Chapter Seventy-One: Orders Are Hot
Regarding the question with Liu Feixiang, Huang Hua seemed very determined, and continued, "Moreover, I think this effect should last for a while, especially the publicity plan of our combination, which is very innovative, and with our new products and new packaging, especially the small bottles of half a catty and two or two or five, I think it is especially suitable for the appetite of young people, and it is promising!"
"Director Huang, if you say that, my heart is steady, and I can trust your judgment of the market!" Liu Feixiang gave Huang Hua a very clever compliment.
"But no matter how good the sensational effect is, you have to rely on the strength of the channel business, once the publicity is carried out here, Wang Wei, you and Director Huang have to work harder, you must bite a few to death, and you must ensure that a certain number of stores are in place, and the specific number depends on how Director Huang operates. ”
Words like "power" and "operation" are still very new in this era, but after running with Liu Feixiang for a while, they all quickly accepted and adapted to Liu Feixiang's endless new words, and they also felt that these words were particularly energetic.
"Rest assured, as long as the goods in the factory are ready, once it is said here, the goods can be distributed immediately. Huang Hua nodded, "I think I can see an approximate one in a week, and I can basically determine the size of the market capacity in three weeks, at least the effect of this wave, and the effect after the concert is still uncertain." ”
"There is no problem in the factory, I have said with Mr. Sun that we are ready for a supply of 2 million, if we need to add more, according to the stock in the distillery, you can replenish it at any time, wine bottles or anything is not a problem, and the glass factory can be processed at any time, this time it depends on how much we can distribute." Liu Feixiang gave them a guaranteed ticket, there is no problem with the supply of goods, and the market in the capital depends on them to distribute the goods.
Several people heard Liu Feixiang say that they had prepared a supply of 2 million and could replenish the goods at any time, and they could feel Liu Feixiang's confidence, but even Wang Wei felt that it was still a little difficult to sell the supply of 2 million, but several people tacitly did not pour cold water on Liu Feixiang.
Time always flies very quickly when they are busy, and as the members of the princess's team begin to arrive, posters also begin to be quickly put up everywhere with the assistance of the people brought by Liu Feixiang and them.
For example, in the bustling neighborhoods of the downtown area of Beijing, especially around universities, institutions, large factories and residential areas, posters of the "Lotus Liquor - The Return of the Queen of Heaven" concert have begun to be posted.
On the poster, the princess's deep and melancholy gaze, unique face, and the unique exaggerated shape and diagonal guitar shape can't help but stop and pay attention to whoever walks by.
Due to the sponsorship of Lotus Wine this time, the investment in poster production is more willing than in the previous life, and the posters produced are more exquisite and dazzling.
The princess team and the people of Lotus Wine Industry also worked hard, and almost one day the main downtown areas of the capital were covered with large and medium-sized posters, and in the following days, the entire capital and even several surrounding cities were also plastered with concert posters.
In order to prevent the posters from being torn down by the fanatical fans, the large posters had to be displayed on high walls or billboards.
In addition, they also reserved some posters, but they were worried that a few days before the concert started, there might be few posters left, so they needed to subsidize it again a week in advance.
During this period, Liu Feixiang was also dragged to rehearsal twice in his spare time, and Liu Feixiang's weak foundation was exposed.
However, the princess doesn't care how high Liu Feixiang's skills are, the key is that rap and folk songs are still a new thing in this era.
Even if there are many international students in the capital, many of them are from the United States, but due to cultural differences, Liu Feixiang estimates that they can't say anything, so he dares to be so presumptuous to come and act as a guest performer.
。。。。。。 …… Strange.. ~Fastest
As soon as he came back from rehearsal, Liu Feixiang felt that something was wrong.
Zhai Yichen seemed to be a little excited, his swelling rose sharply, and his cheeks were slightly flushed, while Wang Wei was waving her hands with her eyebrows fluttering, as if she was shouting something, and Huang Hua was explaining something on the side.
Three days ago, the distillery had already sent out the first batch of goods, 8,000 pieces of high-quality lotus alcohol in half-kilograms, 2,000 pieces of high-quality lotus alcohol in 225 packs, and 10,000 pieces of lotus alcohol, and they were sent out like this.
Calculate this batch of wine, according to the ex-factory price, it is about 500,000.
As TV commercials began to roll out, newspaper advertorials began to appear, and the "Lotus Wine - The Return of the Queen" concert was built up, several wholesalers were immediately keenly aware of the business opportunities.
Almost overnight, they received countless phone calls, whether it was a grocery store, a cigarette hotel, or a restaurant stall, the phone calls were almost bursting, asking if there was such a two-two-five-pack and half-catty boutique lotus alcohol.
One or two nimble wholesalers immediately agreed on the spot and said that the goods would arrive in three days, and then quickly put forward a distribution request to Zhai Yichen and them, and as the atmosphere became more and more angry.
The "Random Selection of Lucky Readers - Lotus Wine Sponsorship 'The Return of the Queen'" concert ticket free of charge was also hyped up in the "Beijing Daily" and "Beijing Evening News".
