Li Yadong's advertising of the movie caused quite a stir in the Hong Kong entertainment industry.

In the past, although major film and television companies also advertised, they generally only put up posters at the entrance of the theater, expecting the audience to spread the word. If it's a big production, you'll buy a page in a newspaper and promote it before the movie is released.

How can anyone advertise like this, several large newspapers have not fallen, and the film has not been beaten yet, smashing hundreds of thousands, as if money is not money at all.

Many things are afraid that there is a precedent, and people in the industry naturally don't know that this is the personal behavior of the film and television company, and they think that Debao has made some great blockbuster, and they want to make a comeback.

But the old rivals Jiahe and Xinyicheng, how can they let him get his wish, as if someone is short of money?

Can't I fight if you fight?

The happiest thing is naturally a few newspapers, and the advertising fee is soft, which is much more profitable than selling newspapers.

The highlight of Golden Harvest's upcoming release is Chow Runfa, Andy Lau, Wan Ziliang, Alan Tam, Li Xiuxian, Liu Jialing, etc., the star-studded "Jianghu Love", the premiere date is set for May 21.

On the other side of the new art city, it is the music superstar Leslie Chow, and the great beauty Wang Guxian, starring in "A Chinese Ghost Story", which is scheduled to be released on May 23.

The release date of the two dramas is only two days apart, which is to make it clear that they are ready to do a fight, this kind of thing is not uncommon, it happens almost every month, there was nothing to do with Debao, and when Golden Harvest and New Art City pinched each other in the past, they rarely participated, after all, the source of the film is not at the same level, and they can't afford it.

This time, I don't know what kind of wind was smoking, but I actually took the lead in provoking the battle, and judging by the appearance, their "The Man of the Troubled Boy in the Rivers and Lakes" seems to want to be released in late May.

Now the question that many people are most concerned about is which day Debao's drama will be released. Although the advertisements have been fierce in the past few days, the specific release time has not been revealed.

Debao Building, President's Office.

Li Yadong and Pan Disheng sat around the tea table, along with the general manager of Debao Cinema, Fang Haobo.

"Dong Zai, you really pushed Debao to the forefront, and the battle was about to break out. Pan Disheng smiled bitterly, he didn't expect Li Yadong to have such great courage, and he spent hundreds of thousands of dollars on advertising out of his own pocket.

The two of them are also one thing and two acquaintances, with Pan Disheng being seven or eight years older, calling "Dong Zai" is not excessive.

You must know that small film and television companies like them have never had sufficient funds, and they can save both provinces, and many companies still need to inject capital into the theater chain when shooting films.

This is also the reason why Golden Harvest is so strong, many satellite companies were supported by them before, they have good scripts, and they want to make movies, it doesn't matter, I will vote for you.

So, the relationship between these satellite companies and Golden Harvest is very strong.

Which small film and television company dares to play like this? Or does it have the capital to play like this?

When money is not money, that is, large companies have cost budgets, and will implement the funds to the greatest extent, such as inviting one more star, or inviting a more popular star to star, try to improve the quality of the film, and the advertising is appropriate.

In Pan Disheng's view, this is completely superfluous and does not conform to the business philosophy of this era.

"Boss Pan's words are wrong," Li Yadong waved his hand, he naturally didn't bother to explain the benefits ......of "building momentum" to Pan Disheng, but just smiled and said, "Golden Harvest, Xinyicheng, and Debao are currently a three-legged force in the Hong Kong film and television industry, who doesn't want to kill the other party?

He paused when he said this, and after glancing at Pan Disheng deeply, he asked, "Could it be that Boss Pan is afraid?"

"Afraid?" Pan Disheng smiled dumbly, and said arrogantly: "Let me tell you this, even if Debao is finished, it won't hurt my muscles and bones for me, what am I afraid of?"

"That's fine. Li Yadong couldn't deny it, "It's over." ”

At this time, Fang Haobo, the manager of the theater chain, interjected: "Mr. Pan, Mr. Li, I hope to inform you as soon as possible when this film will be released, so that the theater chain can make adjustments." ”

Fang Haobo has also seen the clip of "The Man in the Rivers and Lakes", and his evaluation of it is amazingly consistent with Huang Baiming, he also persuaded the boss not to have too much hope, for fear that the boss will have greater hopes and greater disappointment when the time comes, but the boss will not listen to him at all, and insists on giving the green light to this play, and 22 theaters will be screened all over the line.

