Chapter 20 Big Contracts

Wang Ye and Wu Guohong went from noon to seven or eight o'clock in the evening, and lunch and dinner were delivered to the office after Wu Guohong asked the secretary to order food. In the end, the two reached a preliminary agreement:

The agency of Huashang brand in the entire Rongcheng (including suburban counties) was handed over to Wu Guohong as the exclusive agent.

The supply discount has been reduced from 4.5% off to 3.8% off for a single store franchise, which is a huge discount, and this is what the two argue the most. Literally, it seems to be a discount of 0.7, but people who do business understand it.

To put it simply, if the purchase price of something with a retail price of 100 yuan was originally 45 yuan, but now it has dropped to 38 yuan, how much has the profit margin increased? Is it 7 percent, no? The correct algorithm is 7/38, that is, 18 points. Generally, when opening a store to do business, after deducting various expenses, the net profit may be only one or twenty points. So Wu Guohong was also very happy to get this discount.

The discount was given a concession, and Wang Ye was not polite in other aspects.

The regional buyout fee is 1 million, the deposit is 1 million, and the two million will be paid on the day of signing the contract, and no less than 50 stores will be opened in 2010, and 100 stores will be opened within three years of the contract period.

In fact, some of the contents of the agreement are not clearly stipulated by the company. For example, with a discount of 3.8, the company's discount to general municipal agents is four folds. But that kind of agency refers to the opening of three to five stores, Wu Guohong's big customer, not to mention 3.8% off, even if it is 3.5% off, Wang Ye is sure to let the company approve.

In addition, the regional buyout is not required, and the company does not have this clause. However, Wang Ye believes that Rongcheng is really a market with huge potential, and spending an extra million to buy out the regional agent is not a loss at all, but Wu Guohong has earned it. This extra one million, according to the style of the company's Liu Dong, most of them will eventually be rewarded to Wang Ye. Reward employees with overpaid customers, so why not kill two birds with one stone.

As for the advertising expenses, the result of the negotiation between the two parties is that each party bears half of it, and the annual expenditure ceiling is 2 million.

…………

said that the contract would be formally signed at the end of the month, during which Wu Guohong first prepared funds, registered the company, and made a detailed market plan.

After discussing the cooperation, Wu Guohong became more cordial, and asked with a smile: "Xiao Wang has stayed in Rongcheng for the past two days, and I will accompany you to take a good turn."

Wang Ye thought for a while and said: "When I come back from the following areas, I will accompany Sister Wu to take a good look at the business district in the city." By the way, Sister Wu, can you help me find a car, the most headache for a business trip to the following counties and cities is to take a shuttle bus, which is too time-wasting and inconvenient. ”

In fact, Wang Ye could have rented a car by himself, but he deliberately made this request to Wu Guohong. He knew that this matter was not a problem for Wu Guohong at all, and this kind of villain could effectively bring the two closer to each other. Wu Guohong helped Wang Ye this time, so next time Wang Ye can also help Wu Guohong in something, and the relationship between the two will be closer.

Sometimes when you need help from a friend, don't be ashamed to say that you are troublesome to the other party, if your friend helps you within the scope of your ability, he may also be very happy, and you can maintain the relationship by interacting often, otherwise you will only become more and more estranged.

When Wu Guohong heard Wang Ye's words, he said without hesitation: "No problem, I only have a few cars at home, and I don't usually use them much, is it okay for the BMW 5 Series?"

"Thank you so much Sister Wu, this has helped me a lot," Wang Ye thanked again and again.

"Hey, what is polite to your Sister Wu, just raise your hands. After speaking, Wu Guohong made a phone call and asked the nanny at home to drive the car to the company

"Today, I'm just busy talking about work, I didn't invite Xiao Wang to have a meal, and when you come back, my sister will take you to taste the food in Rongcheng."

"I have long heard that there are many delicacies in Rongcheng, and I will definitely follow Sister Wu to taste it then."

While the two were talking and laughing, Wu Guohong's nanny had already sent the car over. It was not early, Wang Ye got up to say goodbye, and Wu Guohong accompanied him to the parking lot.

With a drip, Wu Guohong pressed the car key in his hand, and a champagne-gold BMW 5 Series lit up its headlights. Wang Ye took the car keys, told Wu Guohong that the two of them could communicate on the phone at any time if they had something, sat in the car, started the vehicle with one button, and waved goodbye.

Back at the hotel, Li Qinghuan and Liu Jian had already returned.

Wang Ye summoned everyone to his room for a meeting. Several people walked into Wang Ye's room one after another and looked for a place to sit down.

After looking at Li Qinghuan and a few of them, it was okay, and they were not depressed.

Smiled and asked, "How is it, is there a big harvest today?"

Liu Jianxian replied: "After running around, I realized that I was lonely and unheard, there are many brands on the market, and some brands that I have never heard of before are actually doing well." Just remember the price range of these brands and product styles, and write two or three pages full of ......"

Nodding, Wang Ye encouraged: "Doing business is like this, it is impossible to understand the market while sitting in the company, you must go down to the front line, see more, ask more questions, think more, this time in a month, you are basically a beginner." ”

Li Qinghuan, Chen Huahua, and Chen Qifan also talked about their feelings. Everyone felt that they had gained a lot.

After saying this, Wang Ye began to tell everyone about the next work arrangement.

He took out the itinerary and map printed in advance and said: "We have three areas to run, Huangzhou, Fenjiang, and Linhe. I looked at the map, from near to far, let's go to Huangzhou first. ”

After a pause, he continued: "Huangzhou city will take two days, and then there will be eight counties below, each of you will spend two days to run two counties, and on the fifth day, all the intended customers will be gathered to the city, and I will deal with them."

After thinking for a while, Wang Ye added: "When you go to the market, I only ask you to ask for the phone number of the store owner, and record the specific situation of the store clearly." For example, what brand is it, how big is the store area, and whether the business seems good or bad......"

Everyone nodded in agreement, and finally Li Qinghuan asked, "Brother Ye, we will leave tomorrow, do you have to buy a train ticket in advance, or take a bus?"

Wang Ye laughed, and deliberately sold Guan Zi and said: "You don't need it."

Everyone was curious to ask how it was going

Took out the BMW key from his pocket, gently put it on the table and said, "Let's drive this"

Liu Jianyi picked up the car key and looked at it, and said loudly in surprise: "I'll go, BMW, where did you get a car, Brother Ye, it's too good." ”

Wang Ye said indifferently: "I went to see a friend today and asked him to borrow it, we drove this car during our business trip in Xichuan, the five-series is just enough for the five of us to sit, it is more convenient than taking the train and taking the bus." ”

Li Qinghuan and the others were also very happy, driving to the market by themselves, which was not only convenient, but more importantly, comfortable. Anyone who has ever traveled for business knows how painful it is to lug a suitcase to catch a train or bus. It is said that they are tired from a business trip, but in fact, they are tired on the road.