Chapter Seventy-Six: The Development Path of Lotus Liquor
When Liu Feixiang's "Sword in the Snow" received a large number of rewards, good news also came from the capital, and Zhai Yichen and Wang Wei also summarized the achievements made in the past month or so. By the time Wang Wei set off for Q Province, it had received orders of nearly 30 million yuan, far beyond the previous imagination.
Among them, the orders for fine lotus alcohol are close to 20 million, especially the 125ml small bottle and 250ml medium bottle of fine lotus alcohol are the most popular, while the lotus puree is more popular in 500ml ordinary bottles.
Just this time the market development campaign has been fought so brilliantly, it can't help but make people feel intoxicated.
Although this has the impact of the shock wave brought about by the continuous campaign and advertising offensive, and this degree will gradually decline over time, Liu Feixiang, Zhai Yichen and Wang Wei all judged that the Lotus Liquor Industry in the Beijing market in the 2010 lunar calendar can definitely exceed 40 million yuan, or even 50 million yuan.
This has created the history of the Lotus Distillery since its establishment, even in the mid-80s, when the annual sales of the Lotus Distillery never exceeded 4 million yuan, and now in just one month, it has received nearly 30 million orders.
It sounds like a scary amount, but Liu Feixiang knows very well that this is nothing at all for the liquor market, and after a year or two, the sales of some local liquor companies are often in the form of 100 million yuan, such as Guojiao and Moutai, and then Wuliangye.
This is still the sales performance before they did not enter the evening advertisement, and the national cellar after the evening sketch advertisement, it was all going straight to the billion-level sales, so what can't Lotus Liquor make history?
After finishing "In the Snow", Liu Feixiang was a little dazed for a while.
It was more than a month after entering the Lotus Wine Industry, and in the past two months, he was so busy that he had little time to think about other things.
After discussion with Sun Quan, Chen Lei was urgently summoned to Lianhua County to serve as the legal counsel of Lotus Liquor.
This is a part-time job, in fact, it is to help review the contract agreement signed between Lotus Wine and the agent here in Dongshan Province.
Although such a lawyer can also be found in Dongshan, firstly, Chen Lei has the introduction of Wang Xiaotong, and the performance of the capital has been recognized by Liu Feixiang and Zhai Yichen, and secondly, there are "well-known barristers" in the capital as legal advisers, which also makes the bī) Ge of Lotus Liquor suddenly look much taller, at least in the eyes of those agency channel dealers in Dongshan.
With the signing of the contract, the money of the agents is also continuously entering the account of Lotus Liquor, it can be said that at this time Lotus Liquor has completely got rid of the shackles of funds, and instead needs to consider the problem of production capacity.
The production capacity of nearly 30 million yuan of orders can still be guaranteed by the Lotus Distillery, after all, the Lotus Distillery has been in excess of demand, and there is still a large number of original liquor base liquor, plus the Lotus Distillery has fully resumed production when it comes back from the capital
It is also possible to ensure a short production time.
However, Liu Feixiang has to consider the next step with the full opening of the Dongshan market, and then the market in Q, F and T provinces will also be opened up next year, even if the production capacity of the Lotus Distillery is expanded immediately, it is difficult to meet the needs of market expansion.
There are still two or three years before the national cellar will make waves in the national liquor market, and to be honest, the production capacity of the national cellar is now in a crazy expansion stage, if it is not dealt with in advance, it may really be washed away by the national cellar.
Fortunately, there is also an East Spring Winery next to the Lotus Distillery.
Dongquan Distillery is a private distillery, and its scale is not smaller than that of Lotus Distillery, or even larger, but its reputation is far less than that of Lotus Distillery, mainly because Dongquan Baijiu is not famous.
Therefore, although the scale is still passable, but its grade is relatively low, a small part of it is sold as loose liquor in the county, and most of the original liquor is sold to foreign wineries, of which Lu liquor enterprises are the main customers, including some large wineries in the province.
Since it is mainly sold as raw liquor, its profit margin has always been very low, so Dongquan Distillery is so easy to rely on, occasionally a year or two is better, most of the time in a state of hunger and hunger.
In fact, enterprises like Dongquan Distillery are the most typical survival state of hundreds of liquor companies in several suburban counties and neighboring cities and counties in Haiqu City, and most of them make a living by selling raw liquor, just like the OEM manufacturers of electronic enterprises later.
With the shortage of production capacity of Lotus Distillery, expansion and transformation have become imperative, but expansion and transformation can not be effective in a day or two, so the most convenient way is to merge and merge.
There are not many liquor companies in this Lianhua County, and the business conditions are not very good, as long as there is money, it is not difficult to acquire, but the recent is of course the Dongquan Distillery.
From the perspective of the Lotus Distillery, it is certainly the most cost-effective to acquire the Dongquan Distillery, which is only less than 200 meters away in a straight line.
