Afternoon.

The power of the government is still very strong, and soon all kinds of proclamations have been written, which are nothing more than saying that Wang Ji is recruiting partners and the like.

Wang Chen looked at the notice and was speechless for a while.

In several states near Tongzhou, maybe Wang Ji is very famous, especially in Tongzhou, it is no problem to describe it as known to women and children, but within a certain range, who knows what Wang Ji is?

And the "investment advertisement" made by them like Ding signed is like bullshit, and it will not help recruit franchisees at all.

Seeing this, Wang Chen called Ding Judge and others collectively, along with Wang Wenxiu, Liu Qihong and Wang Yuncang, the three people in charge of joining matters, of course, Xiao Jianhua, the top ancient wise man who was forced by him to wear a mask.

in the office.

A dozen or so people enjoyed the heating of the air conditioner, some sat on chairs and held teacups, and some whispered.

Wang Chen knocked on the table, attracted everyone's attention, cleared his throat and said, "The announcement you made is not good, you need to do it again." ”

"Is the paper not good or what?" asked Ding Juan.

Wang Chen said bluntly: "The content is not good. ”

Ding Qian was surprised and said: "The notices are all written like this, why can't the content work?"

Wang Chen said: "I can't say no, it's not good." ”

Ding signed the sentence crying and laughing: "Then how do you say you should write it?"

Wang Chen smacked his lips and said, "Of course I have an idea before I called you over." ”

Ding signed the judgment and all the officials present felt that Wang Chen was making a little fuss, just a proclamation, all the writing was written, and there was a special change? Is it interesting? It was not the emperor's decree, but just let the businessmen join in, and it looked like the real thing, and besides, how could you write the proclamation if it was not written like this? Can you still play tricks?

It's just that Jinghaizhou is Wang Chen's hall, even if they have a lot of guilt in their hearts, they are still helpless.

Wang Chen ignored them, raised his hand and said: "The notice is just a way to attract franchisees, in fact, I have thought of several ways, and by the way, it can also create momentum for Wang Ji's products." ”

"What's the solution?"

"Just say it, and we'll do it. ”

"Anyway, we all listen to you, you say one, we will never say two. ”

The officials are already numb, just execute it, don't talk to Wang Chen, but, yes, they still don't think so, just issue notices everywhere to let the businessmen know, what are you doing with all the bells and whistles?

Wang Chen roughly guessed what they thought, although he could make a statement, but he couldn't make people angry, if he didn't explain anything to his subordinates, who knew how this group of people would carry out the orders he gave when he turned around, he said with a smile: "Do you think I did this too much?"

"Don't dare. Secretary Xu Zhang said.

The Qian grain officer also said: "You are the governor, we will listen to whatever you say." ”

The implication is obvious, if Wang Chen is not Zhizhou, it is estimated that they will not be able to shake it.

Wang Chen was not angry, and explained slightly, "As the saying goes, the fragrance of wine is not afraid of deep alleys, but is this really the case? If the restaurant is opened in a very remote mountain village, can we know if we are in Jinghai?" After a pause, he continued, "Wang Ji's goods can be sold well in several states near Tongzhou, because everyone knows how amazing Wang Ji's goods are, and people who are farther away know it? I don't know, so why do rich businessmen in other places risk tens of thousands of yuan to join us at once?"

Ding was stunned and said, "This is reasonable. ”

Judge Zhou also agreed: "Yes, if I hadn't tried to use Xia Zhizhou's toothpaste and toothbrush by chance, I didn't know that there was such a magical thing in the world, which could make the mouth so refreshing and comfortable." ”

Wang Chen smiled and said, "So you can now understand why I said that the announcement is not working, why do you want to use a few more means to build momentum?"

"Understood, understood. ”

"Go on, we'll listen. ”

Seeing that everyone understands himself, Wang Chen is quite satisfied, unlike everyone present, he comes from modern society, understands how important propaganda is, a good publicity program, it is possible to make a worthless commodity become priceless, such as brain platinum, said to be health care products, in fact, the biggest effect is melatonin and hawthorn, melatonin can make people fall asleep more easily, hawthorn increases appetite, and it is not as magical as the advertisement says to delay aging, improve sexual function, improve immunity and so on.

