Chapter 171: Public Relations (4/5)

Every year from December to February, dozens of film awards are presented in North America, and together they constitute the most unique awards season in North America.

The most important award of the awards season is undoubtedly the Oscar, which is the supreme symbol of honor in the mainstream Hollywood film industry;

The most professional is, of course, the major trade union awards, which are selected by relevant practitioners, actors choose actors, and directors choose directors;

In fact, it stands to reason that in the North American awards season, there are Emmys in the field of TV dramas, Oscars in movies, and there is nothing about the Golden Globes at all!

But hey, the Golden Globes have built themselves into the year-end party with the most lace news, the most topics, the most guests, and the most attention.

It doesn't matter if the Golden Globes or the Oscars, you give me face, and I give you face!

In other words, if you want to win the award, you have to do a PR job and tell the world that you care about the award!

Otherwise, why did Lao Tzu give you a prize?

Katharine Hepburn, the number one ranking of the greatest actress of the past century in the open selection of American film studies, has been nominated twelve times, won the Oscar for Best Actress four times, and did not win a Golden Globe Award once, why?

She didn't show up!

It doesn't matter if you're awesome or not, if you don't come, you won't be rewarded!

That's right, Zhang Junsheng went to North America this time to participate in the Golden Globe Awards public relations!

……

Summit Entertainment hosted a Golden Globe Awards jury as early as November - there were only more than 90 people in total, and it was a matter of one meal!

"Vulgar" won five nominations for Best Feature Film, Best Director, Best Supporting Actor, Best Actress, and Best Screenplay.

However, everyone knows that including Zhang Junsheng, this year's best feature film will definitely be out of play!

Why?

"Avatar" and "Bomb Disposal Unit", the struggle between Cameron and his ex-wife Kathryn Bigelow continued throughout the awards season!

Yes, "Avatar" has been released in North America!

Under the promotional packaging of Twentieth Century Fox, the cost of the film to the public is as high as half a billion dollars!

Well, that's right, everyone in Hollywood knows that the production budget of "Avatar" plus the publicity budget is really as much as 500 million US dollars.

If you include the technical preparations that James Cameron made in advance for the filming of "Avatar", the cost may be even more.

As for why Zhang Junsheng didn't invest in "Avatar"?

Hehe, there is no way to invest, Cameron works closely with Twentieth Century Fox, and the crew adopts the method of financing, and does not accept foreign investment at all.

In other words, Twentieth Century Fox and the crew borrowed money from outside and then repaid the principal plus interest, and the person who provided the financing was not involved in the film's revenue share.

Whether the movie is a big hit or not has nothing to do with the borrower!

It's no different from putting money in the bank...

Zhang Junsheng directed "Avatar" himself?

Hehe...

Without James Cameron's nearly a decade of research, and without the on-site filming experiments of the three documentaries "Return to Bismarck", "Ghost of the Abyss" and "Abyss Alien", "Ah Fa Fa Fa".

This is a film that has almost no possibility of achieving without James Cameron!

But even "Avatar" can't break an inherent law of Hollywood movies.

The Hollywood film industry has developed to this day, and no non-adaptation or sequel of original genre films has grossed more than $100 million in North America in its first week.

"Titanic" didn't do it, and "Avatar" couldn't do it either.

The film's $77 million in its first weekend in North America isn't particularly conspicuous, but the $75 million in its second weekend is simply stunning—there's never been a movie that has been as solid at the box office as "Avatar", well, "Titanic" has done it...

As we all know, since Hollywood films can be released on a large scale, especially since entering the 80s, the first weekend box office has become more and more important for commercial films, and the box office has shrunk every weekend after the first weekend box office is also the most normal law, and even the box office decline can be controlled within 30% every weekend.

The box office of the second weekend of "Avatar" was not much worse than the first weekend...

"Titanic" is even more magical, and the second week is even more awesome than the first!

Kashen has been sharpening a sword for twelve years, and Twentieth Century Fox is determined to let him become the king of the world again!

The PR efforts have never been greater!

It's a pity that Kashen ended up losing to his ex-wife...

Ahem, that's all for later...

By the way, China Film has confirmed that "Avatar" will be released in China on January 11th...

……

Hotel, dining table.

Wen Ziren: "Originally, I thought that "Vulgar" won nine out of ten best films, but now it seems to be a bit hanging..."

"Avatar?"

"Yes, James Cameron is simply crazy!" After a pause, Wen Ziren continued: "Now all the media are optimistic that Cameron will become the king of the world again!"

Zhang Junsheng shook his head: "... Not necessarily, Catherine Bigelow's voice is also very high. ”

“… What does that have to do with you?"

Uh, I'm speechless...

This year's awards season can already be estimated, that is, the story between Cameron and his ex-wife, Zhang Junsheng and "Vulgar" are all outsiders...

“… Not necessarily, you have to fight for it!"

I replied forcefully...

“… At best, we can only compete for the best screenplay..."

"Isn't there any drama for the actor award?"

""Vulgarity", the actors' performances are too scattered..."

It's a pity that there are no double yolk eggs, otherwise...

Otherwise, it wouldn't be the turn of "Vulgar"...

Wiping his mouth, Wen Ziren continued: "But we can't give up, so let's do it, starting tomorrow, the Film Critics Association Awards will be awarded, and you will have to go to the scene every time!"

"Also, I'll pay a few media outlets to help you speak out..."

“… It doesn't have to be like that, right?"

"Definitely, don't forget, as long as "Vulgar" can be nominated, DVD sales will increase by several points!" Wen Ziren continued: "And "Kill Bill" also needs to use the fame of "Vulgar"!"

Zhang Junsheng was silent for a few seconds, and suddenly asked, "How about the DVD sales of "Vulgarity"?"

"Very good, enough to be in the top 10 of the year!"

"What about Twilight?"

"The Twilight Zone" DVD sales are not bad either, and there is no problem ranking in the top five of the year... Why do you ask this?"

Zhang Junsheng waved his hand: "You should run Summit Entertainment with peace of mind, and introduce me to a professional award agent!"

Don't look at what Wen Ziren said, in fact, he is not too familiar with the awards season, and he doesn't understand the twists and turns in it - after all, he has never experienced it...

"Okay, how is Catherine?"

"Who is Catherine?"

"A very professional prize runner!"

“… Okay, let's meet tomorrow!"

.。 m.