300 yuan per share, that small Zhang is divided into 20,000 shares, isn't it 6 million yuan!

When Xiao Zhang posted the year-end bonus in the group a few years ago, everyone also expressed envy, jealousy and hatred, but this time, the idea of envy and hatred was gone.

The gap is too big to envy.

Everyone is a student who has just graduated for less than a year, and most of them are still struggling, basically when they are all moonlight clans, Xiao Zhang is already worth millions!

How can this be compared!

Xiao Zhang received a private chat from the female classmate who had failed in his confession.

"Congratulations, let's have dinner and watch a movie together on the weekend. ”

If it had been placed a month ago, Xiao Zhang would have been ecstatic and immediately agreed.

But now, Xiao Zhang's mentality seems to be different, and he doesn't feel any joy.

"I'm sorry, I've been working hard lately, and I'm going to work overtime today, so what's the weekend. ”

This is a half-truth, busy is really busy, but to say that you can't even pull out a night, it is obviously impossible.

Xiao Zhang just suddenly felt that he didn't like this female classmate so much, and he couldn't say why, maybe after his net worth skyrocketed, his vision became higher......

……

After nearly a month of preparation, on April 1st, the clothing area of Meigao.com was officially opened!

Xiaohu, a loyal user of the U.S. stock network, logged in to the website this day, ran out of film at home, and was ready to buy some more.

As soon as the webpage opened, I saw a full-screen banner poster that I hadn't seen for a long time.

"From now on, Meigao.com will officially open a clothing area, and selected clothing brands are available for purchase!"

The poster is relatively simple, with only two big brand logos on the left and one behind.

It's "Huashang" and "THE TOP SHOP"!

Xiaohu was taken aback, what's the matter, can you buy clothes on Meigou Online?

But it's normal to think about it, all the users of Meigo.com are women, and the launch of a clothing section to sell clothing can be regarded as expanding the sales category, and the user base is still these.

She is more familiar with THE TOP SHOP, BUT SHE DOESN'T KNOW MUCH ABOUT THE HUASHANG BRAND.

After all, Xiaohu is also a fashionable white-collar worker, and he still pays attention to style and quality when buying clothes.

Curiously clicked on the "Clothing Zone" navigation bar, and opened the secondary page, which seems relatively simple and refreshing, and now there are only two brands.

First took a look at the "Huashang" brand area.

The brand page is well designed, it looks comfortable, and the clothes are all categorized and distinguished by categories.

Xiaohu looked at it for a while, and felt that the style was relatively ordinary, of course, the price was much cheaper. It's a cost-effective brand, but of course it's not as fashionable and high-end as THE TOP[SHOP.]

This brand is not Xiaohu's dish, so I closed the brand page of Huashang and went to see the THE TOP SHOP area.

To Xiaohu's surprise, although there are also a lot of styles displayed in this brand area, they cannot be ordered to buy, just for display!

This is very puzzled, why is it only displayed and not sold, Xiaohu is a little puzzled.

But when she thought about it, it wasn't bad either!

Originally, THE TOP SHOP'S CLOTHES WERE MORE PERSONALIZED, AND IT WAS NOT EASY TO HIT THE SHIRT WHEN WORN OUT AFTER BUYING. It's a niche boutique, and if you can buy it online, then the streets are full of people wearing THE TOP SHOP. In this case, the pressure is also much lower.

Now it seems to be okay, the company's leaders have not been dizzy for sales, and they only do publicity on the Meigou website, but if you really want to buy, you still have to go to the store to buy, which is good.

XIAOHU ALSO FOUND THAT THERE IS A LIST OF STORES IN THE TOP SHOP AREA, WHICH CAN CLEARLY SEE WHICH SPECIFIC LOCATIONS IN WHICH CITIES HAVE STORES, AND WHETHER THE STORES ARE IN NORMAL BUSINESS OR WAITING TO BE OPENED ARE IDENTIFIED.

After reading it, Xiaohu browsed some of the styles of THE TOP SHOP AND WAS PLEASANTLY SURPRISED TO FIND A FEW BEAUTIFUL CLOTHES.

It seems that the store has a new style, Xiaohu is itching in his heart, and he can't wait to go to the store after work.

She knows that THE TOP SHOP'S STYLE IS TO SELL OUT AND NEVER RESTOCK. Now these styles, if you go late, it is likely to be sold out, and it will be too late to cry.

Xiao Hu made up his mind, and after getting off work at noon, he would go to the MixC to have a look, anyway, it was not far from the company. I heard that there was a store there, but now from the Internet, it is already in business, and I haven't been there yet.

So, after getting off work at noon, Xiao Hu couldn't take care of eating, and hurriedly pulled a female colleague to take a taxi to Vientiane City.

The office building where they work is only two or three kilometers away from the MixC, and the taxi starting price is there.

After arriving at the MixC, the TOP SHOP is very conspicuous.

