"What about you?"

Everyone here was also clever, they were all in a serious meeting with the boss for the first time, and in the face of his questioning, they all behaved extremely witty: according to John's words, they all showed that these two paths were feasible, and the key was the boss's plan.

Li Yadong knew that he couldn't ask a reason, so he simply said: "I agree with John's second way: to recreate a new brand." ”

John was suddenly excited, and the others nodded in agreement, saying that in the long run, this path is obviously better.

"There are also a few engineers here who originally belonged to Land Rover's Solihull factory, but after all, the Land Rover brand focuses on off-road vehicles, and in the field of car development, I am afraid that compared to the Jaguar brand engineers, there is still some experience. So, I'm interested in handing over the research and development of this new brand to John, do you have any comments?"

Everyone shook their heads, the boss's decision was reasonable, and there was indeed no one on the scene who was more qualified than John for the development of a new car.

"Thank you, boss!" John's inner excitement was reflected on his face.

The same is true for some of the engineers below who were formerly part of the Jaguar factory in the UK.

Because they are latecomers and the main factory has been resold, they usually feel a head lower than their compatriots from the Solihull factory - in fact, they are the main management positions in the research institute. This time, I finally seized the opportunity to pick up the next beam, and I felt extremely comfortable from head to toe.

"Don't be too busy thanking just yet, it's not an easy task. Li Yadong looked at John and said with a smile.

"I know that, but I'm happy to do it. John replied with a nonchalant look on his face.

This attitude is very good, Li Yadong is very satisfied.

As the old saying goes: if you press the head of a cow, you won't drink water. If a person has enthusiasm for his work, he is definitely much better than being forced by his leader.

"In that case, then I'll talk about my plans for this brand, you listen to it first, and then I'm going to make sure of something. ”

"Okay!" everyone replied in unison, pricking up their ears.

"I'm too lazy to think about anything else. Longteng, is the name of our company, I personally feel pretty good, taken from 'Dragon Soaring', in our Chinese language, the meaning of the name is not bad. It's set as 'Dragon Teng'. ”

Everyone bowed their heads in agreement.

In fact, it's useless for them to object, the boss has obviously made up his mind.

But "Dragon Soaring" sounds quite like that.

"The positioning of the Longteng brand, as John said just now, I intend to make it a top sedan brand in China for two reasons. First, we now have the technology of the two major brands of Land Rover and Jaguar in our hands, and based on this, it would be a waste of resources to build only civilian cars. Second, there is no shortage of civilian cars in China's current auto market. Although I don't want to admit it, I have to admit that with the current level of China's independent industry, it is really impossible to build luxury cars. You should all know that Volkswagen has a factory in the magic capital, and according to the current trend, in the next ten years, China's luxury car market will almost be dominated by them, and this situation may only be changed when China's economy develops to a certain extent and car consumers themselves downgrade the luxury positioning of the Volkswagen brand. ”

Li Yadong paused at this point, and after glancing at everyone present, he continued: "And what we want to do, or our next goal, is to seize the market share of Volkswagen in China. The brand pricing should not be too high, it can be at the same level as it, and what you want to fight with it is quality and reputation. ”

"Volkswagen as a competitor?" A group of British engineers present all looked a little disdainful after listening to Li Yadong's words.

They do have disdainful capital, Volkswagen is actually a civilian brand, and it only became a high-end brand in China. And Jaguar and Land Rover, which look at the world, are proper high-end brands.

There were a few people who were thoughtful, and John was one of them.

"Boss, if I understand correctly, the current price of Volkswagen in China is about 200,000 yuan. That means we have to build a luxury car for $50,000 or $60,000."

He specially added the word "luxury" with an accent.

"yes. Li Yadong nodded with a wry smile, "This is a luxury car that is in line with China's current national conditions, no matter how high, in the current China, it does not belong to the category of luxury cars, and the word 'super' must be added in front, and the car at that price, whether it is popular or not, is not suitable for the current Chinese car consumers." ”

John understood this, and a wry smile appeared on the corner of his mouth.

