Liu Feixiang is still not wasting time on Zhai Yichen, in his opinion, there is no big problem with Zhai Yichen's own work, after all, he is still the deputy general manager of Lotus Distillery, but it just takes a lot of effort, Wang Wei still seems to be of great use at present.

"How's the new product design now?" Liu Feixiang turned his head and asked, after all, he still had to make a fuss about the product.

"We have designed a new product, or a new bottle of old wine, the packaging design has made some relatively large changes, one is the main wine, 10 years of lotus puree, is the original lotus puree base for re-adjustment, the degree is slightly higher, 53 degrees, this one is mainly for official consumption and wedding banquets, this is the mainstream in the future, but this time we use to play the main force is not this, this is the future market will open up will gradually come to the main push. ”

"This time, according to your requirements, the main target is for the young group, which can be called youth. Sentimental wine, boutique lotus alcohol, the main half-catty and two-two-five bottles, is re-hooked on the basis of the original lotus alcohol, about 32 degrees, the taste is softer and longer, this piece is intended to take the princess's concert as the title of the main title, arouse the resonance of this group, to open the market, of course, there will be some other advertising strategies, but it mainly depends on your ......"

Liu Feixiang asked several more questions, and Sun Quan answered them one by one.

Liu Feixiang also felt that his old classmate seemed to have put a lot of thought into this matter, and the work was done very carefully and targeted, of course, before the results came out, no one dared to say success or failure, but if it succeeded, Sun Quan of the Lotus Distillery would also be indispensable.

After talking, Liu Feixiang said to Wang Yifan again: "Mr. Wang, your niece will see you, I really don't want to touch her again, but I hope to see her in the list of departures this time." ”

。。。。。。。。

Wang Yifan went to Zhai Yichen's house with his daughter-in-law Tian Jing.

Although he was entrusted by Liu Feixiang to go, he also hoped in his heart that Zhai Yichen could work with the two who seemed to him to have a great future.

Since the Lotus Distillery wants to be built, it must be an instant hit, not to give up halfway, let alone sink into the sea, so for the original Lotus Distillery employees, from technicians to management personnel to sales and ordinary workers, Liu Feixiang attaches great importance to it, and Wang Yifan certainly understands.

In Liu Feixiang's view, Lotus Distillery has been normal from quality to production for so many years, but the difference is the lack of brand awareness and marketing methods.

The lack of brand awareness makes the Lotus Distillery although the taste and quality are not bad, but it has not established its own specific brand, such as Lotus puree and Lotus alcohol compared with the old village chief, Langjiu, Tuopai, Zhijiang Liquor, Mianzhu Daqu and so on on the market compared with the brand has no advantages at all, it is naturally difficult to stand out.

Without brand power, marketing becomes more and more difficult, Liu Feixiang thinks that it is not bad that Lotus Distillery can survive for so many years in this situation, like some small distilleries can either only sell in the form of loose liquor locally, or they have closed and opened, and they have died countless times.

To be a brand, one must rely on marketing methods, and the other must find the right opportunity.

But in the final analysis, it is still necessary to do it with people who are familiar with the market, Liu Feixiang can rely on the memory of his previous life and the capture of market opportunities to plan and conceive, but when it comes to specific operations, he still needs a competent person to help, Zhai Yichen has become the best choice, he doesn't want to think about it.

Wang Yifan picked up the topic when he met, and he didn't want to hide anything anymore.

"I think some of the ideas put forward by Liu Feixiang are still very operable, and maybe they can save the factory. ”

"Maybe you can save your life?" Zhai Yichen pursed his lips contemptuously, and the corners of his mouth moved, even more enchanting.

"Second uncle, do you believe the words of such a newly graduated college student who fools people? Last night, I asked him to tell me what clever tricks he had, and he immediately showed his stuffing, looking at him left and right, hum, I don't know why you and Sun Quan were poured with ecstasy soup by him, and actually believed his words?" Zhai Yichen became more and more annoyed the more he thought about it, "It's also you, Second Uncle, if you change to someone else, I will wonder if you have something unsavory with him." ”

Wang Yifan was angry and funny, spread his hands, and glanced at his daughter-in-law, "Yichen, the winery is so virtuous, what else can be worth thinking about? Daughter-in-law, do you say? I can get rid of myself It's already a great luck, otherwise the loan alone will make me bear, and I now have shares in his company, and now I get an annual salary, do you know, he gave me an annual salary of 100,000 yuan!"

Tian Jing had discussed with Wang Yifan before he came, and quickly nodded: "Yes, Yichen, Liu Feixiang is very sincere, not that kind of person." ”

"Hmph, second uncle, the distillery does look very difficult now, and it even smells a little insolvent on the books, but that is just catching up with the current market downturn and not being able to open the market. Zhai Yichen glared at Wang Yifan, pursed his lips and said.

