After returning home from Xiangjiang, Xiaohu looked at the large and small shopping bags he brought back and smiled.

This time, she swept a lot of goods. During the festival, some big brands have also carried out promotional activities, discounting and clearing some old or unsalable items. Xiaohu's income is not high, and he can only take advantage of this time to be willing to buy some big-name clothes.

Everyone has a love for beauty, although big brands sell expensive, but I have to say that the clothes are really good, especially in style and cutting process, and there is still a big difference from bargains.

It's a pity that none of the latest models for this kind of price reduction promotion, and many female colleagues around them like Xiaohu like to buy big-name promotional models.

This leads to an embarrassing situation, that is, after the holiday, you may wear a big-name promotional model you just bought, and come to the company proudly, and be surprised to find that several female colleagues have exactly the same clothes as yours.

But if you want to pick up a bargain, you can only endure this embarrassment, and it's a big deal that everyone will discuss and not wear that dress on the same day. You wear it on Monday. I wear it on Tuesday and she wears it on Wednesday...... In this way, you can avoid the situation of hitting the shirt.

After sitting down to rest for a while, Xiao Hu remembered the mysterious shop she had seen in Harbour City and The Landmark in Central, and her heart itched to know what this store did.

Turn on the computer, type "THE TOP SHOP" into the search engine, and the search results will come out quickly, and the first one is the official website of this brand.

Xiaohu clicked on it, there were two language options, Chinese and English, it seems that it is indeed an international brand, she did not hesitate to click Chinese.

When the page is refreshed, the first thing that catches your eye is a large poster that takes up the entire computer screen. A blonde and blue-eyed foreign girl, who looked to be less than twenty years old, smiled brightly and brightly, like an angel.

This should be the brand spokesperson, Xiao Hu thought to himself, but I don't know it, could it be an unknown little star abroad. If this is the case, then this brand is a bit LOW, and it can't get into Xiaohu's eyes.

Pull down the page again, it turned out to be a big poster, the person on this poster, Xiao Hu Ke knew it, isn't this Xue Yiyi!

She was a little confused, there are still two spokespersons for this brand?

You know, after Xue Yiyi closed Cannes, she hasn't endorsed any new brands, except for the advertisement of Flower Story.

Even the endorsement contract of Huashang International last year was terminated after it expired this year, not because of the endorsement fee, but because of Wang Ye's meaning. In the future, Xue Yiyi will take the high-end route, and Huashang International is positioned in the middle end, and the two are a little mismatched, so simply change the spokesperson. As for the new spokesperson, he also had an idea.

Since this THE TOP SHOP is willing to spend money to invite Xue Yiyi to endorse, why did the foreign spokesperson invite an unknown star, which makes Xiaohu very puzzled.

Looking at the introduction of the official website, it turns out that this store is a designer brand, and there will be dozens of designer brands in the store, taking the niche and boutique route. All styles are sold in limited quantities for a limited time and are never restocked!

As for the price, it's not expensive, and the average price is only two or three thousand.

After reading the brand introduction, Xiaohu learned a new word, that is, "light luxury". It was a word she had never heard before, but it was a new word that appealed to her.

Real luxury brands can't afford it, and ordinary second- and third-tier brands feel that the style is too ordinary and lacks personality. Then, now this light luxury, the entry point is very precise.

It not only meets the individual needs of the majority of white-collar female consumers, but also makes the price affordable for everyone. Xiao Hu decided that after a while, after the store opened, he must go over and have a look.

After reading the official website of THE TOP SHOP, XIAOHU OPENED "ZHIHU" AGAIN, WANTING TO FIND OUT IF THERE WAS ANY DISCUSSION ABOUT THIS STORE.

Zhihu is an online Q&A community that connects users from all walks of life. Users share each other's knowledge, experiences and insights, providing a steady stream of diverse information for the Chinese Internet.

To be precise, Zhihu is more like a forum. Users can engage in relevant discussions around a topic of interest and can follow people who share their interests.

For conceptual explanations, the online encyclopedia covers almost all your questions, but the integration of divergent thinking is a major feature of Zhihu.

Xiaohu was also invited to register by a college classmate, and now Zhihu is not very famous, with less than 500,000 registered users. However, it has brought together a considerable number of elites from various industries, and it can be regarded as the part of mainland netizens with high knowledge.

Of course, the current Zhihu has not yet become the "forced" in the future, and it is not the place where the average annual salary per capita starts at one million, and the education is lower than that of a doctorate.

Xiaohu typed "THE TOP SHOP" into the search box on the Zhihu website, and was pleasantly surprised to find that there were really people discussing the brand.

