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Li Zetian thought about it and asked Elvis Presley to endorse it, it must be ridiculously expensive, and it is easy to dominate the crowd and make people forget the existence of Apple-l.

When advertising, be sure to target accurately!

People who can afford Apple-l personal computers must be interested in computers or need to use computers, so the advertising must highlight the youth, fashion and practicality, and ask some actors to play college students and white-collar workers!!

There are too many places where the company needs to use money, and if you can save it, you can save it!

After thinking of this plan, Li Zetian then went to San Jose to find a strong advertising agency and let them shoot advertisements according to their own requirements.

In the afternoon of the same day, Li Zetian went to five advertising companies, and finally negotiated a cooperation with an advertising company named J. Walter Thompson.

Founded in 1864, J. Walter Thompson is the world's first advertising agency and the first international advertising agency in the world.

After Li Zetian learned about the background of this advertising company, he suddenly thought that Apple was preparing to enter the overseas market and also needed advertising, so he decided to cooperate with J. Walter Thompson.

"Mr.li, choosing JWT will definitely be a successful partnership! JWT is committed to helping Apple achieve short-term growth and create long-term brand value through a combination !!of brand-wide marketing planning, advertising, direct marketing, promotions, sponsorships and public relations activities," said Mars Black, head of JWT in San Jose, with a smile.

"Yes, Mars Black, I also believe that this will definitely be a win-win cooperation!!" Li Zetian nodded, after talking carefully with Mars Black, the various marketing methods he said made Li Zetian dumbfounded, only to know that simply advertising on TV stations seems too simple!

It's worthy of being professional, but it's different!

Li Zetian was embarrassed.

For J. Walter Thompson, partnering with Apple is helping to expand its influence in the tech advertising space!

Although Apple is a start-up company, the birth of Apple-l shocked the computer industry!

Apple has also become the spokesperson of technology and innovation in one fell swoop, with great development potential!

After learning that Li Zetian was the CEO of Apple, Mars Black, the head of J. Walter Thompson, wanted to promote this cooperation, and under his eloquence, Li Zetian finally decided to cooperate with J. Walter Thompson.

Walking out of JWT, Li Zetian shook his head and sighed: "Alas, the money I just earned is almost gone!"

Within a few days, JWT sent someone to send a very detailed advertising plan, which also included the overseas promotion part.

Li Zetian read it, thought it was OK, and nodded in agreement to use this plan.

……

……

At this time, it was almost two months since the launch of the Apple-l, and a total of 1,800 units were sold.

Seeing that Black Friday is coming soon, it is the Christmas promotion day in American shopping malls. On this day, malls in the United States launch a large number of discounts and promotions to make a final large-scale sale at the end of the year. And this day's discounted promotion is no worse than China's "Double 11 Shopping Carnival"!

If Apple-l is discounted at this time, the previous customers will not have too many complaints, after all, all products are crazy on this day, and Apple-l discounts are normal!

"Boss, how much discount does Apple-l have?" asked Zhang Yan.

Li Zetian thought for a while and said, "7% off!"

"7% off, then they won't rob crazy!!" Zhang Yan was stunned.

"It's just to let them grab it, otherwise, how can we explain that our Apple-l is hot?" Li Zetian said with a smile, "By the way, control the shipments of Apple-l, this promotion, we only sell 1,000 units!!"

When Zhang Yan heard this, his face was full of doubts, shouldn't he take advantage of the discount and sell as much as possible? Why do you still have to control the shipment?

Without waiting for Zhang Yan to ask, Li Zetian asked with a smile: "Do you know what hunger marketing is?"

Zhang Yan shook his head.

Li Zetian explained: "Hunger marketing refers to the marketing strategy in which commodity suppliers deliberately reduce production in order to achieve the goal of regulating the relationship between supply and demand, creating the 'illusion' that supply exceeds demand, and maintaining the image of products and maintaining high selling prices and profit margins!!

Zhang Yan seems to understand whether he understands or not, but in his previous life in 2016, I'm afraid everyone has heard of this word. Hunger marketing has almost been played by Apple and Xiaomi......

Li Zetian smiled, picked up the phone, and began to inform Apple's distributors and powerful computer retailers that Black Sunday would be discounted by six percent!

Of course, some retailers are reluctant to offer a 7% discount, believing that it is too much. Li Zetian had to give them profits and bear most of the discounted losses.

Because of this, Li Zetian began to wonder again, should Apple establish its own retail store?

It is expensive to set up a retail store, and Apple now only has one product, so would it be absolutely !!useless to set up a retail store to only sell Apple-l?

Li Zetian thought about it, but temporarily removed this thought.

Apple needs to accumulate more strength.

……

……

After the news that Apple-l was going to get a 7% discount on Black Friday was spread, it immediately attracted a lot of attention.

"7% off, which means that you can buy an Apple-l for only $1400, saving $600!!"

Everyone was amazed and shocked.

"The opportunity is rare, it is said that only 1,000 Apple-l units are discounted, and after this village, there will be no such store!"

"I'm going to sell my old Ford and buy an Apple-l. ”

"I'm going to borrow money from my father, and this time I'm going to buy an Apple-l anyway. ”

"Alas, $1,400 is still a sky-high price for me......"

"I don't have any money, let's pool the money together, take advantage of the discount, and snap up one to come back. I think people at other clubs must be thinking the same way, we have to move fast!"

"Yes! Scrape together money to buy !!"

“……”

Li Zetian's small ploy set off people's desire to buy~ hope!

When Black Friday is approaching, you can see a queue of dozens of meters at the entrance of the computer retail store, which is spectacular!

Passers-by not far away were surprised and asked the people next to them: "What is the situation, why are so many people queuing?"

The man replied, "Don't you know, Apple-l is 7% off, and everyone is coming to grab !!"

"What is Apple-l?"

"Personal computers, can manage data, run all kinds of software, including school schedules, enterprise employee data, bank customer information are all managed by computers, for example, if you want to find a person's data, as long as you enter his name on the computer, all his information is out, isn't it convenient?"

"Indeed!! how much is this Apple-l personal computer, and I just need something like this!"

"The original price was $2,000, but now it's 7% off, only $1,400!"

"Thank you, I'm going to line up now, there are so many people, if it's late, I may not be able to buy it!"

“……”

As a result, in less than an hour, 1,000 Apple-l units were sold out in the United States.

After Zhang Yan got the news, his eyes widened and he couldn't believe it, the sales of Apple-l in the past two months were only 1,800 units, and today it sold 1,000 units in less than an hour!

That night, the Los Angeles Times reported: "Apple sold an astonishing 1,000 Apple-l personal computers in one hour, writing a miracle in the tech world!!"

PS: There's a change at night.,The update is powerful.