The next day, October 2nd, the Huashang brand began to swipe the screen in major news media, because of the spokesperson Xue Yiyi, news about Huashang also appeared frequently on the entertainment news.

"Shock! 3,000 stores opened on the same day!"

"400 million a day!

"The hope of Chinese women's clothing brands!"

"In 2010, the biggest dark horse in the fashion industry - Huashang. ”

"What's the secret of its success?

……

Among them, part of this is the result of Huashang's public relations, part of it is the tap water of Southern News Group, and a considerable part of the news media was indeed shocked by Huashang's performance yesterday.

In the domestic fashion industry, including men's wear, women's wear, and children's wear sports brands, there is really no brand that has achieved such a performance! Whether it is the opening of 3,000 stores on the same day, or the single-day sales of more than 400 million. Such deeds are indeed worthy of special mention.

After going to work in the morning, Wang Ye's friends from all walks of life also called him to congratulate him.

Nie Dingwen: "Congratulations, Ah Ye, the performance of Huashang's listing is worth looking forward to, haha......"

"Rejoice and rejoice, Uncle Nie, you are also the major shareholder of Huashang. ”

"If you have nothing to do in the afternoon, let's come to the stadium to play, I made an appointment with the old secretary, and we will talk. ”

"Okay, see you in the afternoon. Wang Ye simply agreed.

……

Si Xiangdong: "Dong Wang, this time it is really a good opening! Our group employees are also very happy for your company." If you have your heart, the follow-up reports and propaganda will follow. ”

News Corp.'s employees are happy, and at least the mid-level leaders are happy, because everyone owns more or less a stake in Huashang International. Follow-up reports and propaganda don't have to worry about Wang Ye, they will also help Huashang to raise their flags for their own higher profits.

……

Secretary Pang: "Chairman Wang, Boss Zhao read the news about Huashang's opening yesterday and praised you for doing a really good job! Your company did not disappoint the city government." ”

Wang Ye thanked the leaders of the city government for their care and support, and said that he would make persistent efforts to reach new heights!

……

I basically answered the phone all morning, and when I ate at noon, my ears were a little buzzing. Wang Ye simply turned off his mobile phone, anyway, the important people had already called, and it didn't matter if the rest didn't answer.

After eating, Wang Ye drove to the Guanhu Golf Course.

Since he often came to play in August, he simply asked Nie Dingwen for a special lounge, which was equipped with golf equipment and a few sets of clothes and shoes for playing. In this way, when you want to play, you don't have to go home to change your clothes and get the club, just come over.

Entering his own dedicated lounge, Wang Ye changed his clothes, picked up his club bag, and came to Nie Dingwen's office on the second floor.

Knocking on the door and entering, Nie Ding Wenzheng and Si Xiangdong were drinking tea and chatting.

When the two of them saw Wang Ye, they both stood up with a smile, "Our Chairman Wang Da is here, welcome, welcome." ”

Wang Ye waved his hand and said with a wry smile: "Uncle Nie, Uncle Si, don't make fun of me! In front of you, what kind of chairman am I." ”

Si Xiangdong laughed and said, "Don't, even in front of us, you are also the chairman, don't forget, we are both small shareholders of your company." ”

Nie Dingwen pulled Wang Ye to sit down and drink tea, and the three of them began to chat.

"Hey, Ah Ye, I just saw you coming through the window, and you were still driving that Panamella?" asked Nie Dingwen.

"yes, I'll drive that car right now. ”

Si Xiangdong smiled and teased: "You, now that you are worth billions, you should learn how to live the life of a rich man." But I can't teach you this, you have to learn from Lao Nie. ”

Nie Dingwen waved his hand and said modestly: "Ah Ye and I are in business, and we want to be a façade and show off the show, unlike you, who is low-key." ”

Turning his head to look at Wang Ye, he said earnestly: "The identity is different, and there are some things that I have to pay attention to." Like you used to be a corporate executive, it doesn't matter if you are casual. Now you are the chairman of Huashang International, representing the corporate image. Moreover, Huashang International is about to go public, so we must pay attention to every word and deed, and the words and deeds of the chairman of the listed company will affect the stock price. ”

Wang Ye didn't notice this, but fortunately, Nie Dingwen, a senior in the shopping mall, mentioned it.

Hearing this, Wang Ye said sincerely: "I don't know much about these yet, Uncle Nie, tell me about what I need to improve." ”

Seeing Wang Ye's humble appearance of seeking advice, Nie Dingwen nodded with satisfaction. You must know that to do traditional industries, especially brand companies, pay more attention to the company's image, and the chairman is also an important element of the company's image.

Traditional enterprises are different from Internet enterprises, if the CEO of an Internet company drives a small broken car and wears jeans and a crewneck shirt, everyone will praise him for his personality and maverick! But if the big boss of the traditional enterprise tries like this, it is estimated that the upstream and downstream cooperative enterprises of his company will immediately have doubts, whether the company is going bankrupt, why is the boss so shabby now!

