Chapter 34: "Crazy Rich Money" (Part 3)

"I guess you've seen enough of these big truths, but there are really few film companies that are really willing to do this!"

"Jue Ji" is star-studded, and at the beginning of the release, Guo Jingming was full of spirits, which was completely different from the Shanghai roadshow of "Jue Ji" choked up and said, "Is it only when I die, you won't scold "Jue Ji". ”

A few years ago, at the "Trend Productivity" forum of the Shanghai Film Festival, director Guo said: "The shooting methods and thinking concepts of the previous generation of filmmakers have fallen behind. The moviegoers have changed from the previous generation to the next generation, and if the director still uses the ideas of the previous generation to make a movie, there will be a problem. More and more new audiences join the market, but the market is still the same, and there will be a kind of hunger. At this time, once something that meets the needs of young people comes out, it will be successful. ”

The moderator of the forum, 56-year-old director He Ping, immediately retorted: "The decline in the age of the movie-going group is because China's movie-watching market is still immature. ”

"I agree with Director He Ping's point of view!"

However, a bunch of capital is enthusiastic about concocting "big IP + small fresh meat" formula products, as if this industry is so simple that it can only master addition and subtraction. ”

"In fact, China's fan culture is also a matter of the past few years, in other countries, fans are very representative of the entire audience group, but the Chinese population is large, so the power of fans looks stronger, more explosive, and more extreme." ”

"If movies were so easy to make, the world wouldn't call movies an adventure industry!"

"Why are the movies of the golden age good? Those shots are based on the direction decided by the film boss and creative director, the experience value of these people, first, is based on the understanding of the accumulated market, and the human brain is their database; second, in addition to business, these directors are more or less ambitious or competitive, they are very willing to make some artistic benchmarks in terms of quality, many of these films are based on people's experience and cultural literacy, which is now a bunch of bosses talk about big data and IP all day long. ”

"A very important part of cinema is human creativity, and if you rely on mechanical and commercial addition and subtraction for the most precious part of people, when a film form emerges, it may not be a problem at the beginning, but when you are too repetitive, these disadvantages will all appear. ”

"The North American box office of "The Wandering Earth" exceeded 100 million, and the North American box office of "Operation Mekong" was close to 30 million US dollars, why were these two films able to succeed in North America?"

"Because this is another mainstream movie that is different from the superhero movies that are prevalent in Hollywood!"

"Of course I'm not against fan movies, I just think that an award like the Hundred Flowers Award, which represents the mainstream audience, can it take the audience's emotions into account a little?"

Two days ago, the Hundred Flowers Award was awarded to Li Yifeng, and the Best Supporting Actress was awarded to Tang Tianbao...

It's hard to accept!

Weibo all kinds of complaints!

Of course, I have to complain, it's not black powder, but I can't get used to it!

The world is so big, everyone is so busy, who has time to pay attention to your idols.

It's just that I don't feel worth it for Duan Yihong and Zhang Yi, but we feel worthless for those people who work hard and seriously for filming.

All of them are doing this, who will still film seriously in the future, who will still have the motivation to hone their acting skills, and who will still have the motivation to continue to pay for the movie, everyone will hype it...

You have occupied the market, the salary is several times that of others, more than ten times, and now you are beginning to occupy mainstream awards...

"Finally, thank you to the audience, your choice represents the direction of development of Chinese films..."

……

Liu Sisi received Zhang Junsheng's long Weibo for the first time, and after reading it, her feedback was: "Are you directly picking out the contradiction with Guo Jingming?"

“… No, I just felt it!"

"Aren't you afraid of offending people by doing this?"

Zhang Junsheng shrugged: "I've never been afraid of offending people, and Yuehua is not afraid of offending people!"

The biggest impression of a company should be that the founder and the helmsman are at the helm!

Zhang Junsheng is belligerent, and Yuehua is also belligerent!

At the beginning of its establishment, it fought with the leading company Dongyang Media for half a year, forced the other party to apologize, and established Yuehua's leading position in one fell swoop!

Wanda also tried to provoke Yuehua, and directly cut off the source of the film...

The latter also apologized in private...

Since the beginning of the previous year, Internet companies have entered the film industry strongly, and Fuji Xun is menacing, relying on financial advantages, desperately expanding, and raising copyrights, but unfortunately, Yuehua Video produces more than 80 self-made dramas every year, even if you don't buy copyrights, you still occupy the first echelon!

After being listed in Hong Kong, the market value of Yuehua Video has reached 100 billion Hong Kong dollars, and there is no need for Yuehua to supply blood...

Self-produced and self-sufficiency!

On the contrary, many producers rushed to cooperate with Yuehua Video...

Miss Sisi changed the subject: "... How long are you going to take a break this time?"

"Let's rest for half a year..."

It's fun to make a movie, but life can't just be about movies...

"Eh, didn't you go to Bollywood in India?"

“… We went to New Delhi, Bollywood in Mumbai..."

Rolling his eyes, he added in passing: "But I watched a movie in India!"

"What movie?"

“… I don't remember, I knew that before the movie was shown, the Indian national anthem would be played, and everyone would stand..."

"Huh? Really?"

“… This is the law of other people, if you don't stand up, you will be kicked out of the cinema, you try it in China!"

“… uh..."

Miss Liu doesn't know what to say...

At this moment, the phone rang, it was Wen Ziren calling...

“… How much?"

“… $120 million? Are you sure?"

"Don't get excited, I'll take a look!"

Hanging up the phone, Zhang Junsheng hurriedly looked at the box office information of "Crazy Rich Money"...

"What's wrong?"

“… We tried to make a movie starring an Asian actor called Crazy Rich Asians, and it went on to box office with $120 million in two weeks..."

"..."Crazy Rich Money"?"

"Yes, and it won $60 million at the box office overseas..."

"How much to invest?"

"It's not 30 million..."

"Crazy Rich Asians", the English name is "Crazy Rich Asian", the plot of the movie can be summed up in one sentence: the son of a wealthy family takes his civilian girlfriend to meet his rich mother-in-law.

In the original time and space, he also heard this movie, the 2018 movie, which achieved three consecutive championships in North America, and exploded with $173 million.

And it has become an annual phenomenon in the United States...

The director is a friend of Wen Ziren, named Zhu Haowei.

Anyway, the investment is not high, Zhang Junsheng asked him to try, and then the box office exploded!

“… So powerful?"

Liu Sisi was also surprised...

“… That's $120 million..."

Not only did the box office explode, but the word-of-mouth was also outrageous, with a freshness of 94% on Rotten Tomatoes and a score of 7.7 on IMDb, and a score of 74 on MTC, the so-called most demanding film review website...

After watching it for a while, Zhang Junsheng took out his mobile phone and dialed Wen Ziren...

。 m.