Volume 2 Each Has His Own Rice and Stubble Section 27 Brewing and Accumulating Strength
Cao Qingtai didn't realize that his words had caused such a big emotion in the minds of Xu Jinjiu and Huo Lianzhao, the two Standing Committee members.
He was just sorting out his thoughts, and during this period of time, he and Sha Zhengyang's discussion and analysis of the high-level wind direction and views were translated into his own words.
In the past two months, Sha Zhengyang has come to Cao Qingtai's office a lot more often than in previous months, and basically every week Sha Zhengyang has to take some time to go to Cao Qingtai.
Except for Sha Zhengyang's business trip in Hefei, Nanjing for more than a month in the middle, from the end of May to the present, Sha Zhengyang has come to Cao Qingtai's office and home four or five times, plus the first two, a total of six or seven times.
Each time, two people will have more than an hour, and as little as half an hour to discuss and analyze the current situation.
Sha Zhengyang's keen sense of smell and sharp insights also made Cao Qingtai greatly impressed, so that Cao Qingtai felt that Sha Zhengyang's emotional setbacks were too worthwhile, otherwise if he was still the previous secretary who was confused, how could he have such a clear and profound vision.
"Qingtai's opinion is very enlightening, I have been here in Handu for almost two years, Handu is the political, economic and cultural center of our Hanchuan, even in the whole country, Handu has always been ranked in the top ten metropolises, but as Qingtai said, the status of our Handu is being challenged by those cities in the coastal areas from scratch from small to large, and is gradually falling behind them?
Huang Shaotang's words were also full of emotion and unwillingness.
From Nanyue to the central ministries and commissions to Hanchuan, he deeply felt that the inland areas were conservative in their thinking and content with the status quo, following the rules, never exceeding half a step, and not allowing others to exceed half a step.
It is this kind of atmosphere from the top down, so that many times when you want to do something, it always feels like you are stuck in countless cobwebs, so that you can't exert your energy and can't exert your strength.
But this time, Huang Shaotang plans to take advantage of the spring breeze of the southern tour to rectify the internal atmosphere of Handu, so that the policy spirit from the central government and the fresh wind from the coastal areas can bring fresh air, so that the cadres of Handu must also truly realize that it is no longer the time to wait and see.
"There may be many reasons, both subjective and objective, but I don't think this is the time to debate this issue, just as Comrade Jin Jiu and Comrade Qingtai said just now, what we have to do is to implement and embody our Handu Municipal Party Committee from practical work. Huang Shaotang packed up his feelings, "Qingtai, what do you think we can start from first?"
"Seeking development, the economy first, there are some actions in various parts of the country, such as Xuzhou's Breaking the three irons', a place in Qilu is selling off those state-owned small and medium-sized enterprises with huge losses and no hope of turning around losses, some places are engaged in beautiful women marrying first, warmly welcome foreign capital to merge and acquire enterprises, all kinds of pilots are being carried out, but they are still focusing on the enterprise economy, I think we may as well try it from this piece, fully brew and promote the reform of state-owned enterprises, we correct the mistakes, by the way, we sum up the experience, and we must do it before we know if it can be effective,......"
Cao Qingtai said without hesitation.
"Anything else?" Huang Shaotang was still unsatisfied.
"I feel that our high-tech zone and economic development zone should also be moved, we Handu is backed by the hinterland of the central and western regions, with a broad manpower, raw materials and market advantages, what is lacking is capital and management technology, as long as we have the heart to build the high-tech zone and economic development zone, this is not difficult. Cao Qingtai did not shy away from anything, "The high-tech zone and the economic development zone should formulate an investment promotion plan that is in line with their own positioning and characteristics, and should become the pioneer and ,......vanguard of our Handu economic development."
Coming out of the small conference room of the municipal party committee, Cao Qingtai's whole body was full of indescribable energy and drive, and his views were unanimously recognized by Huang Shaotang, Xu Jinjiu, Huo Lianzhao and others, which was the best reward for him, the director of the political research office of the municipal party committee.
