Volume 2 Each Has Its Own Rice Sorghum Strategy Section 2 Capacity Bottleneck (Second Update!)
"Hmph, you said it lightly, for example, I used to transport sand and gravel in his own area, but suddenly one night I began to let you go to another area to transport it, do you have any doubts? If you have doubts, you still can't transport them? In some cases, you know that it is illegal mining, so can you help them transport it?"
A series of words made Sha Zhenggang stammer.
As a newcomer who has not yet graduated from college, although he already has some understanding of this society, he is obviously not clear about the various pitfalls and traps of the dark side of this society.
Seeing his younger brother's head bowed, he said sullenly after a while: "Are we just giving up a great opportunity? Everyone else can do this, but we can't? If there is something really going on, isn't everyone who does this business going to be involved?"
Sha Zhenggang's words also made Sha Zhengyang a little difficult to answer.
With the booming construction market in Handu, the huge degree of sand and gravel industry is unimaginable, it can be said that the sand and gravel industry in the suburbs of Handu will gradually enter the hot period, which has a lot to do with the boom period of China's economy.
The construction of infrastructure, the boom in the real estate market, and even beyond the law of economic development, will continue for decades, and there are countless people who benefit from this industry.
As Sha Zhenggang said, why can others do it, but not yourself?
This question also stopped Sha Zhengyang, he felt that he was bound by the thinking trap in his previous life, and inertly believed that Sha Zhenggang and Lan Hai would embark on the road of being involved in the black.
In the previous life, they committed the blue ocean in 2003, and now they are afraid that they have not thought so far at all, and the profits contained in the sand and gravel industry are the goals they are chasing.
Sha Zhengyang never thought that he would let them take root in the transportation industry for the rest of their lives, and the big logistics industry was the goal he designed for Sha Zhenggang and Blue Ocean.
"Well, I'll find out when I get back. Sha Zhengyang finally relented, he felt that he still needed to understand the situation realistically, and don't jump to conclusions easily, this is too big a blow to Sha Zhenggang and them, and they may not accept the blue ocean.
Just outside the train station, I took a taxi, said that the price was not metered, and I went directly back to the cash desk.
In these years, there are no professional black taxis, or there are occasional people who drive public cars to use public cars and oil to earn a few pocket money, Sha Zhengyang and his two brothers have not met.
The taxi is still very happy with this kind of long-distance passenger and does not play the meter, and the road is driving so fast that even Sha Zhenggang, who is stupid and bold, is a little stunned, and he didn't scold and breathe a sigh of relief until he got out of the car.
Sha's father and Sha's mother haven't slept yet, and the eldest son has been out for more than a month, and he came back before the fifteenth day of the new year, which can be regarded as relieving them.
Especially Sha Zhengyang's rapid progress, Sha's father and Sha mother are all relieved, and they are also a lot more relieved about the affairs of the two brothers, knowing that Sha Zhengyang is a person who knows in his heart, and he will also be measured in his brother's affairs.
Lying on the bed, Sha Zhengyang, who was a little sleepy on the train, became energetic, and the two brothers lay on the bed, chatting without a word.
"Brother, is your winery business really so good?Lao Cui's influence is really so great?" Sha Zhenggang has always been a little difficult to accept that his brother suddenly turned into a big entrepreneur.
After only graduating from college for a year, that is, working as a secretary for the county magistrate for half a year, how could he suddenly become so proficient in running a business?
You must know that half a year ago, my brother suffered a double blow of broken love and career, and he was very depressed for his brother at that time, why did he suddenly change so much?
Sha Zhenggang even recalled the night his brother came back, and it seemed that on that night, his brother was a little different from top to bottom.
"How can it be so simple?" Sha Zhengyang laughed, "Lao Cui is indeed very influential among the young people, but this time the best thing we sell in Lanzhou and Taiyuan is not the main youth wine, but Dongfanghong aging, in the early stage, we invested two or three million in the Lanzhou and Taiyuan markets to advertise, engage in marketing, all kinds of gimmicks have been done enough, and the atmosphere has been completely created, Lao Cui's concert is just to ignite the fire." ”
"Two or three million?" Sha Zhenggang gasped, "You are willing to invest two or three million in advertising, and you are reluctant to fly back?"
"It's not the same thing, advertising investment is rewarding, what is the difference between taking a plane and taking a train? Sha Zhengyang said with a smile: "But maybe next year the company will take another step, maybe it can open this ban." ”
"Brother Na, how are you doing in Lanzhou and Taiyuan this time?" Sha Zhenggang couldn't help but ask.
"Lanzhou and even Ganlong market is very good, Taiyuan and Sanjin market is OK, in general in line with our expectations, but there are still differences between the two markets, Ganlong side, Hongqi Daqu and Dongfanghong aging are very popular, boutique Dongfanghong is only in Lanzhou OK, Sanjin side is also about the same, and Sanxiang side is more different, the north of the liquor degree requirements are still higher, 48 degrees is not so popular. ”
Sha Zhengyang also held a meeting in the factory the next day and introduced it to other management in the factory.
