Communication is still necessary, especially Wang Wei, who has learned too much according to herself during the time she has been with Zhai Yichen, and she needs to learn too much.

The words channel business and consumer were all learned by Zhai Yichen from Liu Feixiang, and the original wholesaler or guest was changed to channel business and consumer, but I have to admit that the latter covers a wider range and has a more accurate positioning, which also means that Lotus Liquor has become more formal.

"Yes, Sister Zhai asked me to go around the university, I go to Beijing University almost every day, there are a lot of college students there, I can hear from their words that they are looking forward to the princess's concert, and now I think it's almost there, and I can go on advertisements and posters. ”

Wang Wei is also full, young people are full of energy, especially for things that are interested and can really see the results, he spared no effort, during this time he was by Zhai Yichen's side, and also helped Zhai Yichen share a lot of pressure.

"Director Huang, where are you?" Liu Feixiang set his eyes on another man in his thirties, who was a sales backbone of Zhai Yichen's original team, serving as the deputy director of the Liaison Department of Lotus Distillery, named Huang Hua.

Huang Hua never thought that Liu Feixiang, a hairy boy, would become the vice president in charge of Lotus Distillery, although he has always been difficult to enter the core circle of sales management personnel in Lotus Distillery for various reasons, but the treatment is still good. As the deputy director of the External Relations Department, he was pressed under the bottom by a hairy boy, and he was still very unconvinced, but after a period of contact, he knew that Liu Feixiang did have content in his heart, and he had ideals, and he was an expert, especially when Liu Feixiang came up with the publicity plan for the "Return of the Queen" concert with the princess and some ideas about the new bottle type and packaging, Huang Hua was completely convinced.

As a veteran salesman, he is certainly aware of the trend of segmentation of consumer audiences.

What kind of wine young consumers like, what strong men like, and what middle-aged greasy men like, this is divided by age stage, all of which are different.

There is also a division from occupation, region and consumption level, if several are combined, it can be divided into more than ten fragmented groups, and the consumption tendency of these groups is different, some can coincide, and some can not be taken into account.

Liu Feixiang's performance subverted his cognition, he couldn't believe how Liu Feixiang, who had only been seen for more than a year, had such a stunning performance, and he even doubted whether Liu Feixiang was just a puppet on the surface and the real role was someone else.

But Liu Feixiang then came to communicate with him and completely impressed him, he had to admit that he had looked away before, or that Liu Feixiang was a hidden dragon dormant in the abyss, and he would turn into a dragon when he had the opportunity.

Originally, Liu Feixiang intended to leave Huang Hua in Dongshan to run the local market with Sun Quan, but Huang Hua felt that it was not too late to stay in the local market until after the princess's concert, after all, he still had some connections in this market.

He wants to take advantage of the capital

The breakthrough took the opportunity to intervene and familiarize himself with the work, laying a good foundation for the future to show his skills and feet, so Liu Feixiang also agreed that he and Zhai Yichen would come to Changsha to fight the front station. It can be seen that Huang Hua is extremely optimistic about the future of Lotus Liquor.

At present, the division of labor of several people is Zhai Yichen, Wang Wei assists Zhai Yichen in his work, focusing on market analysis and research, and Huang Hua is mainly responsible for opening up channel providers.

"Director Zhai just said, there are good and bad, but as far as I am concerned, I am still relatively optimistic, after all, like our provincial enterprises suddenly entered the Hunan market, and it is not a large winery such as the eight famous wines, the brand degree is almost nothing, it is purely market development, people did not directly turn us away, it is already to see that the overall brand of our Dongshan wine is strong and the quality of the wine is indeed hard to pass. Huang Hua said seriously.

Zhai Yichen also expressed his respect for Wang Wei's work ability and attitude, so the two partners quickly got acquiesced. Liu Feixiang nodded, Huang Hua's analysis was still very accurate.

"And now there are a few individual wine wholesalers are still very interested in our boutique lotus alcohol, the princess's influence in the younger generation is not blown, there is indeed a great agitation, if we can use this concert to catch the major college students, young workers and unemployed young people, we can open this market in the capital." ”

Although the student group is not as good as the young and middle-aged group in terms of liquor consumption ability, they are active in thinking, strong in demonstration, and driven by them, they have built up word of mouth and momentum, which is of great significance to the establishment of the brand of Lotus Liquor in the Beijing market.

"As for the post-lotus puree, I thought we needed to wait until the market for high-quality lotus alcohol was stable before expanding, and now the key is to build momentum and atmosphere, so I think Director Huang is right, it's time to exert force. ”

Regarding Huang Hua's analysis, Liu Feixiang did not draw conclusions, but turned his head and asked Zhai Yichen: "Sister Yichen, what do you think?"

