in the company.

The high-level people went out one after another.

Ms. Zhu greeted with a smile on her face: "Chairman, let's have dinner together in the evening? ”

Wang Chen deliberately teased: "Don't bury me, I asked him to endorse?"

"No, how can I be buried!" Ms. Zhu flatly denied it, and explained, "I'm not the management of the company, and if I want to be buried, it's also Cai Dong who is buried, right?"

Cai Lin looked at her with dark eyes, and said dumbfounded: "When did I bury it?"

"No?" Ms. Zhu pretended to be confused, "Then I don't know who it is, anyway, I have always believed in the chairman, he must have his idea of who to ask for endorsement, can it be bad? Otherwise, why is he the chairman, we all have to count on him to work for the benefit of shareholders? You see, the sales have skyrocketed, the stock price has skyrocketed, all of this has verified my thoughts when I saw the advertisement in the afternoon - please speak for someone." ”

Cai Linxin said that if you were really not worried, you wouldn't have driven more than 100 kilometers to come, she was too lazy to take care of it, and said helplessly: "Yes, yes, what you said is right." ”

Wang Chen was also happy, "That's okay Mr. Zhu, let's have a meal together in the evening." ”

"Okay, I'm definitely going to find a better restaurant today to reward our hard-working Wang Dong. Ms. Zhu smiled and said, "I have to say three times about the company's soaring sales and stock price." ”

Cai Lin said strangely: "Why do you say it three times?"

Ms. Zhu said as a matter of course: "I must say it three times, once on Weibo, once in the circle of friends, and also, it should be promoted on Douyin." ”

Wang Chen almost fainted, you said it three times is one time each of the three social media? But then again, there seems to be nothing wrong with that.

The three of them are discussing where to have a good meal at night, and the storm on the Internet about Western silver jade advertisements is intensifying.

on Weibo.

"Eh, have you heard? Western Yinyu asked that person to endorse it!"

"I knew it in the afternoon, it's not news. ”

"Haha, sit back and wait for the Western Silver Jade to go bankrupt. ”

"Don't say that, people just asked that person to endorse, how can they simply go bankrupt? It should be that sales have plummeted and insolvent has declared bankruptcy!"

"Please mistake the endorsement!"

"yes, I've never seen such a self-deprecating one. ”

"Western Yinyu is so bold, who is their chairman who dares to invite endorsements?"

Some people were still sneering, and some were asked what they thought about this matter, and the professionals in the jewelry industry looked at each other and smiled.

To sum it up, the jewelry industry insider said, "We're about to have one less competitor." ”

"yes. ”

"Don't think about the consequences. ”

A lot of people responded.

Then, everybody was stunned.

This is a well-known big V on Weibo broke the news, he just used various ways to get some insider data, "Today's very popular Western silver jade endorsement advertisement, I visited the Western silver jade flagship store in Shanghai, just walked in and was scared, it was densely packed with young men and women, around the shopping guide over there to ask for some gold and silver jewelry, I was also very skeptical at first, the business of Western silver and jade has been so good?" Later, when there were fewer people, I interviewed the shopping guide lady of the Western Yinyu flagship store, she told me that I don't know why, since this afternoon, the store's business suddenly boomed, according to reliable data, the flagship store of Western Yinyu Shanghai, today's jewelry sales increased by more than 30% compared with usual. ”

"Oh my God!"

"Thirty percent increase in sales?"

"This news is fake, right?"

Everyone said they couldn't believe it, and they couldn't believe it.

The big V saw someone leaving a message questioning under his Weibo, and explained, " Originally, I thought it was an accident, and then I specially asked a friend to visit more than 20 stores in the West Yinyu, of course, it is impossible to visit them all, I don't have so many friends from all over the world (laughing expression), about 15 or so visited it, each store today sales have shown more or less explosive growth, on average it should not be less than 20%, and the hot time node is about half an hour after the Western Yinyu advertisement, from here I can analyze that the sales of the Western Yinyu have risen sharply, thanks to the endorsement of the advertisement, I have to say, the eyes of Wang Chen, chairman of the Western Yinyu, are very sharp！”

Seeing Big V's explanation, everyone still couldn't accept it.

"I can't!"

"Is everyone crazy?"

"Shouldn't the whole people be black? Why is the sales still rising?"

The jewelry industry insider, who was still laughing at Western silver jade, also had doubts.

Immediately after, news came out!

Tengxun Portal News:" Today, our reporter called the headquarters of the Western Yinyu Company to understand the situation, and learned that the average sales volume of more than 20 stores in the West Yinyu across the country increased by more than 20 percent, and it should have been more, but the inventory of these stores was urgent, so it affected the sales situation, according to the insiders of the Western Yinyu, they will work overtime tonight to send the gold and silver jewelry worth more than 30 million to the stores in the form of flying land, according to this form, the sales growth momentum of the Western Yinyu will continue tomorrow！”

Another news outlet: "Western silver jade has created a sales miracle in the jewelry industry!"

