Chapter Seventy-Eight: Division of Responsibilities
finally explained Liu Ruyu's matter to his mother, Liu Feixiang felt that he had indeed neglected Liu Ruyu recently, and sometimes the phone call was really not as good as face-to-face communication between people.
This is the third floor of the Lotus No. 3 Middle School Art Building, and the window is facing the cāo) field, the houses in the distance, the high-rise buildings under construction, and perhaps the faintly elevated grid, a forest-like city. Lianhua County is thriving as in memory.
The sun is gentle, red, covering the human face, on it, warm and subtle.
With the growth of knowledge and the conscious cultivation and edification of Liu Feixiang, Zhai Yichen also began to look at the long term.
She admired Liu Feixiang's earliest plan more and more, it was really an old abyss, taking one step and seeing three steps.
Boutique Lotus Alcohol is dominated by young groups in the middle and low end, Lotus Fuxing will be the main consumer groups in the middle and low end, especially in the low-end ordinary consumer groups, and the aged Lotus Alcohol is the middle and high-end groups, and it is also the main product in the future.
But if you really want to play a leading role or a signboard, or shape a bī) style, you have to have high-end and ultra-high-end products, just like Moutai's Feitian 53 degrees, and Wuliangye's 52 degrees, which is commonly known as Puwu.
At present, the high-end liquor of Lotus alcohol is still in the process of careful research and production, and is ready to be launched at the end of 2010, which is to use the old cellar wine of the early 80s of the Lotus Distillery as the base wine to blend, and the quantity will not be very large, that is, it will be used to play the brand, and the price may be comparable to Feitian Moutai 53 degrees and Puwu.
This is also Liu Feixiang's plan, which is to imitate the practice of Chinese cellar wine in the previous life to become an instant hit, not only the wine is better, but the price is more expensive than Moutai and Wuliangye, which was also a time of prosperity at that time.
Liu Feixiang didn't say that it must be more expensive than Moutai and Wuliangye, but he also hoped to make a gimmick to completely start the bī) grid of Lotus Alcohol Liquor, and only by going to that step can Lotus Alcohol really be invincible in the wave of competition for Baijiu in the future.
"Sister Yichen, we started a little late, and now we have stepped fast enough, to build a high-end brand, we can't be hasty, Sun Quan and Zhonggong are already very brain-burning, we can't be in a hurry, we must make sure that the products we take out make people feel that they are not worse than the taste of the eight famous wines, or even better, in order to convince the public, we also dare to vigorously market and publicize, otherwise we will only become a laughing stock. ”
Liu Feixiang knew that he didn't dare to go fast in this step, this was the most critical step, and it was about whether the brand of lotus alcohol could really be established, and he must stand firm.
"Feixiang, I know, by the way, I heard that Mayor Han is coming to the county next week, do you think it is possible for Mayor Han to come to our winery to have a look, even for five minutes?" Zhai Yichen looked at Liu Feixiang with hope on his face.
"I brought back our promotional materials in Beijing, as well as the market reaction in Beijing, including the introduction of many newspapers, and made them into exhibition boards, as well as some group photos of some leaders in Beijing at the award ceremony of our activities
Specially made. ”
Liu Feixiang immediately looked at Zhai Yichen differently, these Liu Feixiang hadn't reminded Zhai Yichen, Zhai Yichen could actually think of it? Shi Beisan was really going to be impressed.
Seeing that the other party was so hearted, Liu Feixiang couldn't pour cold water on the other party.
In fact, Liu Feixiang has also been in contact with Han Feifei a long time ago.
Han Feifei also said on the phone that the old man will not come to Lotus for a long time next week, only half a morning, and he will arrive at Lotus at nine o'clock in the morning, and it is estimated that he will return to the city at about half past ten, so it is unlikely that he will go to too many places.
If there is no accident, it may be to look at a township and choose one or two points in the township to take a look at it, and listen to the report of the county party committee on this work.
If you look at a township, you can only look at Lotus Street.
With the reputation of the Lotus alcohol industry gradually spreading, especially in the province of Dongshan market expansion is also gradually unfolding, it is inevitable that some customers will come to the factory to investigate, then this kind of publicity display board will become a kind of heritage display.
If customers see that Lotus Liquor's liquor is so popular in the Beijing market, it will inevitably affect their purchase enthusiasm, and even they will take the initiative to promote Lotus Liquor, in order to achieve a situation as hot as the Beijing market.
"Sister Yichen, you have a good idea, I didn't expect it!"
Liu Feixiang's face was full of joy and praise, which made Zhai Yichen's heart also beautiful, and then he was shocked, when did he care so much about Liu Feixiang's praise?
The heart strings that had been collapsing in his heart seemed to be showing signs of relaxation, which made Zhai Yichen subconsciously tighten the strings again.
This feeling was actually felt by Zhai Yichen when he was in the capital, as the two fought side by side for more and more time and the relationship became closer and closer, Zhai Yichen's earliest precautionary psychology was gradually decreasing.
And Liu Feixiang's shadow is also imperceptibly infiltrating his heart.