"Well, Wang Wei and Director Huang's opinions have also been comprehensively analyzed and studied, at this time, there is actually no need to cover up too much, that is, to publicize it with great fanfare, and the money that should be spent has to be spent. ”

Zhai Yichen's eyes were also full of confidence.

After working hard for so long, she is finally going to see the result, victory or defeat in one fell swoop, to be honest, she has never experienced such a big action before, especially the hundreds of thousands of advertising expenses smashed into it in the past few months, which was unimaginable before.

In the heyday of the Lotus Distillery, the annual sales were only a few million, and the profit was only one hundred thousand, and now it will be smashed into hundreds of thousands in two or three months.

"Well, since everyone agrees with this point of view, let's do it!" Liu Feixiang didn't talk nonsense.

"Sister Concubine and their people are going to come over, mainly responsible for the early publicity and momentum, the first draft of the poster We already have a rough idea in Haiqu, divided into three types, one is large-scale, one is popular, mainly used for posting propaganda on the street and some buildings. ”

"There is also a small one, similar to a hand-held leaflet, but it is very exquisite, this is my suggestion, and it can be used as a souvenir, including a song list and some creative background tips, which they printed 10,000 copies, which is very valuable and meaningful, and it is equivalent to a permanent advertisement for our Lotus Wine. ”

According to the original agreement, the princess's "The Return of the Queen of Heaven" concert will be titled "Lotus Liquor - The Return of the Queen of Heaven" concert, and a special nomination This is sponsored by Lotus Liquor in Haiqu City, Dongshan Province, and there will be a picture of the princess holding a wine glass in one hand in the lower right corner of the poster, and there will be a close-up of the wine bottle packaging next to it.

"Their tickets should also have the logo of our Lotus Liquor sponsorship, right?" Huang Hua did not participate in the negotiations, so he did not know these details.

"Yes, and it's double-sided, with the packaging pattern of our Lotus wine bottle on the back and the language of sponsorship on the front. Liu Feixiang nodded.

These aspects were also the focus of the initial negotiations.

The other party wants to dilute the commercial taste as much as possible, but it must be fought for for Lotus Wine, otherwise the sponsorship cost of 100,000 yuan per show is not enough to bear the cost of these posters and even TV and newspaper publicity.

Lin Lin finally calculated that Lotus Liquor would invest nearly one million yuan in publicity expenses for this concert.

But Liu Feixiang felt it was worth it.

As long as this shot is fired and the brand of lotus alcohol is created, everything is worth it, of course, this is only the first step.

Liu Feixiang, the profit of the liquor industry, is now also very clear that the market value of Moutai in the future generations will exceed one trillion, and you can imagine that the market value of a liquor company is trillions, more than Sinopec, and tens of thousands of tons of wine are more expensive than hundreds of millions of tons of oil, which is unimaginable.

But this is the power of the brand, even if it is a wine company like Wuliangye, Langjiu, Luzhou Laojiao and Fenjiu, the market value of tens of billions of billions of dollars, and the market value of enterprises in the real manufacturing industry, how many can reach tens of billions or even hundreds of billions of market value?

The reason for the recognition of shareholders is largely because everyone knows that the liquor industry is highly profitable and worth investing.

Otherwise, how can you survive with thousands of wine companies in Dongshan Province, isn't it just that they can survive by relying on high profit margins, even if the output cannot go up and the market sales are not good?

Needless to say, a few years ago, the Lu Liquor Label King War, CCTV alone dared to spend tens of millions or even hundreds of millions of dollars in advertising fees, what else would not dare in this world?

As people in the liquor industry said, if you want to say that the liquor of thousands of yuan tastes much better than the liquor of two or three hundred yuan, it is actually extremely limited, and to a large extent, it is the psychology of people.

Maybe it's a little more mellow and a little more fragrant, but it's very limited

, maybe it's a gap of 100 yuan, but once it is stained with the influence of the brand, it will become a gap of 500 yuan or even 1,000 yuan.

"When is the first batch of wine expected to be delivered?" Huang Hua smiled self-deprecatingly, "Well, I think if we start to promote it now, there will be no problem for these wholesalers to store one or two hundred thousand goods first, and with the help of this concert, it will definitely be sure that it will be digested within a month." ”

"Oh, Director Huang, are you so sure?" Liu Feixiang said with a smile: "This hasn't really been done yet." ”

"Hehe, Mr. Liu, I still have this little vision, Director Wang Wei has been running market research during this time, as far as we know, if the publicity of TV and newspapers has an influence, it will definitely form a great sensation for the young people of these universities and even TJ City and even the surrounding cities, this 200,000 goods is not a problem at all, we have spent two or three hundred thousand publicity expenses, and we can't even reach this level of sales, right?"