A self-media said: "If it weren't for the small number of Western silver and jade stores, with this hot limelight, it is very likely to threaten Chow Tai Fook, Chow Tai Sheng, Lao Fengxiang and other well-known brands, I immediately interviewed a lot of customers who chose Western silver jade, and asked them why they came to Western silver jade to buy gold and silver jewelry, they all said that at first they were just curious about what the jewelry company endorsed by that person was like, but I didn't expect to walk in, I found that the price of gold and silver jewelry in the major stores of Western silver and jade is relatively cheaper than other jewelry stores, and the quality is not far behind, so I decided to buy. It can be seen from this that it was prescient for the chairman of the Western Yinyu to insist that person endorse him, and he obviously wanted to use that person's living level to bring fire to the Western Yinyu, and indeed, he did it, it can be said that he was scheming!"

To tell the truth, this self-media afterthought analyzed Wang Chen's original idea very well, but this is indeed an afterthought, before the sales of silver jade in the West did not rise sharply, who would dare to be as bold as Wang Chen, and dare to endorse a person who has just debuted and the whole network is black?

Amazing!

That's all it can say!

One person's revelations are fake.

You can't let so many people break the news that it's all fake, right? Besides, there are a lot of regular media!

Netizens were all shocked!

"God, tell me it's not true!"

"Yo, I didn't expect the chairman of Western Yinyu to be proficient in advertising operations?"

"Their chairman seems to be called Wang Chen, I have learned a little bit of information on the Internet before, I am very young, why is my brain so awesome?"

"Isn't it awesome that people can be the chairman of a listed company at a young age?"

"It turns out that everyone is laughing at each other, but they are so awesome so silent?"

"All of us have been deceived by Western silver jade!"

"That's it, using that person's reputation, he opened up sales all of a sudden, and the strategy of the chairman of Western Yinyu is amazing!"

"I have to say that Western Yinyu took a seemingly thrilling step this time, but it is actually a very powerful chess, and it is all over the country at once!"

"At first, I also thought that Western Yinyu was going to suffer the consequences for inviting the wrong person to endorse itself, and I was still sneering over there, and finally fell into the trap of the chairman of Western Yinyu, helping to promote it? Khan, I feel that I am as brain-dead as those industry insiders who kept saying that there was one less competitor in the jewelry industry before, and I only saw the surface, but I didn't know that this endorsement advertisement increased the sales of Western Yinyu by 30 million, which is simply a miracle of advertising and marketing!"

Those in the jewelry industry who watched the excitement were already confused, and they didn't know what to say.

Subsequently, some careful netizens once again discovered that the stock price of Western Yinyu rose sharply today, and the increase was very amazing, once again blinding people's eyes!

The stock price of Western Yinyu has risen by nearly seven cents today, and it is only a little short of the price limit!

The total market value has skyrocketed by more than one billion!

It is even more of a sudden that the total market value of Western silver and jade, after two or three years of decadence, once again broke through the 10 billion mark!

"Wow!"

"I'm scared!"

"How can it go up so much?"

"That's amazing, isn't it? Because the market value of an endorsement ad has increased by more than a billion?"

"Outrageous, isn't it, is the news reliable?"

"The closing data of the Shanghai Stock Exchange Shencheng, do you say it is reliable or not? 50 million endorsement fees for more than 1 billion market value!"

"The silver jade of the West has made a lot of money!"

Many people were amazed.

Even some of Wang Chen's friends were completely blindfolded.

Mr. Zhou of Chow Tai Sheng: "......"

Mr. Zheng, the boss of Chow Tai Fook, also looked sluggish!

In fact, many people know that the endorsement fee is paid out of real money, and the growing market value cannot be turned into money all at once, so it cannot be directly said that more than 50 million has earned more than 1 billion.

However, it does not mean that more than 50 million cannot earn more than a billion!

This may sound a bit contradictory, but when you think about it, it is not contradictory at all.

Not to mention the growth of market value in the stock market, just talk about the impact of the substantial growth of the fame of Western silver and jade, sales have increased significantly, at least 30 million sales in one afternoon, this is just the beginning, the future will definitely show more explosive growth, and then it may be possible to earn 2 billion or 5 billion!

The Internet is boiling, some people are still ridiculing, but people with a heart have begun to analyze this advertising and marketing case with an objective eye, and feel that Wang Chen is thinking too far!

What a business wizard!

Such self-defeating tricks can be very successful, what is not a business wizard?

While these people were amazed, they didn't know that Wang Chen himself was empty before, but no matter what, he could only describe the current situation in one sentence - becoming a king or defeating a villain!

Wang Chen succeeded, he is the king!

