Chapter 755: Textbook Classic Operation
"Are these foreigners crazy, they actually keep the price so low!"
After getting the average price of $30 million quoted by the three companies, Wang Zhenbin's eyes were about to fall out. He pulled Feng Xiaochen and repeatedly confirmed that he did not have auditory hallucinations, and made sure that Albert and the others were definitely not falling for Feng Xiaochen's soul transfer Dafa, and the price they quoted was credible. In fact, before this, Feng Xiaochen had made a bold statement, saying that he would let these three companies reduce the price to below 30 million, and Wang Zhenbin felt that Feng Xiaochen was completely daydreaming. But now this daydream has come true, which makes Wang Zhenbin not surprised.
You must know that the earliest psychological price of the Development and Planning Commission was 80 million units, and after Feng Xiaochen's deception, the leaders of the Development and Planning Commission had the courage to put forward the goal of striving to push the price down to 60 million units. Although we all know that the cost of manufacturing a compressor in Yuzhong is converted into US dollars, that is, more than 10 million, can foreign things be quoted in the same way as Chinese things? People's technology cannot be counted as money? People's brands cannot be counted as money? Domestic costs of 10 yuan and import prices of hundreds of yuan of goods, abound in the market, as imported goods, your quotation does not reach more than 10 times that of domestic goods, are you worthy of your high nose and blue eyes or your own willow waist and legs?
But a miracle happened, after visiting the compressor that Yuzhong was testing, three foreign companies actually made a decision to adjust the price at the same time, and pressed the price to the level of 30 million in one go. Of course, when they made such an offer, there were also conditions, that is, the Chinese side must order more than 40 units, covering most of the needs of the first and second phases of the West-East Gas Pipeline. This condition is not too harsh for the Development and Planning Commission, because the Development and Planning Commission originally planned to use imported compressors to equip the first two phases of the project, and it will take a while for domestic compressors to stabilize the quality, and the Development and Planning Commission aims to let domestic compressors occupy about half of the share in the third phase.
"Xiao Feng, can you tell me why?" Wang Zhenbin asked Feng Xiaochen for confirmation, and he firmly believed that Feng Xiaochen knew the reason.
Feng Xiaochen sneered and said: "The reason is very simple, that is, they want to use such a method to strangle our own industry, and they have done a lot of this kind of thing." ”
"Really? I don't remember such an example. Wang Zhenbin was surprised.
Feng Xiaochen said perfunctorily: "This is some examples in our industry, mainly involving the supply of some accessories. There is no such example of a large machine. However, it should also be soon, as our equipment level continues to improve, many of the equipment we originally bought at a high price will soon be greatly reduced. ”
Feng Xiaochen's experience actually came from more than ten years later. In the first 20 years of the new century, China broke through many difficulties in equipment technology and realized the localization of many equipment. And every time China breaks through a technical barrier, the price of similar products abroad will fall off a cliff, from 1 million to 100,000 is a very common thing. The most fundamental purpose of foreign manufacturers to adopt this approach is to completely squeeze out the original excess profits in this market, so that Chinese enterprises that have spent a lot of R&D costs to enter this market have no income, so as to hit the R&D stamina of Chinese enterprises.
In fact, there is nothing wrong with this approach, and it can even be found in marketing tutorials. Enterprises that are in a monopoly position in technology can adopt the method of skimming pricing, and use prices several times or even dozens of times higher than the cost to grab huge profits, which is used to compensate for their investment in the early development of technology. Once a competitor enters the market, the first to enter the market will turn to a low-price strategy, pushing the market profit to zero, making the latecomer unprofitable, and the research and development is unsustainable.
For advanced manufacturers, it doesn't matter whether there is a profit in the later market, because they have already recovered their R&D costs. However, for backward manufacturers, if they can't get enough profits from the market, the initial investment is equivalent to a waste. Repeat it a few times, and the backward manufacturers will be completely dragged down, and the advanced manufacturers can dominate the market forever.
Feng Xiaochen found out the psychology of several companies such as Seamanz and Tongyong, and showed Albert and them the compressors independently developed by Yuzhong, hinting that Yuzhong would become a competitor of these companies. Sure enough, Albert and others immediately chose a repressive strategy to push the price to a low level that Wang Zhenbin couldn't believe. In the face of such a cheap imported compressor, of course, the China Development and Planning Commission will no longer be interested in domestic compressors, even if Yuzhong is given a few orders, at such a price level, Yuzhong will not make much money, so it is impossible to continue to invest in research and development, drag on for a few years, Yuzhong and Seamanz, Tongyong and other enterprises The technical distance will be widened to the extent that people are sighing.
