Chapter 228: Mainland Release (3/5)

It is very gratifying that the total box office of the mainland summer season reached 3.6 billion yuan!

"Kung Fu Panda 2" 800 million, "Variety Xingjun" 550 million...

This is an unprecedented achievement, especially under the premise that all imported films have failed...

"Kung Fu Panda 2" is a domestic film.

However, a batch of super bad movies were also born, and the worse they are, the more profitable they are!

The two films "The Four Talents in Gold" and "Love Notice" actually broke 50 million!

This is nothing, after all, Huang Sect Leader has many Mingjiao fans, "Love Notice", Wang Lihong + Liu Yifei, is also a very good card.

However, a super bad movie like "Hip Travel" with an investment of 3 million and a box office of 30.34 million actually made money!

This horse pedal is incomprehensible!

To be honest, the Happy Family has seriously lowered the average level of Chinese movies, even if it is the small fresh meat + IP model of later generations, people have an IP anyway, what are the movies of the Happy Family

Chinese Film Poison Milestone!

Many people say that their goal in acting in movies is to make up the numbers, and by the way, remind the audience how bad movies can be and how exaggerated their acting skills can be!

In August, Yuehua released "Kuiba" and "My Master Jiang Ziya", both of which are anime movies.

Pure domestic animation, the box office is not very ideal, especially "Kuiba", the box office is only 40 million yuan, you must know that the production cost of this animation is as high as 30 million yuan;

"My Master Jiang Ziya" sold 60 million, but it also failed to make a profit at the box office, with a production cost of 35 million;

However, these two works have received subsidies for animation boutique projects and government funding awards for the animation industry, each of which has received a substantial subsidy of 25 million, and by the way, the animation of the same name of "Kuiba" began to be popular - cultivating users.

Unlike the 'Pleasant Goat' team, the 'Kuiba' team first uses movies to attract audiences, and then drives the audience through cartoons...

As for "My Master Jiang Ziya", this is the opening work of the "Fengshen" series, although the box office is not profitable, but the reputation is very good, and the surrounding sales are not bad, it can be developed "My Brother Nezha", "My Master Yang Jian" and other sequels...

"Kung Fu Panda 2" created a box office miracle for Yuehua's films, but, turning his face, two consecutive anime failed, Yuehua's stock price fluctuated, and Zhang Junsheng's series of actions in North America spread to China, and was reported by a group of media blind Jiba, Yuehua's market value shrank by ten percent...

At this time, Zhou Xing's first self-directed and self-starred comedy film "Variety Xingjun" was released...

With an investment of 40 million yuan, Zhou Xing and Xu Yan did not get paid, the two signed a sharing contract, with a box office of over 100 million, and they each could take away 5 million yuan in salary, with a cap of 300 million at the box office and 20 million yuan each...

To put it bluntly, these two never thought that "Variety Xingjun" could become a hit, anyway, with their appeal, it must be no problem to keep the capital!

The theater chain is not very optimistic about "Changing Xingjun", and "The King of Guns", "Dangerous Spy War", "Dragon and Phoenix Store" will be released at the same time...

Then, "Changing Xingjun" lost to "Dangerous Spy War" on the first day, and directly won a box office score of 27 million, which is half more than "Dangerous Spy War"!

On the second day of its release, "Changing Xingjun" won a box office score of 42 million yuan;

On the third day, the box office continued to rise, with 44 million...

That's right, in three weeks after its release, the cumulative box office has exceeded 500 million!

If it weren't for the rampant piracy, maybe I would be able to challenge "Kung Fu Panda 2"...

Many people don't understand what "Changing Xingjun" has

copied the two scenes of "Vulgar" bar and OD, and even copied the clothes and dance steps;

copied the "Terminator" android battle;

copied the shape of the doctor in "Back to the Future";

copied the concept of Frankenstein;

Copied "Strange Heroes in Disguise"...

This thing can get 500 million box office

But people just earned...

Zhou Xing's status within Yuehua is becoming more and more accepted, and the title of Yuehua Twin Stars has been mentioned by more people, and by the way, the story of Zhang Junsheng who discovered two potential superstars in Huairou Film and Television Base has also been known by more people...

Yuehua's share price rose another 20 percent, hitting a record high...

At the same time, Zhou Xing's next film is planned to be approved...

……

I have to say that in the Chinese propaganda of "Inception", Brother Xun and Chen Daoming hung before Joseph Gordon, and even the standing position on the poster is not the same, of course, Xiao Lizi must be in the C position...

This is a very normal phenomenon, any country will have a sense of national pride and national honor, even those countries in Europe that are rich in literary films, there will be special preferential treatment for a star who has succeeded in Hollywood.

When promoting, their names will also be deliberately displayed!

Yuehua's propaganda press release reads: ""Inception detonates the world! Brother Xun and Uncle Ming are about to return to China for publicity!"

I didn't even mention the name of Xiao Lizi...

Just like when "Extreme Agent: The Ultimate Return" and "Star Agent: City of a Thousand Planets" came to China to promote, I was hung in the C position, all so that the movie could be a big hit...

Of course, the promotion of "Inception" can be called overwhelming - online and offline have not fallen, after all, the film market in September has always been relatively weak...

And in the original time and space, the box office results of "Inception" in China are not very good...

No matter how good a movie is, it needs to be shouted desperately!

……

Is "Inception" brain-burning

The movie is laid out straightforwardly, the plot layout of a typical Hollywood movie, and then it goes

was praised by a group of fans as a masterpiece!

Why is this happening

the flickering strategy when promoting the movie, as well as the audience's blind obedience psychology.

While some people will walk into theaters for this genre, there are many more who are not interested at all.

The success of Inception still lies in the enthusiasm of audience discussion and speculation.

After all, original movies are very risky!

After the movie was released, everyone was discussing how many layers of dreams there were, and the final spinning top hadn't fallen yet, in order to prove that they really understood...

In fact, it's just a well-made Hollywood stunt. Nolan himself admitted: "It's not difficult to understand at all, but it's a very brain-intensive propaganda method." ”

From the very beginning, Inception was built to be a commercial blockbuster – no one was going to spend $160 million on a niche movie!

Someone actually said that "Inception" was just director Nolan in order to realize his feelings, so why did he look for Xiao Lizi

Who doesn't know that small plums are expensive

The mainland market has been bottomed out by "Avatar", and everyone knows that the box office potential is endless, but "Inception"... The start was not too amazing, with a box office of 22 million on the first day, and then, after 4 days of release, the box office exceeded 100 million, and in the first five days, it won 130 million...

In the second week, with the excellent quality of the movie and the strong reputation of the audience, "Inception" continued to harvest the box office, 184 million yuan.

In half a month, the cumulative box office exceeded 380 million...

Throughout September, there was not a single film that could pose a threat to "Inception", and the total box office is expected to win at least 500 million...

This result is already very good, setting a record for the box office of a Sino-US co-production!

Zhang Junsheng, who is far away in Venice, is not very satisfied, after all, Yuehua has invested 30 million US dollars, plus publicity and marketing...

At most, domestic gains can only be regarded as no losses and no gains!