He felt that maybe he didn't have much time to stay in the Municipal Party Committee Office and the Municipal Party Committee's Political Research Office, or maybe he might have to go down in two or three months, but he was still unsure where it would be.
Before that, he wanted to understand Sha Zhengyang's thoughts, the opportunity was just like this, if he didn't seize it, it would be impossible again.
Back in the office, Cao Qingtai called Sha Zhengyang, Sha Zhengyang quickly called back, Cao Qingtai didn't say anything else, just asked him to take time to come to him.
Putting down the phone, Sha Zhengyang returned to the conference room.
Sha Zhengyang did not hesitate to equip every leader and even middle-level cadres of the company with a pager, of course, he also provided sponsorship for every leader in the town and two village cadres.
In his opinion, although the pager is now expensive, it can greatly improve the inconvenient situation of communication in this era, at least looking for someone not to call everywhere and not find it.
In my impression, Handu has begun to set up an analog mobile phone network, Motorola's 8800 can be seen from time to time in the urban area, and the updated 8900 has also been listed, and the main leaders of the county seem to have begun to equip it.
Sha Zhengyang also wants to equip the company's leadership, even if it is a little expensive, but it can indeed solve big problems.
It's just that even Guo Yeshan and Kong Lingdong haven't gotten there yet, and Sha Zhengyang is unwilling to be in the limelight, so he can only endure it for the time being.
Although Cao Qingtai didn't say much on the phone, Sha Zhengyang also felt something, which also gave him a headache.
On the one hand, there is a great opportunity for growth in the career, and on the other hand, there is a business success at your fingertips, even if Oriental Red Wine is a collective enterprise, but it has mastered such a huge cash flow of a company also means a huge opportunity and influence, which is beyond doubt.
"What's the matter, Zhengyang?" The small conference room is considered to be the top level of the Oriental Red Wine Industry, Ning Yuechan, Dong Guoyang, Jiao Hong, Gao Baishan, Hu Wenhu, Mao Guorong.
As newcomers such as Yang Ke, He Wei, and Ning Xiaofeng began to emerge, Ning Yuechan and Mao Guorong also began to consciously hand over the work of marketing to them to carry the burden.
He Wei and Ning Xiaofeng don't talk about it, Yang Ke is a newcomer discovered by Mao Guorong in Changsha, and he is only in his early thirties, but he soon shouldered the burden in Changsha, and now the southern Hunan market is mainly Mao Guorong and he is in charge, and when Mao Guorong began to lay out Anhui Province, Yang Ke was in charge.
Jiao Hong went out during this period of time mainly to open up the market in Jiangsu Province with He Wei, while Ning Xiaofeng cooperated with Mao Guorong to operate the market in Anhui Province, and Ning Yuechan ran back and forth in Ganjin Province during this period of time, to stabilize the market that has been opened up in Ganjin Province.
It can be said that with the emergence of a group of newcomers, it is much better than the previous overstretched situation, but with the increasing market appetite of the Oriental red wine industry, this pressure will always be with you.
In the next step, Sha Zhengyang is ready to let Mao Guorong take Gao Baishan to Kunming to open up the Yunnan provincial market, which can be regarded as letting Gao Baishan hone and hone.
As the management of Oriental Red Wine, everyone must know the market and understand marketing, and if he can't pass this pass, then he will not be qualified, especially when he may face more severe market competition in the future, it will be difficult for you to bear it alone.
Jiao Hong's performance is indeed amazing.
In Nanjing and Hefei, Jiao Hong showed a hard-working spirit that was not inferior to Ning Yuechan, although it was inferior to Ning Yuechan in terms of market familiarity, sensitivity and judgment, but it was better than Ning Yuechan in dealing with some thorny problems encountered in marketing.
It can be said that Jiao Hong has performed exceptionally well in the two fierce battles in Nanjing and Hefei.
Jiangsu Province is a large economic province, with a developed market economy and strong consumption capacity, but there is a giant Yanghe in the province, and people like Wuliangye, Jiannanchun and Luzhou Laojiao have never let go of this market.
