In their opinion, although Dongquan Distillery has a small reputation and poor efficiency, it is mainly because the debt is too large, the annual bank loan interest is not a small amount, and the pure original liquor production profit is thin, which is difficult.

In fact, the production scale of Dongquan Distillery is larger than that of Lotus Distillery, and more importantly, Dongquan Distillery is basically the same as that of Lotus Distillery because of the geological conditions of the cellar pond, and Zhong Rongzheng came out of Dongquan Distillery, he has been working as a technical director in Dongquan Distillery from 2002 to 2005, and Dongquan Distillery has completed the technical transformation and upgrading and expansion under his hands, but the external director at that time has too much appetite, blindly expands the scale, and ignores brand building, resulting in the expansion of Dongquan Distillery's scale but poor efficiency, and the debt is getting bigger and bigger, which directly dragged down Dongquan Distillery。

Therefore, in essence, the original liquor style of Dongquan Distillery is not much different from the original liquor base liquor style of Lotus Distillery, and only need to make appropriate blends to meet the required requirements, and Zhongrong has the most say in this point.

Now Lotus Liquor has opened up the market in the capital, and in the long run, it is facing a serious shortage of production capacity, and the liquor industry is different from other industries, the brewing of the original liquor base liquor requires a time process, even if the Lotus Liquor Factory now starts the expansion of the factory area and the new construction of the cellar, it will take one or two years to fully put into use and give full play to the benefits, which is unacceptable for the Lotus Liquor Industry that is eager to take advantage of this shareholder wind to occupy the market. "Zhong Gong, you also worked as a technical guide at Dongquan Distillery a few years ago, what do you think?" Liu Feixiang looked at Zhong Rongzheng, who usually didn't speak much, and asked with a smile.

"Mr. Liu, to be honest, I still have a lot of feelings about Dongquan Distillery, but it is different from the path taken by Lotus Distillery, it is mainly based on the original liquor, the cellar is large-scale, and the brewing capacity is strong, but there is no brand, and it is not good at blending, so it will become the scene it is now. ”

Zhong Rongzheng sighed, "Acquiring it can make up for the lack of production capacity of our high-quality lotus alcohol for our Lotus Liquor Industry to a great extent, and our side focuses on Lotus puree." ”

Seeing Liu Feixiang nodding, Zhong Rongzheng continued: "I have discussed with Mr. Sun, although there is a great demand for high-quality lotus alcohol, its profits are relatively thin, compared with lotus puree, it is a big difference, and we also agreed that in the future, if we want to compete with other large liquor companies in the province, we still have to make a fuss about high-end brands, and we must come up with one or two high-end products, which are enough to compete with 53 degrees Feitian Moutai and 52 degrees Wuliangye, 52 degrees Luzhou Laojiao, 52 degrees Jiannan is a high-end liquor comparable to this kind of high-end liquor, which will become the signature of our Lotus liquor, only with this signature liquor, we can really compete head-on with these large liquor companies. ”

Liu Feixiang's heart also moved slightly.

Unexpectedly, Sun Quan and Zhong Rongzheng also saw this and realized that a wine company such as

If there is no real fist and signature products, then it can only linger in the second-rate enterprises, and if there is a slight market fluctuation, the benefits will be greatly affected.

To put it bluntly, it is necessary to make a product that is high enough to prove itself.

A few years later, Guojiao Liquor will use this method to achieve this goal, using the highest-end products to beat the highest-end products of Moutai and Wuliangye in terms of price, and prove its own bī) style.

Although the Xiangquan liquor industry has declined later, it has a grade that can be compared with Moutai Wuliangye, and it is impossible to decline anywhere anyway, just like the top lady in heaven and earth, even if it does not fall into a third-tier city to perform, the guests will flock to it, and the price will not be too bad.

"Then Zhonggong, do you think we have this condition now?" Liu Feixiang asked with a deep groan.

"It's definitely not right now, we don't have the strength yet. Zhong Rongzheng took over the topic and shook his head with some regret.

"To build such a high-end brand will be a lot of investment, in fact, the technical conditions and the heritage of our Lotus Distillery is not bad, we are close to the mountains and rivers, water quality, soil quality, climate, and hundreds of years of history, and even the old cellar mud that has been preserved, which is not available in other wineries such as Dongquan Distillery Juguo Distillery, which is also the key to our Lotus Distillery to be able to persevere. Zhong Rongzheng opened the chatterbox, and he couldn't stop the car.

"But to create such a brand with several famous wines, first of all, we must pass the quality of the wine, which requires repeated hook experiments, a large amount of old wine in the original cellar, and at the same time, it also needs to go through a certain period of cellaring to finalize the test, which is not only complicated, but also has a huge investment, and then it may involve publicity investment,......

Liu Feixiang already understood what Zhong Rongzheng meant, although now the first shot of Lotus Liquor has been fired, and it seems that production and sales are booming, but this is only a superficial phenomenon, and the core competitiveness of a wine company is not yet available.

At this point, Sun Quan and Zhong Rongzheng were worried that Liu Feixiang would be carried away by the superficial trouble, so they brought it up so solemnly.

