Since September 28, the newspapers with the largest circulation in Xichuan, Xiangnan, Xiangbei, and western Guangdong have been carrying full-page advertisements for several days in a row. On the advertisement, Xue Yiyi's beautiful figure is displayed, and the big characters next to it are "October 1, Huashang brand 3000 stores will be opened!"

The number "3000" is enlarged, bolded, and marked in red, which is very eye-catching, and people who see this advertisement all firmly remember the two key words of October 1 and 3000.

The main reason is that it is so amazing, even ordinary consumers think that opening so many stores at once must be a very powerful brand.

Peers in the industry even exclaimed that the wolf is coming, Huashang is going against the sky, opening 3,000 plus stores on the same day, no brand has ever done it!

Both consumers and peers in the industry are waiting for October 1, ready to see what is different about Huashang, and dare to open so many stores at once.

In the anticipation of everyone, October 1 finally came, this day is not only a festival celebrated by the whole country, but also a big day for Huashang International. Today, there are nearly 3,000 stores to open nationwide!

On this day, Wang Ye sat in the company and monitored the situation across the country at any time. Cai Ziang has already taken everyone in the operation department on a business trip to the store below a day in advance. Even the investment promotion department has also dispatched most of the personnel to support the operation department.

So much work has been done before, building momentum and publicity, all in order to have a good start today, in the final analysis, sales data is the most critical.

All of Huashang's stores are networked, using customized ERP software, and Wang Ye's computer can see all the sales data in real time. Accurate to what size and model of clothes are sold in a certain store and a certain order.

At ten o'clock in the morning, when the store opened in unison, Wang Ye was already sitting in front of the computer, opening the ERP software, ready to stare at the sales data.

At ten o'clock, the data was still zero, Wang Ye was a little irritable, wondering if there was a problem with the software or network, how could there be no sales!

After thinking about it, he realized that the store had just opened, and it took time for sales to be made, and it was impossible for customers to check out when they entered the door, so there must be a process of selecting and trying on.

Hey, I was too concerned about it, and I made such a low-level mistake, Wang Ye laughed dumbly.

When the time came to 10:03, the sales summary data began to beat, and the first one was "568". Not bad, a good start.

As soon as Wang Ye saw this number, the summary data began to beat violently, and the number was refreshed wildly, and it was impossible to see how much it was for a while.

He had to count the numbers, 100,000,000,000...... In just two minutes, it has reached more than 100,000. In the blink of an eye, it has exceeded one million!

Although the data is boring, Wang Ye looks at it with relish and concentrates, as if there is a lot of fun in this monotonous number.

This is just like a stock investor speculating in stocks, when your position stocks rise rapidly, you will stare at it without blinking, every time you refresh your capital account, you will be overjoyed, and you will earn hundreds! More than a thousand! Continue to rise! Really bull B! I have earned thousands in five minutes, and I hope to break 10,000 today......

Wang Ye is now out of the feeling that the stock is rising, and his "stock" will not have a time limit!

At half past nine, it had already exceeded 10 million!

Wang Ye got up and poured a glass of 96-year-old Romanée Conti, returned to the desk with a high-stilted crystal wine glass, adjusted the back of the boss's chair, half lay on it, sipping wine comfortably, and watched the sales summary data on the ERP software beating wildly.

At about 11 o'clock in the afternoon, Cai Ziang called, and he excitedly reported to Wang Ye: "Wang Dong! I am now in the Rongcheng Central Plaza store, and the sales of this flagship store have exceeded 500,000 so far! Nearly 30 shopping guides in the store are too busy, and there are too many people! I think this store is expected to break one million sales today!"

Wang Ye smiled slightly, the consumption power of the people of Rongcheng is high, it's really good.

He instructed: "Today is the first day of the holiday, there are a lot of people, we must pay attention to safety, maintain good order, and there must be no safety problems!"

When you are happy, you must not be sad, when there are too many people in the store, it is easy to have chaos, and at this time you need the guidance of the store shopping guide and maintain order. In some stores with hot sales, it is not unimaginable that the store door will be crowded, but it has really happened. If someone is injured, it can be a big problem.

Cai Ziang is also a veteran, so he naturally understands this, and he took the company's employees out to inspect the store and help the store improve its awareness of safety precautions.

He simply agreed: "Don't worry, Wang Dong, I have emphasized to the store managers several times before the opening, safety first! If necessary, I would rather close the door first and lose some sales, rather than mess up." ”

hung up Cai Ziang's phone, the time came to twelve o'clock, and the number on the sales summary officially reached 9 figures!

