(There is a lot of relevant information in this chapter, and you can skip if you don't like to see similar things)

When Li Qinghuan found Alexander Wang and VERA Wang, he talked about the idea of making a sky-high costume.

The two of them also had a light eye, and the idea was very good.

This will not only create a gimmick for the dreamy show, but also make the two designers famous.

"We're also putting a lot of diamonds on our clothes! ”

Alexander Wang said excitedly.

"I don't think it's enough to have a high value of light, it's better to have a breakthrough in other aspects. Wang Weiwei frowned and said.

Li Qinghuan also agreed with her statement: "That's right, just a bunch of diamond jewelry, it's too cliché, since we want to create a sky-high cost, the money is spent, then we have to come up with a really amazing dress!"

"With the best fabrics, the most brilliant designs, and the most precious accessories, strive to make this dress amazing to the world. ”

"Oh, besides, are you familiar with the editor-in-chief of VOGUE?" Li Qinghuan asked again.

She continued: "It's not about Zhang Yu, the editor-in-chief of the domestic version, it's about the editor-in-chief of the American version." ”

Alexander Wang and VERA Wang said at the same time: "Meet ......"

The two looked at each other and smiled, both of them grew up in the United States, and their careers started over there.

Especially VERA Wang, she is still in the American fashion circle, and of course she is very familiar with these figures in the fashion circle.

Anna Wintour, editor-in-chief of Vogue American. is known as the "fashion female devil" by insiders, and is also the original character of the movie "The Female Devil Wears Prada".

In 1988, at the age of 39, Anna Wintour returned to the United States to officially become the editor-in-chief of American Vogue.

Since then, Anna Wintour has built American Vogue into the number one print media in the fashion industry.

Anna Wintour not only brought the magazine a great reputation, but also caused the magazine's circulation and advertising to soar, and the wealth rolled in.

Anna Wintour brought fashion magazines off the Olympia Hill and finally knew how to help transform the glittering fashion of the runway into real money.

At present, Anna Wintour has become the hottest topic in the fashion industry because of the publication of "The Devil Wears Prada" and the global release of the movie of the same name.

The author of the book previously worked for Anna Wintour at Vogue magazine in the United States.

The dramatic scene that occurs when Miranda, the ruthless boss who alludes to Anna Wintour, asks her assistant to find her a short skirt: "When she conveys Miranda's instructions to the eight assistants in the fashion department of "Flyover",

In just a few minutes, PRA managers and assistants from PRADA, GUCCI, Chanel, Versace, Armani, FENDI, and many more will send in information about every dress that Miranda might be interested in.

And the only target of these all-you-can-do daily actions is Miranda, and it is her who directs these brands that are out of reach of the general public, "I need a short skirt." ”

It has to be admitted that Miranda is at the center of this fashionable power mechanism.

ANNA WINTOUR IS INDEED A "RUTHLESS CHARACTER", AND WHEN "THE DEVIL WEARS PRADA" WAS ABOUT TO BE MADE INTO A MOVIE, SHE EUPHEMISTICALLY EXPRESSED TO MERYL STREEP: "WE ARE A BOND!"

She then warned the "well-known" people in the fashion industry not to participate in the filming of the film.

But at the premiere of the movie, when people thought she would be angry and scolded, she came in a prada in a grand manner, and then held a banquet in the editorial office, announcing that she would start writing an autobiography.

As a powerful editor-in-chief who can call the rise and fall of the $200 billion fashion industry, Anna Wintour's influence is absolutely valuable in making designers postpone their performances.

Luckily, she's not always late, and since the elegant British lady became the director of Vogue in the United States, her iconic image has almost come close to that of Diana Vreeland, and fashion magazines have even used her image to create special features for KATE MOS.

……

It can be said that Anna Wintour is on a par with Lafayette Lagerfeld in the fashion circle, and the influence of the two is equally huge.

After joining VOGUE in 1983, it took Anna Wintour five years to climb the ranks to become editor-in-chief, and until now, the American version of "VOGUE" still has an incomparable influence in the current downturn of print media. No matter where Anna Wintour ultimately belongs, in the dozens of years she has been at the helm of the American version of "VOGUE", she has set a precedent and has been criticized.

Anna Wintour's first VOGUE cover was a sensation at the time, with Michaela Bercu wearing a $10,000 gem-encrusted T-shirt and a $50 pair of jeans, opening up a new concept of fashion popularization.

Gigi has done a similar look before, paying homage to Anna Wintour.

Who said that fashion has nothing to do with politics, politics is the decisive factor that drives fashion change, and there are all kinds of open and secret battles behind fashion, the cover of the second issue of VOGUE led by Anna Wintour invited Hillary Clinton, the first lady of the United States at the time, to escort her professional career, showing her ease of maneuvering between fashion and politics.

Michelle Obama also appeared on the cover twice since the turn of the millennium, once again witnessing Anna Wintour's ability to integrate various resources.

The April 1992 issue of Vogue was the first major event that Anna Wintour encountered – a special issue of VOGUE's 100th anniversary.

The cover presents all the top supermodels of that era, wearing white shirts and jeans with GAP, making the concept of "fashion popular" more deeply rooted in people's hearts.

In 1992, Richard Gere and legendary supermodel Cindy Crawford appeared on the Vogue cover as a husband and wife team, and Anna Wintour pioneered the first male to appear on the Vogue cover.

The September issue of 1998 was the first time that an actor appeared on the cover of VOGUE, and Anna Wintour ended the era of model domination on VOGUE.

As the cover reads, "How Hollywood Conquered Fshion", it allows fashion to collaborate with other industries across borders.

Although new media has impacted the print media industry in recent years, traditional paper media is still irreplaceable in terms of artistic expression, and Vogue, known as Fashion Bible, is still seeking a balance between business and art.

And Anna Wintour also said, "The best cover is always the next one, the one you haven't seen yet." (The best cover is always the next one, the one you haven't seen).

It means to tell the reader that the guest officers should watch and cherish it for the time being!

……

Wang Weiwei has a good relationship with her, because when Anna Wintour's daughter got married two years ago, the wedding dress she wore was specially designed for her by Wang Weiwei.

"Leave this to me, as long as our sky-high costume is good enough, I'm going to ask Anna to help us promote it anyway. Wang Weiwei said with a smile.