The first prize of 10,000 yuan is accompanied by VIP tickets for the return of the queen concert, the second prize is 5,000 yuan each with VIP tickets for the return of the queen concert, and the third prize is 10 rewards for the VIP tickets for each queen return concert, which is enough to attract countless people's attention, and the lottery is also supervised by the Beijing Market Supervision Bureau to prevent fraud.
This activity has been promoted in major colleges and universities in Beijing, as well as in government agencies, enterprises and institutions.
Since this time it was sponsored by Lotus Wine, the amount of prize money far exceeded that of any previous event, and it aroused the interest of many musicians in terms of interest and financial incentives.
This activity was also passed through Chen Lei's classmate relationship to the capital
The newspaper communicated on the phone, and Lotus Liquor also took the initiative to come to the door to put forward this creative idea, of course, it was also real money to take out funds to do activities.
A series of overwhelming propaganda suddenly stirred up the fame of Lotus Liquor, from Dongshan, the hometown of liquor, and the queen of heaven returned, almost no one could resist this all-round propaganda hype, and Lotus was mellow and popular!
"What's going on?" As soon as Liu Feixiang's voice fell, Zhai Yichen had already said excitedly: "Feixiang, good news, from yesterday to today, we have received calls from thirty-two channel dealers, including more than ten wholesalers outside the capital, and I estimate that it will increase in the next few days, forget it, at least 20,000 pieces of high-quality lotus alcohol in half a catty, and 25,000 pieces of high-quality lotus alcohol in two or five packs!"
"I'm afraid it's not enough!" Huang Hua was also full of excitement, and a shot rang out, even before this shot was really fired, it had already sounded!
"There are more than ten days before the concert will start, which means that there will be more than ten days of fermentation, and our advertising will not stop in these ten days, and when our wine is sent to begin to be distributed, consumers should accept it after tasting, then that means that the reputation will further rise, and the degree will be further raised, I think, the demand will further increase, these channel business noses are better than anyone else, and now even the most dull sugar and wine companies are required to buy, which is enough to explain everything. ”
"Hmm, what does Sister Yichen think we should do?" Liu Feixiang motioned for everyone to take a seat, although he was also very excited in his heart, but after all, he had experienced too much in his past life and this life, and Liu Feixiang was still able to maintain his calmness. However, this order did exceed his expectations, and now it seems that the 2 million supplies he prepared can no longer meet the capital market.
"I guess we should make some preparations in advance, our Beijing Newspaper Industry Activity Award has not yet selected the first prize, and there may be an explosion of orders at that time?" Zhai Yichen looked more confident.
"We can make this event bigger, choose the most prosperous location outside the concert, temporarily recruit a group of female students with good image and temperament in several colleges and universities, rent a batch of cheongsams for them to wear, and then make a batch of ribbons with our Lotus Wine Industry to invite guests to taste wine on the spot, and pre-make Lotus puree!"
"Sister Yichen, didn't you say that the lotus puree should be slowed down?" Liu Feixiang laughed.
"This also has to change due to the situation, now our first batch of products have begun to arrive at the distribution, is expected to go down today, that is to say, this momentum has risen, and soon the reputation will be established, it is a good opportunity to relay up. Zhai Yichen's eyes were shining, "The more profitable is the lotus puree, and we can't ignore this piece." ”
"What about the goods?" Liu Feixiang's gaze fell on Zhai Yichen's face.
Zhai Yichen hesitated for a moment, and finally nodded straightforwardly, "Or you are right, I am still a little conservative, I can let the factory send 30,000 pieces of half-catty high-quality products, 50,000 pieces of two-two-five pieces, and another 5,000 pieces of one-catty lotus puree."
Come on!"
Huang Hua is shrewd, Zhai Yichen is magnificent, and Liu Feixiang is also secretly applauded in his heart, but in front of these two people, Wang Wei is still a little immature, but the time is still short, Liu Feixiang is confident that Wang Wei can take charge alone.
Huang Hua did not say that Zhai Yichen's distribution volume was too small, but he just analyzed it from the current situation, and then mentioned that he thought that the situation had changed, and the original idea he proposed would be changed, and even the lotus puree that had been postponed should be accelerated to enter the market.
And Zhai Yichen also knew the elegance after listening to the string song, and readily admitted that he was a little conservative, and immediately made corrections.
This quiet conversation also made Liu Feixiang have to admit that the shopping mall is a touchstone for polishing human quotient and IQ, don't think that you can underestimate others with ten years of memories and experiences in your previous life, as long as these people are given a chance, they can also leap into dragons.
As soon as the opinions are unified, they will be implemented immediately, fortunately, in the early stage, Liu Feixiang also consciously asked the factory to produce and fill in advance, and bet on this, now it seems that the bet is right, otherwise it is really too late in time, but the production has to keep up, and the next few concerts, it is estimated that the scene in each region will be very hot.