Wu'an's Taohuaxian Hotel, Taohuaxian Experimental School, Taohuaxian Building and the Employee's Family Building are also in full swing construction, and Wang Jun and Zhang Hongxia have a feeling: spending money is like flowing water.

Now the only project in Wu'an that makes money is vegetables. With the abundance of vegetable varieties, the high-end vegetables of Peach Blossom Fairy have opened up the high-end catering channel market in the provincial capital.

High-end hotels have long-term and stable vegetable suppliers, which are rarely easily replaced. In order to enter the provincial market, Wang Jun not only established a direct wholesale store in the provincial capital, but also developed two vegetable distributors, dividing the provincial capital into two, one in the east and one in the west.

The distributor in Dongcheng happened to have a few high-end hotel customers in hand, so he supplied a batch of samples to the hotel, cucumbers, eggplants, green peppers, tomatoes, leeks, spinach all brought some.

The price of each batch of vegetables is not fixed, the price of vegetables is on the market, the price of this batch of vegetables is a little expensive, the supply has been made clear, the distributor in Dongcheng said that this is a new variety, test marketing, if you are not satisfied, let's change it back.

Each big hotel has more than one vegetable supplier, shop around, besides, eggs can not be put in one basket, the risk is too great, only find one, in case something happens, there is not even a substitute, the hotel will be blind.

On this day, a table of guests ordered a soup of spinach, and soon after the dish came up, it was eaten by a few chopsticks per person.

When the host of the reception saw it, he immediately called the waiter and served it again.

As a result, after the second serving, everyone tasted it and put down their chopsticks, this dish is not the same taste just now.

The guest immediately called the waiter to ask what the situation was, and the waiter didn't know what was going on, so he called the front desk manager.

"Have you changed the chef, the same dish, the one just now was made by the chef, and this dish will be changed to a small job for us?"

The front desk manager said, "I'll go to the back kitchen and ask and make a new one for you." ”

The front desk manager took this spinach in soup and found the back kitchen theory.

When the kitchen manager asked, the front and back two portions were made by one person, and there was no problem of changing the chef, but the ingredients were changed. The East Side distributor ran out of spinach and switched to another supplier's spinach.

That's the problem, the kitchen manager immediately approached the purchasing manager and said that the customer was not satisfied with the spinach from this supplier and suggested that you change it.

There is no harm if there is no comparison, and another vegetable supplier is lying down in this way.

Of course, the purchasing manager knew what the situation was, so he explained, you get what you pay for, this family's spinach is only eight cents a pound, and that family's one piece is two, can it be the same?

The front office manager and the kitchen manager are not satisfied with this explanation, you save four cents there, we have to lose more than four dollars here, this dish sells for eighteen yuan, can you use a pound of spinach?

This comparison is out of control, not only spinach, cucumbers, eggplants, peppers, beans, tomatoes, leeks, etc., the quality is very different, and the quality of the vegetables of this supplier in Dongcheng is obviously more than one notch, that is, two or three notches higher.

The purchasing manager immediately contacted Dongcheng as a supplier, where did you introduce your new varieties, and we should increase the supply in the future.

Our new variety is a local desert vegetable in Liangzhou, branded, called Peach Blossom Fairy.

Is Peach Blossom Fairy the one that sells alcohol?

It seems to be a family.

In high-end restaurants, the gross profit of the dishes is very high, and it doesn't matter if the purchase of vegetables is expensive, and the key is to retain customers.

The vegetables of Peach Blossom Fairy were the first to be attacked by high-end restaurants.

In recent years, ordinary people are still used to going to the vegetable market to buy vegetables, and large supermarkets have just emerged, and those who go to supermarkets to buy vegetables are still a small number of people, which can be regarded as high-end consumer groups.