He's just a part-time worker, what else can he say?

He didn't know about Pan Disheng and Li Yadong's previous bets, in fact, except for the two of them, no third party knew.

After hearing him say this, Pan Disheng did not speak, but looked at Li Yadong.

Since the two of them have already gambled against each other, he doesn't want to interfere too much in many things, so as not to get into trouble when he gets tossed, so he just lets this bold young man toss.

Whether it's a worm or a dragon, you'll know when you try it.

"Golden Harvest's "Jianghu Love" was released on the 21st, and "A Chinese Ghost Story" in Xinyicheng was released on the 23rd. Right, Manager Fang?" asked Li Yadong with his fingers crossed.

"Yes. Fang Haobo nodded subconsciously, hesitated, and added, "My suggestion is to release "The Man in the Rivers and Lakes" a few days at the end of the month, at least for a week with them." In this way, the popularity of these two dramas will subside a lot, and it is undoubtedly the best time for us to suddenly kill again while their old power is exhausted and the new power has not arrived. ”

Pan Disheng next to him couldn't help but glance at him, he was very satisfied with his cinema manager, knew how to avoid risks, and complied with the rules of the mall, thinking: Invite him to sit in the cinema, sure enough.

But after Li Yadong heard it, he shook his head, "No." Don't wait until the end of the month, now the advertising effect has come out, people who are a little more knowledgeable are waiting to see the three-way battle, if Debao avoids the battle circle at this time, what do you think the insiders will think?"

Hearing him say this, Pan Disheng couldn't help frowning, as if there was indeed some truth.

What kind of behavior is it that they provoked the battle, and finally retreated from the battle?

Suddenly thinking of something, he couldn't help but smile and asked, "Dong Zai, I am very surprised by your attitude, if you go head-to-head, it will take care of Debao's face, but it doesn't seem to be good for you, right?"

"How come?" Li Yadong replied with a smile: "Boss Pan, we are grasshoppers on a rope now, and we won't cooperate only once. ”

"You actually think so...... Pan Disheng didn't expect this young man to have such a big picture, and he suddenly made up his mind that even if this movie hit the streets, he must support this company.

Suddenly thinking of something, I couldn't help asking: "Then Dongzai, what day do you think the movie should be released?" ”

"Number twenty-two. ”

"What?!"

Before Pan Disheng could speak, Fang Haobo on the side couldn't sit still, and said continuously: "Mr. Li, are you kidding, "Jianghu Love" will be released on the 21st, and "A Chinese Ghost Story" will be released on the 23rd, let's arrange the 22nd, just sandwiched between them?"

"I'm not kidding. Li Yadong glanced at him and replied lightly.

In fact, he didn't say a word to Pan Disheng just now, what happened to Jiahe and Xinyicheng earlier, if he didn't have the slightest anger in his heart, it would be fake.

He just wants to fight against these two movies.

If his memory is correct, "Jianghu Love" ranks eleventh in the annual box office list, and "A Chinese Ghost Story" is fifteenth, and the two movies didn't even squeeze into the top ten, afraid of a ball?

"This ......" Fang Haobo was speechless, this sandwich biscuit was made...... That's not how you look for death!

"Dong Zai, are you sure?" Pan Disheng frowned slightly, and asked with a straight face.

"Sure. ”

Li Yadong's answer was unusually crisp and confident, which made Pan Disheng couldn't help but be slightly stunned, and after a moment of silence, he finally nodded.

In this case, let's try it, from a business point of view, he does not recommend such a practice, but from the heart, since the establishment of Debao Cinema, it has been suppressed by Golden Harvest and New Art City, because it is inferior to others, so it is avoided everywhere, if it is said that there is no fire, it is also false.

What's the point of making a fuss about it?

He saw a momentum in Li Yadong, which he had before, but as the business gradually took shape over the years, it seemed to have left him, to be honest, he missed it very much.