Liu Xinya began to tell the story of how the ordinary girl transformed.

Listening to her story, Wang Ye's eyes gradually lit up, yes, that's what it feels like! There is depression, there is rendering, then there is a breakthrough, and finally it reaches a climax! Finally, the freeze-frame picture with a smile and a peerless elegance is like the finishing touch, and the whole story has a soul!

He turned around and asked Li Qinghuan in a low voice: "Do you have any information about this company, show it to me." ”

Seeing Liu Xinya's wonderful performance, Li Qinghuan was also secretly happy for her, what's wrong with a small company, it can also have good ideas!

She quickly took out the information of the Shining Star Company and handed it to Wang Ye.

After taking the information, Wang Ye looked through it, his brows furrowed, but he didn't say anything.

After all the companies were preached, Wang Ye also made a decision in his heart, he smiled and said: "Everyone's plan is very exciting! It is not a well-known company in the industry! But I can only choose one company to cooperate, so I can only choose the best of the best." ”

With a straight look, he said: "Now, I announce that the company selected for the program is ......."

The representatives of all the companies in the audience were nervous, the critical moment came, Liu Xinya also clenched her fists, but she still had some confidence in her heart, she was confident that she had performed well just now, and the plan was the most brilliant!

"I announce that the final selected company is, Ogilvy & Mather!"

How could this be?! How could it be that I wasn't chosen! Liu Xinya was stupid all of a sudden.

Ogilvy's account director, Ada, had already jumped up excitedly, and the account directors of several other companies next to him shook their heads in disappointment, but still got up and politely congratulated Ada on winning a big order.

Now that Huashang International has decided to choose Ogilvy and Mather to cooperate, other advertising companies can withdraw and leave, but Liu Xinya is unwilling.

She was unwilling to stay up late for three days, and the plan she had worked so hard to make was unexpectedly defeated.

Biting her lip, Liu Xinya walked up to Wang Ye and asked stubbornly, "May I ask if my plan is not good enough?"

Looking at the workplace beauty in her early thirties in front of him, Wang Ye had a trace of appreciation in his eyes, and he said with a smile: "No, your plan is great, I am very satisfied!"

"Is Ogilvy's solution better, more in line with your heart?"

"No, actually, I appreciate your proposal from Shining Star Corporation. ”

This made Liu Xinya angry, since you keep saying that you prefer my plan, then why did you choose Ogilvy!

She blurted out: "Then why did you choose Ogilvy instead of our shining star!"

In fact, it is rude for her to ask this, after all, Huashang International is Party A, and it is the owner of the money, and it is someone else's freedom to choose which company to cooperate with, and it is not your turn to ask. But this will be disappointed and sad, and she can't take care of it too much under the agitation.

"Why? It seems that you don't know the answer, who can help her with it. Wang Ye looked around.

The account directors of several 4A companies at the scene laughed, Ada is a selected company, of course, he has to perform in front of Wang Ye, he stepped forward and said to Liu Xinya: "In vain, you have been working at Ogilvy for so many years, and you don't understand such a simple truth." The answer is actually very simple, because Ogilvy is a big company, it is a 4A! Your shining star is just a small company, so small that it is not capable of taking on big cases!"

Liu Xinya asked unconvinced: "I admit that the flash star is very small, but I don't think my ability is bad, you also listened to my proposal just now, don't you think it's not good enough?"

Ada stretched out his right index finger and shook it: "You're mistaken." This time this is a proposal, since our theme is in line with the idea of Huashang International Company, then this plan will continue to be improved by the company's creative directors and copywriters, and the final thing will never be worse than yours!"

Liu Xinya admits that large companies are full of talents, as long as they choose the right theme, all kinds of whimsical ideas will emerge later, and they can even put forward several plans at a time until the customer is satisfied!

But she didn't want to admit defeat yet, so she stubbornly said: "So what, at least this time my plan is better than yours, and I can improve it more perfectly later!"

Looking at the stubborn Liu Xinya, Ada was also a little helpless, he shook his head and said: "You still don't realize the crux of the problem! Let me ask you, even if Huashang International chooses your flash star cooperation, how can you shoot this advertisement? If you want to shoot such a big advertisement, you need to invite a big director, right? Do you have this connection? In addition, you chose the Louvre, this is a live shooting, what ability do you have to persuade the management of the Louvre to clear the scene for you and let you shoot? As for the channel, let alone it. ”

Ada's words struck Liu Xinya like a bolt of lightning, and she understood why Wang Ye appreciated her proposal more, but she still decisively chose Ogilvy.

