Chapter 431: Two Paths
Longteng Base, a newly completed three-story building covering an area of more than 20,000 square meters, Li Yadong arrived here early in the morning.
This building was named "Longteng Technology Research Institute" by Li Yadong, and unlike the design institute, it does not focus on the design and research and development of a certain model, but is committed to the improvement and innovation of the overall technology of the car.
For example, if you want the vehicle to have more power, then the high-power 12 engine and the new turbocharging technology are the keys that must be overcome.
And Longteng Technology Research Institute does this kind of thing.
A company that relies on technology to survive, if it does not have its own R&D team and unique technical support, it is like a fish without water, even if it can jump for a while, it is expected to die.
This ideological consciousness was already possessed by Li Yadong before he entered this industry. Therefore, even if the Longteng base has not been put into production at all, he still built a technology research institute early.
In a way, the technology research institute is the nursery of the design institute - advanced technology blossoms and bears fruit here, and then it is used by the design institute to create finished products through the factory, serve the society, and create profits for the enterprise.
Li Yadong likened its image to the "cornerstone" to highlight its important position.
For such an important technology research institute, Li Yadong's investment in it is absolutely unambiguous.
In terms of hardware, it can be said that he will give whatever he wants, and he will transport all the world's top automotive R&D equipment through the channel of the Solihull factory in the United Kingdom. Let's just say the simplest point: in the era when computers were so extravagant and expensive, every staff member in the Longteng Technology Research Institute had a high-performance computer specially customized from IBM.
In addition, in terms of software, the institute is also full of talents. The first batch of people to settle here were a group of Land Rover engineers that Li Yadong personally brought back from the Solihull factory. The second batch of students settled in was more than 200 high-quality mechanical students who had just returned from the British Jaguar factory two months ago.
And this is not the end, since the Jaguar brand Li Yadong took over, although it has basically not been adjusted, but the proper digging of the corners of the wall is not enough to cause a big wave - it turns out that the Ford Group has not mentioned this matter at all. Under Huang Deping's operation, some people couldn't resist the temptation of high salaries, and a total of 38 engineers were recruited from the Jaguar factory in the UK, all of whom were high-end scientific and technological talents in the field of design and research and development - after all, "the number of places is limited", and if you want to dig, you will naturally pick a good one.
At present, there are nearly 400 engineers in this technical research institute, from all over the world. This is a valuable asset, and it is unique in the whole of China.
If you don't brag about it, the state is so hungry that it drools, but it has not withdrawn, these foreigners can work for private bosses, but they don't necessarily work for the Chinese government, so the nature is completely different.
If you don't do it well, you will be monitored when you return to China in the future, and even whether you can return to China or not is a problem.
Besides, the Chinese government is unlikely to give them the same salary as they do now.
The boss's personal visit made the staff in the institute cheer up - they are in a foreign land, and they rely more on the boss, and no one dares to offend easily. Li Yadong had been to this place several times, and he seemed to be familiar with the road, and under the leadership of an interpreter who had been waiting for a long time, he went straight to the third floor.
In the huge conference room, there were no absences, a total of sixteen people, all of whom were senior leaders of the research institute - for the division of their positions, Li Yadong followed their previous positions in the UK, which was part of the benefits promised to them, and there were also benefits, which were more convenient to manage, after all, some people in the research institute were their subordinates in the past.
"Nice owner. And they all stood up and saluted.
"Sit down. After Li Yadong raised his hand, he sat down on the first place.
"I have gathered you together this time, I think some of you already know the reason, I said earlier, the company has a car base under construction in Jiangcheng, which belongs to the central region of China, and I intend to put the company's car business in production there. But now there's a problem. Li Yadong got straight to the point.
"The company doesn't have a sedan at the moment. A foreigner sitting under his left hand answered with a smile.
This person's name is John, originally the deputy director of the technical research and development department of the British Jaguar factory, Huang Deping took a lot of effort to dig it up, and he was in his forties, but he always liked to wear that kind of jacket with rivets, dressed as an old boy, and I heard that he was a fanatical rock fan.