The questioner also made a post just yesterday

"The day before yesterday, I found a store under renovation in the Xiangjiang Central Landmark Plaza, looking at the location and area, I feel that it is a big brand, but I haven't heard of it, so I want to ask the insider, which country is this THE TOP SHOP brand from, and what products are sold?"

Quite a few people answered her question below.

"To learn to make good use of Du Niang, this brand has an official website, take a look at it and you will understand. What is a designer brand collection store, I don't understand this word, I am not in the clothing industry. ”

"Let me give you a popular science, designer brand collection stores are just emerging in Europe, which is equivalent to this store not only selling one brand, but more than a dozen or even dozens of designers to provide their own brand products. The products in this kind of store usually have a distinctive style and outstanding personality, and the products are all limited editions. ”

"I have been a fashion designer for many years, and I have also learned about this brand. To be honest, the recruitment of this company in the previous period caused a small sensation in the domestic fashion designer circle.

TOOK A LOOK AT THE DESIGNER INTRODUCTION ON THEIR OFFICIAL WEBSITE, AND THAT MACY IS A WELL-KNOWN DESIGNER, AND HE IS ALSO WELL-KNOWN IN THE HIGH-END CIRCLE. The other designers are not very famous, but they are all real professional backgrounds, and there are many high-achieving students at the Paris School of Fashion Design. Personally, I'm looking forward to their design, and when the store opens, I'll go and see and learn about it. ”

After reading everyone's answers, Xiaohu also has some concepts, and I feel that I am still looking forward to the products of this store. But she remembered another question and asked it below

"I also looked at their official website and found a small problem. There are two spokespersons for this brand, among which everyone should know Xue Yiyi, but who is that foreign girl, do you know?"

After asking the question, Xiaohu went to work on something else. When she was done, she came to the computer again, refreshed the page, and her questions were answered.

"I also found this problem, look at the signature on the poster is called Isabella, I haven't heard of this star. ”

"Could it be a foreign eighteenth-tier star, but it shouldn't be, Xue Yiyi has been invited, this company shouldn't be bad for money." ”

EVERYONE WAS SPECULATING, BUT NO ONE KNEW, AND WHEN HU WAS DISAPPOINTED, A PERSON WITH THE SCREEN NAME "MISS LEE" SPOKE.

"That foreign girl is not a celebrity, so everyone doesn't know her. The truth may surprise everyone, the true identity of this girl is the only princess of the Danish royal family in the past 30 years, a real princess with pure blood!"

This answer caused a great sensation, and many people asked whether it was true, and most of them did not believe it.

"Don't talk nonsense, you know it's impossible with a little brain. What is the identity of the royal princess, how can she endorse a clothing brand. ”

"That's it, I also think it's outrageous, how much does it cost to ask a real princess to be the brand spokesperson!"

Knowing that "MISS LEE" released a photo put an end to everyone's doubts.

This photo is a group photo of the Queen of Denmark during her visit to China, and it can be clearly seen that the girl with a bright smile standing next to the Queen in the photo is the one on the official website of THE TOP SHOP!

This time, many Zhihu netizens were indeed shocked, it turned out that she was really a princess. No one has ever seen such a compelling spokesperson.

Those so-called luxury brands are nothing more than inviting some big stars to endorse, but how can it be compared with asking a princess to endorse.

The Internet is the fastest way to spread the news, and this discussion on Zhihu quickly spread, forming an even bigger craze on Weibo.

A well-known fashion influencer posted a new Weibo

"By far the highest brand spokesperson!"

IN THE ARTICLE, THE TOP SHOP WAS INTRODUCED, AND ISABELLA'S ENDORSEMENT POSTER WAS RELEASED.

This time attracted the attention of netizens. The mysterious words "royal family, princess" are very attractive to ordinary people.

It is undeniable that most people still have worship for imperial power in their bones. Anything, if it is labeled as "royalty", it will definitely rise in value. Not to mention, this time it was the princess who came forward in person to endorse a clothing brand, who has ever seen such a rare thing.

As a result, before the THE TOP SHOP store opened, the brand was already resounding all over the country. At the very least, most people who regularly surf the Internet have heard of this name.

Let Isabella speak for it is the idea of the royal industry, of course, this idea has also consulted the Danish royal family and approved by the queen.

The Danish royal family has always been an image close to the people, and now that Isabella has grown up, it is time for the public to know her. It is more suitable to endorse such a brand that is not a luxury product.

Moreover, Isabella is a free endorsement this time, just to help those little designers who have dreams, not to make money.

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