Chapter 69: Two Messages
"I didn't expect this kid to come back from the capital and come to visit me, I thought he was going to come to sell his wine? Han Lei said with emotion.
"I feel that you, the life-saving benefactor, are still quite spiritual, if so, I don't think it's a thing in the pool after all, and this guy can't be trapped in Lianhua County." Zhang Hui said with certainty.
Han Lei knew that his wife, who was the director of the personnel department of the city's finance, had always been very accurate in seeing people, and the judges were also to the point, and it was already a rare evaluation to be very spiritual.
"Not only that, this guy has surprised me too much, and I feel that he is also very insightful about business management, and he is really confident rather than talking on paper. Han Lei thought for a while before he said: "But I think it's not easy for him to have this heart, now most young people are impetuous, but this kid is different, alas, much stronger than extraordinary, aren't they classmates in the same class? Why is the gap so big." ”
"Old Han, it looks like you want to do something?" Zhang Hui knows her husband very well, and she must have some thoughts when she knows her husband's behavior.
"Well, it's a bit too early to tell, let's see. Han Lei never said much about things that he was not sure of, even his wife.
Zhang Hui also knew her husband's temper, so she didn't ask much, "Well, you are too busy to take care of yourself now, so don't give birth to any more moths, save your worries." "That kidnapping incident still has an impact on Han Lei, because the quick resolution will not affect his future, but it is inevitable to stay for a year or two, but because of this, Han Lei can carry out more in-depth reform of Haiqu City, and it can be regarded as a blessing and a curse.
There was nothing to say all night, and Liu Feixiang was still busy in the next few days.
With the production of the distillery entering normal, the next step should be the issue of sales, no matter what the situation is, there will definitely be some channels that will be opened up, and some distributors will join in. If the state-run channel is not good, then the private channel is just a condition for the size of the scale, the amount of purchases, and the time of payment pressure.
Liu Feixiang still has a lot of trust in Sun Quan's ability in this regard. After all, with his background in the bank and Sun Quan's natural financial sensitivity, these problems are not too big.
Although the local market has shrunk due to various factors, it is mainly because of the Lotus Distillery itself, which has nothing to do with Zhai Yichen's ability.
Haiqu is a big market that local wineries can't bypass, and there are many wineries in other counties, and everyone can only compete in the low-end market, and the market competition is very fierce. But no matter how fierce it is, it has to fight, this is the foundation, at least the Lotus market must be protected, and then expand to the surrounding counties, and Zhucheng, Juxian and other cities are the original traditional markets of the Lotus Distillery, so we must focus on deep cultivation.
Before Zhai Yichen left Dongshan for the capital, she had spent a week running through these places one by one, visiting the original channels again, and dredged the past joints.
Next, Liu Feixiang, the deputy general manager in charge of Lotus Liquor, should also selectively find a few more important and closely related sugar and liquor companies or individual wholesalers to sit down, which is also what it should mean.
In addition to this, new bottles and new packaging have also begun to be finalized, and the winery has begun to officially enter the commissioning and filling, which means that it is new
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Lotus Liquor is about to embark on a journey.
Whether the first shot can be fired or not depends on how the battle will go in the next three months.
In addition, there is also a job to cooperate with the Haiqu Municipal Government on the production of semi-public welfare advertisements.
In Liu Feixiang's view, this is also a new attempt, in a sense, this can make Lotus Liquor in the fierce competition in the province to break a new way.
If this hand is changed to a few years later, such as the kind of paper posters or cheap plastic posters that were overwhelming in the stalls of various restaurants when Jiang Xiaobai hit the market, supplemented by various styles of advertorial slogans.
or playful, or fresh, or cute, or thought-provoking, all in all, where does it attract people's attention, and it suddenly makes Jiang Xiaobai stand firm in the market.
And now Lotus Wine wants to copy this trick.
It's just that Liu Feixiang is thinking about this trick first, starting with the cooperation with government agencies, public welfare posters, posters, and publicity, and then after the success of the capital, and then the two provinces and even the provinces where the princess concert may go in the future, the market will be fully rolled out, build momentum with each other, and influence each other.
In one breath, he ran to Zhucheng, Juxian, and Haiqu three cities, Liu Feixiang went to meet with the leaders of the three governments, because there was a phone call from Secretary Han Lei to communicate first, so there was no difficulty in this initial contact, and it was mainly to solicit some opinions from them on the form of propaganda slogans and advertisements, so as to prepare for the next step when they began to push.
The follow-up preparations were handed over to Sun Quan, who had been following him for the past few days.
Sun Quan also admired Liu Feixiang's performance, and he became more and more suspicious of whether he had taken the wrong path in life.