Wang Ye didn't go out to eat for lunch, but asked Li Qinghuan to help him order takeout, and Li Qinghuan was also paying attention to the sales of stores across the country.

She said excitedly: "It has already broken 100 million! There should be a wave of sales peaks in the afternoon, and it is estimated that the total sales volume will exceed 300 million today." ”

Before the opening, Wang Ye's expected sales target is to reach 300 million today!

Don't think that's an incredible number, but that's 3,000 stores opening at the same time. The overwhelming advertising campaign, building momentum for so long, isn't it just for today. As long as the average store reaches 100,000 sales, is it enough for a single store to sell 100,000 a day?

For some brands and some stores, it's really high! It's unattainably high! But for some brands it's easy and enjoyable. The price of Huashang's products is not high, the average price is about 500, and if you want to achieve sales of 100,000, you need to sell 200 pieces of clothing.

This number is naturally nothing for the flagship store in the provincial capital or prefecture-level city, and 500 or 1,000 pieces may be sold. But for some stores in small counties, it may be much more difficult.

However, on average, 100,000 sales are still very promising to achieve, or even more!

Before getting off work at 6 o'clock in the afternoon, the sales summary data on the ERP has exceeded 300 million! Now Wang Ye can finally see the approximate amount of money sold, although the last few digits are still refreshing rapidly, but the first digits will take a while to jump.

Wang Ye finally put his heart in his stomach, the early efforts were not in vain, and Huashang's products have been recognized by the majority of consumers. This brand can be regarded as gaining a foothold in the market.

In the future, it is necessary to maintain the brand popularity, bring forth the new, and attract more consumers. This matter is not in a hurry, you can take your time.

Wang Ye went home after work, did not continue to stare at the data, and called Li Qinghuan to get off work together when he left. As a result, the girl said that she was not at ease, and she wanted to continue to guard the computer to see how much sales could reach at ten o'clock in the evening.

Shaking his head, Wang Ye could only leave by himself.

At ten o'clock in the evening, Wang Yezheng was sitting on the balcony of the living room with Xue Yiyi and Tang Doudou watching the sea view and drinking and chatting, and received a call from Li Qinghuan.

"Boss, how many sales do you guess today?" On the phone, Li Qinghuan's voice was full of joy. As you may know, this number is certainly not low.

"Well, 330 million?" Wang Ye deliberately teased her, guessing lower.

"No, it's higher!"

"So, 350 million?"

"Higher!"

"I'm already on the top floor, and I'm going to go up to the roof no matter how high I go, haha......" Wang Ye said with a laugh.

Now Li Qinghuan knew that Wang Ye was teasing her

"Phew, you know how to fool me. Let me tell you, it's 415 million! This time it's really a big satellite, and I've already connected a number of media outlets, and tomorrow the newspapers will release this news on the Internet. ”

This is right, publicity, is to strike while the iron is hot, while the heat of the Huashang press conference has not yet gone down, wave after wave of follow-up propaganda to keep up, so as to deepen the impression of Huashang in the hearts of the public.

"Well done, in addition, the sales company should have contacted the media reporter of the local TV station in advance, and the video of today's store sales must be broadcast on TV, if you need publicity expenses, let them report to the company, and the company can support a part!"

"I'll make a note of it, and I'll tell you right away. Goodbye, Wang Dong!" Li Qinghuan responded dryly.

Hung up the phone, and Xue Yiyi next to her asked with concern: "Are you talking about the opening of the Huashang store today, how is it?"

She is the spokesperson of the Huashang brand, and she is also very concerned about the opening of the store today.

"Well, today's sales come together, and it's not bad. Wang Ye said lightly.

"How many?" asked Tang Doudou interjecting beside him.

"Guess!"

Wang Ye learned from Li Qinghuan......

The two girls naturally didn't guess it, but on Tang Doudou's small fist threat, Wang Ye still obediently said the sales data.

"400 million! That's a lot of money!" Tang Doudou's eyes popped up with the "$" symbol.

Xue Yiyi was also amazed, although she didn't understand the fashion industry, she had never heard of any brand that had sales of hundreds of millions a day.

Normally, a clothing company can reach four or five billion yuan in sales every year, which is already a small company that mixes well. If annual sales can exceed one billion, it is a medium-sized company. No matter how high it is, more than 2 billion yuan is barely a large company.

Don't think that the sales of clothing companies are pitiful, you must know, how many clothing brands! According to incomplete statistics, there are more than 30,000 women's clothing brands in China.

Therefore, if a single brand can achieve sales of more than 2 billion, it deserves to be regarded as a big brand. However, the ceiling of clothing brands is also very high, and it is not uncommon for people to sell clothing and become the richest man in the world, and there have been two!