There was nothing to say all night, and Sha Zhengyang was still busy in the next few days.

With the production of the distillery entering normal, the next thing should be the issue of sales, Ning Yuechan and He Wei and a few people have gone to Changsha to start the preliminary market research and marketing.

Regardless of the situation, there will definitely be some channels that will be opened and some dealers will join in.

If the state-run channel is not good, then the private channel is just a condition for the size of the scale, the amount of purchases, and the time of payment pressure.

Sha Zhengyang is quite trustworthy of Ning Yuechan's ability in this regard.

The local market is basically brought out by Ning Yuechan in recent years, although the local market has shrunk due to various factors, but it is mainly because of the Hongqi Distillery itself, and Ning Yuechan's ability has nothing to do with it.

Handu is a big market that local wineries can't bypass, but there is a giant called Quanxing, as well as Mao Wujian, and there are many wineries in other counties, and everyone can only fight for the low-end market, and the market competition is very fierce.

But no matter how fierce it is, it has to fight, this is the foundation, at least the market of Yintai must be protected, and then expand to the surrounding counties, and Fugang, Zhaoyang, Anxiang and other cities are the original traditional markets of Hongqi Distillery, so we must focus on deep cultivation.

Before Ning Yuechan left Hanchuan for Changsha, she had already spent a week running through these places one by one, visiting the original channels again, and dredged the past joints.

Next, Sha Zhengyang, the general manager of Dongfang Red Wine, should also selectively find a few more important and closely related sugar and wine companies or individual wholesalers to sit down, which is also what it should mean.

In addition to this, new wine bottles and new packaging have also begun to be finalized, and the winery has begun to officially enter the commissioning and filling, which means that the new Oriental Red Wine Industry is about to embark on a journey.

Whether the first shot can be fired or not depends on how the battle will go in the next three months.

In addition, there is also a job to work with the provincial public security organs on the production of semi-public welfare advertisements.

In Sha Zhengyang's view, this is also a new attempt, in a sense, this can make the Oriental Red Wine industry break out of the fierce competition in the province's market.

If this hand is changed to 20 years later, such as the kind of paper posters or cheap plastic posters that were overwhelming in the stalls of various restaurants when Jiang Xiaobai hit the market, supplemented by various styles of advertorial slogans.

or playful, or fresh, or cute, or thought-provoking, all in all, where does it attract people's attention, and it suddenly makes Jiang Xiaobai stand firm in the market.

And now the Oriental Red Wine Industry wants to copy this trick.

It's just that this trick Sha Zhengyang is considering starting with the cooperation with the public security organs for public welfare posters and posters, and then after the success of Changsha, and then the two provinces and even the provinces where the follow-up Lao Cui concert may go to the market will be fully rolled out, build momentum with each other, and influence each other.

Sha Zhengyang went to meet with the leaders of the public security system in the three places, because there was a telephone call from the deputy director of the provincial department Zhang to communicate in advance, so there was no difficulty in the initial contact, and the main thing was to solicit some opinions from them on the form of propaganda slogans and propaganda advertisements, so as to prepare for the next step when they began to push.

The follow-up preparations were handed over to Gao Baishan, who had been running with him for the past few days.

Gao Baishan also admired Sha Zhengyang's performance, and he became more and more suspicious of whether his life was on the wrong path.

Whether it was because he studied at a key university for four years, or because of his experience as a secretary with a county magistrate, Gao Baishan felt that Sha Zhengyang's maturity, sophistication, wisdom and atmosphere were far better than his role as a soldier for so many years and came back to polish his role in the village for a few years.

The design of the new appearance and new packaging of the wine bottle, especially the various styles of paragraph language, the negotiation with various enterprises on the procurement of materials, the negotiation with the leaders of the public security organs around the country, and the meeting with the channel merchants when they conspire to open the market, which involves many levels and aspects, Sha Zhengyang's performance has made Gao Baishan ashamed of himself and breathtaking.

He couldn't imagine how a young character like Sha Zhengyang, who was several years younger than himself, could handle these affairs so easily, which simply made him a little suspicious of life.

It can be said that these two weeks have been the most fulfilling period of Gao Baishan's life.

He followed Sha Zhengyang from affiliated enterprises to advertising companies, from public security organs to channel providers, and watched Sha Zhengyang and these people go from strange to familiar, neither humble nor arrogant, and reasonable and restrained negotiation skills, all of which made him experience a profound baptism.

He felt that what he had gained in a few years might not be as good as what he had gained in two weeks, and it also made him understand Sha Zhengyang's intention to take him out on this trip.

At the same time, he also realized why Ning Yuechan and He Wei had completely different attitudes towards Sha Zhengyang after returning from Yanjing, it should be this trip to Yanjing that Sha Zhengyang convinced them with his performance, making them realize that Sha Zhengyang was walking on the right path, so it would be so.

And Ning Yuechan is not a person who can be easily convinced, Gao Baishan also knows this very well, but Sha Zhengyang has done this.

On September 5, Sha Zhengyang finally stepped on the train to Changsha.

In fact, he really wanted to take a plane over, in his previous life, he was used to airplanes and high-speed rail bullet trains, and then he wanted to take this kind of slow and rickety green car, he really didn't get used to it, and it was a waste of time, but now he is still in the period of grass creation, and at least he has to set an example.

On the day they arrived in Changsha, Ning Yuechan and He Wei gave him good news and bad news.

The bad news is that the liquor dealers here in Shonan are not very enthusiastic about Oriental red wine, and their attitude is also ignorance.

Although Ning Yuechan and they have worked quite hard to run the market, the effect is not good, it can only be said that the most rough market channels have been established, and there are only a few wholesalers who are really willing to accept the distribution of goods.

Even if it is settled after the sale, many liquor merchants are still reluctant to buy, and the sugar and liquor companies in the system are even more indifferent, and they reject Ning Yuechan's request without exception.

The good news is that the atmosphere of Lao Cui's concert has begun to rise, especially when many college students know that Lao Cui is coming to the concert, so they are enthusiastic, and even young people from non-colleges and universities are looking forward to it, which is what Sha Zhengyang and they are most happy to see.

Taking advantage of this reason for cooperation, Ning Yuechan and the others also found several wine merchants, and they all showed their willingness to cooperate, but they still need to evaluate what the effect is.

***********

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