Afternoon.

Just took a walk outside.

Wang Chen returned to the company and found that Cai Lin was still accompanying Ms. Zhu to inspect the company.

"Cai Dong, Mr. Zhu. ”

"Chairman, where have you been?"

"I'm going to hang out, do you want to come to my office and sit down?"

"No, I'll talk to Cai Dong and go back. ”

Seeing that Ms. Zhu was still a little sullen, Wang Chen smiled and didn't say anything, the Internet was full of cynicism, as one of the major shareholders of the company, Ms. Zhu was unhappy, it was normal, he saw a hot scene, the problem is that now the sales have not come out, Wang Chen can't brag about anything, it's better not to say anything, and prove it with practical actions.

Just as I was about to leave, the ringing bell phone rang.

Wang Chen took a look at it, and today he didn't know how many similar calls he had received.

This time it was Mr. Zhou Dasheng who called, "Hey, Wang Dong, hehe." ”

Wang Chen said with a smile: "Mr. Zhou, shouldn't you call to see our Western silver jade jokes?"

Mr. Zhou was stunned for a moment, and then sneered: "What's the matter, I just care." ”

Wang Chen said helplessly: "You are not the first person to call to talk about this, I have heard it countless times, and said that you should not ask that person to speak for you, there must be a reason why I am trying to disagree with the public, thank you for your concern." ”

Mr. Zhou almost fainted: "Ah? You really invited him against public opinion? You are sincere, I laughed when I saw the jokes on the Internet commenting on your advertisement." Although he and Wang Chen are competitors, they have business contacts at the same time, and the relationship is okay, so he comforted, "You can do it yourself, if it affects the company's sales, at most you will waste some advertising money, and cut this advertisement, of course, I am an outsider, so I won't say anything else." ”

Wang Chen said: "I know, thank you Mr. Zhou." ”

"You can count it, I'm still a little busy beforehand. Mr. Zhou said.

Hung up the phone.

Ms. Zhu looked over, blinked, and said, "Your friend also persuaded you?"

Cai Lin helped: "Today's sales report hasn't come out yet, don't worry." ”

How could Ms. Zhu not be in a hurry, "Well, I'm not in a hurry, I hope the sales can be better, but just now a few small shareholders called me to ask what the situation was, and I don't know how to answer with them." ”

Cai Lin frowned and said, "I'll reply to them tomorrow." ”

Ms. Zhu sighed: "Alas, the company finally came out with some good news a while ago, if it is affected this time...... Forget it, don't talk about it. ”

She was visibly a little distraught.

Wang Chen smiled and didn't get angry, Ms. Zhu helped herself a lot when she was in order to become the owner of the Western Silver Jade, he half-jokingly said: "Mr. Zhu, otherwise, you really don't worry, how much did you lose on your shares, I will give you a private subsidy, how about it?"

Ms. Zhu was embarrassed by what he said, "Don't, Wang Dong, I didn't mean that." ”

The three of them stood in the office area and chatted for a while.

It just so happened that an employee who came out of the toilet was watching Douyin, and it turned out that this Douyin video was also related to Western Yinyu, and it was another choreographed joke.

Wang Chen saw it and didn't say anything.

Cai Lin reprimanded, probably meaning that who let Douyin and the like during work hours, this month's bonus is gone, and finally the employee left in frustration, and she couldn't help but sigh, "It's really not good, let's shoot another advertisement." ”

Ms. Zhu said helplessly: "Is it too late to shoot now? If the impact is really bad, maybe the stock price will plummet tomorrow." ”

Cai Lin said: "I hope not." In fact, she also felt that the stock price was definitely going to fall.

Wang Chen was helpless, didn't say anything, and prepared to go back to the office.

Suddenly, a person rushed out of it!

"Chairman!

Listening to the voice is a bit like Vice President Ma.

Cai Lin looked over and saw Vice President Ma rushing over in a panic, "Mr. Ma, who are you?"

Vice President Ma walked in front of the three of them, panting and said, "Out of ...... Something is wrong!"

Ouch!

I just said that it will affect the bad things and make a big deal, but it will come true so quickly?

Ms. Zhu and Cai Lin are both dark-eyed, looking at Vice President Ma, it doesn't seem like a good thing, could it be that the company's stock price has fallen today?

Finished!

It's going to be bad!

Ms. Zhu's face was full of disappointment.

Cai Lin couldn't stand still, and hurriedly said, "What's wrong?"

Vice President Ma said: "Let's have a meeting, I just notified all the senior executives of the company to come to the meeting, and there is a shortage of you two." ”

"Okay, let's go to the conference room. Cai Lin said resolutely, if it is really bad, it must be solved as soon as possible.

Wang Chen also followed.

……

in the conference room.

As soon as I entered, more than 20 high-level executives took the initiative to say hello.