But why is brain platinum selling so hot?

Publicize!

Yes, people do a good job of publicity.

A super brainwashing advertisement, coupled with a variety of advertorial bombardments, directly hyped up the brain platinum.

Since Wang Chen wanted to sell Wang Ji's goods to the entire Great Song Dynasty and even neighboring countries, he definitely needed to let those potential consumers know how amazing Wang Ji's products were, and naturally, publicity became crucial.

He closed his eyes and carefully recalled the various means of propaganda in modern times.

"Zhizhou?"

"Why don't you speak?"

"Didn't you say you were going to talk about building momentum?"

"You're not going to fall asleep, are you?"

Everyone couldn't stop crying and laughing, Jinghai Prefecture had just been established, and all the officials were so busy that they called people over to see you sleep? In their opinion, Wang Chen was just playing with children, and he suddenly didn't look forward to any kind of momentum-building means.

Wang Chen opened his eyes and said, "I was thinking about something just now." ”

Ding signed the judgment and accepted his fate, "Tell me, what do you need us to do." ”

Wang Chen didn't answer immediately, but asked rhetorically: "How much money can our state government use now?"

The money and grain officer said helplessly: "More than 20,000 yuan." ”

Wang Chenxin said a little less, "Is there only so much?"

The money and grain officer said speechlessly: "Haven't you read the account book? These money are still left by the county government of Haimen, and the 500,000 yuan approved by the third division has been used by you to build the city wall." ”

Wang Chen immediately said: "In this way, I will privately pay 50,000 guan to lend it to the state government, and wait until the state government earns money and then pay it back, I need to make Wang Ji's name in the entire Great Song Dynasty and even several surrounding countries, if the momentum fails, the 50,000 guan will not need to be returned by the state government, do you think?"

Ding was stunned.

Judge Zhou and the others were also stunned.

"Five...... Fifty thousand?" Judge Zhou said in disbelief: "If you fail, so much money will be wasted?"

Wang Chen smiled: "When did I tell a lie?"

If this comes out of someone else's mouth, people may not believe it.

But Wang Chen, as a Zhizhou, sold Wang Ji's goods so well before, it was really not difficult to get 50,000 yuan, and he immediately believed seven or eight points.

At this time, they were already looking forward to Wang Chen's means of building momentum, otherwise Wang Chen, who was born as a businessman, would be able to spend so much money?

Businessmen seek profits, and no one wants to make a loss-making business.

Ding Juan's heart trembled suddenly, he finally believed that Wang Chen was not living in a child's house, but was taking this matter very seriously.

Ding signed and immediately said, "Zhizhou, we will definitely complete the order you ordered." ”

Wang Chen snorted, "To tell the truth, I don't guarantee that the 70,000 yuan will be in place." ”

Wang Wenxiu was surprised and said, "Seventy thousand is not necessarily enough, what are you going to do?"

Wang Chen finally said his plan, "First of all, I need Wang Ji's recruitment of franchisees in every state and even in the wealthy places of neighboring countries, second, I am ready to invite hundreds of storytellers and troupes, and finally, I need to find local pimples in various places to do things for me." ”

Ding signed the sentence and said: "What are you doing with Mr. Storyteller, the troupe and the splashing skin?"

Wang Chen blinked and said: "Let the storyteller say how amazing our Wang Ji's goods are, the troupe, of course, is singing about Wang Ji's goods, as for splashing skins, they wander between the markets, and they are in contact with a wide range of people...... People in the entire Great Song Dynasty and even the surrounding countries know about the existence of Wang Ji, so do you think 70,000 yuan is too much?"

Yes, his propaganda strategy is "newspapers, the Internet plus TV series placement ads", but there are no such things in the Northern Song Dynasty, and Wang Chen deliberately developed several publicity channels.

