Chapter 309: Channel is King (Asking for a Monthly Pass)
When Ma Kui heard this, he also came to his senses: "Can this application be approved?"
Hu Gangxue smiled mysteriously: "I definitely couldn't approve it before, but now the boss is in charge of Liangzhou himself!"
Ma Kui immediately came to his senses. Hu Gangxue dared to open the furniture city to the northwest, why couldn't he dare to open a store in the county?
Hu Gangxue continued: "Once my storage center is built, it will also play a role, and it will serve your two stores in the provincial capital, is it possible?"
Ma Kui patted his head: "It's me who is slow to react, and the northwest will definitely develop greatly!"
Hu Gangxue patted Ma Kui on the shoulder and said, "I came to the provincial capital to open a store, not to grab business from you, but to build confidence for you." Not only am I coming, but I heard that Lei's Jewelry is also coming, and I am not alone......"
Wang Jun was enthusiastic when he heard this, and asked, "Can our vegetables be sold all over the country?"
Hu Gangxue looked at Wang Jun with a smile: "Captain Wang, your ambition is not small! It is not impossible to sell it to the whole country, but your vegetables, the shelf life and long-distance transportation are two major problems. You make a good market first, this cake is enough for you to eat for a while. ”
Ma Kui echoed: "The northwest is still too backward, the highway has not been fully connected, and there are good things that cannot be transported." ”
Wang Jun said: "We have raised a lot of chicks in the woods this year, and they will be able to lay eggs next year, and the roosters will be slaughtered at the end of the year, and it seems that they can only be digested locally." ”
Hu Gangxue: "Don't be so pessimistic, my warehousing and logistics center is built, and it is difficult to supply your eggs and roosters to Hong Kong, but it is still no problem to help you sell them to several nearby provinces." ”
Wang Jun remembered the bad thing he had touched a nail in the supermarket, so he couldn't help but complain: "Those big supermarkets are not things, we want to supply some vegetables into it, but they are all blocked." ”
Hu Gangxue said: "I will talk to you about this." Why do big supermarkets bully customers? Because they have an advantage and the ability to bully you. First of all, they have many varieties, there are tens of thousands of goods at every turn, consumers are willing to go inside, people claim to be one-stop shopping, we can't compare, we are just a store. ”
"Second, people have a large flow of customers, many manufacturers sharpen their heads and want to enter the market, it is normal for people to pick and choose, set thresholds and harsh conditions, you can only pinch your nose and admit it. Channels are king, and what people play is channels. ”
"However, if we don't wait to see him and build our own channels, he will have no way, and he will even rush to beg you to enter. Many purchasing managers of supermarkets came to me and wanted to introduce products such as Peach Blossom Fairy Wine, Peach Blossom Fairy Tea, and the conditions given were quite favorable, cash purchases, miscellaneous fees were free, and the price was set by us. ”
Wang Jun was so fascinated when he heard this, he asked: "Our Peach Blossom Fairy's products are so good, why don't you enter the supermarket?"
Hu Gangxue glanced at Wang Jun lightly, glanced at Ma Kui again, and said, "You don't understand this, right? For example, in the Lanzhou Market, if the products of Peach Blossom Fairy enter the supermarket, Boss Ma will not be happy, and the supermarket will compete with Boss Ma for customers." ”
Ma Kui hurriedly agreed: "Our quota is not enough, and the supermarket will come over to grab food, which will affect our business." ”
Hu Gangxue said: "This is the channel conflict. There will inevitably be conflicts between different sales channels, competing for customer resources with each other, and even reducing sales prices in disguise, which ultimately affects the brand image, which the company does not want to see. But ......"
Listening to Hu Gangxue talk about channel conflicts, Ma Kui was secretly happy in his heart, and suddenly heard "but", and his heart was suddenly shocked again.
Hu Gangxue paused and continued: "However, in the entire Lanzhou City, there are only two specialty stores in Peach Blossom Fairy, and it is inconvenient for consumers to buy. The company is planning the rational layout of urban outlets according to market capacity, Boss Ma, you are a smart person, I don't know what you think?"
Ma Kui immediately heard the sound of the strings, and tried to ask: "I apply to open a few more branches in Dongcheng, will the headquarters support me?"
Hu Gangxue smiled and asked, "What kind of support do you want?"
Ma Kui thought for a moment: "Can you increase the quota of products some more?"
Hu Gangxue said: "Product quotas are generally formulated according to the local market capacity and cannot be adjusted at will. We will not give enough quota to the saturation of a market, it is all unsaturated, so that we can develop benignly. The output of each single product of the company is limited, and it will not blindly expand production, and the total amount of control market will not be saturated. But ......"
Ma Kui's eyes lit up when he heard this "but".
Hu Gangxue continued: "However, the company will increase product categories and varieties, and continue to enrich the product line of Peach Blossom Fairy, so that the store has more products to operate, so that the profit of the store will grow steadily and continuously." ”
Ma Kui seemed to understand a little, and said: "I have been getting bigger and bigger in the past few years, and it turns out that the secret is here! I only sold peach blossom fairy tea at the beginning, and I was worried that the product was single and could not support a store, and then gradually increased peach blossom fairy wine, honey, fungus, eggs, peanuts, peanuts, rapeseed oil, silkworm pupa, mushrooms, sweet corn, hazelnuts, hawthorn, wolfberry, and seafood, river fresh ......."
Ma Kui counted on his fingers for a while, and his two hands were not enough.
Hu Gangxue said: "In the future, there will only be more and more products, as far as I know, the tropical fruits of Wanzhou, the silk of Wuzhou, and the honeysuckle of Shenlong will be launched soon." There are also some breeding products, duck eggs, goose eggs, cattle, sheep and donkey meat, I heard that Huicheng also raised sika deer. You just sit back and wait to get rich with the Peach Blossom Fairy Company. ”
Ma Kui said: "I can't sit back and wait, I'll apply right away, open a few more branches, and distribute a few more." ”
Wang Jun was a little red-eyed when he heard this, and asked: "Can we do this in our vegetable specialty store? We will also increase the variety of vegetables......
Hu Gangxue said: "There are only vegetables, but they are still single, and the standard of living has improved, and people can not only eat vegetarian, but also eat meat." Your vegetable store, next to the meat market, would be better. ”
Today's words learned by Hu Gang made Wang Jun and Ma Kui cheerful, as if they had found a roadmap for development.
In Wu'an Garden Township, Liangzhou, a group of uninvited guests suddenly came to Taohuaxian Farm.
A flock of wild ducks seized a desert lake and set up camp here. A small team of fish fry that had just been stocked was plagued by wild ducks.
The team wanted to drive away the wild ducks, and even hunt them, but was stopped by Zhang Hongxia.
This group of wild ducks, with red legs and red beaks, gray wings and black heads, is a Chinese merganser, which belongs to the national protected animals and is strictly forbidden to be hunted and killed.
Hubo is very large, and ducks can only eat a few fish, so just put more fish fry.
A few days later, another team reported that a flock of wild geese had been spotted in another Hubo.
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