Albert and others' abacus is indeed shrewd enough, and their practices are as classic as textbooks. It's a pity that what they encounter is a China that has never played its cards according to common sense, and China, which has suffered from the embargo between the two camps of the East and the West for decades, has a paranoid concept, that is, no matter how cheap this thing is in the international market, only if you can make your own heart can you be sure. After 40 years of opening up to the outside world, it was finally cured of this old medical problem called "I will not create unsteady", and the lighthouse country on the other side of the ocean suddenly changed its commander, and it was a combination of a group of chip embargoes, which made Chinese nose blue and swollen face, so the disease was committed again......
Wang Zhenbin naturally did not know about these later things, but he was also an official of the Development and Planning Commission, and the Development and Planning Commission was undoubtedly the department that liked to be prepared for danger in times of peace. Hearing Feng Xiaochen's words, Wang Zhenbin said with a smile: "If Albert and they really think like this, then I'm afraid they will have to lose their wife and lose their soldiers." Yesterday, I also called Director Han to report on Albert's attitude, and Director Han instructed that no matter how much they lowered the price, our own research must not be interrupted. This time they saw Yuzhong's products and had to agree to reduce the price, which shows that it is very necessary for us to develop our own products, and if they don't have their own products, they will never bow their heads. ”
Feng Xiaochen said: "You said it well, when Yuzhong developed the compressor, let you invest a little technical transformation funds, and you all picked and stood." If it weren't for our equipment company to help Yu regain business and make money, I am afraid they would not have survived today. ”
This is not a wrongful statement. Yuzhong's research and development of long-distance natural gas compressors was promoted by the National Development and Planning Commission, and even Wang Zhenbin personally came to Feng Xiaochen's idea. After Yuzhong confirmed the project, the Development and Planning Commission provided a part of the technical transformation funds, but the amount was limited. On the contrary, it was the equipment industry company that demolished the east wall and repaired the west wall, and helped Yuzhong find some projects, which enabled Yuzhong to survive the most difficult years. In those years, Yuzhong also hesitated to continue to invest in such a purely money-consuming project as a compressor, but Feng Xiaochen kept encouraging them, and used other projects as a temptation to keep this research project.
Wang Zhenbin consciously took care of the loss, and hurriedly said: "We also have our difficulties, in fact, our Development and Planning Commission has invested a lot in this project. Of course, your equipment company has made great contributions, and the leaders of our Development and Planning Commission have also said this, and Director Han has said more than once that you Xiao Feng has a broad vision and far-sightedness, and it is more than enough to be the director of our Development and Planning Commission. ”
"Come on, Lao Wang, are you a killing skill?" Feng Xiaochen raised the flag and surrendered, people praised himself like this, and it was really possible to pick himself up and fall into a brittle.
Wang Zhenbin said with a smile: "This is the truth, in our entire 84 strategy class, you are the most capable, which is also recognized." ”
"Let's not talk about that. Feng Xiaochen pulled back the conversation, "Lao Wang, we have to say it, this time the foreigners took the initiative to reduce the price, and Yuzhong's credit is the greatest." The original quotation of foreigners was 140 million per unit, but now it is 30 million, and each unit has saved 110 million yuan for the country, and you must at least give one-tenth of it to Yuzhong, right?"
"One-tenth?" Wang Zhenbin covered his cheeks and pretended to have a toothache, "According to your algorithm, one-tenth is 11 million, and we order 40 units from abroad, which is more than 400 million, and it is also US dollars, which is nearly 4 billion when converted into RMB, you call this a reward?"
"Ha, then I don't care!" Feng Xiaochen laughed, "No matter what name you use, you have to take out this money, otherwise don't expect us to help you run errands in the future." ”
"It's all about doing things for the country, what do you mean to help us?" Wang Zhenbin retorted dissatisfiedly, and then said: "In fact, we also have a big principle in this matter. You said that it is not impossible to spend one-tenth of it as R&D investment. However, the money awarded to Yuzhong is at most hundreds of millions, which is used to support Yuzhong to establish a compressor production system and strive to achieve mass production as soon as possible. As for other expenses, we will put them into the national high-tech research and development special fund, and those equipment companies contacted by your equipment company can apply, and the scope is not limited to compressors, but can include all the items in the professional guidance catalog we have formulated, what do you think?"
Thank you for your concern. Feng Xiaochen grinned and said, of course, he also knew that it was absolutely impossible to get the Development and Planning Commission to reward Yuzhong with billions of yuan, and the Development and Planning Commission agreed to increase the allocation of the special fund for high-tech research and development, which had already achieved Feng Xiaochen's goal. Through the matter of Yuzhong, I am afraid that the Development and Planning Commission has a little more understanding of the importance of independent research and development, which is the most crucial.