"yes. Li Yadong smiled and nodded, "John is right, the car base is already under construction, but there are no models available for production at all." It's a painful thing, isn't it?"
The young translator next to him paused for a moment, and the word "egg pain" was really not easy to translate, but he still wittily found other words instead.
"Hehe......" Everyone present smiled, and the atmosphere was a lot lively.
"John, what do you say about this matter?" Li Yadong nodded.
"Boss, this matter is actually very easy to do, but the key is that the Jaguar brand does not belong to us now, so it is a little difficult to do, otherwise with the technology we have mastered, we can completely produce Jaguar cars in China. John said honestly.
"yes. Someone agreed, "The Jaguar brand has now been bought by the Ford Group, not only can we no longer use the original model, but even some patented technologies are restricted, and things are indeed a little difficult to do." ”
Li Yadong smiled and said nothing, still looking at John - all the engineers in the Jaguar system are headed by him, Li Yadong and he have only chatted briefly twice, and he is not very familiar with him, and he intends to see his ability.
John was obviously aware of this, and restrained the cynical smile on his face, and asked with a straight face, "Boss, since the base is under construction, the sedan business must be imperative." So I want to find out, does the boss want to take a steady step, or does he want to take a shortcut?"
"Oh, there are still two ways to go?" Li Yadong asked with a light smile, "Then what is a shortcut, and what is a steady and steady approach?"
"The shortcut is simple. John explains: "We don't have a Jaguar brand, but we have the full technology of Jaguar cars, and we use that as a basis to get rid of the patented technology and make up for it with the Land Rover brand's technology." For a very simple example, Jaguar's V8 alloy engine involves more than 20 patented technologies, which we definitely can't use, but Land Rover has the same type of engine. We can make a 'Jaguar' shell and put it on Land Rover's organs, so that we can easily build a technically mature production model, the cost and time can be compressed to the extreme, and the boss will soon see the return of money." ”
"Turning back the money?" Li Yadong subconsciously glanced at the translator from Hong Kong, and said in his heart: Not bad, young man, I even know the money back. Looking at John and asking, "So this shortcut is to combine the two brands of Land Rover and Jaguar to create a new model in the most effortless way, just rename it, and play the edge ball?"
"Yes, that's the truth. John nodded, thought for a moment, and added, "That way, the boss will be able to recoup the benefits quickly." ”
The meaning is obvious: if you want to make money, this is the fastest way.
After all, I don't know who you are.
After Li Yadong nodded, he continued to ask, "What about steady and steady?"
"Create a new brand, define the product positioning, and start research and development again based on our existing technical conditions, one step at a time. John paused when he said this, glanced at Li Yadong, saw that his expression was as usual, and then continued: "Although it will inevitably take a lot of time and money to do this, we are not without foundation, and we must be much more effective with half the effort than some start-up car companies. The benefits are obvious, there will be no 'fake Jaguar', or 'fake Land Rover'. ”
After John finished speaking, Li Yadong did not take the lead in expressing his position, but asked with a smile: "Then if you had to choose, which path would you choose?"
John hesitated, scratched his head and replied, "If you want me, you must choose the second one." The first road is too unchallenging, the return is fast, but it is easy to create four dislikes, if it is an independent brand, it also lacks technical characteristics and brand charm, but I am afraid that it will not be able to run for a long time. And the second way, to create a new brand, oh...... God, it's so challenging, I never dreamed of being part of a brand, and it's cool, as cool as the rock 'n' roll spirit I believe in. Boss, if you are interested in taking this road, please believe me, I will definitely put 200% of my enthusiasm into it, and I dare not say that I will build the world's top car, but I am confident that I will be able to build China's top car. ”
Looking at John's expectant gaze, Li Yadong smiled knowingly, after all, Huang Deping didn't see the wrong person, otherwise he would really have to consider replacing the person in charge.
What is that thing made from Jaguar's shell and Land Rover's organs?
If he really did this, what was the difference between him and Moudi and Moutai in the future?
Circle money?
If it's just to make money, he doesn't have to build a car, there are more profitable ways than this.