wanwan and Xiangjiang - even the UK has restrictions!

"The Wandering Earth" is the same.

The summer file is originally a box office explosion in the traditional sense, and it is rare to win 68 countries to open at the same time.

It's even more rare to be able to get Japan, you know, even many Hollywood movies have to wait for two months or half a year to be postponed in Japan...

The strange thing is that no one on the Internet has ever said this, they will only say that China and the United States cannot be released at the same time because of the protection period of domestic films

The official Weibo of "The Wandering Earth" announced the overseas box office information for the first time.

"The Wandering Earth" opened on the 23rd in Japan with a super scale of 631 screens, and the box office revenue on the opening day was as high as 350 million yen.

South Korea is more embarrassing!

In addition to the serious piracy in South Korea, the most important thing is the recent tension between China and South Korea, the arrangement of the THAAD system, which has led to constant friction between the two countries, and Xijie Group did not dare to open a large-scale painting, only selected three cinemas, the results were released, and it was okay, and it won 8,000 moviegoers on the first day, which should expand the release...

Don't think that 8,000 moviegoers are very few, since 2015, there are only more than ten Chinese films that can be released in South Korea...

Hong Kong, "The Wandering Earth" also won 2.7 million Hong Kong dollars on the first day, setting a new record for pure mainland films in Hong Kong;

In addition, Singapore, Malaysia, Indonesia, Thailand, and the entire Southeast Asia "The Wandering Earth" have exploded and won the single-day box office championship in the region.

These places, especially Indonesia, have grown rapidly at a visible rate to become the 15th largest box office market in the world!

The number of screens has doubled, and Yuehua Cinema Line has won 47 movie theaters and 300 screens in the local area through mergers and acquisitions, with the goal of doubling the number of screens in two years through mergers and acquisitions...

In Europe, the performance of "The Wandering Earth" is far less crazy than that of Asia.

France only attracted 260,000 viewers to the cinema on the first day, which of course surpassed "Superbody" a few years ago, which is considered popular, but compared with "Harry Potter" and other really popular movies, the gap is very obvious...

The situation in other European countries is similar to that of France, the United Kingdom won $3.5 million on the first day, Germany won $3 million, and Spain won $2.75 million.

On the other hand, in Russia, the box office of "The Wandering Earth" broke the box office record set by Jackie Chan on the first day, reaching $3.7 million on the first day.

The reason is simple, the Russians in "The Wandering Earth" are allies and friendly...

It's not like Hollywood!

From the murderous mercenaries of the former KGB in "The Avengers" to the Russian villains in "Die Hard", the Russians are villains or rescued objects in Hollywood movies, and the places in Russia will be the battlefields of some battles, or the kind of destroyed landmarks, and the depiction of Russia is generally barren land, a huge army, and a president with a big belly based on Yeltsin in the glorious Kremlin - to paraphrase the title of Toye's book "Insulted and Damaged" Presumably, it is possible to paint the image of Russia in Hollywood works.

But in "The Wandering Earth", Makarov is Liu Peiqiang's close comrade-in-arms, a reliable partner, and is willing to sacrifice himself to push Wu Jing in order to save mankind, and in the end, the private wine has become a key item to break the game, and Gagarin, Russia's invention of the space station These two stalks may also hint at the influence of Russian literature on the whole movie. In short, the brothers who have survived the catastrophe are here, and they meet with a smile and a grudge...

The fighting nation also has to be faced!

All kinds of hacks, who can have a good face for Hollywood

Taken together, these achievements far surpass Independence Day 2: The Comeback...

As for "Shocking Demon Thieves 2", the movie was withdrawn to August...

"Independence Day 2", obviously a money-making work under the banner of the previous work, his target is the Chinese market, otherwise he would not have added Tang Tianbao...

Frankly speaking, the box office success of the first part of "Independence Day" was mainly because of the shocking special effects and touching American feelings, so the film was very successful at the time, but when the second part was made 20 years later, people were used to these special effects and boring sensationalism...

And the box office appeal accumulated by the first part is no longer so strong...

The most important thing is that Yuehua Cinemas only lined up three shows for "Independence Day 2"...

The reason is very simple, the North American schedule of "The Wandering Earth" is obviously squeezed by "Independence Day 2".

Twentieth Century Fox wanted to protest, but alas, their grades in North America were even worse!

The box office on the first day was only 16 million, far behind "Finding Nemo 2", which was released for eight days;

"The Wandering Earth" won 6.88 million box office results on the first day in North America, considering the theaters of the two releases, the "Wandering Earth" evening newspaper "Independence Day 2"...

In China, not to mention, the release of "The Wandering Earth" officially kicked off the dimensionality reduction blow of conventional sci-fi movies to a number of low-cost productions!

"Threesome", "Chopsticks Fairy", etc., regardless of the word-of-mouth, they are several grades behind "The Wandering Earth" in terms of production!

……

"Teacher Liu, if Teacher Gao asks you something that you don't feel comfortable with, don't answer, I'll answer!"

“… No, wouldn't it be embarrassing if I didn't answer."

"I'm even more afraid that you will answer, embarrassing..."

Zhang Junsheng shook his head, Liu was speechless, he was too upright, and he actually stared at the floor when he talked to people...

Science and engineering dead house...

"The Wandering Earth" started the second wave of online publicity...

The first thing to consider is, of course, Yuehua Video's program!

is still the same sentence, no matter how powerful the film and television drama is, it also needs to be promoted, "Game of Thrones" is so hanging, every year before the official start of the broadcast, it will spend two or three million dollars in publicity money...

"Xiaoshuo" has a large number of audiences, and this group of audiences overlaps greatly with the target audience of "The Wandering Earth", so it must be mobilized!

Gao Xiaosong spoke first: "Congratulations to "The Wandering Earth" for its box office hit, breaking 1.3 billion in the first weekend!"

"Thank you..."

"Have you ever thought about the total box office of "The Wandering Earth" before?"

Glancing at Liu Cixin, the latter had no idea of answering, Zhang Junsheng answered: "... In fact, I thought about it before, the total investment of the trilogy is 1.7 billion, and the first part used 800 million, and we think that the mainland box office will be at least 2 billion... The audience is even more enthusiastic than we imagined, 1.3 billion in the first weekend, this achievement even in North America, except for "Star Wars", few movies have done it!"

"More importantly, the overseas results are also very good"

"The overseas results are okay, $60 million in the first weekend..."