"Ganlong and Sanjin market segmentation is quite different, I didn't expect Hongqi Daqu to be so popular, we have done market research, mainly cheap and good, aged Dongfanghong packaging is exquisite, the taste is more mellow, but the price is much higher, so in Ganlong and Sanjin mining areas, rural areas or Hongqi Daqu is the most popular, but aging Dongfanghong is still our main direction, like Taiyuan, Lanzhou, The sales of aged Dongfanghong in Datong cities are obviously better, especially in some mid-to-high-end restaurants, and the aging Dongfanghong has been able to stand on its feet. ”
"The market of boutique Dongfanghong is still dominated by young urban groups, but due to the degree and market group and climate reasons, it is not as good as we predicted before, so market research is very important, and it is worth thinking about when we develop the market next time. ”
"In the first half of the year, we still have three tough battles, in May in Jiangsu Province and Anhui Province, Nanjing and Hefei There are two concerts, which is an important town in the East China market, whether we can completely occupy a place in the national liquor market this year, it depends on these two battles. Through the two battles of Lanzhou and Taiyuan, our sales team is becoming more and more mature, and a group of excellent sales talents have begun to emerge,......
"Our sales breakthrough is inseparable from the hard work of Dong Zong, Mr. Jiao, Hu Gong, and Brother Baishan who stayed in the company and the factory, and I have nothing more to say, only a word of thanks,......"
"After thanks, there is only the work task, Ganlong and Sanjin market is now open, Ganlong market may even exceed Sanxiang market to become a highlight of our northwest market, Sanjin market can not be underestimated, my idea, Ganlong market this year to achieve sales revenue of 20 million, Sanjin market exceeded 10 million, according to the current market feedback, I am sure, and this should be a minimum base!"
"The key now is that our production must keep up, before our two factories of the original liquor base liquor stock is not small, I have always been full of confidence, now it seems that we have to take a leisurely come, especially Hongqi Daqu although the demand is large, but we can not open the supply, to the appropriate tilt to the aging Dongfanghong,......
Everyone here knows that in fact, the aged Dongfanghong and Hongqi Daqu are basically the same in terms of base wine, but there is a slight difference in the amount of cellar wine and the way of blending, but the profit margin of the two is very different.
When the Hongqi Daqu was brought to Ganlong, it was also because the Hongqi Distillery originally stocked a lot of Hongqi Daqu that had been filled and could not be sold in Hanchuan Province, but it was not expected to be very popular in the rural areas and mining areas of Ganlong and Sanjin, which even Sha Zhengyang and Ning Yuechan did not expect.
Since it was the fifteenth day of the first lunar month, Sha Zhengyang couldn't stay in the factory for too long, and the others dispersed one after another, leaving only Jiao Hong.
"You're finally back. Jiao Hong sat on the sofa opposite Sha Zhengyang, smiling lightly, "Yuechan, when will they come back?"
"They probably need another half a month. Sha Zhengyang also felt a little guilty.
This Spring Festival, due to the close connection of the concerts in Lanzhou and Taiyuan, there is almost no day off, and the whole team of more than 20 people is rotating continuously.
Especially Ning Yuechan, as soon as the concert in Lanzhou ended, she went to Taiyuan with herself, and after the Taiyuan side was over, she returned to Lanzhou and ran back and forth.
Ning Yuechan is also a desperate character who does not admit defeat, and refuses to give up until she finishes things to the extreme, and even Mao Guorong admires the other party's hard work.
"According to what you just said at the meeting, sales may not be a problem, and the bottleneck of production capacity has been exposed again?" Jiao Hong did not go around in circles, and directly said to the core.
"Well, no one expected that the potential of the liquor market was so great that we all felt that the victory in this war was too sudden and easy, and we were all a little afraid, so Sister Yuechan and Brother Mao didn't dare to be careless, and would rather stay there for a while and be steady. Sha Zhengyang was also full of emotion, "But the problem of production capacity is in front of us again, how to solve it?"
Jiao Hong was slightly surprised, "You started to think about the problem of insufficient production capacity so quickly, and you can't even withstand it this year?"
Although from the point of view of sales data, the momentum is indeed very strong, but after all, Jiao Hong has not experienced the hot sales of Dongfanghong in Lanzhou and Taiyuan, nor has he personally contacted channel dealers, so the intuitive feeling is not enough.
In Jiao Hong's view, with the current inventory of the two factories and the current production capacity after the full resumption of work, especially the larger production capacity of the Dongquan Distillery, there is no problem in achieving a production capacity of 6,000 tons throughout the year, how can it not meet the needs?
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Ask for a monthly pass, Lao Rui doesn't dare to rest during the festival, I can't take a breath if I want to, give a few tickets to support!