Although Zhai Yichen didn't want to admit it, she still had to accept the fact that she did have a good impression of Liu Feixiang, of course, this did not involve anything else.
She felt that she might just feel that Liu Feixiang was trustworthy, but this feeling still seemed to be constantly changing, which made Zhai Yichen feel an inexplicable worry and fear in her heart.
She was afraid that something that shouldn't have happened might happen, not yet, but what about going on?
Liu Feixiang's strange gaze occasionally flashed away, but Zhai Yichen knew what it meant, which was a unique ** display of a man to a favorite woman.
Liu Feixiang didn't realize this, but was still full of praise: "With the development and growth of our Lotus Liquor Industry, the improvement of corporate image should also be put on the agenda, especially in the face of the scope and quantity of cooperative customers and even the grade are improving, our external and internal image of the enterprise needs to be professionally packaged, but the time is still too urgent, and we are even a little caught off guard." ”
"Flying, you have to eat one bite at a time, the road has to be taken step by step, think about the shape of the winery half a year ago, the current situation, we have done a good job. Zhai Yichen brushed the hair on his forehead and calmed down, "Developing the market is still our top priority, just a capital market is not enough, we need to use this time when competitors have not yet recovered to expand the market." ”
"Well, it's not contradictory, Sun Quan has to think about picking up these things at home. Liu Feixiang groaned: "There are still too few people in our hands who can be used, Wang Wei is too young, and she still needs to polish for two years to be independent, and you and Brother Huang have to rely on sales to sell, but the middle workers in the factory have to manage production, but also engage in technology research and development of new products, which is a little unbearable." ”
As if remembering something, Zhai Yichen glanced at Liu Feixiang and asked tentatively: "Feixiang, in fact, there is another person who is also suitable for our factory, if she comes, she will definitely be able to take care of the internal affairs of the factory in an orderly manner." ”
"Who?" Liu Feixiang immediately thought of Jiao Hong.
"Liu Mei, you must have thought of it. Zhai Yichen pursed her lips and smiled, "Liu Mei used to work in the office of a public institution, but she was also a temporary cadre, and then for some reasons, so she went to the sea, she used to be the director of the office of the textile company, she knew everything, and I asked her a lot of things I didn't understand." ”
"Sister Yichen, don't be presumptuous, your ability in sales is no worse than anyone else. Liu Feixiang hurriedly cheered her up, "Without you and Brother Huang in the capital market, the situation can't be opened at all." ”
"Okay, Feixiang, don't praise me, if you want to say that anyone in this winery can be less, but you and Mr. Sun can't be missing, without your planning, we can't even find the direction of opening up the market, if you want to open the market directly in the capital, there is no drama at all, Brother Huang said, if there is no plan for you, it is impossible for our factory to come back to life." ”
Zhai Yichen was telling the truth.
Huang Hua has sighed many times that without Liu Feixiang's marketing plan, he would never have done his best to contribute to Liu Feixiang and Sun Quan, two hairy boys, but Liu Feixiang's plan really attracted attention, at least Huang Hua was infected by him.
And the result was as he expected, with this plan and the execution of him and Zhai Yichen, he fought a super victory in the capital and became one of the most popular liquor brands in the Beijing market, and before that, who knew Lotus Liquor?
"Liu Mei is now her own boss, and even if she is willing to come, what position will she arrange?" Liu Feixiang also groaned,
"What, you think it's so easy for you? It's not easy for your niece, to get around with all kinds of people, at least I admire her very much."
Zhai Yichen pursed his lips, and the beauty mole at the corner of his mouth trembled slightly, which made Liu Feixiang's heart beat violently, this Zhai Yichen's face is really a bit like Yu Feihong, especially this beauty mole has become the finishing touch.
Liu Feixiang frowned
head, "Sister Yichen, if Liu Mei is willing to come, what position do you think is more appropriate?"
Zhai Yichen also hesitated and didn't speak for a while.
According to the current pattern, there are actually two distilleries under Lotus Distillery, one is Dongquan Distillery, which is now named East Factory, and the other is naturally Hongqi Distillery, which is now the West Factory.
At present, Sun Quan is the general manager of Lotus Liquor, and he is in charge of all aspects, and the finance is also under his direct management.
Liu Feixiang is the deputy general manager and head of the sales department, in charge of sales.
Zhong Rong is the deputy general manager, chief engineer and head of the production department, in charge of production and technology.
Zhai Yichen served as the assistant to the general manager and the director of the external relations department, assisting Liu Feixiang in charge of sales.
Wang Wei temporarily served as the assistant to the deputy general manager to assist Zhai Yichen in charge of sales and pre-marketing work.
Liu Feixiang is really helpless, Zhai Yichen's proposal is actually very heart-wrenching, Liu Mei is his descendant, but how to arrange her? And before that, Liu Feixiang never thought of putting Liu Mei in his team, but now Zhai Yichen proposed, he has to think about it, maybe his niece is really a tiger general, Zhai Yichen's vision seems to be very trustworthy at present, whether from marketing or management.