"Difficult?" asked Li Yadong.

John sneered: "Boss, I have also heard of a series of reform measures for Land Rover, including the Tiger brand, which can indeed greatly reduce the cost of building a car, but if you want to build a luxury car for 50,000 or 60,000 US dollars, it must be difficult." To explain, what I mean by 'luxury' is from the world level, and as for China, 50,000 or 60,000 US dollars can build a luxury car......"

There is a sentence that John hesitated for a moment, but after all, he couldn't say it: although I have lowered the standard, a car that is a grade like Volkswagen is really not a good car in my heart.

Li Yadong saw something, and said with a smile, "We are an enterprise after all, the first premise is to ensure that everyone has food, the Longteng brand is to face the Chinese market, even if we have the ability to create Daben, it is difficult to feed us in this market at present." I know the mentality of you engineers, you want to make the most of your technology and build the best car, but the ideal is the ideal, and for the time being, we have to compromise with reality. But don't worry, if the company makes money in the future, or after China's economy takes off, we may not be able to launch high-end models of the Longteng brand, and then your technology will be able to show its strengths. ”

Painting cakes is a necessary skill for leading His Majesty, and Li Yadong has already come with a little ease.

However, it is not a complete pie, if the time is ripe, he may indeed launch a high-end model of the Longteng brand, Volkswagen also has a Phaeton, although it does not sell well, but as a "puller", it has finally improved a little Volkswagen brand.

Hearing him say this, John suddenly became more energetic again.

"Boss, it's the competition Volkswagen, right, you can rest assured, Ford's acquisition of Jaguar is to get to the European and American markets to compete with BBA, we have all the Jaguar technology, although there are some restrictions, but the competition for their little brother Volkswagen, is still sure. ”

"That's good. Li Yadong nodded with a smile, "My product line planning for the Longteng brand, like the Tiger brand, step by step, and as a luxury car brand, the product line doesn't even need to be divided so finely. The design institute will be responsible for the design of the model, and what you have to do is to develop core components such as car engines that are suitable for China's national conditions. ”

The engine of the Longteng sedan must be re-developed, first, Jaguar is a sports car brand, its engine is not only expensive, but also has a large displacement. Second, Jaguar's engines have patented technology, and it is definitely not possible to copy them rigidly.

As for Land Rover, this brand of engine is not suitable for sedan use at all. It's okay to use it hard, if you're not afraid to build a tractor.

"I immediately collected market research data and relevant data of competing products and started research and development. John nodded.

"Time?" Li Yadong looked at him with a smile.

"This ...... It may take some time, some of Jaguar's patented technologies cannot be used, and they have to be replaced by general technologies, which require time for experiments and adjustments, and are not something that can be done in a while. ”

"I have a habit of paying more attention to the concept of time, and I like to have a plan for everything. Li Yadong didn't want to wait endlessly, so he had framed it in advance.

John has been in Hailan for two months, and he has some understanding of the Chinese's style of acting, and one by one he weakly raised three fingers like desperate San Lang.

"Three months?"

John smiled awkwardly, "The boss said it was three years." ”

"Three years?" Li Yadong said with a straight face: "No, it's too long, you have to know that the base will be put into use in a year and a half at most." As you just said, you are not a novice without a foundation, they are all senior engineers from the Jaguar brand, I only give you two years, the work of the design institute will be carried out with you simultaneously, two years later, I want to see the first car of the Longteng brand put into production. ”

"This ......"

Not only John, but all the engineers present suddenly felt a lot of pressure and frowned.

"There is a prize for completing the plan, not only can you get a paid long vacation, but I can also guarantee that everyone here can get a lot of bonuses!"

Li Yadong began the policy of radish and stick again.

Everyone was a little stupid at first, until he reported the amount of the bonus, one by one, they suddenly turned red with excitement, and patted their chests to assure that even if they worked day and night, they had to complete it on time.

It really fulfills the old saying: people die for money, birds die for food. 8)