According to Sun Quan's point of view, although the cellar pond of Dongquan Winery is not as good as that of Lotus Winery in history, it can be regarded as an old cellar pond, and the condition is not bad.
Since the geological conditions of the two are basically the same, and they are both backed by the Lotus Mountain, there is no other difference in water quality, soil quality and climate, so the level of the original liquor is close to that of the Lotus Distillery, and it is the most suitable for blending the low-end products of fine Lotus alcohol.
Liu Feixiang, who returned to Lianhua County, did not return to Lotus Liquor until after "In the Snow" to officially fulfill his duties as the deputy general manager of Lotus Liquor Co., Ltd.
The corporate office was re-established with two people.
One is Zhai Yichen's cousin Zhai Qian, who is only one year younger than Zhai Yichen, but her appearance cannot be compared with Zhai Yichen.
But this girl is very smart and clever, and she also graduated from an ordinary university, but fortunately, she learned to use computers, and she coped with office work quite lightly.
Originally, I wanted to borrow this technology to work outside
, but because she was married, her husband was driving a tractor and didn't want her to leave home, so she came to the winery office.
After some investigation, Sun Quan found that this girl was clever and able to speak, which was a bit similar to Zhai Yichen, plus she was willing to learn and type, so she was born to work in the office, so Sun Quan did not hesitate to arrange her in the office as a director.
"Mr. Liu, this is last month's production progress and inventory situation. Mr. Sun has instructed, as long as you come to work, I will report it to you" Zhai Qian handed over a large number of reports and materials in one breath, and quietly observed Liu Feixiang's watch.
Liu Feixiang didn't want to take care of the Lotus Liquor business, but Sun Quan always reported everything, but he was helpless, so he had to agree to come to work for a few days every month.
Although I don't know the situation on the financial side, but looking at the shape of the financial side that is about to run to the county bank almost every other day, plus the winery is working overtime, and the filled wine is even pulled away by the trucks lined up in the factory at night, you can also know that the situation of the winery may be turning over this year, so the employees of the entire winery are all very energetic.
Although Liu Feixiang is not engaged in enterprises, he also served as the director of the bureau for a period of time in his previous life, so he is no stranger to these reports, and now these reports are still quite rough, far less standardized and rigorous than the bureau reports more than ten years later, but it is more than enough to understand a general situation.
It took more than ten minutes to read the report, and Zhai Qian gave a brief introduction to the production situation in the factory, and the specific details had to be explained clearly by Sun Quan and Lao Zhong, but it seemed that there should be no problem.
Within a few minutes, Sun Quan and Lao Zhong arrived, and they inevitably asked about the situation in the capital, Liu Feixiang made a brief introduction, but did not specifically talk about the sales amount, this data cannot be leaked at present.
Sun Quan knows the situation, and fortunately, Lao Zhong is as clear as a mirror, so he doesn't ask much, just take care of production for him, just know that sales are very good.
"Zhonggong, what is the situation of Dongquan Distillery? Do you assess how much time it will take for us to completely integrate Dongquan Distillery into our Lotus Distillery and make it a part of our Lotus Distillery?"
Liu Feixiang did not shy away from Zhai Qian, no suspicion, no suspicion, I believe that everyone can see the current thriving situation in the factory, in this case, if the backbone of these factories can not be with their own hearts, then they will be too much of a failure.
As soon as he heard that he was going to merge Dongquan Distillery, Zhong Rongzheng suddenly came to his senses.
In fact, a few years ago, when the Lotus Distillery was in its heyday, they had the idea of merging the Dongquan Distillery, and both of them even went to inspect the Dongquan Distillery.
It's just that at that time, Dongquan Winery was still passable, and the debt of Dongquan Winery has always been very high, and the interest of Lotus Winery is not very great, so this matter has been put aside.
Now the competition in the liquor market is becoming more and more fierce, and Lotus Distillery was also on the verge half a year ago
Bankrupt, and Dongquan Distillery is not much better, but this Hongqi Distillery has been shaken into Lotus Distillery, and the salted fish has been overturned, and Dongquan Distillery is still the same, it is really the best time to merge Dongquan Distillery.
"Feixiang, it's time, Dongquan Distillery is not bad in all other aspects, like its cellar pond is larger than our side, the situation is not bad, the production plant and facilities are dilapidated, but they have nothing to do with the overall situation, and there is a large inventory of raw wine, mainly last year and the first half of the grain price and their original wine can not afford to sell the price, this year the number of enterprises to buy raw wine in our Dongshan has a relatively large decline, like them mainly rely on the export of raw wine enterprises are more difficult, the competition in the province is very fierce, Dongquan wine is not famous, far worse than lotus alcohol, so this situation will occur。 ”