Wang Chen walked to the middle of the front of the conference table and sat down, "Okay, everyone is here, Mr. Ma, let's talk about something." ”

Vice President Ma may have been in a hurry just now, and he was still a little panting, so he took a sip of water and said, "Let Manager Fu of the service department talk about this matter." ”

Ms. Zhu and Cai Lin pricked up their ears, you look at me, I look at you, and called the entire company's senior management, it seems that this matter has a very bad impact.

Wang Chen looked at the service manager who stood up, "Manager Fu, what's the matter?"

Manager Fu took the A4 paper in his hand and said excitedly: "This matter is related to the future development of our company, this time, our company...... It's developed!"

Yes?

Developed?

Not going bankrupt?

This time, Cai Lin and Ms. Zhu were both said to be blind!

The other high-level officials also looked at each other.

"Old man, what do you mean?"

"Our company is developed, what is developed?"

"yes, there's not much good news coming out lately. ”

The group is unknown.

Manager Fu looked at Wang Chen and stretched out his thumb and said: "Chairman, you are really good! What others dare not do, you dare to do, no wonder you are the chairman, we can only follow you and work in a down-to-earth manner." ”

Vice President Ma also said: "Yes, chairman, I can't stand the previous thing, I still doubt your decision-making, you, how can we compare that vision? ”

"Not so much. Wang Chen probably understood what was going on, and said with a smile: "Mr. Ma, you are also for the good of the company, what do I have to blame." ”

Vice President Ma exclaimed: "No one expected such a miracle!"

Ms. Zhu was stunned, "What are you talking about? What's wrong? Didn't the endorsement cause trouble for the company?"

Manager Fu immediately said: "Mr. Zhu, how can the endorsement approved by the chairman not work! The endorsement advertisement is causing big trouble to the company, because ah, our company's sales in all major stores across the country today have exploded, from the advertising a few hours after the inventory, many stores of diamonds, platinum, gold and other jewelry are in an emergency, and now the company is required to distribute the goods overnight, it is on fire, our company is completely on fire!"

Ms. Zhu sighed and said in disbelief: "There is still such a thing? Isn't there a lot of scolding on the Internet?"

"Scolding is scolding, but it is a fact that sales have gone up. Vice President Ma laughed and said: "This time thanks to the chairman of the board of directors, otherwise how can our company be famous all over the world, today is the first day, the average sales of major stores except for the jade department, it has increased by about 20% than usual, I called everyone to come, is to discuss the matter of raw materials, platinum, diamonds, rubies, etc., we do not have much inventory." ”

Wang Chen waved his hand and said: "The most important thing is that our company's products are excellent. ”

Vice President Ma disagreed: "Our company's products are good, this is undeniable, but before this advertisement, except for Jade, everything else was tepid, the key is that you asked the right person to endorse!" As he spoke, he turned the laptop in front of him, "Come, take a look." ”

Ms. Zhu didn't react, "What are you looking at?"

Wang Chen didn't look closely, "Huh?"

"It's like the stock market. ”

"Eh, it seems to be our company. ”

Several sharp-eyed high-level people spotted.

Vice President Ma smiled and said: "You can see that from the time the advertisement was placed for an hour this afternoon to the time when the market closed, our company's stock price rose from seven yuan and one cent to seven yuan and eight cents, and it almost rose to the limit!"

Handicap up and down?

This is obviously not caused by the bad influence of endorsement advertising, only super good news can stimulate such a big ah!

Wang Chen didn't react, "Why did it rise so much?"

Cai Lin was also a little confused, "Yes, even if our sales increase, it is an internal matter, and it hasn't been spread yet, to put it mildly, we all just found out, why did the stock price rise so much?"

Ms. Zhu and the other executives of the company looked at each other suspiciously.

Vice President Ma explained: " At first, I didn't understand what was going on, and then I found out that the rattan news portal did a special topic after our company's advertising, you know, when we were investigated by the Securities Regulatory Commission, there was also a similar topic, what jade first stock to go bankrupt and the like, and then caused the stock price to plummet, that was negative, this time it was different, the topic content is more positive, and there are tracking reports, the reporter of the rattan news portal also personally went to our Shanghai store to investigate, and found that the sales skyrocketed, and reported it, and the results also saw that the stock price rose sharply！”

Wang Chen understands this, when he was looking for that person to endorse, in addition to being famous, he also took a fancy to the operation team behind that person, and he estimated that what kind of topic on the Tengxun portal was also the result of that person's operation team, although it cost some money, but on the other hand, as long as Western Yinyu succeeded because of that person's endorsement, the impact on that person was very huge.

For example, this time, it cost 50 million to ask that person to endorse.

Then the great success of Western silver and jade means that the influence of that person is very huge, and the next time other companies ask for endorsements, I am afraid that there are no seventy or eighty million that cannot be taken, which is one of the reasons for operation.

Of course, if you fail, you won't lose much, not to mention the rattan news portal, let's talk about the hot search on Weibo, as long as you are willing to spend money, you can also enter the top five, some people can clearly mark the price, like the Western Yinyu gave 50 million endorsement fees, and that person's operation team took one million, which is enough to make this thing very beautiful.

