"So there are still channel providers who are willing to cooperate with us. Sha Zhengyang sat on the bed in the hotel, and his mood did not seem to be affected by the bad news at all, but was full of interest.

Ning Yuechan is very novel about Sha Zhengyang's "channel business".

In her opinion, in addition to sugar and liquor companies, there are only some private wholesalers that wineries need to deal with.

And the term "channel" seems to include state-owned sugar and wine companies and self-employed individuals, which means that state-owned sugar and wine companies and private self-employed people are placed on the same level, and it can be seen that Sha Zhengyang is more interested in private self-employed people.

"Well, it's just a few self-employed people, in the early stage, after they saw our cooperation plan with Lao Cui, and then looked at some posters we designed in the early stage, and thought that it might attract some young people to be interested in boutique Dongfanghong, so they were willing to observe. ”

Ning Yuechan seemed to be a little darker and thinner.

Sha Zhengyang knew that he was one of the culprits.

It is indeed a bit cruel to entrust such a heavy pre-market research and development task to such a woman.

But he felt that Ning Yuechan seemed to be enjoying it, and he could also see that although Ning Yuechan was a lot darker and thinner, her spirit was extremely strong, and she felt a little like she wanted to challenge the limit.

"What now?" Sha Zhengyang took a bottle of Cestbon handed over by He Wei, there are not many national water brands in these years, and Cestbon pure water is one.

"Now as the atmosphere of Lao Cui's concert heats up, their interest has increased a lot, and it depends on whether this batch of momentum can get up. Ning Yuechan is also full of confidence, "But I don't think it's a problem, our posters and advertising have not yet risen, once they are, they can definitely ignite the enthusiasm of consumers." ”

The words channel merchants and consumers were all learned by Ning Yuechan from Sha Zhengyang, and the original wholesaler or guest was changed to channel merchants and consumers, but I have to admit that the latter has wider coverage and more accurate positioning, which also means that the Oriental red wine industry has become more formal.

"Yes, Sister Yuechan asked me to run around the university, I go to Yuelu Mountain almost every day, there are a lot of college students there, I can hear from their words that they are looking forward to Lao Cui's concert, and now I think it's almost there, and I can put it on advertisements and posters. ”

He Wei is also full of enthusiasm, young people are full of energy, especially for things that are interesting and can really see the results, he is by Ning Yuechan's side during this time, and he also helped Ning Yuechan share a lot of pressure.

"Brother Mao, where are you?" Sha Zhengyang set his eyes on another man in his thirties, who was a sales backbone that Sha Zhengyang had poached from the original Quanxing Distillery.

After officially taking over the Hongqi Distillery, Sha Zhengyang made a special trip to Quanxing Distillery to find Mao Guorong.

Sha Zhengyang has been following Mao Guorong when he was working in Quanxing Distillery, Mao Guorong is very familiar with the market in the province, and he is very familiar with the psychology of channel dealers, and is very good at dealing with channel dealers.

But Mao Guorong does not belong to the formal employees of Quanxing Distillery, but recruits special sales personnel, and he has worked in Wuliangye Distillery for a period of time, which is why Sha Zhengyang will have the courage to dig Mao Guorong.

But Mao Guorong still rejected Sha Zhengyang very decisively.

Mao Guorong never thought that Sha Zhengyang, a hairy boy college student, would become the director of a township winery, nor did he think that he would be reduced to working in a township winery in the county.

Although it has always been difficult for him to enter the inner circle of sales management personnel in Quanxing Distillery due to his identity, he is still well treated.

However, Sha Zhengyang's entanglement still made Mao Guorong a little moved, especially after promising to give him a deputy head of the sales department and enjoy the performance award, or the commonly known commission award, he was a little tempted.

And when Sha Zhengyang came up with the publicity plan for the "Rock on the New Long March Road" concert with Lao Cui and some half-concealed ideas on the new bottle type and packaging, Mao Guorong was really moved.

As a veteran salesman, he is certainly aware of the trend of segmentation of consumer audiences.

What kind of wine young consumers like, what strong men like, and what middle-aged greasy men like, this is divided by age stage, all of which are different.

There is also a division from occupation, region and consumption level, if several are combined, it can be divided into more than ten fragmented groups, and the consumption tendency of these groups is different, some can coincide, and some can not be taken into account.

Sha Zhengyang's performance subverted his cognition, he couldn't believe how Sha Zhengyang, who had not been seen for more than a year, had such a stunning performance, and he even doubted whether Sha Zhengyang was just a puppet on the surface and the real character was someone else.

But Sha Zhengyang then came to communicate with him and completely impressed him, he had to admit that he had looked away before, or that Sha Zhengyang was a hidden dragon dormant in the abyss, and he would turn into a dragon when he had the opportunity.

After several times of communication, Sha Zhengyang and Mao Guorong agreed that if Dongfang Red Wine Industry can really win the "Rock on the New Long March Road" concert cooperation plan with Lao Cui, then he will resign and jump to Dongfang Red Wine Industry as the deputy chief of the sales department, and retain the possibility of being promoted to the head of the sales department.

Because Sha Zhengyang intended to let Ning Yuechan temporarily serve as the vice president of Dongfang Red Wine Industry and concurrently serve as the sales section chief for a period of time, after all, Mao Guorong is a newcomer to Hongqi Distillery, and he is not very familiar with the winery's products, market and style, and there is still a process.

If the Shonan market is opened, it can also be used as a reason to promote him to the position of head of the sales section, so as not to gossip.

Originally, Sha Zhengyang intended to leave Mao Guorong in Handu to run the local market with him, and go to Handu with himself, but Mao Guorong felt that it was not too late to stay in the local market until Lao Cui's concert was over, after all, he still had some connections and resources in this market.

He wanted to use Xiangnan's breakthrough this time to take the opportunity to intervene and familiarize himself with the work, and lay a good foundation for showing his skills in the future, so Sha Zhengyang also agreed that he and Ning Yuechan would come to Changsha to fight the front station.

Ning Yuechan is the general manager, He Wei is mainly responsible for market analysis and research, and Mao Guorong is mainly responsible for opening up channel providers.

"Mr. Ning just said, the situation is good and bad, but as far as I am concerned, I am still relatively optimistic, after all, like our provincial enterprises suddenly entered the southern Hunan market, and it is not a large winery such as the eight famous wines, the brand degree is almost none, it is purely market development, people did not directly turn us away, it is already to see that the overall brand of our Hanchuan wine is strong and the quality of the wine is indeed hard to pass. ”

Mao Guorong entered the state quickly, and quickly won Ning Yuechan's respect with his many years of work experience in Quanxing Distillery.

Of course, his emotional intelligence is not low, and he knows that a stock like Dongfang Red Wine Industry is complicated, especially when the major shareholder is Hongqi Village and Ning Yuechan is a village cadre, respect for Ning Yuechan can win the support and recognition of the other party.

Moreover, Ning Yuechan's work ability and attitude are indeed worthy of her own respect, so the two partners quickly became acquiescing.

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