The design of the new appearance and new packaging of the wine bottle, especially those various styles of paragraph language, the negotiation with various enterprises on the procurement of materials, the negotiation with local government leaders, and the conspiration with channel merchants to open the market are very happy, which involves many levels and aspects, Liu Feixiang's performance has made Liu Feixiang ashamed of himself and breathtaking.
He couldn't imagine how a young character like Liu Feixiang, who stepped into the society a few years later than himself, could handle these affairs so easily, which simply made him a little suspicious of life.
It can be said that these two weeks have been the most fulfilling period of Sun Quan's life.
He followed Liu Feixiang from affiliated enterprises to advertising companies, from government agencies to channel providers, and watched Liu Feixiang and these people go from strange to familiar, neither humble nor arrogant, and reasonable and restrained negotiation skills, all of which made him experience a profound baptism.
He felt that what he had gained in a few years might not be what he had gained in two weeks, and it also made him understand Liu Feixiang's intention to take him out on this trip.
At the same time, he also realized why Zhai Yichen had a completely different attitude towards Liu Feixiang when he called to report to Liu Feixiang, it should be this trip to the capital Liu Feixiang used his performance to impress them, so that they realized that Liu Feixiang was on the right path, so it would be so.
And Zhai Yichen is not a person who can be easily convinced, Sun Quan is also very clear about this, but Liu Feixiang has done this.
On December 10, Liu Feixiang finally stepped on the train to Beijing.
In fact, he really wanted to take a plane over, and in his previous life, he was used to airplanes and high-speed rail bullet trains, so he wanted it again
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Riding in this kind of slow and rickety green car, he is really not used to it, and it is also a waste of time, but now he is still in the period of grass creation, and at least he has to set an example.
On the day they arrived in Changsha, Zhai Yichen and Wang Wei gave him good news and bad news.
The bad news is that the liquor distributors in the capital are not very enthusiastic about Oriental red wine, and their attitude is also ignorance.
Although Zhai Yichen and they have worked hard to run the market, the effect is not good, it can only be said that the most rough market channels have been established, and there are only a few wholesalers who are really willing to accept the distribution of goods.
Even after the sale, many liquor merchants are still reluctant to buy, and the sugar and liquor companies in the system are even more indifferent, and they reject Zhai Yichen's request without exception.
The good news is that the atmosphere of the princess's concert has begun to rise, especially when many college students know that the princess is coming to the concert, so they are enthusiastic, and even young people from non-colleges and universities are looking forward to it, which is what Liu Feixiang is most happy to see.
Taking advantage of this reason for cooperation, Zhai Yichen and the others also found several wine merchants, and they all showed their willingness to cooperate, but they still need to evaluate what the effect is.
"So there are still channel providers who are willing to cooperate with us. Liu Feixiang sat on the bed in the hotel, and his mood did not seem to be affected by the bad news, but was full of interest.
Zhai Yichen is very novel about Liu Feixiang's "channel business".
In her opinion, in addition to sugar and liquor companies, there are only some private wholesalers that wineries need to deal with.
And the term "channel business" seems to include state-owned sugar and wine companies and self-employed people, which means that state-owned sugar and wine companies and private self-employed people are placed on the same level, and it can be seen that Liu Feixiang is more interested in private self-employed people.
"Well, it's a few self-employed people, after they saw our cooperation plan with the princess in the early stage, and then looked at some of the posters we designed in the early stage, and they thought that they might attract some young people to be interested in boutique lotus alcohol, so they were willing to observe it. Wang Wei was more intimate and took the initiative to answer.
Wang Wei seems to have lost some weight.
Liu Feixiang knew that he was one of the culprits.
It is indeed a bit cruel to hand over such a heavy pre-market research and development task to two women.
But he felt that Wang Wei seemed to be enjoying it, and he could also see that although Wang Wei was a lot darker and thinner, her spirit was extraordinarily strong, and she felt a little like she wanted to challenge the limit, and Zhai Yichen was even more energetic, with some taste of a pioneering and enterprising strong woman.
"What now?" Liu Feixiang took a bottle of Cestbon handed over by Wang Wei, there are not many national water brands in these years, and Cestbon pure water is one.
"Now as the atmosphere of the princess's concert heats up, their interest has increased a lot, and it depends on whether this batch of momentum can get up. Zhai Yichen is also full of confidence, and he is still much stronger than Wang Wei in terms of professionalism, the two seem to cooperate quite well, there is nothing special awkward, which is also the reason why the two women know their own positioning better, and all kinds of big problems will call Liu Feixiang to report and let Liu Feixiang have ideas. "But I don't think it's a problem, our posters and advertising have not yet risen, and once they do, they will definitely ignite the enthusiasm of consumers. ”
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