Mr. Wu's simple words that sounded like pure greetings actually contained multiple meanings.

First of all, he asked if he had just come, and his real intention was to know if Wang Ye would make an appointment with her immediately when he came to Rongcheng. In this way, it can be judged whether Wang Ye has other intended customers in Rongcheng, that is, whether she has potential competitors. With such a small routine, most businesses will answer truthfully when caught off guard, thus exposing their hole cards.

Who is Wang Ye, in the dream of eight years, from a grassroots employee to the position of general manager of a medium-sized brand company, running all over the country, and meeting countless large and small bosses. Hearing Mr. Wu ask, he immediately judged that Wu was always interested in the brand Huashang, otherwise she would not have played such a little routine.

Then Mr. Wu said that Rongcheng is a small place, and Pengcheng is a big city, and the deep meaning is that she regards Rongcheng as her territory, and she wants to be the agent of the entire Rongcheng, and she doesn't want Wang Ye to raise too high conditions.

As for Wang Ye, he immediately spoke with data, population, and area, all of which were real, and it was also a hint to Mr. Wu that if he wanted such a big market, he would have to pay the corresponding price.

Mr. Wu looked up at Wang Ye in a little surprise, she didn't expect this young man who looked very young to be so shrewd and deal with it so appropriately.

Although his intentions were frustrated, Mr. Wu became more and more happy. After all, successful bosses in business have a characteristic, that is, when they choose a cooperative company, they first look at the quality and ability of the personnel of the other company.

She saw that Wang Ye's business card was a supervisor, and she really didn't expect that a supervisor-level staff member of Huamei International had such a strong ability, and she looked forward to this cooperation even more.

The two chatted over tea. Mr. Wu also said that his liquor business has basically reached the ceiling in Xichuan, and the company is already very stable, so he wants to take a break to do something else. After all, she's a woman, and she's usually very interested in fashion or something, so she wants to find a decent brand to do.

Wang Ye immediately agreed, starting from the market share and sales of Huamei brand, which fully shows that domestic brand women's clothing is a very large market, and it is growing rapidly year by year.

And with the rapid growth of the country's economy and the higher and higher income level of residents, the consumption level will also increase accordingly, and the demand for high-quality brand clothing will increase.

Mr. Wu nodded again and again, and after listening to Wang Ye's words, she said bluntly: "I have read the brand manual and album you sent, and I have also investigated the market. In this way, you give me the exclusive management of the Rongcheng market. ”

This is expected, Wang Ye took a sip of the tea cup and drank the tea in the cup, and said with a smile: "I know Mr. Wu's strength, you have no problem operating the Rongcheng market, but I also said just now that Rongcheng is a very big city, and the potential is even greater." If you want to swallow this market alone, if you don't make the corresponding promises and guarantees, the company will not easily agree. I would like to hear about Mr. Wu's marketing plan. ”

Mr. Wu nodded and said with a serious expression: "Since I have done it, I am ready to do my best." I initially planned to set up a separate brand management company, with an initial capital injection of 30 million, through recruitment and poaching, to build a team, and to open at least 20 stores within the year, and all well-known shopping malls and commercial streets should be stationed. Within three years, it opened 50 stores, and its sales exceeded 100 million. ”

Shaking his head slightly, Wang Ye opened his backpack, took out a map of Rongcheng, and motioned for Mr. Wu to come and see. Mr. Wu got up and sat down, stretching out his head to look at the map. This is a color map printed out of A3 paper, and I saw that it was densely packed with small circles drawn with oil pens and marked with many numbers.

"Mr. Wu, please see, this is a schematic diagram of all business districts and large residential areas in Rongcheng, after my statistics, there are now 62 department stores, more than 100 commercial streets, and nearly 200 large communities. Among them, we exclude half of the places with low consumption levels, and there are almost 200 points that are in line with the Huashang brand. ”

Wang Ye looked up at Mr. Wu and said in a firm tone: "Since both sides have strength and the market is big enough, then we will be bolder, and the market share has always relied on grabbing, not relying on natural growth!"

Hearing Wang Ye's words, Wu Guohong was a little excited, and she couldn't help but echo: "Manager Wang is right, you must do everything you can to see the right things, and you can't be afraid of them." ”

She looked at Wang Ye expectantly and asked, "Then what does Manager Wang think is more appropriate for us to do?"

Wang Ye is confident: "If the financial problem is not big, we will open 50 stores in Chengdu this year, and they will be opened on the same day, with local TV newspapers and other media advertisements." Let the citizens of Chengdu see our brand in all the middle and high-end shopping malls and all the pedestrian streets. Such a scale effect can not only reduce Mr. Wu's business risks, but also has a huge advertising effect. ”

Fifty stores opened at the same time, which is a big deal, at least in Wu Guohong's impression, Xichuan has never done it before. If such a thing is done from his own hands, he may become famous and shock the entire Xichuan business community. Thinking of this, Wu Guohong became excited.

After hesitating for a moment, Wu Guohong turned his head and asked, "If you open fifty stores at one time, how much money do you need to prepare in the early stage?"

Wang Ye took out a blank piece of paper and a ballpoint pen and wrote as he spoke: "I'll roughly calculate it for you."

Fifty stores, 30 of which are open to department stores, there is no rent when entering the department store, it is a form of deduction, such a store has a small initial investment, but it is necessary to prepare a certain amount of liquidity, and the shopping mall has a checkout period, generally ranging from one and a half months to two months. The counter of a department store, the basic decoration cost plus the goods plus the account period, it costs about 400,000 yuan, and the 30 department store counters also cost 12 million yuan.

The remaining 20 stores are opened in commercial streets, and the cost is larger, because street shops involve transfer fees, and there are also one-time rent payments for half a year or even a year, and they must be selected in a relatively prosperous place. However, the advantage of street shops is that there is no mess in the later stage, the management is convenient, and the funds are returned quickly. On average, each street shop requires an upfront investment of 1.5 million, which is 30 million yuan.

Coupled with the publicity expenses of TV, newspapers, outdoor advertising and other publicity in the early stage, this budget is 2 million, but the company will give a certain subsidy for publicity.

Finally, there is the cost of office space and personnel recruitment, which is enough to prepare three or five million working capital.

Overall, Wu Guohong has to prepare 50 million funds......