Pan Disheng did make up his mind to support Dongfanghong Pictures, and their own advertisements were so loud, how could they not express their cinema here?

He has already figured it out, Zou Wenhuai and Lei Juekun are already in the age of ear shun, and he has just passed the year of establishment, no matter whether he can do it or not, he can't lose his momentum!

Even if he loses in the end, he can afford to lose.

He just wants to let people in the Hong Kong entertainment industry understand that he, Pan Disheng, came from the cross-line, but he is not so easy to mess with.

Countless invitations were handed out, and on May 18, Debao will hold a grand press conference, at which the release date of "The Man of the Troubled Boy" will be announced.

Almost all of Hong Kong's media, large and small, received the invitation, which was very clever and caused an uproar at a very small cost.

Holding a press conference for a single movie is not common in this era. Of course, even if some people are intentional, they don't necessarily have the strength.

Pan Disheng's move is also taking advantage of the trend, if there is no advertisement made by Li Yadong earlier, and "The Man of the Troubled Boy in the Jianghu" is not put on the cusp, even if Debao suddenly wants to promote a new movie, there may not be many media supports.

No one is stupid, and if there is no material that the people care about, who is willing to give you free movie promotion? Wouldn't this be incompatible with your own advertising costs?

The key is that "The Man of the Troubled Boy is in the Rivers and Lakes" is indeed concerned by a large number of people now, and many people are very curious, this small-budget film, so that it can make a fuss, what is its merit?

The demand of the market is the direction of all businessmen seeking profits.

……

Hong Kong people have the habit of reading newspapers, at least in this era, there are countless major newspapers and magazines, but as far as the entertainment industry is concerned, the highest quality is Mr. Jin's "Ming Pao Weekly" and Chen Bosheng's "Film Biweekly".

Zhang Guorong once said: Only "Ming Pao Weekly" and "Film Fortnightly" can be trusted among Hong Kong's magazines.

Don't mention Mr. Jin's "Ming Pao", he has always been the leader of the Hong Kong newspaper industry, and it covers a wide range of topics, not only in the entertainment industry.

As far as the film and television industry is concerned, the most authoritative is "Film Fortnightly".

The Hong Kong Film Awards was created by "Film Fortnightly", although it eventually collapsed with the withering of Hong Kong films, but the Hong Kong Film Awards retained and became the most important award in the Hong Kong film industry in the future.

In the golden age of Hong Kong films in the late 80s, "Film Fortnightly" sold 1340,000 copies per issue, and Chen Bosheng, as the editor-in-chief, was considered a high and powerful person. However, this person has a habit of going to the front line to be a reporter when he encounters more important things in the film industry.

Early in the morning of May 18, a red carpet was rolled out outside the door of the Debao Building, and reporters from all walks of life came, including Chen Bosheng.

His arrival surprised many peers, and the younger generations came forward to greet him enthusiastically.

"Chen Sheng, do you think Debao's recent series of actions are releasing any signals?" someone asked.

Chen Bosheng smiled and asked, "Don't you think Debao has been silent for so long, is it time to break out?"

After he left a sentence, he didn't linger, walked straight into the Debao building, and then chose a random seat to sit down in the venue that had been arranged a long time ago.

The reason why he came here today was that he had some insight into Debao's plan, but he also had doubts in his heart, which was basically the same as that of most people.

Their "Film Fortnightly" also received an advertising order for "The Man Who Troubled the Boy is in the Rivers and Lakes", so he has some understanding of this movie, and he is very curious, where does Debao get the confidence to use this low-cost production to call for the star masterpieces of Golden Harvest and New Art City?

Pan Disheng is obviously not a fool, but extremely smart, he knows this, so, what secrets are hidden in this movie?

He really can't wait to know the release date of this movie, and then go into the cinema to enjoy it.

At this time, there was a conversation between two fairly senior industry reporters in the seat next to him, which aroused his interest.

"Lao Huang, what do you think Debao's film will be released on?"

"If Debao's senior management doesn't have cramps, they will definitely choose the end of the month, or even the beginning of next month, and try to stagger the schedules of "Jianghu Love" and "A Chinese Ghost Story". ”

"That's true, but I still can't figure it out, in that case, why did Debao take the lead in provoking a fight?"