"Zhonggong, I understand what you said. Liu Feixiang also said with a straight face: " We Lotus Liquor does not want to be only short-lived, at the moment all this is just a short-term effect of advertising and marketing, not enough to support the long-term glory of an enterprise, I agree with your point of view, the core competitiveness of an enterprise is its high-end brand products, which is the spear on which it relies to compete with other large wine companies, and the mid-range and low-end products are the shield, is the foundation, only the shield, then the company can only be passively beaten, and can only lose in the end, only with both contradictions, in order to be invincible in the competition. ”

Sun Quan and Zhong Rong were determined in their hearts, and exchanged glances with each other, full of relief.

They were afraid that Liu Feixiang would be fascinated by the temporary success in front of him, especially Zhong Rongzheng, now it seems that the frighteningly young deputy general manager is very sober-minded, early

I have seen the core competitiveness of a wine company.

"Zhonggong is right, we do not have the strength to build a high-end brand now, so we must first strengthen the foundation, do our shield, so the acquisition of Dongquan Distillery, to ensure that next year our production capacity can meet our conquest in the market, not only Beijing, including Gansu, Yunnan, Anhui, Jin, Jiangsu provinces, especially Gansu, Yunnan Province, to ensure that to achieve such a record to Beijing, the rest of the provinces should also strive to have a big breakthrough, for which we have also made full preparations. ”

Liu Feixiang couldn't help but stand up, waved his hand suddenly, and his tone was excited.

"This year's income we have obtained from the Beijing market, we want to smash into the market without leaving a penny, for publicity and marketing, to make 2011 a year when our lotus industry is popular all over China, only on this basis, we can have the energy and strength to launch our high-end brand, this brand I have thought about it, it can be called Lotus National Cellar, or National Cellar Lotus, and then add a year, such as 1921, 1927, 1949, 1978, these special years, to commemorate. ”

"Why 1921, 1927, 1949 and 1978?" both Sun Quan and Zhong Rongzheng were a little puzzled.

"1921 is the year of the founding of the party, 1927 is the year of the founding of the army, 1949 is the year of the founding of the country, and 1978 is the first year of reform and opening up.

I'm sorry 1573, I have to occupy the word Guojiao first, and as for you, you have to use it later, so besides, you have to use it yourself first.

"After our high-end brands must focus on the government and the military market, only by laying this market, can we truly prove the position of our Lotus Liquor in the high-end market, and can we really compete with the so-called famous wines, and can we better push the high-end market. ”

Sun Quan and Zhong Rongzheng suddenly realized, and they couldn't help but secretly admire in their hearts, this problem is indeed different from different perspectives, when they are still thinking about how to build a high-end brand from the quality of wine, the other party is already thinking about how to establish a high-end brand in the market.

"Zhonggong, please leave the production and technical matters to you, the merger and acquisition of Dongquan Distillery has to be run by Mr. Sun, it is estimated that they will not refuse, the current factory is selling very well in the Beijing market, Sister Yichen and Wang Wei are still busy for a while, but I can say for sure that this year our Lotus Liquor Industry, Lotus Distillery, will usher in an extraordinary year, and next year will be even better!"

When Liu Feixiang left the winery and returned to his hometown where he hadn't come back for a long time, Liu Feixiang fell asleep, and he didn't even eat dinner, so he went to sleep directly.

I slept until the next morning when I was woken up by my mother, soy milk, white eggs, plus two fluffy cakes, and a small plate of bubbles poured with red oil

Radish skin, this is Liu Feixiang's favorite breakfast.

"Flying, don't work too hard, you have to pay attention to your body, you are still young and can't feel it, you will know it when you are older. And now the family is not short of money, and your father's battlefield also earns a lot of money. ”

The mother looked at Liu Feixiang's black and thin cheeks, and felt a little distressed, but her son was in good spirits, and it could be seen that he was very full and satisfied with such busyness, but now the conditions at home have indeed changed a lot, especially the battlefield is full of living money, and the cash and silver income make Liu Yuliang very happy.

"Mom, I know, in fact, I'm not too tired, I just have more time outside, it's okay. Liu Feixiang drank the last mouthful of soy milk, wiped his mouth, and looked at his watch, "Where's Dad?"

"Your dad went to the battlefield first, and I'll go later. When the mother saw her son's eyes looking around, she brought her bag over, "Oh, your bag." ”

"Thank you, Mom, I have to go to work. Liu Feixiang got up, and Liu Feixiang, who had not returned to the Food Bureau for a long time, said.

"Uh, Feixiang, I heard Liu Mei's mother say that you are in love, are you still a teacher?" the mother stopped her son, with a solemn face.

"Mom, why did you suddenly ask about this?" Liu Feixiang was a little puzzled.

"Mom has to ask clearly, if it's not true, then someone wants to introduce you to someone. A proud smile appeared on the corner of the mother's mouth, it was obvious that her son was promising, and it seemed that many people were very proud of the fact that they were busy coming to the door to introduce the object.

Liu Feixiang laughed and laughed, but he couldn't fight his mother's kindness, so as not to hurt his mother's heart, he thought about it before saying: "Mom, I do have a girlfriend, so don't worry about this." I'm free to bring her back for you to see, but I've been too busy lately."