Secretary Xu Zhang said: "If you have money, it is really not a problem to invite a large number of opera troupes, storytellers and splashers, but what do you ask them to say about Wang Ji's goods? ”

Wang Chen said confidently: "You can't think of it because it's in the wrong direction." ”

Many people in the audience wondered, "We are thinking in the wrong direction?"

Wang Chen coughed lightly, "Pen, ink, paper, and inkstone are waiting...... Forget it, I'll write it to you with my ballpoint pen. ”

As he spoke, he took out a ballpoint pen and notebook from the drawer.

Everyone didn't understand what Wang Chen was going to do, so they all gathered around.

The various advertorial cases in modern society are no joke.

Besides, in this era, he has never experienced the bombardment of advertorials, so Wang Chen casually wrote one, "For example, I let the pimpies spread such rumors in the market?"

Everyone looked down.

Wang Chen wrote in his notebook:

"Why can't you marry a wishful man?"

A thirteen or fourteen-year-old girl, her face skin has always been unstable, easy to peel, red, the pores around her nose are relatively large, her cheeks and chin love to grow blisters, even if she washes it repeatedly, it is still easy to oil, causing her originally beautiful appearance to become ugly, so that her sweetheart mistakenly thinks that you are an "ugly girl". The little lady Wang next door to me used to be the same, and later came into contact with Wang Ji's facial cleanser by chance, and finally married Yu Yanei. In fact, she sold facial cleanser at the beginning and was deceived and stupidly bought, the shopkeeper saw that she was oily and specially introduced a cleanser with super cleanliness, the shopkeeper squeezed the facial cleanser on the back of her hand, rubbed and rubbed for more than ten seconds on a lot of foam, the shopkeeper said that her skin should use this kind of foam a lot, before it was cleaned, she half-believed and bought a bottle, although it was very expensive, but the nature of beauty forced her to buy, even if there was only a glimmer of hope.

Unexpectedly, after washing, Wang Xiaoniang found that her face was not oily, the redness was less, and the pores seemed to have become smaller, seeing the effect, she used it for fifteen days in a row, but she didn't expect the blisters on her face to disappear! The skin became better, the face became smoother, Wang Xiaoniang happily traveled, and happened to meet Yu Yanei, who was handsome and had a good family background, and the two fell in love at first sight, but Wang Xiaoniang was born poor, and Yu Ye said that he would not agree to anything, and Yu Yanei ......

Well, there is a bloody drama that is often seen on TV.

It's nothing more than saying that Yu Yanei has no regrets about Wang Xiaoniang, and would rather run away from home than be with Wang Xiaoniang, how did Wang Xiaoniang considerate and persuade Yu Yanei to go back, and finally Yu Lao was helpless, so he had to agree to marry Wang Xiaoniang into the door of Yu's family.

A bloody romance drama was instantly displayed in front of everyone.

Wang Chen finished writing.

Ding Judge was amazed: "This story is interesting. ”

Wang Chen smiled and said, "You think the story is interesting, but the focus is not here when the woman listens to this story." As he spoke, he looked at Wang Wenxiu, "Miss Wang, what is the most memorable thing about that story just now?"

Wang Wenxiu said truthfully: "Wang Ji facial cleanser. ”

Ding Judge was surprised: "Wang Ji facial cleanser only appeared once, why do you remember it the most?"

Wang Wenxiu said slowly: "Because I am a woman, I have also had blisters, and I understand the feeling of not daring to go out to meet people, so I became a prince...... When Zhizhou wrote this story, his first reaction was that if the concubine had something as magical as facial cleanser at that time, he didn't have to worry about others seeing his ugliness. ”

Bingo.

That's right.

This is the advertorial.

Advertorials should resonate.

Unsuspectingly accepting a commodity, or even unknowingly "knowing" that there is such a magical thing in the world.

Ding Judge understood and said in surprise: "I see. ”

Judge Zhou was also stunned for a moment, and suddenly exclaimed: "Good way, good way, it seems to be talking about the stock market, but it is actually spreading the name of Wang Ji facial cleanser, the listener has no intention, but when he sees someone with blisters on his face, he will definitely think of Wang Ji's facial cleanser for the first time." ”

The other dozen or so people were also amazed, it turned out that the promotional goods could still be so unmoving, it was too insidious!

