Yangpu Badaitou, Hudong Zhuangyuan Building.

This is a well-known restaurant in the magic capital and a legendary representative of Yongbang cuisine.

In this era, Hudong Zhuangyuan Building was in the hearts of Hudong residents, and its status was as tall as the Jinjiang Hotel and International Hotel in the eyes of people in the future. If you invite a friend to "climb" the Hudong Zhuangyuan Building for dinner, it is definitely a very high-grade and toneful thing.

Champion Building, as the name suggests, must be inseparable from Zhuangyuan. Legend has it that during the Qianlong period of the Qing Dynasty, several Zhejiang people went to Beijing to catch the exam, and when they passed through Ningcheng, they went to the Sanjiang Restaurant by the Yongjiang River to have a drink. A pot of braised rock sugar soft-shelled turtle made several people eat it with relish, and one of them called the cousin who served the dish and asked what the name of the dish was. Seeing that several diners sitting at the table were elegant and elegant, they seemed to be scholars rushing to take the exam, and their minds turned, and they immediately pointed to the dishes on the table, and improvised that this was "the best". People were overjoyed when they heard it, and sure enough, they were all on the list when they entered Beijing, and one of them was also hung up in the Toad Palace and won the champion. When they returned, they deliberately re-entered the restaurant again and drank happily. The wine is rising, and the new champion asks the store to shop paper and ink, and inscribes the three big characters of "Champion Building" to the store. The story of "Champion Champion Building" has caused a sensation in Yongjiang, and a new plaque has been hung out, which is famous. Since then, this "Zhuangyuan Building" has become the most distinctive signboard of Ningbo Restaurant, and the restaurant named after "Zhuangyuan Building" has also continued to bloom all over the country.

After the resumption of the college entrance examination in 1977, every year on the eve of the college entrance examination, in order to ask for an auspicious mouthpiece, many parents will set up a few tables in the Hudong Zhuangyuan Building, praying that their children will be on the list and be admitted to the ideal school.

In addition, it is really difficult for ordinary citizens in this era to climb the Zhuangyuan Tower to have a good meal. Because of a month's salary, you may not be able to rub it here.

All in all, it is definitely a face-saving thing to be able to have dinner here this year. It can also indirectly show that the host attaches great importance to this banquet and the importance of the guests.

Many blessings invited Ding Fusheng to "appreciate his face" dinner, which will be set up here tonight.

"Oh, Boss Xu is so polite, just having a meal, why bother so much?" After Ding Fusheng entered the box, he glanced around twice, and suddenly smiled crookedly.

The luxurious box is really beautiful and delicious at this time, although the dishes have not yet been served, but it has already made people "appetizing", there are not many men, just him and many blessings, but women can really be a lot. Each of them divided into two, and there was a surplus.

If Ding Fusheng is not mistaken, two of them are still well-known horns in Shanghaitan.

It can be seen that many blessings have really paid some price for this dinner.

It can be regarded as what he likes, because Ding Fusheng is still good at this.

"Why are you still stunned, hurry up and serve me well, Boss Ding is my honored guest. Many blessings smiled.

Several girls understood, and immediately greeted them, first hugging and pulling Ding Fusheng to the first place and sitting down, then serving tea and pouring water, and massaging and beating their backs, and really serving them like emperors.

"This ...... Boss Xu, you make Ding someone very scared. Ding Fusheng was enjoying the service of several beauties, how could he be half frightened?

Sure enough, it's an old pervert! He was also hearsay about this matter, but he really responded to that sentence - no wind and no waves.

Still, it's fine.

"Don't! Boss Ding is righteous, open-minded, has been admired for a long time, has always had the heart to make friends, only hates that the last dinner time was too short, and Boss Ding's business is prosperous, and he has never been in the local area, and he has never had the opportunity to renew his friendship. This time, while the project is open, Boss Ding is here, so we have to get close. ”

"It's easy to say...... it's easy to say"

The wine and food came up quickly, all of which are the signboards of Hudong Zhuangyuan Building, and the special dishes of Yongbang cuisine, such as: braised rock sugar soft-shelled turtle, yellow croaker in snow cabbage soup, yellow croaker with fermented bean curd, stir-fried razor clams, moss peanuts, etc., are not hearty.

"Come on, Boss Ding, little brother will give you a drink......"

The two of them pushed the cups and changed the lamps, there was food on the table, and there were beautiful women beside them. There is no happiest moment for a man than this.

After three rounds of drinking, many blessings gradually began to be introduced.

"That...... Boss Ding, there is something that makes the little brother very puzzling!"

"Oh?" Ding Fusheng's acting skills were already perfect, and he looked slightly stunned, and said in surprise: "What's the matter, Boss Xu said it's okay." ”

"The younger brother only learned in the afternoon that Boss Ding's Jiuxiang Orchid Courtyard had actually opened, why didn't he even advertise it in advance? In addition, not only you, but also the Bihai Garden opposite us, and the Gubei Huating and Waterfront Garden farther away...... It's all open. And just like you, there was no advertising in advance, and it was very abrupt and opened directly, why is this?"

