Chapter 62: It's Not Cheap!
Liu Feixiang did not completely imitate Zhou Huajian's style, he simply used some rap movements, but in this era, in Chinese mainland, it is enough to deaf and deaf.
"Have you ever played Rap?" For Liu Feixiang's performance that almost subverted the image, Wang Wei and Zhai Yichen almost fell off their eyes, but this made the princess extremely excited, and it seemed that they had found a rare soulmate.
In this era, Rap is almost a desert in the mainland, except for some people who have come back from abroad and have been exposed to some Rap-style music abroad, most people are still very unfamiliar with this kind of rock, of course, it is not a problem for diva-level music masters like the princess.
"Oh, I'd love to say I've played, but in fact I'll do it for a moment or two, a classmate of mine is in Hong Kong, he likes this, I practiced for a few days, but for the sake of life, I don't have much time to do this now. ”
Liu Feixiang shrugged.
His words are half-true, Wang Xiaotong does like rock and roll, but the RAP in Hong Kong at this time seems to be still in its infancy, there are only so few singers, Liu Feixiang is naturally impossible to contact, but Dong Chou is already famous all over the world, but unfortunately Dong Chou is in Taiwan.
found a point of convergence, and the atmosphere suddenly became much more harmonious, Wang Wei and Zhai Yichen found that the two of them had become completely outsiders, and they couldn't even insert half a sentence, so they could only watch as this group of people began to enter the conversation period.
Musicians and musicians can always find some resonance, although Liu Feixiang is actually not a musician at all, but who has given him more decades of knowledge, whether it is rap or hip-hop, although the two issues of "The Voice of China" in his previous life can't explain anything, but at least he can let me know a rough idea.
Shake it out casually, for musicians who are still in the era of exploration, it may be a beacon, which is a bit too much, but at least it can attract the interest of the other party.
"Music as an artistic expression, I think it naturally carries all kinds of responsibilities, including political responsibilities, but how to embody or fulfill this responsibility in this way, I think this is a pluralistic question, there can be many different answers, you choose one, others can also choose the path they think is right. ”
Liu Feixiang felt that it was good to talk to these enthusiastic young people of this era, and he also wanted to have such an opportunity, which had nothing to do with business and business at this time.
“……”
"Existence is reasonable, it sounds vulgar, but existence is stronger, and when you are strong, you have more opportunities to achieve everything you want, doesn't it? ”
"Not everything is a diamond that lasts forever, and I think you need to be strong to become a classic, even if it's a niche classic. ”
The princess and a few friends laughed, Liu Feixiang had some superficial but connotative assertions that made them excited, but the most important thing was Liu Feixiang's previous understanding of music and rock and roll, which won their approval, and then proposed to explore the irrational factors of music and even art, which was even more thought-provoking.
If the mood is the same, time will pass quickly, Wang Wei and Zhai Yichen are sitting on pins and needles, but Liu Feixiang and the princess and a few of his friends have a good conversation.
Several of them are interested in this little brother who seems to be immature but can always have amazing words
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Recognition, and the more contact, the deeper the conversation, the more profitable I feel, the other party can always find some unnoticed angles to find the topic, and it can always be thought-provoking.
This is rare.
A government official with a decade of memory wants to crush the young people of this era, even if he is still exploring the field of music, he can still use specious analysis and judgment to look forward to ridicule, or it is just a fool with excellent effect.
Of course, Liu Feixiang did not talk nonsense, but talked about some future development directions in this field.
In short, the goal is achieved, that is, resonance and recognition.
"Okay, Sister Concubine, I'm going to fade away as a music expert for the time being, maybe I hope to have more opportunities to communicate with you in the future, but now we have to talk about something a little more vulgar, you and I are mortals, and we have to eat, drink and smoke, and you also have your own business, so I want to talk to you about cooperation." ”
Liu Feixiang's half-truth, half-joking words made the princess and them laugh again, and they all thought that this kid was quite tasteful, "Well, let's talk about it, I know some, but I didn't say anything specific over there." ”
We want to sponsor Sister Concubine's 'Queen of Heaven' concert, and we want a naming right, but I forgot to introduce my identity, this is my business card. Liu Feixiang began to change roles and handed over his business card.
A few people looked at the business card, the deputy general manager of Lotus Wine Co., Ltd. - Liu Feixiang, well, telephone, position, address, everything is available.
"Lotus Wine, I haven't heard of it. Her face hasn't changed much, and the princess is not a fairy who doesn't eat fireworks in the world, and she doesn't reject business cooperation for no reason, she wants to hear what the other party has to do.