Peach Blossom Fairy's vegetables also wanted to enter the supermarket channel, but Wang Jun went to negotiate with the supermarket and came back with a bunch of nails. There are a lot of various taxes and miscellaneous taxes in supermarkets, what bar code fees, entry fees, promotion fees, management fees, store celebration fees, publicity fees...... Moreover, tax invoices must be issued, and the payment can only be settled after two months, and those that cannot be sold out must be returned unconditionally.

Wang Jun was so angry that he scolded his mother, which was so obvious to bully. He pondered about running a vegetable direct store in the provincial capital and working against the supermarket.

The location of the directly-operated store is a big problem, which makes Wang Jun worried.

In order to facilitate the purchase of consumers, the directly-operated store must be located in the city center, and the coverage radius of each directly-operated store is at most two or three kilometers. Beyond this distance, no one wants to come. Who would have traveled seven or eight miles to buy vegetables?

If you want to do the vegetable basket business of the people in the provincial capital, you must open more stores and distribute more. Wang Jun's first store, which is planned to open next to the Peach Blossom Fairy store, also wants to get some light.

Peach Blossom Fairy has a specialty store in the provincial capital, and there are two, one in Dongcheng and one in Xicheng.

The owner of the store in Dongcheng is called Ma Kui, a man from the northwest, who joined the Peach Blossom Fairy store three years ago, which is considered an early batch. The main business of the family is the building materials business, and the network is relatively wide.

The building materials business has low gross profits, transparent profits, and large capital occupation, mainly relying on interpersonal relationships. After Ma Kui opened the Peach Blossom Fairy store, the business was booming, and in just a few years, he surpassed his brothers and sisters in the family and became the most powerful one.

Wang Jun explained the intention, Ma Kui was very enthusiastic, said that he could refer to the store franchise system of Peach Blossom Fairy, attract investment in the provincial capital, and open dozens of vegetable stores, which should not be a big problem, he himself is willing to join, and he can also mobilize some relatives and friends to join.

Wang Jun thought about it, it is also the same reason, why should he go into battle shirtless, wouldn't it be better to make full use of the advantages of the locals?

Wang Jun and Ma Kui hit it off, ready to do a big job in the provincial capital, when an uninvited guest suddenly came.

Hu Gangxue came to the provincial capital and also found Ma Kui.

Hu Gangxue was ordered to prepare for the construction of the Taohuaxian provincial logistics center, and the boss personally ordered at the beginning of the year that the logistics center should cover all provinces in the country.

The location of the logistics center is first of all convenient transportation, and the city center is prone to traffic jams, but it is not suitable.

As soon as Wang Jun heard that this was the case, he was happy.

"We just bought a piece of land in the suburban farmer's market and set up a temporary vegetable wholesale point, so we can be neighbors. ”

As soon as Hu Gang heard this, he came to his senses and began to give lessons to Wang Jun and Ma Kui endlessly.

"Our boss is playing a big game of chess, you know?"

"Marketing, channel is king, you know?"

"Over the years, I have traveled from south to north and opened stores everywhere, and that is the channel under construction......"

"You see, there are now three channels for our stores, one is Boss Ma, franchise stores, and win-win cooperation. One is the specialty store of Lei's jewelry, which belongs to the type of borrowed chicken and egg. There is also a kind of furniture city chain store that we opened ourselves, which is directly operated. ”

"Captain Wang, you, now you are on the right path to open a vegetable chain store......

"Crossing the river by feeling the stones, you first pilot it in the provincial capital, and after success, you can replicate it to the surrounding big cities......"

"I'm coming this time, and I'm going to trouble Boss Ma to help me find a bigger place, in the city center, and I'm going to open a furniture city. Although the economy of this blue state is backward and not even a third-tier city, the boss has expanded his territory to Liangzhou, and we must follow up. ”

"Boss Ma, I'll show you a way to make money, you look for it in Liangzhou and Wu'an, and apply to open a few more Peach Blossom Fairy franchise stores, although the consumption level here is still poor, you may not make any money, and even lose some money, but you have to think in the long run, our boss is here, will this place continue to be poor?"

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