After Han Lei and Yang Qingfeng, member of the Standing Committee of the Provincial Party Committee and deputy secretary, reported on their work, Yang Qingfeng stopped Han Lei and said:

"Mayor Han, you have also been in Haiqu City for two years, do you know of a company called Lotus Liquor?"

"Lotus Wine?" Han Lei was secretly surprised in his heart, why did Secretary Yang ask about this, and his thoughts turned sharply, he nodded: "I know, it is a private enterprise, it seems that it has only been reorganized, and the reorganization has been less than two months, right?"

"Oh, a private enterprise, what is the situation of this enterprise?" Yang Qingfeng suddenly became interested, a private enterprise, and it has just undergone restructuring?

"Well, Lotus Distillery is a county-level enterprise in Lianhua County, but it has a long history, and it was well-known in the province before liberation, but after the liberation, the public-private partnership was formed into a collective enterprise, and it was discontinued several times, and it was also prosperous for a period of time in the early eighties, but the scale has not been large. ”

These situations were all told to Han Lei by Liu Feixiang, and they came in handy at this time.

"In the past few years, due to changes in the liquor market, this company has fallen into trouble, coupled with the company's loans in previous years, the payment can not be collected, and it is almost insolvent. ”

Yang Qingfeng was a little surprised, how could Han Lei know this company so clearly? Besides, Han Lei's work style is meticulous, so he won't have such a detailed grasp of the situation of a private enterprise, right?

Seeing that Huang Shaotang had some doubts in his eyes, Han Lei smiled bitterly: "Secretary Yang must think that I know this company so well, right? I don't hide it from you, my incident has been reported to the provincial party committee, and you must know it, and I won't hide it from you, one of the two college students is the college student who saved me, but he invested in Lotus Wine Industry before he knew me." ”

"I see. Yang Qingfeng suddenly realized.

"Why did Secretary Yang suddenly ask about this company?" Huang Lei asked curiously: "This company has only resumed production for a short time, and it has not yet entered the right track, right? Besides, the scale is not too big, and there are dozens of liquor companies in our Dongshan that are bigger than this company, right?"

"Hehe, you're not on the right track, you're all so good if you don't get on the right track, so if you want to get on the right track, you don't know what happened. Yang Qingfeng laughed, "You don't know, just now a classmate of mine in the Beijing Party School called, he works in the capital, he asked me if I know about this company, I don't know very clearly." ”

Han Lei pricked up his ears, and Liu Feixiang told him that the first market to be hit by Lotus Wine was the capital, and it was to use the princess's "The Return of the Queen" concert as the first cannon to open the market.

He said that your Lotus Liquor Industry is now popular all over the world, stirring up the capital to make the wind and water, TV, newspapers and newspapers, and the streets and alleys of the teahouse hotel are full of its advertising posters, and even co-organized a lottery with the Beijing newspaper, which has brought Bo Xishan's Beijing newspaper industry to life, as his competent department, the Beijing Propaganda Department is also very satisfied. ”

Yang Qingfeng

The classmates of the Beijing Party School served as the deputy mayor of the capital, and he was in charge of the business of the municipal government, but not in charge of publicity and education, but as the leader in charge of consultation, he had already seen that there was a rising star in the Huaxia liquor industry, and he was happy to call.

However, the princess's "Queen of Heaven" concert has set off a huge wave in the capital, and the popularity is extremely strong, coupled with the highly distinctive and impactful advertising poster language of Lotus Wine, there is no lack of profundity in the humor, which can be described as unprecedented, and it ignited the market in the capital at once.

In addition, this essay contest co-organized with the Beijing Newspaper Industry has made Bo Xishan's Beijing Newspaper Industry suddenly rejuvenated, and it has made Lotus Wine not only very prosperous in the market, but also famous in the official.

There is no one who does not welcome such sensible enterprises, catering to the needs of the government, and taking the initiative to build momentum for state-owned enterprises, which can be described as complementing each other.

That's why Yang Qingfeng, a classmate from the party school, called him to ask him.

The old classmates also sighed on the phone, saying that Dongshan liquor was conquering the city in the capital, and the liquor companies in the capital could not come up with a decent counterattack strategy, so they could only watch Lotus Liquor become a hit in the southern Hunan market, and it seemed that the low-end liquor market was really going to be captured by this sudden Lotus Liquor industry.

What's even more incomprehensible is that this Lotus Liquor Industry is not one of the major liquor companies in Dongshan Liquor Enterprise, so this is what annoys Yang Qingfeng, an old classmate, the most.

"Since it can carry out such an activity, why hasn't this company thought of cooperating with the Propaganda Department of our Dongshan Provincial Party Committee or the Propaganda Department of your Municipal Party Committee?" Yang Qingfeng said with emotion.

