"The Wandering Earth" is destined to explode!

And that's exactly what happened!

On the 24th, the number of films scheduled for "The Wandering Earth" reached 64%, and Yuehua Cinema Line was close to 80%!

On the same day, the two films "Independence Day 2: The Comeback" and "Threesome" were released together, but they did not reach 30% of the film schedule...

The reason is very simple, the midnight record is released: "The Wandering Earth" won a box office record of 42 million...

Even the most knowledgeless cinema manager knows what this thing means!

The market performance lived up to expectations: the fastest 12 hours to break the record of 100 million, 16 hours to break 200 million, 20 hours to break 300 million...

Directly won the box office result of 420 million on the first day!

……

Beijing Propaganda Station.

Zhang Junsheng answered why he wanted to make a science fiction movie and why he dared to make a science fiction movie:

"To put it simply, it was because Europa Pictures rejected The Wandering Earth, so we decided to build it ourselves!"

“… Refuse?"

"It should be six years ago, we won the rights to "The Wandering Earth" and "The Country Teacher", and then decided to cooperate with Europa Pictures to create Chinese-style sci-fi works, and then they took our money to make other works..."

A couple of reporters quickly wrote it down, and it was a good propaganda point...

"What do you think science fiction movies have to do with science fiction?"

"The relationship is very close, in fact, science fiction movies and science fiction have a certain relationship with the country's economic development!"

"Da Liu talked to me that science fiction is a unique literary variety in the United States, and it is a unique culture in the United States. Although it did not originate in the United States, but from England and Europe, it later became a self-conscious literary subject in the United States, and flourished. Now the science fiction culture of other countries is imported from the United States, and a law can be seen from it, basically where the economic center is, where is the center of science fiction!"

"At present, except for China and the United States, the local film market of any country in the world cannot support a large-scale film with an investment of 100 million US dollars. ”

"Taking developed country Japan as an example, Japan's population is also very high in the world, and the per capita income is of course extremely high, but I have a cursory check of the local box office of Japanese movies over the years, and basically the annual champion is only at the level of 10 billion yen, not even 1 billion yuan at the box office. Under such circumstances, it is impossible for Japan to develop a complete film industry system, and it is impossible to develop the Hollywood standard money-making model of big productions and high returns. ”

"Because in the case that the local box office is not enough to support the high investment, if a big-budget film wants to succeed, it must win at least one of North America or China, and if it fails, no matter how successful it is in the rest of the world and locally, it is basically doomed to lose money. The investment of hundreds of millions of dollars does not seem to be much in Hollywood movies, but for other countries and regions, it is already an unbearable burden for commercial films. ”

"This will lead to a situation where the strong of commercial films are getting stronger and the weak are getting weaker. ”

"There is a simple truth that there are barriers between cultures. A big-budget movie, if not sci-fi, is generally a fantasy setting. However, if these films want to be distinctive, they must carry something unique to their own culture. ”

"For example, the Indian film "Baahubali" and the Japanese film "Kamakura Monogatari", although they have achieved good results and even epoch-making in China, they are basically like a stone in the Chinese film market, and there is not even a sound, which is caused by the gap between cultures. ”

"Of course, sometimes cultural differences will also bring some advantages, such as "Hero", "Crouching Tiger, Hidden Dragon" in the North American market is also very good, but this kind of achievement is always just an example of a sense of freshness, Chinese-style martial arts film action movies have indeed created Bruce Lee, Jackie Chan and Jet Li and other movie stars and even superstars, but compared with the entire Hollywood movie, at most it is just an embellishment..."

"Further analysis, such as the Harry Potter series and the Lord of the Rings series, can achieve good results in the global market, which is also due to the strength of European and American culture..."

"All in all, although culture, aesthetics, and values are metaphysical things, they are reflected in movies, and these things can be transformed into box office. Although this transformation process is dialectical and elusive, mastering the aesthetics of the audience does mean becoming real money. ”

"So, whether it's for money or personal preference, we're definitely going to make a science fiction movie!"

"Then why does it have to be a science fiction movie?"

"Because the gap between science fiction movies is the smallest, it's easy to get out!"

"Why do you have to go out? Many filmmakers think that the first consideration of Chinese films should be to serve the present!"

"This is probably because we have studied the relationship between the Chinese Super League, and the level of Chinese football is getting worse, although there are thousands of reasons, but we all feel that this is inseparable from the fact that the market of Chinese football is too big and it is too easy to make money. When a team can easily make money, there is no need to focus on basic youth training with large investment and slow results, and over time, under the pampering of the market, even the two brushes that originally had were lost were lost. ”

After thinking about it, he added: "It's like in fact, we can stabilize our market share as long as we do comedy, but we still insist on making science fiction movies and realistic works, we don't want to lose our competitiveness!"

……

It is true that in the past few years, all kinds of demons in Chinese films have danced wildly, whether it is small fresh meat, whether it is a water army that controls and criticizes, or whether it is buying box office, in the final analysis, it can all be attributed to one point: the domestic market is too big compared to low-investment films, and if you want to make money, you don't need to focus on the movie itself.

This is especially true for the current domestic mainstream comedy films.

At present, domestic comedies are divided according to genres, roughly divided into: action comedy, fantasy comedy, romantic comedy, etc., and under the subdivision, there are road comedies, nonsensical comedies, black humor comedies, realistic comedies, detective comedies, sex comedies, etc.

However, except for Uncle Long's action comedies, most of the local comedies can't be sold overseas at all!

Everyone doesn't care, the mainland market is enough to make money...

Speaking of which, I really have to thank Hollywood for promoting science fiction movies!

For a sci-fi film like Wrecking Ball, the impact of cultural barriers is minimal on a global scale – in a civilized society, if there is one belief that should be accepted globally, it's science.

This is also the reason why "The Wandering Earth" can be released at the same time in 68 countries around the world.