Volume 2 Each Has His Own Rice and Sorghum Strategy Section 3 Can Be of Great Use (Third Update!)

"Most of the first half of the year is no problem, but you must know that we will still play the Nanjing and Hefei markets in May, and we will have a battle in Kunming in June. Sha Zhengyang smiled slightly bitterly and spread his hands, "Do you think we can still have a chance to breathe?"

"I always feel like someone is whipping you behind your back, and I'm running forward like this. I feel that the current development speed of our company is already very amazing, I have checked the data, the maximum production capacity of Dongquan Distillery and Hongqi Distillery is 5,500 tons, and now we have integrated the two distilleries to give full play to the maximum benefit, which is only a little more than 6,000 tons, which is already the limit. ”

Jiao Hong stared at Sha Zhengyang, "Can't we stabilize a little?"

"No, you can't. Sha Zhengyang said calmly: "Jiao Hong, in fact, you also know that although our advertising and marketing methods seem to be varied and effective, what if other wineries also react and start to follow us? That's right, I still have some new things in my hands, but no matter how good the marketing is, there are times when people are tired, so we must seize the freshness of this year and a half, so that consumers' minds are filled with the impression of our Dongfanghong, so that they will never forget, and at the same time occupy the market to the greatest extent." ”

Jiao Hong was silent.

She admits that what Sha Zhengyang said is indeed the truth, and she can even hear the hidden meaning behind Sha Zhengyang.

Establish the brand to the greatest extent, and at the same time capture the market, as far as possible to occupy the market share belonging to Dongfanghong, and at the same time grab back more funds to prepare for the next development of the enterprise.

We can't just rely on the current advertising and marketing, but more importantly, we must start preparing for the next deeper and more intense market war from now on.

For example, the development of more high-grade and more competitive products, such as the Dongfanghong Guojiao 1921, Guojiao 1927, Guojiao 1949 and other series he once mentioned.

But then Jiao Hong raised his head again, and said thoughtfully: "No, I don't just mean this, I feel that you are also trying your best to hand over the burden on your shoulders, well, you are vigorously cultivating Yuechan, and pulling me over also means this, you are so unwilling to stay in this company that you have built single-handedly?

This woman's eyes are sharp, Sha Zhengyang nodded: "It's not as complicated as you think, I'm just thinking about the long term, Jiao Hong, you must know that with the rapid growth of the company, if we don't have enough matching strength to control it, it is easy to be swallowed up by the outside world, so because I value the company very much, I can't and dare not put all my thoughts on the company." ”

Jiao Hong slowly came to his senses, and his gaze at Sha Zhengyang was a little more profound and awe-inspiring.

The man in front of him is really only twenty-two years old, and he has only graduated from college for a year, how can he understand these situations so deeply and thoroughly?

He is right, once the sales revenue of Dongfang Red Wine Industry exceeds 50 million or even more than 100 million, I am afraid that even if he is the secretary and mayor of Nandu Town, he may not be able to protect this company.

Don't think that the shares on the surface can be used as a talisman, under the current institutional structure, the village should listen to the town, the town should listen to the county, the county should listen to the city, and it is very simple to change the equity of the enterprise.

Just like the town forcibly converted the distillery debt into equity and transferred it to Murakami before, it can now be recovered by similar means, otherwise there is a way to close the business.

It's just that it hasn't come that far, and everyone is still not too clear about the situation of the Oriental Red Wine Industry, and they are still happy to see it, and when the benefits are so huge that even the county can't ignore it, I'm afraid that the nature of this enterprise really needs to be clarified.

"So you're going to push Yuechan and us in the foreground, and you're in the back as our backing?" Jiao Hong said slowly: "Is this useful? If the county really wants to move the winery, can you stop it?"

It is not surprising that Jiao Hong can immediately comprehend the mystery inside Sha Zhengyang, he also has a good understanding of Jiao Hong, and even passed Chen He from the county government.

Jiao Hong first worked briefly in the county government office, worked as a typist for a period of time, and later transferred to the county No. 2 Light Bureau and served as the deputy director of the office, but her identity has not been resolved.

There are many rumors about her, some say that she has something to do with Zhao Song, the director of the county government office at the time and the current executive deputy county magistrate, and some say that she is the county magistrate before Cao Qingtai, and now Long You, who has been transferred to the Municipal Taxation Bureau as the deputy director, has a relation.

Later, I don't know why I served as the deputy director of the county canning factory from the county No. 2 Light Bureau, and I don't know how I finally came to Nandu Town and served as the deputy manager of the industrial company in Nandu Town.

Guo Yeshan didn't talk to him much in detail, and Chen He was also vague, just said that Jiao Hong was a flexible person, very good at dealing with people, and willing to learn, and he was a character.

Calculating that Jiao Hong is probably in his early thirties, with just ten years of service, he has run many units, and he has also served as an official and a half-position, if he has no ability, Sha Zhengyang will not believe it.

Of course, having the ability does not mean that the character is good, but Ning Yuechan gave Sha Zhengyang a guarantee, so Sha Zhengyang also believed it.

If Jiao Hong really wants to make some moths, he also has a way to clean her up.

Now it seems that Jiao Hong's performance is still admirable, and his sense of smell and understanding of the situation in the county are not available to ordinary cadres.

Sha Zhengyang is also very clear that according to the development momentum of Dongfang Red Wine Industry and the change of equity of Dongfang Red Wine Industry, it is impossible to maintain the current model, especially in the county and town.

