Sun Quan did put a lot of effort into the Lotus Distillery, and did not disappoint Liu Feixiang, Sun Quan turned into a wine expert in the blink of an eye, and talked eloquently.

"From a technical point of view, several senior technicians of our Lotus Distillery are senior craftsmen and retired technicians from the original Yanghe Distillery and Lang Distillery,......

"At present, I have also analyzed the main reason for the current embarrassing situation of our Lotus Distillery, quality is not a problem, our Lotus puree and Lotus alcohol can be called good wines, not inferior to the quality of those local famous wines, but our brand power and influence are poor, the popularity is weak, and the marketing is backward,......"

"This has also led to our poor market share, sales difficulties, which has formed a vicious circle, the more poor the market, weak sales, it is more unfavorable for us to cultivate the brand, and the brand can not be cultivated, the marketing difficulty is greater, the funds can not be returned, the profits are meager, and naturally there is no strength to cultivate the brand ,......"

"I got in touch with a few of our original Lotus Distillery blending masters, from them I can feel their confidence in Lotus puree, I don't know much about the technical level, but in terms of marketing, I think Lotus Distillery is really not doing a good job, there is a lot of potential to be tapped,......

Sun Quan and Liu Feixiang have communicated, so most of Sun Quan's views are still obtained from Liu Feixiang, the reason why I want to discuss it, one is to let Wang Yifan rest assured, concentrate on running the construction company, but also to let Sun Quan reform the Lotus Distillery from the overall situation, although Liu Feixiang personally grasped the marketing, but the later work still has to be put on Sun Quan, if Sun Quan, the helmsman, does not have a clear direction to move forward, then the Lotus Distillery will not go far, Liu Feixiang is still satisfied with Sun Quan's performance.

Sun Quan spent about half an hour to tell his point of view, during this period, Liu Feixiang and Wang Yifan will inevitably ask questions about some questions, and Sun Quan can basically answer satisfactorily, but the core problem still falls on Liu Feixiang, marketing.

As for how to market, that is Liu Feixiang's business, and Sun Quan did not say anything specific about the specific strategy, he believes that Liu Feixiang is fully prepared.

Liu Feixiang didn't talk about marketing specifically, although he didn't think that Wang Yifan and Sun Quan would leak anything, because even if some marketing strategies were leaked, it was impossible to learn anything casually, and it had to be implemented on the Lotus Distillery, but for the sake of safety, Liu Feixiang still didn't talk to Sun Quan and Wang Yifan about how to operate, but just said that he would invest a lot of money in marketing, and Sun Quan was responsible for docking with the bank and mortgaging the cellar pool in exchange for the working capital of the Lotus Distillery.

"According to Mr. Liu, you and Mr. Sun, if you can make a breakthrough in marketing, then you can make the Lotus Winery rejuvenated, but Mr. Liu, what do you think of the bank's loan? Can the cellar really be exchanged for a loan?" Wang Yifan sighed and said word by word, there are so many problems in the Lotus Distillery, but he has never set his sights on the cellar of the winery, in his opinion, those cellars cannot be exchanged for bank loans at all.

"Well, these are the things of power, after all, he is from a bank, I will only be responsible for marketing for a period of time in the future, the director of the distillery is Mr. Sun, we can't do everything for him. Liu Feixiang responded with a smile on his face, and did not mention the value of the cellar, although the contract had been signed, he didn't want Wang Yifan to leave a pimple in his heart.

Sun Quan took Liu Feixiang's words and said: " Whether the cellar can be exchanged for a loan depends on the specific operation, if it is in accordance with the current situation of our Lotus Winery, it is enough to go directly to the bank for a loan, but well, it is not impossible to operate, this is please rest assured that we Mr. Liu, I have contacted our Dongshan Province evaluation center experts to our winery's century-old cellar to do an evaluation, other Mr. Sun, you understand, the value of this cellar is not casually measurable, not all in the mouth of that group of experts, these specific operations, by me to do, please rest assured, to ensure the completion of the task。 ”

After listening to Sun Quan's explanation, Wang Yifan felt a little emotional, it turned out that there were so many ways to borrow money, and now the young people are really not to be underestimated, the Lotus Distillery has reached the point of bankruptcy in his own hands, but now Sun Quan has resumed production, not to mention large-scale production, and the wages of workers have been in place, and his group of old brothers are saying that they have made a wise decision, and it is time for them to completely let go of the Lotus Distillery and concentrate on the affairs of the construction company。

。。。。。。。

After Wang Yifan left, in Sun Quan's office, Liu Feixiang called Wang Wei again, although he had roughly told Wang Wei that he wanted her to run with him for a period of time to market the new products of the Lotus Distillery, but Wang Wei was confused about how to do it, and took this opportunity to discuss with Sun Quan and Wang Wei.