"The Lotus Distillery has a hundred years of history, and the value of the old cellar pool alone cannot be judged by money, and the bank is unwilling to accept the valuation of the cellar pond, because they don't understand this.

"Yichen, your statement is exactly the same as what Liu Feixiang said, last time he told me, also said that the old cellar pool is the most valuable in the whole Lotus winery, Feixiang said, the general winery is easy to make bigger, to be stronger, without a thick historical heritage, and the old cellar pool is the historical heritage of a winery. I heard that Sun Quan has now invited experts from the province to evaluate and prepare a mortgage. Tian Jing hurriedly interjected.

"Oh?" Zhai Yichen was quite surprised, she didn't expect Liu Feixiang to see this, this is because the old technician of the former winery told her that the cellar pond has been raised for so many years and can't be stopped, because as long as the cellar pond continues, it can continue to cultivate the soul of wine, "Really?"

Zhai Yichen didn't believe it, that guy had oily hair and noodles, he was purely a student who played with a pen, how could he understand this?

"Is this still false? I was always there when he was discussing with Sun Quan. Wang Yifan hurriedly picked up: "Feixiang is exactly what you said, even I am suspicious of it, it seems that the two of you have a common language." ”

Zhai Yichen hesitated, of course she knew the purpose of Wang Yifan's coming, in fact, Wang Yifan had talked to her in the winery, but she didn't answer.

Wang Yifan was secretly happy in his heart, and it seemed that he was a little outdoor.

"You also agree with his analysis of the current situation and existing problems of the distillery, and he does have some ideas, but you were both a bit of a needle last night, so he didn't go into the details with you. ”

"Hmph, did he ask you to come? I am the director of the first external relations department of the distillery, and he is his vice president, even if he wants to be the director of the distillery, he can't say anything to me. Zhai Yichen stood up and said lightly.

"Okay, it's not too early, second uncle, second aunt, I don't have much energy to do other things now, just the family affairs are enough to worry about, so I don't want to ask about the winery, you can do what you like." ”

Seeing Zhai Yichen's meaning of sending off guests, Wang Yifan didn't want to say anything more, he really didn't have much to do about his niece with a strong personality, and he didn't have much time to put it on his construction company now, so he just told Liu Feixiang that he had to do it himself.

Liu Feixiang arrived at the airport at less than four o'clock, and the flight from Guangzhou arrived at five o'clock.

Now Shenzhen Huangtian Airport is still in the process of commissioning, it is estimated that it will take two months to officially open to traffic, and now from there, you can only go to Guangzhou Baiyun International Airport to take a flight.

Originally, it was completely unnecessary to pick up Wang Xiaotong this time, but Sha Zhengyang wanted to meet his most iron-clad brother in his previous life earlier, so he couldn't wait to come over.

Before coming to the airport, Liu Feixiang and Sun Quan went to Haiqu Hongyang Glass Products Factory, which was the original designated production enterprise of wine bottles of Lotus Distillery, but they still owed the other party nearly 100,000 yuan in payment.

This time, the Lotus Distillery took the initiative to send the payment to the door, which also surprised the Hongyang Glass Products Factory.

You must know that they have asked the Lotus Distillery for many arrears through various means, but they have found nothing, and they have even put this arrears into a dead account.

Of course, the purpose of taking the initiative to pay off the arrears is to hope that the Carrying Forward Glass Products Factory will continue to design and produce wine bottles for the Lotus Distillery.

received the arrears, but it does not mean that the promotion of glass products factory will be grateful to Dade, which Liu Feixiang is mentally prepared.

However, he didn't expect the other party to give much preferential treatment to the Lotus Distillery, he only hoped that the other party could design the appearance of the bottle according to his own intentions and take out samples.

Time waits for no one, Liu Feixiang feels more and more that he is not running out of time, marketing also needs advertising and packaging to back, the original packaging of Lotus alcohol and Lotus puree is too ordinary, and to cooperate with marketing, it is necessary to have a design that makes people feel amazing.

In fact, Liu Feixiang likes the design of the Honghualang pottery vase in his previous life, the unique design with the brightness of Chinese red, not only very flattering, but also extremely dazzling, all of a sudden set off the atmosphere.

It's just that at present, Lotus Liquor can't support such a design, and can only wait until the Lotus brand is launched in the future to consider.

Now, you can only make a fuss about ordinary glass wine bottles.

The design concept provided by Liu Feixiang to carry forward the glass products factory is a one-pound cylindrical wine bottle, based on a half-catty flat wine bottle, and a 125ml flat small square bottle.

In Sha Zhengyang's view, the two main wines promoted by the distillery also need to be prioritized.

32 degrees of high-quality lotus alcohol focuses on young people, including recent graduates, newly discharged soldiers, as well as ordinary young workers and unemployed young people in the city.

This is the main audience group that Sha Zhengyang wants to use the princess's "The Return of the Queen of Heaven" tour to make the reputation of the Lotus Distillery, and at the same time promote the main audience of the boutique Lotus alcohol.