The strength of his own company is still not enough, what Ada said is indeed reasonable, even if this big case is handed over to himself, in addition to ensuring creativity, it is really difficult to ensure that the subsequent work can be done well, and the customer's choice is not wrong!

What fair competition, how can there be absolute fairness. The resources and channels owned by those large companies themselves are actually tickets to such big cases, and they don't even have admission tickets at all, they just come over to have a good time.

Shaking her head gloomily, Liu Xinya turned around and was about to leave.

"Wait a minute, Mr. Liu. Wang Ye called out to her.

Turning around suspiciously, he looked at Wang Ye, not knowing what he was shouting about.

Wang Ye turned around and ordered Li Qinghuan a few words, asking her and Ada to continue talking. I got up and came to Liu Xinya's side: "It's nothing urgent, come to my office and talk a few words?"

What else can I do, I guess I will have to think about how to pay my employees next month's salary when I return to the company, Liu Xinya thought to herself.

Following Wang Ye to the door of his office, Liu Ruomei saw Wang Ye coming with a guest, and quickly got up and opened the office door. After the two sat down on the sofa, they politely asked Liu Xinya what to drink.

Liu Xinya hurriedly said that she would just have a glass of water, sat on the sofa, looked at this luxurious and spacious office, and felt that the area was larger than her entire company.

O hateful capitalists, what corruption!

Looking at Liu Xinya, Wang Ye said: "Do you feel very hit, obviously the plan is doing well, and the customer appreciates it, but in the end it was defeated." ”

Nodding frankly, Liu Xinya said: "It's really shocking, maybe I was too simple before, I always thought that as long as I came up with a good idea and made a beautiful proposal, I could win the favor and trust of customers." Ada taught me a lesson today, I really haven't operated such a big advertising case alone, and I don't think it is possible to complete such a big case without a big platform behind it. ”

Wang Ye said with a smile: "This is the importance of the platform, there are many talents, but only on a suitable platform can play a role, without this platform, many people will become idle! Therefore, you can no longer adapt to the competition in the current society, and you will not be able to receive big orders at all, even if your creativity is amazing, it is useless! Because you simply do not have the strength to turn creativity into real advertising!"

His words ruthlessly destroyed Liu Xinya's last bit of luck, but this is the case, is a good idea worth it? Worth it! But only if the idea can become a reality. Otherwise, no matter how good the idea is, it is just a pipe dream and has no effect on the client company.

Today, the reason why Wang Ye chose 4A is this. In that kind of big company, as long as you explain the requirements clearly, you don't have to worry about the rest of the matter.

Ogilvy's vast talent pool and efficient execution will provide a steady stream of ideas until the most innovative and most likely to produce good results is selected, and then the details are refined and then perfectly photographed. Finally, through their powerful channels, they were displayed in front of the national audience on time and on time.

This kind of gap in hard power is by no means something that can be smoothed out with a new idea, to be honest, Liu Xinya's participation in this level of advertising competition is really a bit beyond her strength. When Ada saw her for the first time, the surprise was not laughing at her, it was just a normal reaction. Because he knew that Liu Yaxin's visit this time was also in vain.

Well, Liu Xinya completely admitted defeat, she held the water cup and hung her head and said, "I understand, I'll still pick up the small advertisement in the future." ”

Seeing her appearance as a defeated dog, Wang Ye smiled and deliberately teased: "I think your character is not the kind that easily admits defeat, what's wrong?

"What, if you can't accept big advertisements, then you can only accept small advertisements, how can this be called degenerate, it can only be said that you recognize the reality. Liu Xinya said stiffly.

"How is it, are you interested in coming to Huashang?" Wang Ye suddenly asked.

"Ah, what are you doing here, you have a little advertisement to do?" Liu Xinya was a little surprised, and didn't react for a while.

"No, I mean to ask you to come and work, how about the position of planning director? Annual salary, over one million, are you interested?" Wang Ye said with a smile.

When she heard that the annual salary was over one million and she was doing a good job, Liu Xinya was a little moved, but after thinking about it, what should she do with her Shining Star Company, how many employees are there. Just threw it away?

"That...... Wang Dong, I still have two employees, one copywriter and one beautiful finger......" Liu Xinya said vaguely.

"Oh, they made this proposal today, okay, bring it directly, there is no one in the planning department, you can set it up." Wang Ye readily agreed.

"Really?!That's great! We'll be able to report on it tomorrow!" Liu Xinya suddenly felt the depression in her heart swept away, and her whole person became happy.