The situation in Anhui Province is similar, although there is no national famous wine in Anhui Province, but it is a local famous wine that has been prosperous for a long time, and the Oriental Red Wine Industry has been besieged as soon as it enters, but with its unique taste and ingenious marketing methods, Dongfang Hong is still tenacious in this market to gain a foothold, and it has also attracted the call of a wolf in the Anhui Provincial Market.
It can be said that the market competition between Jiangsu and Anhui provinces is the most difficult battle for Dongfanghong to fight the market from southern Hunan, and Dongfang Red Wine Industry is also doing its best, and everyone is going all out.
Sha Zhengyang also stayed in Nanjing and Hefei for a month, not only singing on stage, but also smashing advertising money.
In Nanjing, Wuxi, Suzhou and Hefei alone, the cost of publicity and advertising has been smashed into more than 6 million, which is almost several times higher than in southern Hunan, from television, newspapers to poster advertisements, and then to a variety of endless wine tasting programs, promotion meetings, prize sales, in every city is a sensation, after all, consumers who have not seen these methods really eat this set.
It can be said that this is also the most incisive time for Sha Zhengyang to give full play to the marketing methods he knows, and he broke the situation in the Suzhou-Anhui market in one fell swoop.
After completing the layout of Jiangsu and Anhui provinces, Sha Zhengyang believes that the market structure of Oriental Red Wine Industry has been basically stabilized, even if the market effect in Yunnan Province is not good, it will not affect the overall situation, and Sha Zhengyang does not think that the market in Yunnan Province will not be able to win.
In other words, now Dongfanghong has its own basic plate and will not easily lose in the market competition.
Even if there will be some difficulties in a local market, but it can be made up in other regional markets, the whole enterprise can be regarded as entering a benign stage of development, and the company has enough funds to carry out market research and development and layout of new products.
It can be said that from now on, the Oriental Red Wine Industry has experienced nearly a year of hard work before it can be regarded as entering a stage of normal development.
Hunan, Gansu, Anhui and Jiangsu markets were established, and the market in Shanxi Province still needs to be consolidated, and the market in Yunnan Province in June, as well as the development of the Northeast market in the second half of the year, gradually formed a step-by-step development model in market development.
At the same time, the research and development of new products has also entered a critical stage.
Regardless of the original Hongqi Daqu, in addition to the high-quality Dongfanghong and Dongfanghong aging, the research and development of Dongfanghong Guojiao 1949 has also entered the stage of tackling difficulties.
It can be said that in the next six months, that is, by the end of the year, Dongfanghong Guojiao 1949 will be launched, which is a benchmark product with Wuliangye 52 degrees and Moutai as the goal, once launched, it will establish the status of Dongfang Red Wine Industry.
Sha Zhengyang is also considering broadcasting a commercial on CCTV at the end of the year, and the advertising video featuring the history of the ancient cellar pond during the Ming Dynasty Apocalypse will highlight the historical charm of Dongfanghong.
Sha Zhengyang has contacted Wang Shu, who has officially become the legal counsel of Oriental Red Wine, and asked him to set up a well-known advertising company in Yanjing to shoot such a corporate advertising short film for Oriental Red Wine.
Before that, though, the problem of the prefectural distillery needs to be resolved.
It is conceivable that if a series of marketing activities are carried out in the second half of the year in Yunnan Province and the Northeast market, coupled with the promotion of CCTV advertising videos before the end of the year, the Oriental Red Wine Industry will definitely usher in a sales explosion similar to the Confucian family wine and Qinchi wine in the previous life.
How to deal with this kind of sales outbreak, we must solve this problem within this year, with the current production capacity of the Oriental red wine industry, it will definitely not be able to support.
To solve this problem, it still falls on the county winery, and the county has been silent in the past two months, and the Dongfang Red Wine Industry is also like this has not happened, everyone seems to be waiting for a certain breakthrough node.
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By the way, I recommend a copy of Sima Baishan's "The Age of the Great City", writing the official document of urban construction, and you can take a look at the book shortage.