In foreign countries, especially in North America, it is very common to see trailers like movies, which are shown on television.

This is also the case in China, but very few movies spend a lot of money on TV advertising.

During the Super Bowl in North America, a movie commercial break has been formed, and tens of seconds of advertising time can usually cost studios millions of dollars in advertising.

And what about domestic?

Timeliness, and super ratings of programs, there are really not many!

Usually to promote movies, they prefer to advertise with the main creative staff who sent the crew to those popular shows, rather than spending a lot of money to broadcast trailers on TV stations.

The best program in China is, undoubtedly, the Spring Festival Gala!

Although the ratings of the Spring Festival Gala have declined significantly in recent years, it is still the world's leading ratings program.

The program watched by the most people in the world is not blown, but real.

Therefore, the Spring Festival Gala has naturally become a battleground for many brand manufacturers.

Of course, the advertisements on the Spring Festival Gala platform are naturally second to none in the world.

For example, the Oscars in North America are good enough, right? It's the most influential film awards ceremony in the world.

But the Oscar advertisements are actually not selling very well, especially in recent years, which have become more and more niche and politicized, so the ratings are declining every year.

But in any case, the emaciated camel is bigger than the horse, and the Oscars are still very expensive.

No matter what, this expensive is also relatively speaking, the Oscars, this year's advertising is not too high, every 30 seconds, 2.1 million US dollars!

That's $70,000 per second!

That's equivalent to about 450,000 Chinese dollars per second!

But compared to another mega event in North America, this advertising fee is a sprinkler.

This year's Super Bowl halftime advertisement in North America, the same 30 seconds, sold a sky-high price of nearly 6 million US dollars!

200,000 US dollars per second, more than 1.2 million Chinese dollars per second of advertising!

Nearly 3 times as many as the Oscars!

But domestic advertising is not false at all!

Especially the advertisement of the Spring Festival Gala, the advertisement of zero o'clock time, half a billion in 10 seconds!

The sky-high price of more than 5 million Chinese dollars in a single second can be called a breakthrough in the sky!

Of course, 10 seconds and a half billion are not only this zero o'clock time advertisement, but also some other display opportunities will be given to the Spring Festival Gala.

But the price is still staggering!

And this year's Spring Festival Gala zero o'clock time advertisement was taken by "Despicable Me", oh no, it was taken down by "Minions"!

For this reason, Sanle Entertainment has smashed a sky-high advertising fee of 58 million!

58 million in 10 seconds!

However, the effect is also very good!

Of course, the advertisements for the Spring Festival Gala can't be spoofed or anything like that.

"Despicable Me" is not the main body, the main body is the Minions!

It's just that in the advertisement of the Spring Festival Gala, the image of the Minion and the release time of the movie were added, but in fact, it was advertised in the name of a toy brand.

No way, otherwise your rich people won't sell you ads!

However, the charm of the Minions is still showing its edge in the Spring Festival Gala advertisement.

It quickly attracted a lot of attention and curiosity!

The Spring Festival file is hilarious, and the difference between this year and previous years is that almost all of the films in this year's Spring Festival file are joyful.

Chen Xingxing's "Beauty Like a Fish", Qin Gang's comedy "With You Without Me", and Sanle Animation's "Despicable Me" are actually comedy anime! and "Peppa Pig" itself is also a joyful movie.

And "The King of Guns", which has been released for half a month, is not a joyful film, but it has withdrawn from the competition for the Spring Festival file early.

The key is to watch "Beauty Like a Fish" and "With You Without Me", which are directly facing each other.

And what's interesting is that the reputation of the two films, the media screening and the film critics' special screening, etc., is quite good, of course, these must not really reflect the quality of a film, after all, it is paid.

However, it can still be seen from many aspects whether these good reputations are really good or fake.

Yes, there are quite a few people on the Internet who have studied the comments of the media and film critics.

If critics and media are really optimistic about a movie, then in their reviews and reports, it will certainly not be very simple: it is worth watching, or: a very good movie, and so on.

The really optimistic media, even after they receive money, often write different comments and reports.

Really optimistic, they will write some of the style of the film, the advantages, the disadvantages, yes, they will write some small shortcomings.

But if it's fake, then it's definitely some perfunctory and cookie-cutter boasting.

As long as you see that the media is boasting, and the content of the praise is basically not too much, then it means that the media is not optimistic, but after receiving money, it is naturally impossible to tell the truth.

Let's talk about film critics, don't get me wrong, the current group of film critics is different from the past.

is not a group of professional film critics, but those more famous Internet big V film critics, the biggest difference between them and traditional film critics is that their film critics will not be like professional film critics, from what technical level such as lenses and the like, but directly analyze whether the story has been told well, analyze the plot, and other things.

To put it bluntly, they are just more influential water armies.

After all, "Beauty Like a Fish" is a film that Chen Xingxing has built for many years, although because of his age, he did not personally go into battle in "Beauty Like a Fish", but the overall review is still relatively good, although he also said that if there is no movie starring Xing Ye, is it still Xing Ye's movie?

But anyway, the reputation of "Beauty Like a Fish" is still very good.

And Qin Gang's "With You Without Me" is similar, Qin Gang is not the kind of director who likes to pretend to be high-end, his movies have always been very down-to-earth, and a lot of content is realistic into the movie, which can often resonate with people.

"With You Without Me" is the same funny, as always, Qin Gang's style comedy, but this is an advantage and a disadvantage, the advantage is that the film is still wonderful and funny, but it is a bit the same, and there is not much innovation.

Qin Gang scoffed at this.

Innovation? He doesn't know how to innovate? It's just that innovation needs to take risks, and whether innovation can be accepted in the mature film market is still a problem, and the old-fashioned routines and styles, since they have been successful for so many years, then it means that such routines have a market, and before such an old routine loses the market, he will definitely not consider a lot of innovation, that is a revolution, and it is possible to reform his own life!

So as a successful commercial director, Qin Gang will definitely not be so stupid!