In this materialistic age, it's not easy to get money out of someone else's pocket.

Originally, Zhang Wei felt that it must be a difficult thing to attract investment, so he didn't plan to do it according to the routine of the film and television company, but wanted to form a bureau and get some rich acquaintances he knew together, and everyone had a meal. Who knew that this matter was not as difficult as he expected, and before he could call Liu Nan, Gao Zili, Liu Yuanyuan, and Xu Haidong, many people he didn't know called him.

Most of the people who called were the owners or executive directors of some film and television companies in the circle, and the purpose was also very clear, that is, to understand the preparation of "Prairie Temple" and clearly express their intention to invest. This situation made Zhang Wei a little confused, so he talked to Zhang Shilan about it and asked why.

Zhang Shilan has more specific work in the circle than Zhang Wei, so she also understands the purpose of investing in these film and television companies. To put it bluntly, it is still for its own development needs, and there are three most important factors for the development of film and television companies, capital, talent and popularity. Investing in a film and TV series that is bound to have income is one of the means to ensure the source of funds for film and television companies, and the income of "Prairie Temple" is bound to be huge, first of all, the screenwriter of this drama is "Ba Sing", and the screenwriter is "Ba Sing" This is a big buy point, is it doubtful that the popularity of the originator of tomb robbing and mountain opening is still doubted; "The incident has led to a retirement for many years, but isn't the comeback masterpiece also one of the selling points, and the calculation puts aside the uncertainties of Huang Haibo, isn't there Zhang Wei. Zhang Wei is becoming purple now, as long as there are TV series he participated in, the ratings don't have to worry about it at all; Also, judging from the background shown by Zhang Wei, as long as the content of the TV series does not involve issues of principle, it is certain that it will pass the review, so that the biggest risk is also avoided. Finally, since his debut, Zhang Wei has had a good relationship with satellite TV such as Mango and Modu, these satellite TVs are the first tier of domestic ratings, and there is no need to worry about sales when TV series are filmed.

The problem of funding is only the first layer that these film and television companies consider, and there are also two factors of talent and popularity. Film and television companies, no matter how big or small, will try their best to cultivate their own actors, at least to cultivate directors, actors and other talents who can support the development of the company, as an investor, it is a practice to arrange one or two actors or staff to go in, so that you can enrich your own experience, but also improve your own people's value, enhance your own business ability, count in one fell swoop, why not.

Speaking of popularity, if a film and television company invests in film and television dramas that fail repeatedly, then the company will lose funds at the same time, it will hit the morale of employees, and alienate insiders, let alone attract talents for development. Therefore, investing in a film and television drama must either be a big production, high quality, or a good reputation, so as to enhance the company's reputation and slowly drive the company's better development.

To sum up, Zhang Wei studio self-made

As soon as the news of the first TV series came out, some discerning practitioners in the industry would naturally pay attention to it, and when they learned about the director, screenwriter and main actors of "Prairie Temple" from their own channels, they were only worried that their companies would not be able to take a share of this big boat, so they were very active. After these companies learned that the initial investment in "Prairie Temple" was 120 million, each company directly shouted out an offer of 20 million, and said that as long as the share is 12 or 13 percent, and if there is additional investment in the future, it will be added according to the proportion of 17 percent within two times, and the proportion of sharing remains unchanged.

This is good, others are worried about not being able to attract investment when they make film and television dramas, but when it comes to Zhang Wei, there are a lot of investors, so he doesn't know which one to exclude, after all, people are full of sincerity and give generous conditions.

Zhang Wei really couldn't handle this kind of headache, so he took out the excuse of being familiar with the script and ran away, and threw these things to Zhang Shilan and the two directors to deal with, and he himself ran back to the villa to live a quiet life.

It is impossible to hide from idleness, Zhang Shilan is willing to watch Zhang Wei get away, she directly asked Li Mo to take the "Prairie Temple" publicity plan and an itinerary to Zhang Wei's villa, and asked Zhang Wei to complete the preliminary drama publicity work on the itinerary.