In this era when the liquor industry has been basically formed, Moutai and Wuliangye are well-deserved liquor giants, and Fenjiu, Luzhou Laojiao, Jiannanchun, Tuopai and other liquors are in full bloom.

In this era of information explosion, Liu Feixiang wants to use Jiang Xiaobai's model to create sentimental liquor, so advertising investment is necessary, but how to advertise is also quite skillful.

There is only a little money on the books of the Lotus Distillery, and it has to be used on the blade, and if the money is used up, but the impact is not created, then the gains outweigh the losses, not to mention the repayment of bank loans.

After Wang Wei received a call from Liu Feixiang, he arrived at the Lotus Distillery in less than fifteen minutes, but after Sun Quan took over the Lotus Distillery, he began to rectify the internal affairs, and the guards and security guards can be said to be quite dedicated.

It is worth mentioning that after Sun Quan officially took over the Lotus Distillery, Liu Feixiang's S80 was pushed to Sun Quan by Liu Feixiang, in his words, the boss of a winery at least has to have a façade, Wang Yifan still continued to use his Santana 3000, although Liu Feixiang promised to match the car, but Wang Yifan still took the development of the group company as the first, and his own car allocation still had to be discussed after the development of the group company, especially the Lotus Winery, which also made Sun Quan look at Wang Yifan with admiration, although the two had a good personal relationship, but Liu Feixiang valued Wang Yifan so much that Sun Quan was a little baffled。

After Wang Wei arrived, after a simple greeting, Liu Feixiang went straight to the point.

"Wang Wei, after this, you will follow me into the Lotus Distillery, the position is the director of the marketing center, I will preside over the marketing work of the distillery in the name of the deputy director of the Lotus Distillery, of course, this job position is temporary, you have to do your own work during this period of time, train a good successor, next year you are going back to the tourism development company, the tourism development company has no business for the time being, and the legal person is still concurrently served by you. Liu Feixiang roughly explained Wang Wei's work, Wang Wei nodded and said that he knew, and continued to listen to Liu Feixiang, and also brought a notebook, a serious study style, Liu Feixiang still appreciated this, a good memory is not as good as a bad pen at the end of the year, the sooner Wang Wei enters the state, the more assured he will be to hand over the tourism development company to her, but if he finds that Wang Wei is not suitable for this position, he will not hesitate to replace her, he does not allow anyone in his business empire whose position does not match his ability, of course, under the premise of ensuring loyalty。

"This time, our marketing strategy had to be able to achieve breakthroughs in a short period of time, so there had to be a big event that would attract the world, especially in a specific region and among a specific demographic. I've had this in mind since I came into contact with Lotus Distillery. Liu Feixiang said.

"Therefore, I plan to consider sponsoring the Princess's "The Return of the Queen" series of concerts, and at the same time launch the boutique Lotus series of wines as a fist product for the young people. ”

"The princess's "Queen of Heaven" concert?" Sun Quan repeated after a while.

Of course he knows about the princess, although he doesn't chase stars, but the princess's name is also like thunder, but he knows that after the princess quit the entertainment industry, there are few news reports.

The princess's status in the entire Chinese-speaking circle is undoubted, but for this woman whose personality is too prominent, can Liu Feixiang win it? It is said that her temper is not very easy to get along with.

"Flying, there are no outsiders, I'll tell you the truth, although the princess's concert is indeed huge, but you have to know that there may be some hidden risks in it? Do you understand what I said? Not only the risk of funds, but also the risk of her comeback, this is a double-edged sword, a little careless, we may hurt ourselves." Sun Quan said with some concern.

"Daquan, I understand and know the risks you said, but what I want to say is that as long as we do business and make products, as long as we expand our popularity and influence on the premise of not violating the law, and achieve this effect, everything else is not important, is it? And Wang Wei should also remember when you travel in the future, when the traffic is reached, everything else will follow, not only the flow of people but also the network traffic, now we want to use the influence of the princess is just to simply promote the wine, if you want her to endorse, we can't afford the cost for the time being. Liu Feixiang said earnestly that in the trend of traffic being king in later generations, he must first instill these things into his team.

It has to be said that in the hearts of Sun Quan and Wang Wei, Liu Feixiang's thinking and viewpoint are far beyond those of a college student who has not graduated, and even if Liu Feixiang started a business while he was in college, their inner admiration for Liu Feixiang has long been indescribable, and it has reached a state of blind trust.

The influence of the princess in the whole of China is undoubted, if she can launch a product suitable for the taste of young people through her comeback concert, then the Lotus Distillery can really be revitalized.

"Feixiang, have you considered that the other party will accept our sponsorship?" Sun Quan asked again.

"Why not?!"