One million for the future may earn tens of millions or even hundreds of millions, I have to say, this operation team is very powerful, Wang Chen also admires it, let a person who has not long debuted become popular all over the country, regardless of whether the reputation is good or not, this is strength!

It's worth the 50 million endorsement fee!

Wang Chen was more than satisfied, just the valuation rose sharply, and the value of the company's shares he held rose by hundreds of millions, of course!

The other executives were also overjoyed!

"Ouch, chairman, this time our company is double happy. ”

"It's the sales of the major stores that have risen again, and the stock price has risen again, haha, the profit has doubled. ”

"This is the first day of advertising, and the results are remarkable, and I estimate that it will continue to grow in the next few days!"

"Aren't you talking nonsense! It must continue to grow, to be precise, the advertisement has only been running for less than an afternoon, obediently, his influence is too terrifying!"

"It's not so much that his influence is terrifying, but that the chairman is wise in decision-making, and we were still suspicious before, what's going on now?

"The chairman is the chairman!"

"Wisdom is like a torch, the chairman has long sworn that he will succeed, amazing!"

When a group of people heard the good news of the two Dalis, they all patted on the back, which was in stark contrast to the various doubts and objections at the beginning!

No way, the clear record is over there, it turns out that Wang Chen's decision is correct, they can't do it if they don't want to!

Wang Chen smiled and pressed his hand, quieted everyone down, and said, "Since this advertisement is useful, then we will use it for the time being." ”

Cai Lin asked, "Don't you need to change?"

"No, as long as the heat doesn't drop significantly, it's always used. Wang Chen paused, and then said: "Our operation team should also increase the fire, create some topics every once in a while, it's okay to be self-black, as long as it's not too negative, grasp a degree." He has no advertising experience, but Wang Chen can see that in today's society, as long as there is a reputation, regardless of the good or bad, it will always attract attention, anyway, the company's product quality is excellent, as long as there are eyeballs, are you afraid that there will be no sales?

Cai Lin nodded, "Okay." ”

Wang Chen said: "How much raw materials need will be made for me later, and I will find a way to solve it to ensure that the price of the supply is cheaper than the market." ”

"Okay. Said the senior vice president in charge of procurement.

Wang Chen looked at Vice President Ma again, "I remember that the development department is also under your control, right?"

"Hmm. Vice President Ma nodded.

Wang Chen ordered to die: "Originally, my plan was to open 500 stores across the country within a year, but now I have changed my mind, I want to take advantage of the strong trend of this shareholder, as soon as possible to open all 500 stores, in this way, three months, I will give you three months, you must open 500 stores, can you do it?"

Vice President Ma was taken aback, "Will it be too urgent to open 500 stores in three months? If the follow-up effect can't keep up, we are very likely to be dragged down the capital chain." ”

"I can't bear the wolf. Wang Chen said decisively: "My goal is to surpass Chow Tai Fook within three years and become China's No. 1 jewelry brand!"

"Three years?"

"Beyond Chow Tai Fook?"

"Become the No. 1 jewelry brand in China?"

Everyone inhaled with a "hiss", they didn't expect Wang Chen's spirit to be so strong.

Most of them don't dare to think about it, you must know that the stock price of Western silver jade was only about 15 billion when it was at its peak, how much is Chow Tai Fook? More than 80 billion!

Even if it falls back now, it will be more than 65 billion Hong Kong dollars!

The market value of Western silver jade has only just recovered to 11.5 billion, and the gap is too big!

Ms. Zhu quipped, "That's a bit ambitious." ”

Cai Lin also felt that Wang Chen's goal was too high, but after thinking about it, this chairman acted really differently from others, such as this endorsement advertisement, no one knew why it was successful in the end.

Wang Chen is different from them, his confidence comes from his ability to provide Western silver and jade with relatively low-priced goods, so that the company's products can be relatively much cheaper than other jewelers, the quality is not far behind, and the price is relatively cheap, how customers should choose at a glance, right? He waved his hand and said, "You don't have to believe me, just work towards the goal I said." ”

"I believe it!" suddenly a voice popped up from the crowd.

Everyone followed the prestige, isn't it Vice President Ma.

Before, Vice President Ma, like everyone here, did not understand Wang Chen's decision-making, and it was only now, until now, that he clearly knew for the first time how valuable Wang Chen's decision-making could be.

It's nothing.

Well, Vice President Ma doesn't know that Wang Chen's worth is already tens of billions, but whether it is billions or tens of billions, since Wang Chen can have it, it means that he has real skills, and Vice President Ma may still be a little suspicious of whether he inherited the family property or the like, but as soon as this endorsement advertising incident came out, he only had one feeling, Wang Chen's net worth was probably obtained by real strength!

In this case, what reason does Vice President Ma have not to believe that a person who once could earn billions of billions of dollars will not be able to lead the company to defeat today's jewelry brother in the future? At this moment, Vice President Ma is full of confidence in Wang Chen, breaking through the sky!