Chapter 259: I guess I fainted from crying
Mango machine assembly computer turned out, and the advertisements were overwhelming, which could not help but shock companies such as IBM, Compaq, and HP.
Obviously, a company with such publicity capabilities is not a small company, and it must have strong financial support behind it.
In the same industry, knowledge and infiltration of competitors, or espionage, are commonplace.
The sword and sword shadow of the workplace mall is a war without gunpowder.
Well-informed people quickly deduced from some clues that this was another company founded by Li Zetian.
“Chronos· What do you want to do? Do direct computer sales? Hehe, it's really stupid, this model doesn't work in the United States at all!!" The CEO of IBM was full of disdain, "Without the support of a huge number of distributors, how can we spread goods all over the country? How many products can be sold through direct sales?"
Soon, someone revealed the news that the boss of the mango company was Li Zetian, and made a lot of sarcasm.
That night, the media also expressed their opinions, and the direction of public opinion was also unfavorable to Li Zetian.
"My dear, many experts and professors in the media and economics have ridiculed Mango Company's direct sales model, aren't you worried?" After dinner, in the living room, Yu Jingqiu said with a worried face.
Li Zetian leisurely leaned on the sofa and looked at the books, and when he heard Yu Jingqiu talking to him, he raised his head to look at her and said with a smile: "What is the media, isn't it just something that sees the wind and steers the rudder? IBM, HP and other computer manufacturers want to belittle Mango Company, and the media naturally follow suit." As for the experts and professors, how many of them have never received unclean money? Leave that alone, let's just keep a good attitude. Let him say it, when the Mango Company succeeds in the future, it will be interesting to slap them in the face!"
Yu Jingqiu shook her head amusedly, her husband was too confident and never took any opponent in his eyes.
"What is the sales volume of Mango Company today?" she asked.
"Up to now, there have been orders for more than 8,600 computers!" Li Zetian replied.
Nowadays, the personal computer market has been activated, and Mango computers are sold directly at a low price, and they are very cheap. In addition, the opening of the first day today, the advertising is strong, and the sales can reach more than 8,600 computers, which is a normal situation.
Yu Jingqiu was surprised: "Selling so much on the first day, it seems that the low-price direct sales model is feasible!"
"It's really feasible!" Li Zetian nodded, "Mango computers are of high quality and low price, and customers can choose their own configurations, I really can't think of a reason why customers don't buy Mango computers." For Mango, the biggest challenge is how to expand customer channels and establish after-sales service. ”
Yu Jingqiu thought for a while and said, "In this way, Mango Company needs to establish its own shops and repair stations in each city, whether it is door-to-door delivery or door-to-door maintenance, it is very convenient!"
Li Zetian said with a smile: "Yes, you are right. However, the speed of development is not a one-touch approach. When we were building our own store, we had to make use of more sales methods, such as ordering TV shopping programs by phone or ordering them by phone through magazines......"
"TV shopping shows, this is a novelty!" Yu Jingqiu was stunned.
"The general advertising duration is too short to reflect the advantages of Mango Computer's 'low-price direct sales and self-selection', so it needs TV shopping programs to cooperate with publicity. ”
Li Zetian smiled, the more powerful e-commerce has not yet been said, as long as the Internet rises, Mango Computer Company will have a huge sales channel.
At this moment, in a garage, a young man had a dejected expression on his face.
"Mango Computer Company's operating model is exactly the same as Dell's, and the other party's publicity, product prices and after-sales service are much stronger than Dell's, which ...... "The young man doesn't know what to say, Dell's sales today are three-quarters less than usual!"
As Mango Computer becomes more well-known, who will buy Dell's products?
A sense of desperation spread through the garage.
"Dell, I found out, Mango Computer Company is a Chronos· The !! created by Li
A young man with dyed yellow hair ran into the garage panting and said loudly.
When Michael Dale heard this, his heart became even more desperate.
With Li Zetian's heroic talent and strategy, other competitors are completely suppressed.
The yellow-haired young man comforted, "Dale, don't be discouraged, you see, even the Chronos· Li also uses a low-cost direct sales model, which shows that you are also a business genius!"
Nowadays, young people in the United States regard Li Zetian as their idol!
When Michael Dale heard this, he couldn't help but feel a little better, and even felt quite proud.
However, when I thought that my Dell company was likely to die, I couldn't be happy.
The next day, when the news that Li Zetian was the founder of Mango Computer Company spread, the American people were quite interested in Mango Computer Company, and they called one after another to inquire about the product.
It can be seen that Li Zetian's personal brand influence is more powerful than that of Hollywood superstars, which makes other computer manufacturers envious and jealous.
Dell's products are almost to the point where no one cares.
Michael Dale is probably crying and fainting in the garage at the moment.
However, it wasn't long before a man with a celebrity collector's flair came to him and took him under his command......
……
……
Soon after the establishment of Mango Computer Company, it caused a sensation in the United States, and it was so awesome that no one could do it except Li Zetian.
Today, Mango Computer has fewer than 50 stores, but it spends a lot of money on TV commercials, and customers mainly order products over the phone. Mango Computer has established a customer service team of nearly 400 people at its headquarters. In the future, when the number of stores increases, Mango Computer will be able to cut the cost of advertising. However, it's also good to advertise a lot at first, increasing exposure opportunities and quickly increasing brand awareness.
As for Mango Computer Company's products, Ant Factory is naturally responsible for OEM production in order to reduce labor costs. The transportation of products is handed over to FedEx, UPS Express and many other express delivery giants in the United States. The main engine of the product is assembled, and the customer only needs to connect a simple cable, so easy!
Today, Ant Factory has grown into the world's largest foundry and is now preparing to expand into the United States. In order to get big customers such as HP, Hon Hai Precision built a factory next to its headquarters. How can people not be moved by such great sincerity? Ant Factory's move is also aimed at winning over other companies.
In eastern California, Ant Factory, in partnership with Evolutionary Robotics, is planning to build an unmanned factory that will use robots for contract manufacturing.
The reason why Ant Factory wants to build such an unmanned factory is mainly because Li Zetian has been greatly stimulated.
At the beginning of April, the world's first "unmanned factory" was built in Tsukuba Science City, Japan, which used to take nearly 100 skilled workers to manufacture small gear turners and diesel engines, which took two weeks, but now it only takes four workers one day to manufacture robots. From the machining of the parts to the assembly and the final inspection of the finished product, it can be done automatically without people.
The development speed of Japanese robots is so fast, Li Zetian is not convinced, and thinks: "Lao Tzu wants to build a bigger and more advanced unmanned factory!"
So there is the current "unmanned factory plan".
The investment in this plan is huge, with a budget of up to 200 million US dollars, but Li Zetian feels that it is worth the investment, because the development of personal computers is too fast, and it will soon be popularized throughout the United States, and this unmanned factory can definitely make money......