Back in his small company, there is no one else in the office, and the business people don't know where to run, maybe go out to run customers. Only the copywriter and the two little girls sat there with their eyes open, waiting for the result of Liu Xinya's proposal.

Seeing Liu Xinya push the door in, the two of them hurriedly surrounded her.

"Sister Ya, how is it?"

"We must have won, right?"

Liu Xinya said with a sad face: "No, it was Ogilvy who won." ”

"Ahh The copywriter said frustratedly.

"But we think we've done a good job with this proposal. Mei Zhi said unwillingly.

"Yes, it's good, but the client company said it doesn't believe in our ability to execute. It's this idea that we can't shoot as well as we should, and the post-production execution ability is not enough......," Liu Xinya explained to her.

"Yes, our company has never shot a TV commercial, and we have only shot a few print commercials, and we are still looking for outside photographers. Miji muttered.

Liu Xinya felt a little hot on her face, and she stretched out her finger and pointed at the head of the little girl: "Little girl, what's the matter, I dislike the shining star is too small?"

"What's the matter, after I joined the company, I was instructed and taught by Sister Ya, and I learned a lot of things. In the future, Sister Ya will rush wherever I go, and everything will be under Sister Ya's command!"

"Alright, okay, don't fool me. Let's get down to business, our company really can't hold on, you two talk about what you have in mind. ”

Although Wang Ye has already negotiated that he can take these two people to join Huashang International together, Liu Xinya also wants to hear their thoughts first, maybe others have a better way out.

After listening to Liu Xinya's words, the two little girls looked at a loss, is the flash star about to end, but they don't know what to do, they are all newcomers who have just left the school for a long time.

Still a little smarter, she hurriedly pulled Liu Xinya's shoulders: "Sister Ya, you want to help us." You also have a lot of fame in the advertising industry, if you don't open a company, you must go to a big company, are you going back to Ogilvy? Can you bring the two of us with you?"

After speaking, she looked at Liu Xinya pitifully. When the copywriter girl heard it, yes, Liu Xinya definitely didn't worry about a way out, and it was good to continue to follow her, and hurriedly echoed: "Yes, Sister Ya, take me with you." ”

Liu Xinya smiled: "Okay, I won't tease you." I met with the chairman of Huashang International and decided to go there as the planning director, and the two of you can go there together. ”

After a moment's pause, the two little girls reacted.

"Ah, can we go to such a big company?"

"It's still Sister Ya who is amazing, and she has directly penetrated the enemy, hehe. ”

……

After Liu Xinya joined Huashang International, the first job she took over was the cooperation with Ogilvy.

When Ada came over to communicate about the advertising case again, he saw that Liu Xinya came forward to talk to him, and his jaw dropped in shock.

The benefits of hiring an insider to take charge of this matter are fully revealed, Liu Xinya is clear about these things, and in the face of her old club, she is not soft on the price, and her requirements are about to reach the upper limit of Ogilvy.

Although Ada is helpless, the business still has to be done, and the order still has to be accepted. Although I made some less money, it was better than not making any money, and with an expert representative of Party A, it was much easier for both parties to work together.

After Liu Xinya thought about it, she realized that Wang Ye was really not simple. I appreciate my own creativity, but I don't have to be emotional when I choose a partner company. When he was about to despair, he promised to recruit himself to his command with high technology. If you leave the matter of advertising to yourself as an expert, the money you save for the company is enough to pay yourself for more than ten years.

In this way, it is equivalent to Wang Ye calling himself for more than ten years in vain......

After Liu Xinya communicated with their account director and creative director several times, the two sides reached an agreement to adopt the theme of "transformation", combine Liu Xinya's creativity, and then improve the details, and soon came up with a mature plan.

The story in this program also uses the method of first suppressing and then promoting, telling how an ordinary girl was ordinary at the beginning, how she suffered from indifference, and then worked hard to accumulate strength and completed a gorgeous transformation.

Of course, in the process of transformation, the Huashang brand has always been with her and has played a great role. Liu Xinya's most proud ending was retained, and Xue Yiyi's freeze-frame scene of looking back and smiling was enough to turn everyone upside down, and definitely fascinated the little girls in front of the TV and wanted to rush into Huashang's store immediately to buy a lot.

In this advertising filming, a lot of effort and money were really put into the whole process of live shooting, and the director invited Lao Mouzi, a national treasure film master. For making this kind of beautiful feature film, no one is better at it than him!

At the end of the commercial, it was Xue Yiyi's stunning appearance at the Louvre in Paris, and Ogilvy's strength was shown, and the venue was directly cleared and blocked for an afternoon.

At five o'clock in the afternoon Paris time, the Marley atrium in the Louvre has been cordoned off, and the film crew is busy setting up the scene.

