Chapter 125: The magic of the channel is beginning to appear

Li Dongwen did not return to Shenniao to participate in any agricultural fair, he instructed Sun Yunsheng, you should participate on behalf of the company.

The construction of the reservoir's dam is in full swing, and Li Dongwen wants to make sure the dam is strong enough to help strengthen it from time to time.

At this time, he received a call from Zhu Hongjiang: "Boss, our Peach Blossom Fairy Wine is not enough to sell, and the orders from all over the country are bursting, I can't bear it, what should I do?"

The store system has always been managed by Zhu Hongjiang, starting from the sale of tea, with the help of Lei's jewelry store system, and later in the country to attract investment, opened more than 500 stores.

Of course, these stores brought by China Merchants are self-financing, to put it bluntly, it is a supply and marketing relationship, but the name is the same, they are all called "Peach Blossom Fairy Tea Store", and the management is actually relatively loose.

Later, in addition to tea, the peach blossom fairy company's peaches, honey, eggs, fungus, all entered the store channel, and some stores removed the word "tea" from the signboard and changed it to "peach blossom fairy store".

This time, the Peach Blossom Fairy Liquor was launched, and naturally it also entered the store channel.

Of course, the Peach Blossom Fairy Company also has its own sales channels, mainly Lei's jewelry store channels, there are currently more than 100 of them, all of which have opened up the "Peach Blossom Fairy Counter", as well as the "Peach Blossom Fairy Furniture City" channel developed by Hu Gangxue, which has developed more than 10 at present, and has also opened up the "Peach Blossom Fairy Agricultural Products Zone".

Another channel is the "Peach Blossom Fairy Store" on Hong Kong Island, which is currently managed by Zhao Canguang's younger brother, and there are dozens of them. In addition, the export business is in charge of Li Xianqiong's company, and it is also a very important foreign trade channel.

Li Dongwen felt that it seemed a little messy, but he didn't know where to start for a while.

He suddenly remembered that he had paid for a team of consultants, and Zhang Junru's consulting fees were not taken for nothing. So, he made a phone call to Zhang Junru, about this matter, your consultant team, first come up with a charter.

Is the wine really so easy to sell? It has only been on the market for less than a month, and it has been sold out? This wine is not cheap, and the people of the whole country are so rich? Li Dongwen could not just listen to Zhu Hongjiang's words, he decided to find out for himself.

Who's the right one? He made a phone call to Xie Anping.

"Boss Li, it's an honor to receive your call. What instructions do you have?" Before Li Dongwen could speak, Xie Anping spoke first.

"Just ask, how is the Peach Blossom Fairy Wine you bought selling?" Li Dongwen didn't want to be polite, and went straight to the point.

"Boss Li, I still want to go through the back door with you, let you order more wine, the quota given by the factory is not enough at all." Xie Anping seized the opportunity and began to complain.

"How do you sell it, and at what price?" asked Li Dongwen.

"Of course, the price is according to the factory's guide price, 999 a bottle, I don't dare to increase the price indiscriminately. How to sell it, as soon as the wine arrives, my friends naturally have to send some, one box per person, and hundreds of boxes are gone. Then these guys refused to drink any other wine, and they all relied on me, and the fast ones emptied all the wine in the warehouse, and the slow ones paid in advance and waited to pick up the goods. If you give me more, I have a lot of friends, and it's not easy to offend. ”

Xie Anping first cleared himself up, did not mess with the price, and then continued to complain.

Li Dongwen did not make a clear statement, but said: "We will not treat our friends badly, you should hurry up and get the freight company up." ”

Hung up the phone, Li Dongwen was a little happy, the wine is not enough to sell, okay, the more it is not enough to sell, the more it must be controlled, scarcity is expensive, and more is not beautiful.

Zhang Junru's team is still very efficient, and in less than a week, it came up with a set of "Peach Blossom Fairy Series Channel Comprehensive Management and Operation Plan", and suggested that a middle and high-level meeting be held to discuss and announce the implementation.

Li Dongwen took a general look at this plan and felt that there was some truth, so let's have a meeting.

The meeting venue was set in Guancheng, in Zhao Canguang's clubhouse. The reason why it was chosen in Guancheng is because the Divine Bird and Tongyuan are not very convenient for transportation, and the second is to let the Divine Bird and the gang take this opportunity to come out to play and broaden their horizons.

Almost all of the middle and senior personnel of Peach Blossom Fairy Company were notified to come to the meeting.

These men arrived in several ways. The largest team from Shenniao, led by Sun Yunsheng, included Gong Zhi and Zhao Wenyu from the distillery, Zhou Yingliang and Zhang Qian from the tea factory, Liu Chunpu from the honey factory, Hua Guilin from the timber factory, and Zhou Jianmei, the hotel manager.

The hotel and the health hall are now unified into one department, and a Taohuaxian cultural tourism company has just been established, which is currently in charge of a manager named Li Lijuan, hired from Hong Kong Island.

There were six people from Tongyuan, Zhang Junru and her two assistants, Li Dongwen with He Anjiang and Zhang Qinglan. They were the last to arrive in Guancheng.

Lei Ruiqiong and Zhu Hongjiang also went to Guancheng in advance to meet.

Zhao Canguang is half of the host, and that night, he took Ma Xiaolong and Hu Gangxue to pick up everyone in Guancheng.

Most of the people who came from Shenniao County were very emotional, what is the bright lights, what is the prosperity of the times.

Zhao Canguang made a large round table with twenty seats, which looked very luxurious.

A table full of Cantonese food, half seafood, half game, most of the dishes do not have to be sandwiched by themselves, there are waiters to help share the food.

The liquor drunk is naturally the company's Peach Blossom Fairy Liquor, the tea is Peach Blossom Fairy Tea, and of course, there are various drinks and beers. During the banquet, of course, we should take turns to introduce each other, so that everyone knows each other, so as not to cause any misunderstandings in the future.

After being full of wine and food, Zhao Canguang arranged for everyone to have free activities, those who want to sing K go to K song, and those who want to sauna go to the sauna, all of which are free of charge.

Zhao Canguang can be regarded as a person with his own industry, and in the past two years, he has become a big boss from a small gangster.

The next day's meeting was also held in Zhao Canguang's entertainment city.

The meeting was chaired by Zhang Junru and focused on the "Product Channel Comprehensive Operation and Management Plan".

Zhang Junru held a laser pointer and explained to everyone in front of the projector.

"First of all, look at our market channel layout: it is divided into two parts: the domestic market and the international market, the Hong Kong Island market and the Haojiang market, according to the convention, are also divided into the international department. ”

"The international marketing department, among which the channels of Hong Kong Island and Haojiang, are currently mainly developed by Zhao Canguang, with more than 20 directly-operated stores, as well as a number of vegetable markets and other distribution stores, which currently mainly sell roosters and eggs. ”

"In the international marketing department, there is also an export business, which is currently represented by a trading company on Hong Kong Island. ”

"The domestic marketing department is roughly divided into three parts, one is the franchised stores, there are more than 500, and Zhu Hongjiang is currently responsible for management. There is also a piece of Lei's Jewelry's direct stores, there are currently more than 100, which are managed by Lei's Jewelry, and another part is the direct store of Furniture City, now there are more than 20, which are in charge of Hu Gangxue. ”

Zhang Junru paused, and then said: "The products produced by our Peach Blossom Fairy Company are currently very in demand, and they may be even more in demand in the future, so how should they be distributed?"