If a film and television drama wants to have good results in the ratings, publicity is indispensable, and publicity is divided into the early, middle and late stages. Pre-publicity refers to the fact that a TV series begins to increase the exposure of the drama when preparing the crew, arouses the public's curiosity, and enhances their sense of expectation, so as to cooperate with the mid-term and post-stage publicity, so that the TV series will have higher ratings as soon as it is released, and achieve the effect of a good start. There are only a few publicity routines in the early stage of film and television dramas, either from the preparation of the crew, to show the public the lineup of directors, screenwriters and actors, or to leak a little plot to attract the public's attention, there are many specific methods, so I will not list them one by one. The mid-term publicity is mainly based on hype, such as a so-and-so actor who does not agree with so-and-so, or leaks the shooting footage, or directly makes harmless scandals to hype. Post-publicity is the top priority, and large-scale publicity will be carried out through mainstream media interviews, release of stills, promotional videos or music in the play.

The publicity case of "Prairie Temple" is also this process, since Zhang Wei doesn't want to deal with major film and television companies, the matter of drama publicity falls on his head. According to the requirements of the planning case, Zhang Wei wants to select a variety show to leak the news that he is going to shoot "Prairie Temple", and reveal some information, and when he goes to participate in the Golden Melody Awards at the end of June, he will reveal the news of the TV series to reporters, etc.

"Li Mo, as for such a big fanfare in the early stage of publicity, isn't this a bit too much? Look at what this is, participate in the 'Top Ten Internet Celebrity Summer Concert' held in Yanjing Gongti on the evening of July 18th, and sing "Thief Shuai Xing" with porridge, isn't this a joke!? I have no prejudice against Internet celebrities, but is such an arrangement necessary?

Li Mo had received Zhang Shilan's instructions before he came, so he was indifferent to Zhang Wei's laziness, and said: "Brother Ting, these arrangements are reasonable, the studio planning director took a lot of effort to get out of the plan, you can implement it well." ”

"The truth of fart, tell me, how does singing with porridge help the drama publicity?" Zhang Wei looked disapproving.

Li Mo said seriously: "This porridge Director Shao has investigated, she is one of the hottest Internet celebrities nowadays, she is very talented in original music, has tens of millions of fans on the Internet, more than some first-line stars, has a lot of influence, and there are no bad scandals." Director Shao has communicated with Porridge's brokerage company, as long as you are willing to sing with her, then Porridge will mention in his live broadcast and Weibo that it is an honor to sing with you, learn a lot of things, etc., and then talk about our TV drama crew lineup and part of the content, saying that he is looking forward to this TV series, which is of great help to the drama promotion of "Prairie Temple". ”

"I'll go, this is okay?" Zhang Wei was persuaded, and admired the planning director's brains.

Li Mo nodded, "This is indeed possible." Brother Ting, don't embarrass me, there are five variety shows on the itinerary, you have to quickly determine one, I can reply to someone, don't delay. ”

Zhang Wei took the formation arrangement, looking at the words "Battle of the Aces", "Happy Camp", "Wonderful Debate", "Pastoral Life" and "Mars Security Agency", Zhang Wei almost did not hesitate to say the variety show he wanted to participate in.

Before Zhang Wei could speak, Li Mo said first: "Brother Ting, according to Director Shao's meaning, I hope you can participate in "Happy Camp", you have dealt with Teacher He Jiong, and Teacher He's emotional intelligence is very high, and he will definitely help you make the drama broadcast perfect." Sister Shilan means that she hopes that you will participate in "Battle of Aces", because the ratings of this variety show are currently the highest, and I suggest you choose one of the two. ”

"No, I've already decided, I'm going to participate in "Pastoral Life", don't persuade me, or I won't go to any of them, whoever the drama declares love, I'll shoot my drama well, and I'm not the starring role, let Huang Haibo go!" Zhang Wei is not repulsed by other programs, but he has participated in an episode of "Pastoral Life", and he has a very good sense of the Buddhist variety show close to nature and the program setting, and he is also familiar with Huang Sanshi, and he has no pressure to participate in such a show.

Li Mo sighed and said, "It's still Sister Shilan who understands you and says that you will definitely choose this show, okay, then I'll contact that side now." ”

"Good, good. Zhang Wei breathed a long sigh of relief, for fear that Li Mo would force him to participate in other variety shows.

After a while, Li Mo finished the phone call and said to Zhang Wei: "Okay, if you want to go to the mushroom house early in the morning, let's leave next Wednesday, stay in the county seat for one night, and call to order food one night in advance." If you want to go to the mushroom house in the afternoon, let's fly there early on Thursday morning, call and order food in the car at noon, and you can get there at about 3 o'clock in the afternoon. ”

"Then let's go over in the morning, I haven't seen Teacher Huang for a long time. Zhang Wei has no resistance to participating in "Pastoral Life" at all.