"Secretary Yang, as far as I know, this company actually borrowed the 'Queen of Heaven Concert this event to carry out a marketing activity, if there is no concert, I'm afraid they can't spend so much effort to engage in this promotion, and you also know the fierce competition in our Dongshan liquor market, it is a private enterprise, in marketing and promotion, it will definitely choose weak links to break through, it is impossible to fight with several famous liquor in these places in Dongshan, and they do not have that strength. And they have actually cooperated with several districts and counties in Haiqu, posting various public service advertisements, I have generally seen some, the slogans are novel, ingenious, very suitable for young people now. ”

Han Lei's explanation made Yang Qingfeng feel a little relieved, but he didn't care too much about this, on the contrary, the call from his old classmate was from another angle, which also made Yang Qingfeng very happy.

In his opinion, this shows that a private enterprise in Dongshan can attack the city in the capital, which is enough to show that the economic construction of Dongshan is still effective, especially the young people now, especially the rise of Internet giants in the capital and the south, and Dongshan, as a traditional province, does not have a decent young enterprise, as the deputy secretary of the provincial party committee, he is still very worried, and now two college students can make a liquor company, he is also very happy

Comfort, here he can see the hope of Dongshan, and the young people of Dongshan also dare to fight.

"Mayor Han, I didn't expect you, a "life-saving benefactor", to have the ability to engage in business with such two brushes, it's not simple. Yang Qingfeng groaned: "What's his name, how many years have you graduated?"

"My name is Liu Feixiang, I am studying in college in the province, and I am still in the internship period this year. Han Lei replied: "He didn't study economics, but he used his spare time to make upside-down clothes in Quancheng, sell them in the university town, earn a sum of money, and return to Lianhua County to invest. ”

"Oh, then what did he study?" Yang Qingfeng was surprised, he didn't believe this statement, he didn't study economic management, he just turned his clothes upside down in college, and then created such a big momentum?

Beijing is not an ordinary city, the political, economic and cultural center of China, and has always produced talents, to start a brand in Beijing, there are not a few times you can't get it.

Although there are several famous wines in the capital that are well-known throughout the country, but there is a huge capital, and the famous wines of the whole country are conquering the city there, but they are pulled out by this Lotus wine industry, how not to let their old classmates feel that Dongshan enterprises are very good?

"As a student of architecture, he seems to have set up a construction company. Han Lei pondered his words, "Actually, he could have entered the system to work, interning in the Lianhua County Food Bureau, it seems that he is doing well, but unfortunately this kid doesn't want to be restrained and concentrates on industry, otherwise he can be regarded as a good person in the economy." ”

"Huh?" Yang Qingfeng's eyes fell on Han Lei's face, Han Lei's face was calm, Yang Qingfeng's eyes turned slowly, and then he took it back, sighed, and didn't say more, what Liu Feixiang didn't know was that now he had been registered in the Dongshan Provincial Party Committee, and at least several major leaders knew about Lotus Wine.

。。。。

There was a round of applause at the front desk.

Liu Feixiang sat alone in the background, trying to calm his mind and breathe his breathing, and it was about to be his time to take the stage as a "mysterious guest".

Liu Feixiang has been in a state of almost excitement in the past few days, of course, it has nothing to do with his performance on stage, but because the market in the capital and even the surrounding areas has been stimulated.

The overwhelming advertisements covered every corner, posters, television, newspapers, and lucky draws were all vigorous, making the whole capital boiling.

The brand of Lotus Liquor is very in line with the atmosphere of Beijing, full of vitality, attracting a group of college students and young people to spontaneously do propaganda for Lotus Liquor, and even many people are proud of collecting various propaganda slogans of Lotus Liquor, triggering a series of trends.

In addition, there were no big brands of liquor such as the Eight Famous Liquors in Beijing in this era, so the entire Beijing liquor market was occupied by several famous liquors at the high-end, while the mid-range and low-end liquor markets were a situation in which local brands were fighting for each other.

This is perfect for a new one like Lotus Alcohol

The brand comes to hit the market, if you want to go to Xiqin Province in another place, you may have to face the sniping of Xifeng, and you will encounter the counterattack of Fenjiu in Sanjin Province, and you will have to pay several times more in the economically developed coastal areas of Jiangsu, Zhejiang, Shanghai, Fujian and Guangdong, which are not the famous wines of the country.

Therefore, choosing Beijing is a very correct strategy and tactic, especially in this era, the liquor market has not experienced such a crazy advertising war, and liquor consumers have not really been brainwashed by the super advertising bombardment, and this time the consumers in Beijing immediately felt it.

Facts have proved that this is indeed the case, and the all-round publicity offensive for a month, from the government level to the media level to the pure marketing level, instantly exploded the liquor market in Beijing.

Especially with the impact of the super popular event of "The Return of the Queen of Heaven", the essay award, and the purchase of wine to draw concert tickets, this series of activities completely attracted the attention of the people of Beijing.