The Minions in "Despicable Me" can be popular, which is not surprising to Lin Xiao at all.

It's just that I didn't expect that the effect of the propaganda was beyond imagination!

Sure enough, people don't have any resistance to something stupid, cheap and cute like a Minion!

As for the movie version of "Peppa Pig", to put it bluntly, it is a money-making thing, and you can't say the same, well, this kind of fan-oriented movie is money-making.

However, "Despicable Me" is different, this is Sanle's latest masterpiece after "Kung Fu Panda", and even Lin Xiao believes that "Despicable Me" can create higher value.

The protagonist of "Kung Fu Panda", Ah Bao, is after all the well-known national treasure panda.

Although "Kung Fu Panda" has gained a wave of popularity, in fact, there are pros and cons, and the pros and cons are naturally that this is a national treasure panda, so many people know it.

But on the downside, it involves the exploitation of copyright.

"Kung Fu Panda" did not sell very well in the domestic periphery.

Because the character of Panda Man is not only unique to "Kung Fu Panda", some games, and even some other cartoons, also have similar characters.

However, "Despicable Me" is different, Minions, who have registered all the relevant copyright patents worldwide long before "Despicable Me".

And Minions are original characters, and this kind of character does not have as many problems in copyright ownership as Panda.

And in terms of popularity, it is obvious that the stupid, cute and cheap little things like the Minions are more favored by modern young people and children.

The key is that today, the market in China has developed, and the strength of Lingxiao Pavilion and the Sanle system is no longer only dependent on people, so the value of "Despicable Me" and Minions even exceeds the previous "Kung Fu Panda" trilogy.

No way, animation movies are like this, the box office accounts for a very low proportion of revenue, of course, if the box office is not strong, it will definitely affect the subsequent copyright development.

Spring Festival file, of course, it is impossible for the Minions of "Despicable Me" to stand out.

This time is not only a carnival for film companies, but also a feast for the media.

Because the Spring Festival schedule is different from other schedules, in fact, the Spring Festival schedule only has a one-week outbreak, and it is a concentrated outbreak.

Therefore, in terms of publicity, the movies released in this schedule tend to focus on publicity.

A lot of money was scattered, and the media naturally responded, boasting about the glorious past of the king of comedy and the comeback of the former king of the Chinese New Year.

Who is the real king of comedy!

Put the two movies "With You Without Me" and "Beauty Like a Fish" together to play against each other!

This is actually a little tacit understanding between Tianchen and Tianxing!

Although this time, the two are in direct competition, but it is not impossible to cooperate in the competition, and the two movies are naturally topical.

So, when Qin Gang began to be interviewed, he complained that this Spring Festival file, there are too few films scheduled for "With You and Me", ah Yunyun!

On the other hand, Tianchen also hyped up and owed Xing Ye money for a movie ticket.

It can be said that you come and I are very happy!

However, despite this, most people are really focusing on these two movies.

I think that the box office champion of this year's Spring Festival stalls will basically only be produced in these two movies!

Now that the movie has not been released, the two sides are a little tense, and after the movie is released, it is conceivable that even if they are allies, they will be able to beat the egg this time.

After all, this kind of thing is a matter of personal interests, and no one can let it go.

But no one thinks that the two animated films "Despicable Me" and "Peppa Pig" can be competitive, or that it is usually difficult for animated films to explode at the box office in the short term.

It's more through longer screenings.

Unlike "Despicable Me" in China, which is facing the encirclement and suppression of the two "kings of comedy", there are no Spring Festival stalls in North America.

February is not a popular time in North America, there is only one Valentine's Day, but there are usually some romance movies on this holiday.

Therefore, "Despicable Me" was released simultaneously around the world, and there were not many strong competitors in North America.

It was easy to get more than 4,000 open theaters, and this time the partner company of Lingxiao Pavilion was DSN.

No way, in the field of all-age movies, DSN Group is the most experienced and strong.

Fortunately, at this time, there are no major projects on the DSN Group's side, in fact, the first half of the year in North America is the off-season for movies before May, and big productions usually start in May.

In the first half of the year, from May to August, and in the second half of the year, from October to January, these periods are the hot periods in North America.

Especially from May to August, it is definitely the hottest period in North America, and there are a lot of people during this period, which can hit the dog's brain.

But now, "Despicable Me" really doesn't have any particularly strong opponents.

The movies released during this period are basically low-budget or low-budget films.

Of course, it doesn't mean that the box office will not explode during this period, but obviously compared to the summer and Christmas schedules, the box office market of a week in this period may not be as good as a weekend in the summer file.

That's why, even if there are no strong competitors, most studios are reluctant to release big productions at this time.

"Despicable Me" is definitely a big animation movie production in China, but 50 million US dollars can only be regarded as a low-to-medium cost in North America at most, especially in 3D animated films, this cost is really too low!

You must know that in North America, especially DSN's DSN Animation Company, the production cost of animated movies is usually more than 100 million!

Even more can reach 200 million US dollars!

And it will take several years to complete, so the threshold for animated films is really not low.

Of course, "Despicable Me" is not without publicity gimmicks, such as the work of the same author of "Kung Fu Panda".

For example, the stupid and cute Minions, the cute world is regardless of nationality, and Lao Mei also likes little guys like Minions in a spoof style.

Therefore, although the publicity cost is not too much, the Minions still managed to attract the attention of many people.

This time, DSN attaches great importance to the release of "Despicable Me", because DSN is very optimistic about this "Despicable Me".

The image of the Minions, in particular, is so likable, and there are no animated characters in North America with the same style as the Minions.

Again, the promotion of "Despicable Me" and Minions is also related to the vital interests of DSN!

One is the distribution commission, and the other big head is also in the distribution, that is, the peripheral distribution!