He was really puzzled, and if it weren't for that, there wouldn't be today's dinner.

"Oh, you said this...... Ding Fusheng laughed and replied: "This is also a temporary move, it was the suggestion of Boss Liu of Chinese Real Estate, and we invited five of our Hong Kong colleagues to have a meeting to decide, as well as Zheng Guangjing of Jinghui Real Estate, who had an old relationship with him, also participated." It's Boss Xu, but for some reason, Boss Liu didn't invite you. ”

"Boss Liu, Liu Luanxiong?" many blessings were surprised.

"Yes. Does Boss Xu know?"

"This ...... I really don't know. Many Fu Yan smiled, he knew that Liu Luanxiong was not a high-grade character with him at all.

"Well, that makes sense. ”

"Then what kind of suggestion did this Boss Liu make, so that you all opened the market in such a hurry, and pushed the house price so low. According to the price you are selling now, Boss Ding, you should not be profitable, right?" asked many blessings busily.

"Indeed, there is no money to be made at such a price. Ding Fusheng smiled.

"That ......" Many blessings feel like a cat's paw scratching, and they can still laugh?

Liu Luanxiong of the dog day, what kind of bad idea did he have?

Fortunately, Ding Fusheng didn't take a step forward, and quickly solved his confusion, and said with a smile: "Boss Liu is a great talent, and he values long-term interests." The future potential of this area of Hongqiao Gubei is undoubted, but the current housing prices are difficult to sell. Do you know how much the house price per square meter is in Hong Kong, in the same type of well-developed transportation area? It is about to increase tenfold!"

Many blessings were in a fog and subconsciously asked, "But so what? After all, this is not Hong Kong, the market structure and positioning are there, even if we raise the house price to 10,000, no one will buy it!"

After Ding Fusheng glanced at him, he smiled and said, "That's now." ”

"Oh, what do you mean by that?"

"It's very simple, Boss Xu, think about it yourself, what was the scene of Hongqiao Gubei two years ago? Such a good plot, but there are many tube buildings, dilapidated, like a refugee camp, and now? As soon as our seven high-end real estate projects were erected, the shotguns were replaced by cannons in an instant, and they became a high-end foreign-related area. This is the change, but it is not enough, if you really want to speculate the housing prices in Gubei, you have to further change to form an atmosphere, a high-end atmosphere. ”

Ding Fusheng paused when he said this, and the beautiful woman next to him presented a glass of wine at the right time, and after he drank it all, he smashed his mouth and continued: "Then how should this kind of atmosphere be formed? It is useless to rely on us to engage in construction, no matter how well we build, it is just an empty shell with no connotation. You have to let the high-end crowd move in. Boss Xu, think about it, when the residents in this area are all social elites and high-end people with culture, how good the atmosphere will be. Really rich people in Shanghai, who doesn't want to live in such a decent place......"

"Wait...... Wait a minute. Many Fu frowned and interrupted him, still looking unclear, and hurriedly asked: "Boss Ding, I understand what you said, and it is indeed the case." But what does this have to do with you selling the house at a reasonable price? According to the normal market sales, can this atmosphere be different?"

"Yes, it is true that it can be built, but there is a very important thing that you should not ignore, time! Time is money! If we sell according to the normal market, how long will it take for our batch of real estate to be sold out? I am talking about all the sales out, not necessarily in a few years! The customer's buying psychology must be clear to the boss Xu that if the normal market is followed, some people are not in a hurry at all. What should we do? We have to force them! Force them to get together quickly and quickly create a high-end atmosphere in Hongqiao Gubei. Let this area become a real rich area! Otherwise, it will be too slow to let it develop normally. ”

"......"

"Boss Xu, don't talk yet, listen to me. Ding Fusheng raised his hand and said, "You have to understand, our seven companies still have land in their hands, and they are all good land close to the core area." At present, only the first phase of the project is opened. If we don't gather popularity as soon as possible and form a high-end atmosphere in this area, what will be the consequence? The consequence is that if our current batch of houses are sold for 1,000 yuan per square meter, two years later, the houses in the second phase of the project will be sold for 1,200 or 300 yuan, and there will be no more. On the contrary, once the atmosphere is formed, according to Boss Liu's prediction, it is possible for us to double or even double or triple the price of the second phase of the project! With the consumption power and consumption psychology of these foreign elites, they can accept it!"

"Really?" Hearing this, many blessings finally understood a little meaning.

This method is similar to "investment and construction", not to make money first, to gather popularity and create an atmosphere, and to put interests behind.

It seems to be a very common means in foreign real estate markets, but in China, it is really rare. Not even yet. 8)