"Fight? no. I don't think so, according to my guess, Debao should be very confident in this "The Man Who Goes Crazy in the Rivers and Lakes", so he wanted to hype it up, but he didn't expect the counterattack between Golden Harvest and Xinyicheng to come so quickly, and he didn't give them the slightest chance at all. ”

"You mean to say...... Debao has no intention of provoking a fight, he just wants to promote the film, but he doesn't want to be self-defeating?"

"Yes, I don't believe you can watch it later, the earliest release date of this film will be at least a week staggered by the other two. ”

"Oh......"

Chen Bosheng took their words in his ears, but he smiled and did not speak.

It is true that their analysis is not unreasonable, but if this is the case, Debao is self-defeating, and should try to keep a low profile, why should they hold a press conference with great fanfare.

He felt that things were not so simple.

At 9 o'clock in the morning, the press conference officially began.

The scene was full of guests, hundreds of positions, all of them were absent, and unexpectedly, the big boss behind Debao, Pan Disheng, actually came to the scene in person.

First of all, the general manager of Debao Cinema Line, Fang Haobo made a lengthy opening remarks, the general content of which is to introduce the development of Debao in the past two years and the achievements made.

Then, just when the reporters below were a little impatient, the microphone on Pan Disheng's desktop finally sounded.

"I know what you're concerned about...... he said with a light smile as he glanced down, "So, now I'm going to announce to you the release date of "The Man Who Goes Crazy in the Rivers and Lakes". ”

Hearing him say this, the reporters below suddenly became attentive, and some of them hurriedly flipped through the notebooks that were open on their laps.

The development of Debao, including the films released in recent years, the on-site reporters know best, where they still need to listen to others, what they care about is this advertising war, and the next action arrangement of Debao.

These are the best materials for manuscripts.

After all, this war was first provoked by Debao, and it is not difficult to imagine that if Debao avoided the battle circle at this time, it would immediately be criticized by the major media.

I'm afraid that tomorrow, articles like "Debao retreats", "Debao is a tiger", and "Debao retreats in the face of difficulties" will fill the pages of major newspapers and magazines.

However, to the disappointment of some journalists who had already had the title of the article in mind, it was ......

"I announce that "The Man of the Troubled Boy in the Rivers and Lakes" will be launched on May 22 in 22 theaters of the Debao Cinema Line!"

"What?!"

As soon as these words came out, it can be said that the words were not shocking and endless, which made most of the reporters present instantly dumbfounded.

"On the 22nd, it will be released between Golden Harvest and New Art City?"

"Can't it, Pan Disheng is crazy, take such a small production that doesn't even have a star, to shake "Jianghu Love" and "A Chinese Ghost Story"?"

"Is this a broken jar......

Many reporters looked at each other, and in their opinion, such behavior was tantamount to hitting a stone with an egg.

I don't want to think about the lineup of "Jianghu Love", just one Zhou Runfa is unparalleled box office appeal.

"A Chinese Ghost Story" is not bad, although Zhang Guorong's achievements in film and television are not as good as Zhou Yanfa, but as an amphibious artist, he also has his gestures, as far as the current Hong Kong music scene and even the entire Asian music scene are concerned, Zhang Guorong is a mainstay existence.

In addition, these two dramas, one is an urban drama and the other is a costume drama, which are completely different styles, and costume dramas have a good mass base in Hong Kong, so it is really hard to say which is stronger or weaker.

But what does "The Man of the Troubled Boy in the Rivers and Lakes" have, a bunch of cucumber eggs, what to fight with others?

Of course, there are also some people, such as Chen Bosheng, who show a look of surprise.

"I know a lot of you can't understand Debao's behavior......"

At this time, Pan Disheng spoke again: "But I want to tell you that "The Man of the Troubled Boy" is a film with a new theme, which has never been seen in the history of Hong Kong cinema, and everyone on the Debao side, including me, is full of confidence in it!"

He paused when he said this, glanced at the reporters below, and then continued: "Don't look at our production skills, it seems that there are no big-name stars to join, but the batch of newcomers we have used, whether it is acting skills or image, are not inferior to the so-called big-name stars, believe me, this movie will definitely not make you regret it! It may create a new shooting method for Jianghu films!"

Big words, who doesn't know how to talk about it, Pan Disheng knows very well that the purpose of inviting these reporters is to promote the film, and not give them a few "appalling" lines, how can they add salt and vinegar to the "hype"?

Sure enough, after hearing his words, the reporters buried their heads in memorizing them one by one, for fear of missing a single word of him.

There is so much information to dig into in these words!