……

Tonight.

Many companies that are interested in expanding the market are working overtime, not because of a production or anything like that, but because of an endorsement advertisement.

A company.

in a large conference room.

The company's boss carefully dissected the advertising and marketing plan of Western Yinyu to the people, and more than 20 senior executives listened carefully.

"Let's talk about it, can it be applied to our company. ”

"Mr. Chen, this ......"

"Just say, don't ink. ”

"I think this advertising is very ordinary, and it's no different from what we usually do. ”

"It's no different? It's no different, people's sales soared by 20 percent in one afternoon, and the market value rose by more than 1 billion? The façade technique is worth learning, you analyze it well, we have learned, and we must apply it to our company's publicity!"

"I think it's with the help of the fame of a traffic star, first the popularity is started, and then the sales naturally increase, many brands do this, but ...... Other brands can't achieve such an immediate and terrifying increase in sales and fame together, it always takes time to precipitate, why can Western Yinyu achieve this point all at once? Could it be that the trick lies in the spokesperson?"

Could that person really have that much influence?

Many people are a little puzzled, it's not that the person who hasn't endorsed other products before, the problem is, it doesn't work so good that it works, and in the end, no one understands.

Meantime.

There are many other companies that are doing something similar.

"Everybody analyzes and analyzes. ”

"Why don't we ask that person to speak for us too?"

"I've seen all the products that that person has endorsed before, and it doesn't seem to be so explosive, and I always feel that there are still some points in it that we haven't considered. ”

"Do any of you have friends who work in the West?

"I have friends here, or high-level, it is said that at that time, the high-level of the Western Yinyu collective were opposed to asking that person to endorse, but the chairman Wang Chen made a decision, this is nothing, you all know, you say, is it the credit of the operation team behind that person?"

Everyone is gossiping.

The boss finally said with a speechless face: "Didn't you just say that that person has endorsed other products, if the operation team behind him is so awesome, shouldn't other products be the same as Western Yinyu?"

Yes, it's all true!

Could it be that the advertising and marketing plan designed by Wang Chen is too good?

Obviously, it is to invite a traffic star and create some topics, and such an effect has been achieved, many people think it is ridiculous, if a traffic star has such a big effect, why do brands still bother to improve their products?

In the end, everyone was really out of options, and a women's department manager said weakly, "Director Zhan, why don't we also ask that person to endorse it?"

The exhibition director couldn't think of why, "Well, it's only like this, although the endorsement fee is a little expensive, let's fight for the development of the company!"

The CEOs and chairmen of many companies think so, they are staring at the advertising and marketing plan, and they don't notice a detail at all - the gold and silver jewelry of Western silver jade is cheaper than other jewelers under the premise of excellent quality.

……

As a result, at about nine o'clock in the evening, Wang Chen had just finished eating and Cai Lin was on his way home when his mobile phone rang and he connected it.

On the other side was the person's agent, "Hey, Wang Dong, didn't disturb your rest, did you?" Hehe, this time, I'm here to thank you, we have received a lot of endorsement advertising inquiries today, all because of the successful harvest of your company, thank you, thank you so much!"

Wang Chen smiled and said: "Everyone is win-win, Xie is not necessary, but say in advance, he can only endorse our company in the jewelry industry in the next two years." ”

The agent laughed and said: "That's for sure, it's written in the contract, although there are really a lot of jewelry brands calling to ask for endorsements today, like what Lao Miao, Lukfook, Chow Sang Sang and other brands, I refused, I also signed a few celebrities on hand, if your company wants to endorse in the future, I will definitely give you the best price." ”

Wang Chen said: "Thank you, happy cooperation, if there is a need, I will find you as soon as possible." ”

The agent was grateful.

Generally speaking, this situation is unlikely to happen, most of the brands that are only endorsed thank the spokesperson because of the good effect, but the agent has been in the industry for twenty or thirty years, and has long seen it clearly, knowing that Western Yinyu can be a great success, and endorsement advertising is just a lead, and the main reason is that its own strength is excellent, which in turn makes that person more popular and receives more endorsement requests!

It's all real money!

How could the agent not call to thank Wang Chen at the first time?

Wang Chen didn't know what the agent thought, the only thing he knew was that after the endorsement advertisement was launched, the popularity became higher and higher, and the company's fame was also accompanied by those discussions, and it was about to reach the peak of the jewelry industry!

Said the Seventh Maniac

This chapter says that it should be able to be reused tomorrow and the day after tomorrow, here to remind brothers and sisters, don't forget to shout 666 after reading!Thank you (sword**world**) 10000 starting coins for rewarding!Thank you (i Li Xiaojian) 500 starting coins for rewarding!Thank you (Redeye) 200 starting coins for rewarding!Thank you (Confused under the moon) and (dick117712) 100 starting coins each for tipping!