Absolutely generous, almost perfectly recreating the scene of the opening ceremony of Paris Fashion Week at that time. A long red carpet stretched out on the floor, surrounded by invited group performers dressed as passers-by, starlets and reporters from major media outlets. These group performances are carefully selected, and those with bad images are not used, and the price is three times the usual.

A film master like Lao Mouzi generally doesn't come to shoot this kind of commercial, isn't that self-surrendering. However, this time, a CEO of the capital Ogilvy personally came forward to invite, and he really couldn't push the face, and he saw that the investment in this advertisement was quite large, and the story was more interesting, so he took it.

Since you have taken it, you have to do your best, and during the whole filming process, Lao Mouzi is also very attentive. For Xue Yiyi, the leading actor, he is also the only actor in the play. He hated and loved, hated at first, because she was too amateurish, and he had to teach everything by hand. The standing position and camera sense are so poor, it's a waste of his time.

But as the filming progressed, Lao Mouzi became more and more appreciative of Xue Yiyi.

He has also heard of this little star who is currently becoming popular, and he thought that she would suddenly become popular with those artists, arrogant, unbearable, and unbearable. I didn't expect my character to be so good, no matter how I criticized the teaching, I accepted it happily, and immediately apologized and corrected the mistakes I made.

And he doesn't feel like he is a star, he is superior, and he treats every staff member in the crew kindly.

Lao Mouzi saw it in his eyes, and secretly admired in his heart, this kind of person is either deep in mind and good at disguise, or he is born with a good personality and high emotional intelligence. But no matter what kind of person she is, her future development will not be bad, and becoming a big-name artist is just around the corner.

The filming went smoothly, and soon the last scene came to the end, which was the picture of Xue Yiyi looking back and smiling.

This picture in the sub-shot is all designed, Xue Yiyi is wearing a gorgeous dress, stepping down from a Rolls-Royce Phantom, the surrounding reporters surrounded, the flash lights lit up wildly, a gust of wind blew, Xue Yiyi turned her head slightly, and stroked the long hair that was blown up with her hand.

The assistant director shouted on the side: "Each group is ready, pay attention to the lights, focus on Yiyi." Group performance, group performance! Don't huddle into a pile for a while! Disperse, gather around in an orderly manner, and look surprised, surprised!

"OK, pay attention to the props team, the blower should be a little higher, the wind blows at the height of Yiyi's head, don't blow the skirt! We're not shooting Monroe! Pay attention to control the wind, just let your hair float up, don't be too big, you can't open your eyes!"

"It's all there!Group 9 Game 1, Action!"

With the director's order, a Rolls-Royce Phantom slowly stopped by the red carpet, and the concierge with snow-white gloves stepped forward to open the car door. Xue Yiyi made a shining debut, and the group performers surrounded them in an orderly manner as ordered, with surprise on their faces.

Xue Yiyi took a step forward and posed, the blower of the props group began to work, a soft breeze blew, and her long graceful hair fluttered gently. Tilt your head, smile, and caress your long hair.

"NICE! VERY GOOD, ONCE IN A WHILE!" THE OLD MOUZI, SITTING BEHIND THE CAMERA, SHOUTED EXCITEDLY. At this moment, he felt that the hard work of the previous days was not in vain, Xue Yiyi was really spiritual, and now he has a great sense of standing and camera, even if he goes to make a movie immediately, there is no problem at all.

Lao Mouzi remembered that he had a book, and he hadn't made it for many years, not because he couldn't attract investment, and it wasn't that the script was bad. It's that he has never met an actor like the heroine in the script, who has a pure temperament, and has amazing beauty, and has high requirements for acting skills.

If you take out one of these three conditions separately, it may be easier to find actors, but those who have these three at the same time have made movies for so many years, and Lao Mouzi has not encountered them, so this script has been pressed at the bottom of the box for many years and has not been filmed.

Isn't Xue Yiyi in front of her the heroine in her mind! Age-appropriate, pure-tempered, and recognized beauty, and now her acting skills are improving rapidly. God help me, Lao Mouzi was so happy that he hammered his thigh, he was going to find a time to talk to Xue Yiyi after returning to China, and he showed her the script.

invited Xue Yiyi to be the heroine of this movie, Lao Mouzi believes that she will not refuse, she can be the heroine of his Lao Mouzi movie, I don't know how many big-name actors can't ask for it.

After the footage was filmed, everyone returned to China, and the film had to be post-produced, with a soundtrack or something. But this is not a movie, it is not that complicated, and post-production was completed quickly.

Wang Ye was full of praise after watching the sample, Xue Yiyi's performance in the advertisement is really good, it seems that this girl has a talent for acting. The effect of the master's shooting is really not covered, the story is smooth, and the scenery is beautiful, so that the audience can't help but immerse themselves in the plot, and with the heroine's encounter, the mood is either low or cheerful.

"Very good, let Ogilvy contact all channels as soon as possible, and I want to see the broadcast of this advertisement on major TV stations and all online video websites as soon as possible!" Wang Ye said.