Moreover, Internet companies, carefully pick and pull, many companies with a market value of tens of billions or even hundreds of billions, according to the market value of stocks, the founder's net worth is billions and tens of billions. But those are all false, as long as the stock is not cashed out, the founder may not have much money in his hands!

So does he dare to cash out, it is simply impossible, to know ABCDE...... So many rounds of investors haven't cashed out yet, how can it be your founder's turn to cash out, don't even think about it.

Therefore, don't look at the CEO of a certain Internet company, who has appeared on the Forbes rich list, and is worth hundreds of millions, it is all on paper, and it can't be real. If you look at the financial statements of those Internet companies, you will understand that many Internet companies that are among the top few in China have actually been burning money, losing money, and not earning a penny for shareholders!

This is also the reason why Internet companies can only look for venture capital, and there is no way to borrow from banks at all.

Industrial companies are different, they are full of cash, and if the debt ratio of the enterprise is well controlled, then the boss is really rich.

A real estate tycoon like Nie Dingwen doesn't have the scenery of those Internet giants on the surface, but compared to his real strength, he doesn't know how many streets he has to throw off those people.

Talking about what the CEOs of large enterprises should pay attention to, Nie Dingwen was interested and kept teaching Wang Ye his experience.

"Let's talk about the line first, it's easier to do. First of all, the clothes you wear, I see that you like to wear Zegna's suit, right?"

Wang Ye nodded, "Yes, I think Zegna's fabric styles are okay, and they are relatively good in ready-to-wear." ”

Nie Dingwen shook his head: "If you are just a business executive, Zegna is a good choice. But as the CEO of a listed company, especially if you still make clothes, wearing Zegna again will lower your style. You know, Zegna can only be regarded as level 2 in the suit ranking!"

Wang Ye was a little surprised, Zegna is not cheap, a suit is tens of thousands or even more than 100,000 yuan, can it be regarded as second-level?

Seeing Wang Ye's surprised expression, Nie Dingwen began to give him popular science

A real premium couture?

Anderson & Sheppard, H & Huntsman and other 10 to 15 workshops in the United Kingdom, operating ready-to-wear, full custom, semi-custom, no matter in terms of history, tailoring, craftsmanship, reputation is the world's top.

And then there's the quasi-premium couture:?

The other workshops of Savile Ro in the United Kingdom are similar to the more than 10 special grade workshops, most of which are opened by tailors from super stores, but without historical accumulation and various gimmicks, their reputation is not so loud. Italy's Kiton and Brioni, their craftsmanship is learned from the United Kingdom, but the manual content is slightly lower, about 90% to 95% is done by hand, not fully customized, mainly ready-to-wear with a small amount of semi-customization.

And then there's the level of customization:?

British non-Savile Ro origin custom seams.?

Italian brands such as Rubinacci, Caraceni, Attolini, and Borrelli are mainly ready-to-wear, and the version has Italian characteristics, but Chinese people are not used to it, and it is not easy to accept. The popularity in China is very low, and there is a certain manual content.?

"I recommend Anderson & Sheppard, the only store in the world-famous Savile Row that is still fully customised. The royal prince's suits are basically custom-made in this store!" Nie Dingwen said solemnly.

What does it mean to be fully customized, up to 27 times of tailoring, up to more than 50 hours of work to sew at the end of the day!It takes 10-12 weeks to make a set of clothes!

Not to mention the price, a three-piece set now starts at £5,000, which is pounds and a starting price. If expensive fabrics are used, it is not uncommon for a suit to cost as much as 50,000 or 60,000 pounds.

"This price is acceptable, but this time is ......" Wang Ye was a little embarrassed, and asked him to go to London for a week or two in order to customize a suit, is it a bit of a waste of time.

"You're stupid, won't you go and customize a few more sets at a time, this dress, one set can make you wear it for more than ten years. By the way, there's an interesting little story, Prince Charles knows, the suit he wore when he got married was custom-made by him at Anderson & Sheppard 13 years ago!"

The suit customized 13 years ago is still as new as new when I got married, and it is not out of style at all, which is really smacking.

Forget it, just go over when you are free, customize a few more sets at a time, and it will save trouble in the future.

After talking about the clothes, Nie Dingwen talked about Wang Ye's car again.

"Now that you're the chairman, you can't drive yourself to any occasion, and your Panamera is not suitable for a professional driver, so you still lack a car that can drive to formal occasions. ”

"Do you want to buy a Mercedes-Benz S600?" asked Wang Ye modestly.

Si Xiangdong interjected: "There are too many Mercedes-Benzes, they have become street cars, I think Rolls-Royce is good, and Bentley is also good." ”

Nie Dingwen also nodded: "Rolls-Royce is okay, but I feel that you are still too young, and it is a little uncoordinated to sit in that car, or Bentley." ”

Since you want to ask the driver to drive, the two-door Bentley Continental is not suitable, and you can only choose the four-door Flying Spur or Mulsanne.

Talking about the car, there was no man who was not interested, and it happened that the three of them had nothing to do, Si Xiangdong said with great interest: "What's the point of talking here, let's go directly to the Bentley store to have a look." ”

Wang Ye was also excited, he really should buy a high-grade car.