Lack of morality?

It's really a bit lacking in morality!

But everyone present looked at Wang Chen with admiration in their eyes.

Wang Chen ignored them, but continued to pick up the pen and wrote a few advertorial stories in the notebook.

"A tragedy caused by bad breath. 》

"Why is Diao Chan so loved by the hero Lu Bu?"

"The maid in the Houmen Deep Courtyard actually has a strange fragrance and is accepted as a concubine by Jinghai Hou?"

"What is the two coins and a piece of paper that are loved by Tongzhou students?"

From about one o'clock in the afternoon, Wang Chen was stunned to write for a small half a day, during which he didn't drink a sip of water, didn't eat a little heart, every story made people fascinated, but everyone could involuntarily recall Wang Ji's goods from these small stories.

Everybody's crazy.

"Zhizhou, what happened to the maid and you?"

"Is Lu Bu really in love with Diao Chan's jet-black and fragrant hair?"

"Haha, then what Cui County is so unlucky, he was demoted when he talked to Shangguan with bad breath, and I laughed to death. ”

In fact, these advertorials are very common in the eyes of modern people, and they can be found at a glance, but ancient people have not been exposed to it, and they are a little relish after seeing it.

It wasn't until after writing the seventh advertorial that Wang Chen couldn't finish his thoughts: "Probably in this way, you can find someone to think about the rest." ”

"Are you thirsty? I'll pour you water. Ding said quickly.

Judge Zhou rushed faster than him, "I'll go, I'll go." ”

"Get some more snacks for Zhizhou. Secretary Xu Zhang shouted.

Not long after, these advertorials spread throughout the state government.

Many people were shocked when they heard it, whether it was an official or a servant, one was counted as one, all admired Wang Chen, none of them thought that the promotional goods could be like this, what Diao Chan Lu Bu pulled out, every story is deeply rooted in the hearts of the people, but it seems that the Wang Ji goods that have been brought in one stroke are remembered!

Classics!

Shocking!

Every story makes people feel the urge to buy Wang Kee goods immediately!

It is worthy of being the first strange businessman in Tongzhou, and it is worthy of being canonized by Emperor Chrysostom Yuyan as the governor of the state from the three products and in charge of a state, this means of building momentum is too ruthless!

If Wang Chen hadn't written it himself, these people would have thought that they would never have thought of promoting goods like this in their lives!

After everyone looked at each other, they were all stunned by Wang Chen's ability.

Especially after reading a few stories, Ding Zhiju was even more impressed, he took a breath and said: "Zhizhou, with your skills, if you insist on business, I estimate that in a few years, you alone may earn more money than I paid taxes in the Song Dynasty a year, and I can't find a business wizard like you in the whole world!"

Wang Chen smiled, "It's not bad, right?"

It's not bad.

It's so deceitful, it's so deceitful.

Each story mentions Wang Ji's goods at most once, which is dispensable in the story, but on the contrary, it gives people the illusion that they can't do without Wang Ji's goods!

After everyone praised him, Wang Chen said: "Okay, just follow the method I said." ”

Ding Judge finally showed a happy smile, "Zhizhou, if you follow your method, let alone smashing 70,000 yuan, or smashing 700,000 yuan, I think I can earn it back in a short time, what kind of all-encompassing thing is in your head?"

Wang Wenxiu also bowed down and said: "At the beginning, I also talked to Wang Zhizhou about building momentum for goods, but today I learned that the original 100,000 concubines are not as good as Zhizhou alone." ”

Hey.

Is that.

After all, what buddies have mastered is the crystallization of countless people's business wisdom, and these things are all explored by people all over the world after countless years of history, leading the "advertising" of the Northern Song Dynasty for more than a thousand years!

Of course, Wang Chen is not sure what kind of effect he can achieve, but he is very confident that Wang Ji's products will definitely spread throughout the country in the publicity process.

It all takes a little time.

Wang Chen can only wait and see, he wants to see what incredible waves the advertising plan that has been leading for more than 1,000 years can set off in this era!

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