Chapter 172: Strategy (5/5)
On December 22, "October Siege" was released.
The producers of "October Siege" include five, Bona, Yuehua, China Film, TV and Radio Media, and Media and Media Media, among which the resources of the replaced media are unimaginable.
Television and radio media have Mango Channel;
Media and Media has Tomato Channel;
"October Siege" is endorsed by these two TV stations, and the publicity resources in hand are jaw-dropping!
The premiere ceremony was broadcast exclusively on Dragon TV;
"Base Camp" and "Everyday Upward" all have the figure of "October Siege"...
When a movie comes out, they automatically advertise it.
The media resources and hard advertisements in each place will support "October Siege", as the representative of Mango TV said, the resources in their hands can influence 700 million viewers.
In addition, the producer wrote Chen Lexin and Zhang Junsheng, on the first day of release, "October Siege" won a box office score of 26 million, and the word of mouth exploded directly!
Frankly speaking, the theme of "The Siege of October" is naturally not suitable for overseas screening, and it is clear that it is aimed at the mainland market!
Therefore, the investment of 8000 plays, plus the publicity and distribution of 2000 plays, will not make a profit at least 300 million at the box office...
However, Zhang Junsheng knows very well that after the release of "Avatar", "October Siege" has completely lost its way to live...
Therefore, Yuehua Cinema Line simply moved all of "Three Guns Shooting Surprise" to the morning show, and the afternoon show and the golden field were all left to "October Siege", as for "The Wind"...
With the release of the pirated version, the single-day box office of "The Wind" has fallen below 2 million, with a cumulative box office of 290 million, and it is only a matter of time before it breaks 300 million...
By the way, three thousand sailors are dispatched!
"The Siege of October tells the story of ordinary people, everyone has their own story, but in the end it is the revolution that unites!"
"If you want to be happy with civilization, you have to go through the pain of civilization, and this pain is called revolution. ”
"As a commercial film, "The Siege of October" has a backbone and feelings. In the film, the righteous people are portrayed as full of personalities, and the reason why they die generously is because of human nature. ”
"Truly Chinese style!"
"Of course 'The Wind' is good, but I prefer 'The Siege of October'!"
"To be honest, after watching "October Siege", rekindle hope for Chinese films, "Thorn Tomb", "Three Guns", "Fengyun 2" and "Die to it"!"
By the way, there is also a "Fengyun 2"...
Uh, that movie is too embarrassing, don't mention it!
On the first weekend, "October Siege" won a box office score of 78 million, setting a new high at the box office of Bona's films...
Chen Kexin couldn't help herself with excitement, and when interviewed by reporters, she openly said: "The Siege of October is a movie for mainland audiences!" In fact, at the time of "Casting a Name", I had already given up step by step and no longer made movies for foreigners, and the mainland market was the way out for all Chinese-speaking filmmakers. ’
The "October Siege" project was proposed by Chen Kexin's Renren Film and Television!
Once you can start running bald, the subsequent project will be carried out smoothly...
Hehe, when it's time to divide the account, see if you can be so calm!
Yuehua and Bona bought out the copyright of "October Siege", and the contract did not stipulate the director's share, but only said that there would be rewards if they made a profit...
However, how can it be so simple to make a profit from a movie?
Who can say clearly about the cost of publicity?
……
Catherine previously served as Mitt Romney's chief of staff, the woman behind the vice president...
Unfortunately, the Republicans are not as good as the Democrats, and Catherine is unemployed.
However, Catherine has re-emerged in Hollywood and has become a glorious award agent!
Last year, "Slumdog Millionaire" won a big victory, winning two awards for Best Director and Best Picture, and the Olympic contestant behind it was Catherine!
Her opponent is Harvey Weinstein of The Reader...
This year, she originally decided to take a year off, after all, everyone can see that "Avatar" is unstoppable...
However, the price offered at the summit made her moved: $2 million!
……
In the café, Catherine took a piece of paper and was talking about public relations precautions, and Zhang Junsheng was not responsible for listening...
"Actually, the Oscar rush is to tell the judges that I really want to win the award!"
"But every year there are a bunch of actors and movies who want to win awards, how can you get the judges to notice you? You need to be on the show, the late-night TV show, the late night show of David Letterman, the late night show of Stephen Colbert and other variety shows, to promote yourself, by the way, to promote your own movies, to make sure that you are always in the audience's attention. ”
"When a DVD is released, the DVD is usually released four to six months after the release, but during the Oscar period, the DVD release cycle was much faster. At the same time, the DVD will be released with a "distribution party" consisting of celebrities, red carpets, and media to remind the public and judges to vote for the film. You have an advantage in this, the DVD of "Vulgar" has already been released, just hold a 'release party'!"
"Magazine offensives, tens of millions of dollars in advertisements in mainstream media such as the New York Times, the Los Angeles Times, Variety, and other newspapers and magazines, as well as television and radio programs..."
"Walter? tens of millions of dollars?"
Zhang Junsheng thought he had heard it wrong...
"Yes, every PR costs a certain amount of money, and fifteen million dollars is the average price!"
Catherine naturally looked up and replied...
it!
15 million US dollars, which is enough for Lao Tzu to make another one and a half "The Wind"...
"In addition, there is also the judges' offensive, 6,000 judges will receive DVDs from the film company, in addition, the agent will also provide the judges with an audio-visual room dedicated to watching the film, and the agency will also give the judges all kinds of gifts very generously..."
Hearing this, Zhang Junsheng couldn't help but interrupt Catherine again: "6000 judges?"
"No, it doesn't need that much!"
Catherine shook her head: "We have estimated that almost 2,000 people will definitely vote for "Vulgar", and 2,000 will definitely not vote, so we will impress the middle 2,000!"
“… How do you estimate that?"
Zhang Junsheng glanced at Catherine a little suspiciously...
In fact, the big data of the United States is significantly weaker than that of Palantir, the largest data company in North America, and their survey data is the lowest street questionnaire!
Why?
Because Lao Mei attaches great importance to personal privacy, 'Apple leak incident', 'Facebook data leak'...
Is this horse pedaling a thing in China?
We even have a real-name system on the Internet, and South Korea, the only country in the world with a real-name system on the Internet, has abolished the real-name system...
“… We have a certain understanding of the personal preferences of all 6000 judges..."
"Okay, but my request for "Vulgar" is to get as many nominations as possible, and whether or not it can win is secondary..."
After all, it is the first time to win the prize, and Zhang Junsheng is not very optimistic about himself!
“OK!”
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