The town still has 20% of the equity, and when the sales revenue of Dongfang Red Wine is already more amazing than any county-owned enterprise, and even as much as other county-owned enterprises combined, I am afraid that the legality of the decision to convert the debt into equity determined by the town will be questioned or even overturned.

In fact, Gao Changsong and Yang Wenyuan also realized this, when the Sanxiang market was opened and the sales revenue exceeded 10 million, Gao Changsong and Yang Wenyuan were already sleepless at night.

Two days before the National People's Congress, Gao Changsong and Yang Wenyuan came to Sha Zhengyang and talked about this issue, both of them were worried, thinking that they were afraid that the town would tear up the previous agreement again and change it again.

This is not impossible, but it is very possible, although Sha Zhengyang has not yet found any changes in Guo Yeshan's attitude, but with Kong Lingdong's envy and jealousy and all kinds of remorse, it is enough to explain a lot.

These are days when there is not so much contract and legal constraints, the political climate is just getting colder, and many private companies are wearing red hats to protect them, not to mention the rest of the companies.

What is the legal basis for the transformation of township enterprises into township and village joint ventures?

Does the decision of the Town Industries Company have legal effect?

These are all muddled accounts, and no one can say clearly in this era.

The above sentence may be able to reformulate the rules and make everything start over, so the worries of Gao Changsong and Yang Wenyuan are also imminent practical problems.

As Gao Changsong and Yang Wenyuan said, if they can't get it right, the town will have to come to a paper to overturn the previous restructuring, pay all the arrears to Murakami, and then regain the property rights of the enterprise to the town, which is what they are most worried about.

Now the momentum of the Oriental Red Wine Industry is so good, not only to repay most of the debts, but also to re-establish a good relationship with the financial sector, the asset-liability ratio has been greatly reduced, especially the massive liquidity has become a fat sheep that is exciting.

After hearing the shock of this problem and coming to Dongfang Red Wine Industry to inspect and investigate, Sha Zhengyang was already alert in his heart.

As the deputy secretary of the county party committee in charge of economic work, he has been immersed in the political arena of Yintai for decades, and his voice in economic work is not even weaker than that of the county magistrate.

Wen Yizhen not only has the power to guide the development of county-owned enterprises, but also has a decisive right to speak on the economic development of townships and towns.

Because of this, Sha Zhengyang has also been thinking about how to deal with it.

Gao Changsong and Yang Wenyuan gave themselves the greatest help in the initial development of the enterprise, Sha Zhengyang is not an ungrateful person, so he naturally wants to protect the rights and interests of the two villages.

Moreover, from a legal point of view, since your Nandu Town Industrial Company and the two villages have completed the debt-to-equity swap procedure, even if this procedure is not perfect or very crude, but after all, it has gone through this procedure, then from the perspective of the spirit of the contract, it should be respected, not arbitrarily abandoned.

However, Sha Zhengyang is very aware of the virtues of officials in this era, and there is no spirit of contract and legal concept in their minds, as long as they think it is inappropriate, they will naturally use the administrative power in their hands to "correct" it, and this situation is as uncommon even if it is more than ten or twenty years later, let alone now.

"Jiao Hong, now we can't say what the county or the town has any ideas, but the current development momentum of the company is very good, there will definitely be some people who have ideas, especially the situation of the company half a year ago compared with the two now, I am afraid that many people's unbalanced psychology will be heavier. Sha Zhengyang sighed, "Since there are some things that we can't stop, then we should make some preparations in advance." ”

"Hongqi Village and Dongfang Village may not agree. Jiao Hong also realized this.

"Therefore, it is necessary to take precautions and safeguard the rights and interests of Hongqi Village and Dongfang Village to the greatest extent. Sha Zhengyang looked pensive, "It would be best if we could find a way that is acceptable to all parties." ”

"That's what you're for?" Jiao Hong stared at Sha Zhengyang.

"Jiao Hong, if I say something big, it doesn't make much sense, and you won't believe it. Sha Zhengyang said: "As my original intention, I hope to do a good job in this enterprise, and at the same time let the development of the enterprise bring more benefits to the people of Nandu Town, Hongqi Village and Dongfang Village, such as increasing the income of workers, allowing villages and towns to collectively obtain benefits, and using the proceeds to solve various difficulties and problems." ”

"Your ideas are good, but the reality you face may not be what you want. Jiao Hong shook her head again and again, some deep eye sockets and a towering nose bridge formed a beautiful outline, and her expression was very complicated.

"Maybe I'm an idealist. Sha Zhengyang shrugged his shoulders and stood up, "It's not a bad thing to have ideals, but we also have to face reality, so I have what I just said." ”

"Then what are you going to do?" Jiao Hong muttered, "I think you seem to have a plan." ”

"It's wrong, it can only be said that the soldiers are coming to block the water and cover the earth. Sha Zhengyang clapped his hands, "After all, we don't know what kind of changes we may face now, but I want to make some preparations as soon as possible." ”

Jiao Hong also left.

Sha Zhengyang didn't know what this woman's idea was, but he felt that the other party had no malicious intentions, but it was a bit like he was exploring with some curiosity, which made Sha Zhengyang a little speechless.

But it is undeniable that this woman really has some skills, a keen sense of smell, analytical ability, and an attitude towards the situation in the county and even the leaders are very clear, she can use it for herself, and use it well, this person is of great use, even better than Ning Yuechan.

Ning Yuechan may only be used in enterprises, and this woman is afraid that she can show her style more in the system.

*****

The third more to ask for votes, there is a more more in the evening, today there are only four more, ask for understanding, ease of breath.