"Don't hide it from Sister Concubine and a few buddies, we are a local famous wine, we can't compare with Moutai, Wuliangye and Fenjiu, these national brands, if there is such a big reputation, there is no need to come here to open up the market, to tell the truth, we plan to open up the Beijing market, Sister Concubine's concert is not going to start a national tour in December? We plan to take advantage of this momentum to promote new products suitable for young people. ”
Liu Feixiang was very honest.
"Sister Concubine, your music is very marketable among the young generation, we want to use this topic of youth to launch a high-quality lotus alcohol wine, the main two-two-five and half-catty bottles, the taste is not strong, but mellow and soft, the taste is excellent,......"
"Yes, you tell me here whether the wine is good or bad, each flower has its own eyes, each has its own taste, and it has its own opinions. The princess also laughed, she didn't expect the other party to be so well-informed, knowing that she was about to start a national tour, "What are you going to do?"
"We have obtained the naming rights, calculated according to the number of concert venues of Sister Concubine, and given sponsorship, of course, we also have to make posters according to the situation, at this point I believe we can form a consensus with Brother Cui and your team to ensure that the most impactful and influential posters will be created, and the number of posters will definitely be more than the original Sister Concubine's posters in any other place, and strive to cover a wider area. ”
Since he was on the road, Liu Feixiang no longer kept it, and began his three-inch incorruptible tongue magic trick, or persuasion.
Of course, he came prepared, to convince the other party, there is no real material, just talking about feelings and cognition, it is all in vain, the other party is also a well-informed person, to impress the other party, there must be a set of plans.
"Our thoughts, posters
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To cover the major universities and large and medium-sized enterprises in Beijing, we will also put some targeted advertisements on Beijing TV, of course, this kind of advertising must promote our lotus wine, but we can consider Sister Fei as our product spokesperson to bundle and promote,......"
"In terms of time, we are ready to start a month and a half in advance, which means that if we negotiate here, our marketing and advertising team will soon start to operate in Beijing, and even some neighboring provinces and cities,......"
"Sister Concubine, you can take a look at some rough drawings of our design and production, as well as our main two kinds of wine bottle packaging and some soft advertising language,......"
"We think that if we want to do some image design for Sister Concubine, we should not only highlight the personality style, but also properly show the positive and sunny side, gloomy and sharp Although the angular style is highlighted, it may not be the most powerful, we ...... at this point."
The tongue blooms with a lotus, nothing more than this.
At least including Wang Wei and Zhai Yichen, as well as a few people on the princess's side, they all have to admit in their hearts that this guy's lobbying skills are first-class, at least he has too much research on moving people's hearts, especially the pertinence, and it is obvious that he has also done a deep analysis and pondering of the princess, and knows how to impress the other party.
The specially designed deformed bottle with some cartoonish characters and various languages all show the strong targeting of this product, that is, the young group, 18 to 30 years old, and this overlaps with the fans of the princess, or music lovers.
"Xiao Liu, your winery plans to use this advertising method to warm up for Sister Concubine's concert in advance?" asked one of the princess's team, Sha Zhengyang only knew that the other party's surname was Yang.
"I think it should be a win-win result, and we will carefully design the poster to highlight the concert of Sister Fei, but also to achieve our goal, which is to promote our brand of Lotus Wine and encourage the target group we are targeting,...... More importantly, we will set up a prize number in our wine, and the winner can draw a ticket to the concubine's concert, which can greatly mobilize everyone's enthusiasm and enthusiasm,......"
Liu Feixiang was very sure, he knew that the other party was already tempted.
"Winning the lottery?" several people don't understand it well, and it doesn't seem to be very popular in this era.
"Yes, it can be notarized by the notary department, the winning number is drawn, and then it is announced in the newspaper or through television, and then it is collected at the designated place. Liu Feixiang patiently explained.
The more novel and exciting it is, the more it can arouse everyone's enthusiasm, which is good for all parties.
"So announcing it through newspapers and television is also a disguised advertising campaign?" asked the man surnamed Yang with great interest.
"Of course, what we have to do is to use all our resources to the extreme, to expand the impact and build momentum, which is also the purpose of advertising and marketing. Liu Feixiang said affirmatively.
"It's a little interesting, Xiao Liu, I really didn't expect that you would come up with so many ways at a young age, and when your business card came out, I still wonder if you are a leather bag company." The princess also said happily: "Now it seems that you are indeed prepared to do this." And there is also the face of Young Master Wang, of course I want to give it, but my price is not cheap. ”
(End of chapter)