Chapter 43 Advertising

In the following week, Li Zetian kept recruiting, and only stopped when Apple was "overcrowded". Pen, fun, and www.biquge.info

At this time, the size of Apple has reached 35 people!

In the past few days, computer distributors or some retailers have almost broken Apple's threshold, and at the same time, they have brought a lot of checks to Apple. The men then took the contract to pick up the goods at Apple's factories and ship Apple-l PCs across the United States.

With the hot sale of Apple-l, Apple-l has become more and more famous in the industry as well as in computer enthusiast clubs.

The so-called: "The layman looks at the excitement, and the insider looks at the door!"

When they took apart the Apple-l personal computer and looked at the structure inside, people who knew technology were amazed, it was simply a masterpiece of God!!

Fanless power supply!

Expansion bus!

Excellent BASIC programming language!

There's also disk drives, displays, image display capabilities, and a lot of stuff on the board, almost all of which are a combination of clever engineering tricks to save hardware and reduce costs!

The design is so exquisite that it has to be applauded!

While the Apple-l may seem expensive at $2,000, the technology it uses is far more than that!!

Soon, Apple-l's powerful technology and design spread in the circle, and everyone was shocked!

Many computer enthusiasts don't have the money to buy an Apple-l, but in order to own an Apple-l, many members of the club scrape together money to buy one.

In one month, Apple-l sold 1,250 units of Apple-l, creating a legend of $2.5 million!

Soon, more U.S. media began to cover the Apple-l, for example, Apple-l was listed as a featured item in the Global Catalog, further broadening the market. And the Global Directory represents the views of a bold and confident pioneer, a major representative of the spirit of computer hacking. What does it mean? It shows that Apple-l technology is awesome and innovative!!

The Global Catalogue described the Altair8800 in the same way as Apple-l, claiming that "it was an absolute, undisputed, and unbelievable overnight success !!"

In addition to this Global Catalog, Apple-l has swept the covers and headlines of nearly every computer magazine in the United States, and even USA Today, one of the top 10 newspapers in the United States by circulation, has reported on it.

Hundreds of American universities such as Stanford University, Harvard University, and Massachusetts Institute of Technology have purchased Apple-l from Apple, but the funny thing is that Harvard University still does not know that the founder of Apple is a dropout of Harvard University - Li Zetian!

MITS, which also produces personal computers, is super envious and jealous of Apple, Altair8800 and Apple-l's hardware manufacturing costs are not much different, at most two hundred dollars, but an Altair8800 costs only $375, and each machine only makes about $75, while Apple-l costs $2,000, and each machine can earn $1,500, and Altair8800 has to sell 20 units to be worth the profit of an Apple-l?!!

In November, MITS finally got the Intel 8080 microprocessor, and the Altair 8800 personal computer was officially released in the United States. Previously, Roberts has advertised in a number of newspaper media, and Altair8800 has also attracted a lot of attention by taking advantage of the Apple-l fire.

"Alas, I can't afford Apple-l, so let's buy an Altair8800, I heard that they are all personal computers!!"

That's what many people think!

As soon as the Altair8800 was released, it really received a lot of orders, and Roberts's old face suddenly smiled.

However, it didn't take long for it to be spit out by many people.

"Compared with Apple-l personal computers, Altair8800 is simply garbage in garbage, spicy next door, I shouldn't buy it!"

"No contrast, no harm. You get what you pay for!"

“……”

Scolding and scolding, the Altair 8800 still sold hundreds of units.

Intel should say that the profit from this is huge.

Both Apple-l and Altair8800 use the Intel 8080 microprocessor, which undoubtedly gives the impression that the Intel 8080 microprocessor has become standard in personal computers. Therefore, whether it is a computer enthusiast or a business interested in entering the personal computer, they will buy the Intel8080 microprocessor for research.

Under the leadership of Li Zetian, Apple detonated the personal computer revolution, and it won't be long before many personal computers will spring up in the United States!

……

No matter how passionate the flame is, I am afraid that it will be extinguished by the high price!

After a month of explosive sales, at the moment, Apple-l's sales have declined very sharply. Since November, only a dozen units have been sold every day!

Zhang Yan had a bitter face and said to Li Zetian: "Boss, many people say that the price is too expensive and they can't afford it, do you want us to lower the price?"

"No!" Li Zetian shook his head resolutely, and then said, "The price has only been reduced for a month, and the customers who bought Apple-l before will be very dissatisfied!!"

After finishing speaking, Li Zetian pondered, and said after half a ring: "I plan to advertise on TV, so that more people, enterprises, and governments can see our company's products and know what a personal computer is and what it is used for! In addition, ......" Li Zetian paused and said, "We should also actively explore the global market!! by the way, Zhang Yan, you are now responsible for setting up the Apple production factory, and at the same time recruiting some workers, training and guiding them to produce! I believe that our sales will soon increase !!"

"Well, okay, then I'll go and prepare for this now!" Zhang Yan replied and left.

Li Zetian took out the phone blog from the drawer, and then found the phone number of the ABC television advertising business department.

"Hey, hello, this is ABC TV!"

"Hello, I'm the CEO of Apple, I would like to inquire about how much it costs to advertise on ABC TV?"

"It depends on the time slot and the length of the ad to determine, which time period do you plan to advertise?"

"The best Golden Age segment!"

"That's seven to ten o'clock in the evening, $40,000 per second, which can last for a month!"

So expensive!!

Li Zetian complained infinitely in his heart, he gritted his teeth and said, "I want to play a 10-second advertisement, just a month!"

"Yes, sir, $400,000 in total! You'd better sign the contract with us as soon as possible, because that's the only way we can arrange the time for you as soon as possible!"

"Okay, I'll send someone to contact your company as soon as possible, San Jose has your office, right?"

"Of course, ABC TV is one of the three major commercial broadcasters in the United States!!"

After speaking, Li Zetian hung up the phone.

Since ABC has an office in San Jose, Li Zetian is in no hurry to sign the contract. First of all, we must shoot a good advertising video, otherwise the advertisement will be in vain!

"Celebrity endorsements? Or how do you get them? Also, which advertising company should I find?"

Li Zetian couldn't help but ponder.

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