"I feel very good and amazing about the styles that the two designers have come up with. Venues and models, as well as the media, are not a problem if they are willing to pay for it. However, I always felt that something was missing, and I couldn't tell what was missing. ”

Li Qinghuan frowned and said.

Wang Ye smiled slightly, and inspired her: "Victoria's Secret is famous, right?"

Li Qinghuan nodded, the Victoria's Secret Show is recognized as the No. 1 show, and its influence is almost comparable to a fashion week.

"Then what is it about the Victoria's Secret Show that it is famous?" Wang Ye asked.

Li Qinghuan thought for a moment and replied: "Luxurious on-site decoration, super excellent models, the world's most well-known and hottest celebrities." Oh, and also, the show has been going on for years, and the influence has been done. ”

Wang Ye shook his head and said: "Almost, you said three points, or there are two more points, two very important points, you have forgotten." ”

When Li Qinghuan heard Wang Ye say this, he tried to think about it again, and said uncertainly: "There are many media to follow? ”

"Haha, the sky-high price of the finale every year, this is also a key element. In addition, the media is mostly on the one hand, and on the other hand, it is touted by the mainstream fashion magazine media!"

Li Qinghuan suddenly realized, indeed, Victoria's Secret show, the sky-high underwear that appeared in the finale, has to be hyped for a long time every year, and everyone is talking about it.

Victoria's Secret sky-high price underwear has only been available since 1996.

In 1996, Victoria launched a million-dollar miracle lingerie performed by legendary supermodel Claudia Shiffer for $1 million. This was Victoria's Secret's first diamond lingerie, and the only regret was that it didn't appear on the runway.

The sky-high price of underwear in the first year, due to various factors, did not appear on the show, but it was from this year that the Victoria's Secret show officially formed a tradition of appearing in the finale of sky-high underwear.

In 1997, a white silk base was set with 99 small diamonds, with a 42-carat white diamond in the center. Performed by supermodel Tyra Banks and valued at $3 million.

In 1998, Dream Angel Lingerie, performed by supermodel Daniela Pestova and worth $5 million. The dream lingerie that has left the least information so far, it can only be said that the young supermodel who wears her is lucky.

In 1999, Millennium Lingerie, performed by the famous supermodel Heidi Klum, was worth $10 million dollars. This dream bra embellished with stars and diamonds made Heidi Cram famous.

In 2000, the Red Hot Dream Lingerie, performed by supermodel Gisele Bundchen, was worth $15 million. Although the lingerie did not appear on the runway, it entered the Guinness Book of World Records as the most expensive lingerie in history. The underwear is embellished with more than 1,300 gemstones, including a 300-carat Thai ruby.

In 2012, Alessandra Ambrosio wore a luxurious lingerie inspired by flowers, with more than 5,200 diamonds, crystals set in 18-carat rose gold and yellow gold, plus a 12.5-carat and a 20-carat diamond, valued at $2.5 million.

……

These sky-high prices of underwear have earned a lot of attention and public opinion for Victoria's Secret.

Of course, there are still hidden dangers, that is, these sky-high underwear with super high prices cannot be sold, and can only be turned into displays and placed in the company's museum.

This is also a factor that the Victoria's Secret show will not be able to sustain a few years later.

However, this problem is easy to solve, as long as the company's profits are high enough, it can afford to hold the big show every year, and can afford the flashy sky-high design models, then there is no problem at all.

……

Li Qinghuan was deeply inspired and said excitedly: "Then I'll go back and discuss with the two designers, let them come up with a fantastic dress, use the most precious fabrics, and order the most precious jewelry, and we will also come up with a sky-high finale!"

She is not worried that the cost of this sky-high finale is too high, because the brand is backed by THE TOP SHOP, and THE TOP SHOP is backed by Huayou Group.

As for Huayou Group, it is backed by European royal funds and Wang Ye, the richest man in the mainland!

That amount of money is nothing to Wang Ye at all.

……

As for the mainstream fashion magazine media mentioned by Wang Ye, Li Qinghuan is very clear, she is in charge of the company THE TOP SHOP, and often deals with fashion media magazines, so she knows this aspect very well.

If you look at it from a global perspective, there are many fashion magazines, but the most influential of them are so few, these fashion magazines are all distributed worldwide, and their influence covers more than 100 major countries and regions.

Oddly enough, the top two of the most mainstream fashion magazines are American.

The most worth mentioning is "VOGUE"!

Founded in 1892, it is currently distributed in more than a dozen editions around the world. This long-established American fashion magazine claims to be "Before Fashion, Among Vogue".

Cultural critics have long considered the history of Vogue to be a "history of fashion photography" for more than 100 years.

VOGUE WAS ORIGINALLY ONLY RELEASED AS A FASHION WEEKLY, MAINLY AIMED AT URBAN WOMEN. The British edition was released in 1916, followed by French, Australian, Spanish and German editions.

IN 1909, THE AMERICAN PUBLISHING COMPANY CONDE NAST ACQUIRED VOGUE AND GREW IT FROM A SMALL WEEKLY MAGAZINE TO ONE OF THE MOST INFLUENTIAL FASHION MAGAZINES OF THE 20TH CENTURY.

For more than 100 years, Vogue has cultivated and discovered talented people in fashion, including well-known designers, models, photographers, editors, and more.

Today, Vogue America is the world's largest fashion magazine by circulation, and other British, French and Italian editions also have huge readerships.

VOGUE is a comprehensive fashion and lifestyle magazine whose readers are mainly urban fashion people above the middle class, mainly women, covering all aspects of fashion, makeup, beauty, health, entertainment and art.

Its "sisters" to the same publishing house include the world's fashion magazines such as GLAMOUR and VANITY FAIRE.

……

In the fashion circle, VOGUE is also a well-known existence.

It can be said that it is these mainstream fashion magazines and those traditional luxury brands that have joined hands to monopolize the right to speak in the fashion circle.

The relationship between the two is very close, and neither can do without the other.

The editors and editors-in-chief of VOGUE magazines are very familiar with the designers and design directors of major brands, that is, they work together to determine the fashion trends of the next year, as well as fashion trends.

If you want to be one of the big luxury brands, you have to break into that circle and build relationships with the major fashion media.