It is located in the B phase of the shopping center, a single-family building, next to the flagship store of LV. And the decoration of this store is very luxurious!

When I used to go to THE TOP SHOP in Xiangjiang, the two stores were located inside the shopping mall, not a separate building. So although the decoration is also beautiful, the overall style does not stand out.

The store in Vientiane City is different, a completely single-family building, a two-storey building, and an all-glass curtain wall, shining under the sunlight!

Compared with the LV store next to it, it is not inferior at all, and it feels like a high-grade brand.

Xiao Hu exclaimed: "It turns out that THE TOP SHOP IS SO GOOD, AND IT CAN GET SUCH A GOOD STORE IN THE SECOND PHASE OF THE MIXC!"

The female colleague also responded: "Yes, it seems that this brand is getting better and better, this is a high-end brand." ”

"Hee-hee, I didn't expect us to be able to come to the second phase of the MixC to shop. Xiao Hu Le said hehehe.

The MixC is a landmark shopping center in Pengcheng, famous for its high-end, and being able to come to the MixC to shop is simply an honor for many small white-collar workers, and they are very proud to say it.

Xiaohu is of course no exception, and feels that his vanity has been greatly satisfied!

By the time she and her female colleague took a taxi back to work, each carrying two or three beautiful shopping bags.

Although this trip cost a month's salary, Xiaohu felt that it was worth it!

……

This time, Meigou launched the "Clothing Zone" online, although it did not make a big deal of publicity, but the response caused was not small.

A very intuitive data is that on the day of the launch, the sales of the Huashang brand area exceeded 50 million!

At the price of the Huashang brand, the average price is generally four or five hundred, that is, almost 100,000 pieces of clothing are sold in one day.

This data is quite amazing, you know, Huashang International has more than 8,000 offline stores, and its annual sales are only more than 10 billion.

A simple brand area on Meigo.com brings sales that are almost worth the sales of more than 8,000 offline stores in one day!

After Cai Ziang received this data, he was overjoyed. He knows that the number of users of Meigou is very staggering, and they are all high-quality female customers.

But I never thought in advance that there would be such high sales.

Originally, Cai Ziang expected that if the channel of Meigou could sell about 10 million a day, and sell more than 3 billion a year, it would be very good.

But now, sales have increased fivefold on the first day!

Of course, it is also possible that it will be launched on the first day, and there will be a sales bonus BUFF, which will not be so high later.

But no matter what, it proves that the Huashang brand is indeed very suitable for selling on the United States, and this cooperation is indeed very correct!

……

When Xu Jing, the general manager of Meigou.com, got the sales data, he was also a little surprised.

It's only one day, and there is only one brand of Huashang, which can achieve 50 million?

Isn't it going to be worthy of the sales of cosmetics?

It seems that opening up this "clothing zone" is equivalent to at least doubling the volume of Meigou.com.

At that time, when Wang Ye proposed the tripartite cooperation, although everyone knew that it would be beneficial to their company, no one thought that it would be so beneficial.

But Wang Ye knew, and all this was already in his plan.

Meigou has just started selling cosmetics, which is the best choice, with little competition and easy to exert force.

Sure enough, with his series of marketing strategies, especially holding several best-selling brands, it was easy to gain a firm foothold in the cosmetics e-commerce industry.

Then, before they could do anything to their competitors, the two competitors made their own stupid moves, which was equivalent to directly lifting Meigou to the throne of the industry leader.

After Meigou has secured its leading position in cosmetics e-commerce, it has attracted all female consumers who are accustomed to online shopping.

Wang Ye began the next step of the plan, which is to open up the "clothing zone"!

This step of the plan may seem inconspicuous, but now the power is just beginning to be revealed.

That is, with this clothing zone, Wang Ye is sure that after the online listing of Meigou, the market value will at least double compared to now!

That's the difference between cosmetics and clothing.

In technical terms, cosmetics belong to low-frequency consumer goods, while clothing belongs to high-frequency consumer goods.

How to understand it, just like the average person, after she buys a set of cosmetics, she basically doesn't think about buying a second set when she is almost used up.

Most of the cosmetics will be used for one or two months, and some people will even use them for two or three months.

In other words, loyal customers of cosmetics brands, that is, will only consume once a month or two or even two or three months.

This kind of frequency is very low, it is called low-frequency consumption!

……

Clothing is a completely different story!

Especially for girls, you can always use the same brand of cosmetics, but can you wear the same clothes every day?

So, every time you go shopping and see beautiful clothes, what should you do?

Or if you see that a colleague has just bought a beautiful dress, and you like it when you see it, what should I do?

Or like Xiaohu, there was no shortage of clothes, but I saw that THE TOP SHOP has a new style on the U.S.com!

Some girls who like to shop, even shopping for a day, can have several clothes, this purchase frequency is high enough, so it is called high-frequency consumption!

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